Erin Lewber

Building strategy. Developing talent. Driving growth.That’s the work - inside Amazon and inside the careers of the women I support.At Amazon Business, I lead Account Management for a multi-billion-dollar portfolio, supporting Fortune 100–1000 customers. I manage a multi-layer team (leaders and ICs) and built global strategic account management strategy to close gaps in customer adoption and retention - creating a model now used worldwide.The work sits at the intersection of sales, consulting, and customer success:- solve complex customer problems- drive adoption and retention- build durable growth engines- develop high-performing teamsI’m consistently rated in the top tier of people managers at Amazon, based on daily team feedback.Outside of Amazon, I’m the founder of Erin Lewber Coaching - a boutique coaching firm supporting women in two key seasons:1) Career pivots + job search executionResume strategy, LinkedIn, interview prep, and momentum - supported by my coaching team.2) Executive advisory + strategic thinking partnershipFor women navigating complex career and leadership decisions - where getting it right matters. This is judgment-driven work, not templates or assessments. We lay the full situation on the table, pressure-test options, and move forward with clarity and confidence.If you’re navigating a pivot, promotion, or a decision that deserves real discernment, you’re in the right place.Focus areas: Sales leadership • Growth strategy • Strategic account management • Executive advisory • Leadership communication • Career pivots • Interview strategy • Women’s leadership

Head of Strategic Adoption, Sr. B2B Sales Leader

I lead a team of 12 to drive adoption of Amazon Business within AB's Fortune 1000 customer base.  

In this role, I've developed, launched, and scaled the Strategic Adoption role across Amazon Business.

If someone tells you that your resume isn't "ATS Compatible"....𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗵𝗲𝗺 𝗼𝗻 𝗶𝘁.

𝗙𝗶𝗿𝘀𝘁, 𝗮 𝗰𝗿𝗮𝘀𝗵 𝗰𝗼𝘂𝗿𝘀𝗲 𝗼𝗻 𝗔𝗧𝗦:

An ATS (Applicant Tracking System) is a glorified filing cabinet for recruiters.

𝗪𝗵𝗮𝘁 𝗶𝘁 𝗱𝗼𝗲𝘀:
- organizes job postings
- organizes candidate profiles
- holds candidate resumes
- allows a recruiter to search the database and manage the various stages of the hiring process

A company's job posting page is the front end (user facing side) of that ATS.

When you apply and attach your resume, you're building your candidate record and attaching your resume to to your record in the ATS.

𝗔𝗻𝗱 𝗻𝗼𝘄, 𝗮 𝗰𝗿𝗮𝘀𝗵 𝗰𝗼𝘂𝗿𝘀𝗲 𝗼𝗻 𝘄𝗵𝘆 "𝗔𝗧𝗦 𝗖𝗼𝗺𝗽𝗮𝘁𝗶𝗯𝗹𝗲" 𝗶𝘀 𝗮 𝗻𝗼𝗻𝘀𝗲𝗻𝘀𝗲 𝘀𝗰𝗮𝗿𝗲 𝘁𝗮𝗰𝘁𝗶𝗰:

𝟭. 𝗙𝗜𝗟𝗘 𝗧𝗬𝗣𝗘
As long as you're submitting a supported file type (PDF, Word Document), your resume is going to go into the ATS. Probably safe to say you can't doodle a resume and submit it as a .JPG file, but I'm pretty sure you're not doing that anyway. So, you're good here.

𝟮. 𝗙𝗢𝗥𝗠𝗔𝗧 𝗮𝗻𝗱 𝗣𝗔𝗥𝗦𝗜𝗡𝗚
If you've formatted your resume with lots of columns and tables, it might not parse (that's mostly fancy talk for 'fill in the blanks for you on your application'). Typically, you'll be required to fill in the blanks to complete an application. So either your resume will do it for you...or you will do it. But either way, your info gets entered. So, you're good here, too.

𝟯. 𝗞𝗘𝗬𝗪𝗢𝗥𝗗𝗦.
People selling "ATS Compatible" resumes are all about the keyword gimmicks. They'll tell you the ATS is going to scan your resume for keywords. Truthfully, an ATS *can* do that, but as long as you're writing a resume that talks about things relevant to the job you want...you're probably going to hit on those keywords anyway. So, there really isn't some sort of magic that can happen here. Just talk about stuff relevant to the job and give examples of how you were good at those things. This isn't Harry Potter level stuff.

𝟰. 𝗧𝗛𝗘𝗥𝗘'𝗦 𝗡𝗢𝗧𝗛𝗜𝗡𝗚 𝗘𝗟𝗦𝗘
That's right. There's the file type, the format, and the content and none of those things are going to cause the ATS to reject you or flag your resume as 'not compatible'.

These systems are built to take information from random people and make a recruiter's life easy...they aren't meant to be Fort Knox with a secret code to be cracked.

Which means..............people telling you that ATS Compatibility is your problem....are kinda sorta totally absolutely knowingly selling you a heaping pile of garbage advice.

And I think that's a rude thing to do to jobseekers 🧡

Head of Account Management, Amazon Business | Executive Advisory + Career Coaching for Women | Pivots, Promotions, High-Stakes Decisions

Founder SubjectLine.com, GURU Media Hub, Eventastic, Outcome Media | Host, Do This, NOT That (#1 US Marketing Podcast!) | Pre-Order Stupider People Have Done It

Founder and CEO:
↳ GURU Media Hub
↳ Outcome Media
↳ Subjectline.com
↳ Eventastic

Host: (#1 US Marketing Podcast!)
↳ Do This, NOT That  

↳ Keynote speaker, author (Pre-order my new book!!) and horrible TV expert! 

Want to work together? Book a call or visit jayschwedelson.com

Jay Schwedelson

Sorry Don.   
Vid: Instagram: @donmcmillancomedy

🚨REAL MARKETING STORY🚨 Five years ago when we started GURU Media Hub, we made one decision that changed how we build every email. We chose Knak. And honestly, that changed EVERYTHING…     (more...)


Today I’m so pumped to say I’m officially a Brand Ambassador for Knak.🔥

😊😊But here is WHY this means so much to me and the entire marketing community - 

We wanted to send a LOT of emails and landing pages to promote all our stuff - 
Event launches.
Newsletters.
Speaker announcements.
Partner promos.
Campaigns.
More campaigns!

But we didn’t have a giant dev team sitting around waiting to code emails.
So we did what a lot of scrappy marketing teams do…

We looked for a platform that didn’t require code to build great emails and landing pages.
That’s when we found Knak.👈

And honestly… it changed everything for us.
Because suddenly the people who actually had the ideas could build the emails themselves.
Not developers.
Marketers.
Content people.
Event producers.
Random team members who said, “Hey what if we tried this?”

Inside Knak they could drag, drop, tweak, test, launch.
No waiting.
No tickets.
No bottlenecks.
And over the last five years, every major email we’ve sent out of GURU Media Hub has been designed in Knak.

Most of them by people who don’t know a single line of code.
That matters.

Because when more people can build…
you get more ideas.
More campaigns.
More testing.
More creativity.

And now Knak is doing something that’s honestly kind of wild.
Their AI tools let you basically vibe your way into an entire campaign.
You describe what you want.
And suddenly you’ve got:
 • email structure
 • layouts
 • modules
 • campaign flow
ready to go.

It’s one of the few AI things in marketing that actually makes teams move faster immediately.

So yeah… I’m pretty pumped to say I’m officially a Brand Ambassador for Knak.
But the real reason?🔥🔥
The people.

The Knak team is full of some of the most thoughtful, helpful, genuinely good humans in marketing tech.  Need shoutout the best squad in the biz - Pierce Ujjainwalla, Brendan Farnand, Jennifer Delevante-Moulen, Nick Donaldson, Jaina Mistry!  - YOU ALL ARE SPECIAL!  (everyone connect with them!)

They care about making marketers better.  For real.  
And tools built by people like that tend to win.

Huge thanks to the Knak crew for building something that lets marketers actually execute ideas instead of waiting around to build them.

And thanks for being part of our world since basically the beginning of GURU Media Hub.

Pretty cool moment.
If you want to check out Knak or want an intro to their team, DM me and I’ll connect you. 😊

What's UP THIS Week! - Huge Instagram Changes! BIG LinkedIn Changes!  Regina George???  - This is latest podcast episode of 'Do This, Not That'

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