TheBidWinner.com

#1 Elite Sales Coach, Keynote Speaker, Author

Author - The 5 Minute Sales Coach

Founder

#1 Sales Leadership Coach

Archimedes

Member

EMC & Associates

Executive Coach - CRO Bids

Bid Consultant

Helping organisations with a range of consultancy services covering Coaching, Team Building, Mentoring

Executive Coach - Sales growth

Thirst Link Consulting

ThirstLink work entirely in the best interests of clients, providing them with expert procurement advice, together with hands-on assistance to complete specific tasks or resolve contractual disputes. 

TLC understands the supplier selection process and what is required with regards to service, customer satisfaction and cost effectiveness and have vast experience in working within client’s project teams that can include Facilities Managers, Procurement and Catering personnel.

Our involvement saves customers Time, Resource and Money. TLC are able to provide these services at minimal cost to the client.

TLC consists of a team of highly experienced consultants, each of whom have spent a substantial part of their career working at all levels within the FM, Catering and Vending sectors.

We have over 100 years combined sector experience available to your business.

Schedule  a no obligation call: 07463 646477

Consultant Director

Totally Delicious Ltd

Turnaround consultancy support and advice to a fast growing boutique and artisan workplace and leisure attraction caterer. 

Interim CEO and Management Team coaching and support, P&L review and analysis, strategic planning and forecasting.

Supporting contracts with clients such as:

Swinton Insurance - Autonet - Brightside - Trentham Gardens - Flip Out - Steelite

Interim CRO

ELIS

Transformation consultancy working alongside Senior Management team to review and restructure internal and external account management team. Review National Account structure, performance and reward systems. Review and implement CRM systems and team mentoring processes.

Executive Coach

Sell a Vend LLP

Providing Consultancy services to UK board covering:

Turnaround Strategy - Sales Strategy  - Brand - Key Market Sectors - Key Account Strategy 

Review of market position analysis of brand  re branding and ecommerce strategy.

Scobie McIntosh Ltd

Providing Consultancy services to UK board covering:

Strategy -  Sales Budget - Market Position - New Business  - Key Account Development 

Supporting and Mentioning UK Sales Director on strategy and budgeting,

Pelican Rouge Coffee Roasters

Working on Pan European Strategies to assist VC backed turnaround of €1.2 billion turnover acquisition.

Creating and delivering mutually beneficial supply solutions across our range of products with partnered Clients across key market sectors on a Pan European and Global scale.

Providing a consistent and mutually beneficial solutions across a multi sector environment covering:

Working on joint partnership projects with:

John Lewis Partnership - Baxter Storey - ISS - Pelican Rouge - Tesco - Nisa - Liquidline - Bidfoods - Vantage

International Sales Director

Pelican Rouge Group

Director - responsible for annual £120m+ revenues - at Autobar UK. Member of the original Board who grew, over 7 years, a business to market leading position through acquisition/integration, organic growth & new client recruitment.

Multi sector team operating across a number of key channels including:

Public Sector, NHS, Private Sector, Education, Leisure, Retail

Multi disciplined covering:

Capital Sales, Service and Ingredient contracts, Volume linked contracts

Own and exceed annual targets through Regional Teams working from six depot locations - consisting of Senior Sales Managers, Regional Sales Managers, Key Account Managers, New Business Executives.

Bid Team Director

Facilities Management Consultant | helping organisations troubleshoot their FM services by improving procurement, benchmarking, contract management and operational efficiency

Building sales teams and winning BIDs is easy (if you get this right)
Most CEOs don’t and it’s costing them millions.

Most sales teams are underperforming, and most bids are lost, because CEOs are stuck managing tactics instead of building long-term, scalable systems and teams.

That’s where I come in.

I help B2B leadership teams create “Sales Champions”, not just reps. We focus on sales process optimisation, coaching cadence, and bid strategy that actually wins.

✅ 143% average sales increase
✅ 256% ROI on programs
✅ 250+ bid wins and counting

Whether you're chasing growth targets, losing too many proposals, or tired of your team plateauing, I’ll help you fix the foundation.

I'm also the author of The 5 Minute Sales Coach, a practical, battle-tested playbook for sales leaders who want results without fluff.

Here’s the truth:

🔹 Over 66% of leaders don’t have the skills to coach
🔹 Your team is fuelling your growth or holding you back.

My background:

📈 250+ sales teams coached - 116%+ growth achieved.
📈 Led £50M+ teams in B2B service industries.
📈 Turned stagnant teams into high-performing ones

Key clients including:

📈 RICS, B&Q, Santander, Aviva, Deloitte, 
📈 Yahoo, Michelin, Swinton, Salford Leisure

If you’re ready to step up, elevate your team, and finally bridge the gap between where you are and where you should be… let’s talk.

If you’re even a little curious about what’s possible when you work with someone who’s been in the trenches for 25+ years at the highest level… let’s talk.

📩 DM me “COACH” and let’s start the conversation.

Ernie Melling IFMA ,TMA

Cosmo Tech | The Decision Twin Platform for Supply Chain, Finance & Asset Leaders at Fortune 500 Scale | Simulate Tomorrow. Decide Today.

Over the past 30 years, I’ve led sales teams at fast-growing Tech & SaaS companies — to rebuild and refine the strategies and systems so sales teams can scale and drive revenue growth.

In recent roles, I was able:

- double revenue while EBITDA grew 400%
- drive a +34% YoY revenue growth

Today I’m working with Cosmo Tech to help enterprises simulate the future for faster decisions, better systems, and maximum opportunity.

That means: 

- Quantum-level decision making
- Complex system resiliency
- Future-proof roadmap

“Steve is “Instant Offense” for sales. This is very rare and very valuable. He’s truly world class at quickly creating and running strategic, data-driven sales teams to drive growth. Great at strategy and wading into the minutiae to uncover and fix and optimize the team and process.

He’s a great leader with great judgment who makes it fun to work on the most difficult challenges. He and I have worked together on two companies that were great successes.”

— Jeff O'Mara, General Manager EKAHAU/ CEO, Healthentic.

Feel free to join my newsletter below — you’ll get all my best systems and strategies for scaling sales into the future. 

Join my newsletter at www.salesgss.com/newsletter

Trying to figure out where to start to double sales in 2025? Click on my "FREE Sales Accelerator Assessment" www.salesgss.com/assessment

Steve Litzow

A 17-year-old enterprise tech company went from $25M to $65M in revenue without changing their team, market, or product strategy.

Here's what actually drove the transformation:
Revenue: $25M → $65M (160% growth) 
Recurring Revenue: $5M → $30M (6× increase) 
EBITDA margins: 20% → 50% 
Product velocity: 1 release every 4 years → 4 per year

When I ask CEOs what they think enabled this kind of growth, they usually say: 
"Better talent? Bigger pipeline? New market positioning?"

None of the above.

It was implementing a High-Intensity Rhythm of Business (HI-ROB).

Here's what it looked like in practice:
Daily 15-minute standups focused on:
- Pipeline movement (what changed overnight)
- Yesterday's activity vs. plan
- Today's activity commitments
- What's closing today + backup options

Weekly cross-functional reviews where every team reports using the same metrics, same format, same cadence.

The insight most teams miss: Elite execution isn't about having better people. 

It's about building systems that surface problems in 24 hours instead of 30 days.

That time compression is what separates:
- Forecast accuracy from CFO discounts
- Pipeline visibility from month-end surprises
- Revenue growth from revenue hope

The companies scaling predictably right now aren't necessarily the ones with the best talent. 

They're the ones with the best operating systems. 

salesgss.com/newsletter

Your sales team has 200+ hours of PMF intelligence.
Your product team sees maybe 5% of it.

That gap is killing your velocity.

Sales hears every objection, every “not yet,” every competitive blindside.
Product never sees most of it.

That’s where PMF actually erodes — in the gap between Sales intelligence and Product velocity.

And the fix isn’t another roadmap meeting.

It’s a bi-weekly execution ritual:
Sales brings: Top 3 deal blockers
Product maps: Clear ship windows
CEO enforces: Ruthless scope discipline
15 minutes. Twice a month.

This loop eliminates the three silent killers:
- Roadmap drift
- Ship-date ambiguity
- Competitive feature surprises

One company I worked with went from 1 release every 4 years → 4 releases per year using this exact loop.

Result: 2× revenue and expansion from a niche tool to a mainstream IT platform.

The data backs it up:
Elite product teams ship with 76% success  --  Average teams sit at 51%

That 25-point gap compounds into years of competitive advantage (or decline).

With Q1 planning six weeks away, now is the moment to fix your Sales → Product loop before you lock next year’s roadmap.

Product-market fit isn’t a milestone — it’s a 90-day referendum.

Full framework + the Q1 implementation plan is in this week’s SalesGSS newsletter.
Link in comments. 👇

The new advantage isn’t faster outreach — it’s faster proof.

✅ Days 0–7 (Sales): Define success metric + provision sandbox
✅ Days 8–21 (Product): Automate setup + guide onboarding
✅ Days 22–30 (CS): Deliver one-page ROI snapshot

Track what matters:
• TTFV (Time-to-First-Value) — leading indicator of conversion
• Activation → Expansion Ratio (≤60 days) — proof that value sticks

The teams that show ROI inside 30 days stay alive in deals CFOs can’t kill.

Read the full playbook → salesgss.com/newsletter

#SaaS #SalesStrategy #RevenueGrowth #SalesGSS

Great insight, Philipp.
Transforming Weibull and other reliability models into continuously learning systems through AI simulation is where asset management becomes truly prescriptive. It’s exciting to see this thinking gain momentum across the SAP ecosystem.

Yesterday I shared my first impressions on sessions about Predictive Maintenance, RCM, Asset Maintenance 5.0, and deep dives into data acquisition and diagnostic hardware at the Asset Performance conference. Today, I want to share one idea that really stuck with me—something that could be transformational if applied across the entire asset lifecycle:

Weibull distribution.
It’s a statistical tool that uses failure data from operations—data that’s often easy to get. It doesn’t need huge datasets, and because it’s based on probability distributions, it provides interpretable confidence intervals. That means maintenance experts can use it with confidence.
Of course, it comes with challenges: modeling expertise and thorough data cleansing are essential.

But the opportunities are huge. Startup Cosmo Tech showed a very innovative approach how operational data (e.g. failures, financials, risk) can be used to simulate different maintenance policies and predict their impact on CAPEX, OPEX, or any custom risk KPI you define is relevant for your business. This enables to test strategies before implementing them—using models they can actually understand.

My takeaway: Weibull distribution shouldn’t be a one-time tool for investment decisions. It should be part of a continuous loop:
- Define strategies based on simulations
- Implement and measure performance of such strategies
- Learn from cases where the policies been violates or fails, e.g. when using CBM or RUL predictions missed a failure beyond what is to be expected from a statistical model.

With continuous closed loops to monitor, improve, and optimize your maintenance strategies and operations, it would be possible to unleash the full power of Weibull distribution—or, as a matter of fact, any AI or model-based tool.

Thanks Olivier Blancke & Steven Coates for the insightful demo and nice discussion we had during the conference.

Buyers don’t wait 90 days for ROI anymore.

The window for proof has collapsed — from quarters to weeks.

▪ 78 % of B2B buyers now expect measurable ROI within six months (G2)
▪ Deal slippage nearly doubled year-over-year (Kluster)
▪ Interactive demos lift conversions ≈ 25 % (Navattic)

If your product still takes three months to prove value, you’re already behind competitors who do it in 14 days.

👉 Stop selling platforms. Start selling proof.

This week’s SalesGSS issue breaks down how to:
• Re-engineer your first-value moment
• Turn demos into ROI trials
• Track the 3 KPIs boards now watch

Read here → salesgss.com/newsletter

#B2BSales #SaaS #SalesLeadership #GrowthStrategy

Most B2B tech CEOs think they have a meeting problem.
But the data says something very different.

Only 37% of meetings have an agenda.
Executives say 67% of them fail.
Teams waste 392 hours a year sitting in them.

But here’s the truth:

Meetings aren’t the problem.
Visibility lag is.

If you’re still discovering slippage at the end of the month, you’re already 30 days behind the teams you’re competing with.

Across the $25M–$65M companies I’ve worked inside, the pattern is identical:

Elite teams surface deal risk in 24 hours.
Average teams: 7–14 days.
Struggling teams: after the month closes.

This one gap explains revenue misses more than pipeline size, talent, or marketing.

The companies that scale consistently run a tight Rhythm of Business (ROB):

Daily (15 minutes):
• Pipeline movement
• Yesterday’s activity
• Today’s targets
• Deals closing today
• Backup if #1 slips

Everyone stands.
Cameras on.
Pipeline open.

Weekly:
Every function reports progress on the same goals, using the same metrics, in the same format.

No silos.
No spin.
No surprises.

Slippage is a visibility problem — not a talent problem.
Fix the cadence → fix the outcome.

If you want more on operating cadence, forecasting accuracy, and mid-market sales strategy, subscribe to my weekly newsletter - salesgss.com/newsletter.

The earliest sign your deal is slipping?
A single stakeholder goes silent for 11–14 days.

Across the teams I’ve led and advised, this Silent Thread Indicator is the #1 early warning signal.

When even one stakeholder goes dark for 14 days:
• Decision momentum breaks
• Champion confidence drops
• Parallel blockers emerge
• CFO/IT lose context
• Legal quietly resets the evaluation

Probability of stall increases 6–8X —
even if your champion absolutely loves you.

This is why single-threading kills Q4 forecasts.
You don’t lose because someone said “no.”
You lose because someone stopped saying anything.

Monday rule:
Any deal with a silent thread = at-risk deal.
Don’t wait for the stage to slip.
Re-engage immediately.
––
Full breakdown (and the Q1 2026 multi-threading plan) is in the new SalesGSS Newsletter issue.

Your prospects aren’t waiting 379 days because your category is complex.
They’re waiting because they can’t see momentum.

In 2025, PMF isn’t something you “achieve.”
It’s something your market re-evaluates every 90 days.

When you go two quarters without visible product news, buyers assume:
“Are they still investing?”
“Are they falling behind competitors?”
“Will this product still matter in 12 months?”

One quiet quarter doesn’t kill deals.
Two quiet quarters trigger the PMF death spiral:
longer cycles → lower win rates → silent champions → stalled pipeline.

Quarterly updates aren’t nice-to-have.
They’re your only defense against ambiguity.

If your deal cycles are extending while your roadmap isn’t shipping visibly every 90 days, that’s not a market problem — it’s a product velocity problem.

If you want the full framework, my latest SalesGSS newsletter is live - www.salesgss.kit.com

Most stalled deals don’t die in competition.

They die in conference rooms you’ll never enter.

Here’s what’s happening across $5M–$50M SaaS teams:
• Buyers spend 83% of the journey without you
• Buying committees: 10–11 stakeholders
• Only 9% of deals are multi-threaded
• Champion turnover: 81%
• Champion leaves → 80% deal loss rate

This is the Single-Thread Death Spiral:
One relationship in a 10-person committee is a gamble — not a forecast.

The simplest diagnostic I know:
How many unique stakeholders are engaged right now in your top 10 opportunities?

Benchmarks:
• 1–2 threads: Critical risk
• 3–4 threads: Baseline safety
• 5+ threads: Elite execution (6X win rate)

Thread count is now a leading indicator — not a “nice to have.”
If half your late-stage pipeline has fewer than 3 threads…
your Q4 number isn’t slipping — it’s already gone.
––
Full breakdown is in today’s SalesGSS newsletter -  https://lnkd.in/gZJeATBP

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Ernie Melling IFMA ,TMA

Steve Litzow

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Steve Litzow

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