Erwin van der Zwaag

True Growth

True Growth helpt B2B bedrijven met een positieve impact om hun sales en impact te vergroten door ze te helpen met social selling en strategisch netwerken via LinkedIn. 

Gespecialiseerd in: Social Selling, LinkedIn Leadgeneratie, LinkedIn Trainingen, Business Development. 

Wil jij meer info of (met jouw team) alle kansen benutten die LinkedIn biedt? 

Neem gerust contact op of plan een meeting in! erwin@truegrowth.nl

sales management, new business development, sales operations, market research, direct sales, sales en marketing, commercieel, verkoop. Advies, strategie en uitvoering.

Eigenaar & Oprichter

Itzinya Nederland

Itzinya Rotterdam is an Entrepreneurship Development Organization investing in newcomers such as migrants and refugees coming to the Netherlands. We empower them to start and grow small and medium size companies that enables them to employ other newcomers. 

Contact: erwin@itzinya.nl

Entrepreneurship, sales, business development, management, innovation, director, founder, migrant.

Founder Itzinya Rotterdam

Waste Works

Waste Works wil de wereld circulair maken door projecten met impact.

Waste Works gelooft dat afval werkt. Niet voor alles zijn ‘virgin materials’ nodig. Om de wereld circulair te maken is er awareness nodig en zijn er circulaire producten met grote impact nodig dus met die twee dingen gaat Waste Works aan de slag!

Meer info, vragen, wil je helpen? Mail: erwin@wasteworks.nl

Eigenaar en Oprichter

Collider

Collider is an accelerator that invests in and scales MadTech startups.

Collider believes the Dutch startup ecosystem benefits from having young professionals getting involved in investing. NextGen investors complement the existing investor network by bringing a different perspective to the table – one that comes from digital natives with relevant work experience to take the startups to the next level.

NextGen Investor

Internetbureau AddVision

AddVision bouwt en optimaliseert websites, webshops en webapplicaties.

Activiteiten: B2B sales, Leadgeneratie, LinkedIn, Optimalisatie, Social Selling.

New Business Manager

Opklappert

De Opklappert verkoopt Opklapperts! Een Opklappert is een unieke designtafel voor op je balkon, die je kan opklappen, zodat hij weinig ruimte inneemt. Opgeklapt doet hij dienst als een hippe bar op je balkon.
Kijk eens op de website: www.opklappert.nl

Door dit bedrijf op te zetten, te laten groeien en door te verkopen deed ik ervaring op met: Ondernemen, Sales, B2C Sales, Product development, LinkedIn, Social Selling, Instagram Selling, Advertising.

Eigenaar en Mede-Oprichter Opklappert (Acquired by Tiny Interior)

Calco

Calco is a Dutch IT company which specialises in the training and secondment of IT professionals. The Calco MasterClass is a 2 year trainee programme during which ‘high potentials’ amongst recent graduates are prepared for a position in the IT sector. This traineeship is unique, for it is competency-based; it is open to candidates who are ambitious, possess analytical and communicative skills and who do not necessarily have an IT background, but have completed a university or applied university degree.
During this 2 year programme I am offered in-depth specialist training for the first two months, subsequently leading to a challenging position with one of Calco’s client companies for the remaining 22 months. The first month of training consists of acquiring general IT knowledge. During the second month I will follow a specialisation course, which could be (but is not limited to) any of the following: information analyst, programmer, tester or junior project manager. After successfully completing all modules I am ready to put theory into practice at one of Calco’s prestigious client companies, which operate in a number of sectors such as banking and insurance, health care and industry. During these 22 months at a client company I will receive continuous coaching from my designated Calco field manager.
After successfully completing the entire trajectory I will be given the chance to fully transfer to the client company, making the Calco MasterClass the ideal kick start to my career.

Masterclass Professional

Bij NN ben ik onderdeel van het (Cyber) Risk & Security Team van Pension Services, Business Unit Leven. Samen met het team ben ik verantwoordelijk voor het veilig houden van de applicaties en de data van Pension Services. 
Dat doe ik door het verbinden van de DevOps teams, de interne Risk Auditors, IT Security, Data Privacy Officers en Business Owners. Door goede samenwerking te faciliteren ontstaat er snel en goed resultaat.

Daarnaast heb ik met 3 anderen de Innovation Day voor Pension Services en Pension New Business georganiseerd en begeleiden wij de twee meest innovatieve teams van die dag bij de verdere uitwerking van hun ideeën.

Risk & Security Specialist bij Change & IT Pension Services

PostNL

Afdeling: Communicatie Services.

Bij PostNL Communicatie Services BV was ik onderdeel van het klant implementatie- en migratieteam. Daarbij was ik verantwoordelijk voor het migreren van klanten van oude systemen (Genius en SDP) naar een nieuw systeem (Customer Communication Platform). In dit systeem hielp ik grootzakelijke klanten bij het maken en versturen van sms'jes, mails, facturen of brieven naar hun klanten. Hierbij wordt veel gebruik gemaakt van Canon Inspire Designer en GMC Inspire Interactive.

Klant Implementatie Ontwikkelaar

The Navigators

My Naventure traineeship year at Navigators consists of getting personal training in leadership, character-building, communication, self-awareness and faith. These trainings are combined with local staff work in Rotterdam like coaching and mentoring student leaders, writing and presenting study material among students and organizing Christian events. Next to that I will work on the mission and vision of the Netwerk community nationwide. In addition, I will do fundraising to have an income. Because this work is unpaid I will live on gifts from monthly supporters.

Trainee

➡️YOU AND YOUR TEAM CAN:

𝗚𝗲𝘁 𝗻𝗲𝘄 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
• You have great clients, you just want more to increase your positive impact: find new clients.

𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗳𝘂𝘁𝘂𝗿𝗲 𝗽𝗿𝗼𝗼𝗳 𝘀𝗮𝗹𝗲𝘀
• Don't get left behind with old sales methods. People don’t like cold calls/mails: make sure they already know you before you mail/call.

𝗕𝗲 𝘀𝗲𝗲𝗻 𝗯𝘆 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗴𝗿𝗼𝘂𝗽
• You have a great product service, now your target group needs to know this too: visibility.

𝗨𝘀𝗲 𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗽𝗿𝗼𝘃𝗲𝗻 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻
• You know there is a lot of potential on LinkedIn, not clear how to get it out: get a system that works without spending a lot of time on it.

𝗦𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗱𝘀
• Don't ‘rent’ an audience with ads, build an audience that’s interested: with ads you pay big time and get attention once. If you play the Social Selling game right you can get the same views/converts without spending on ads, while building your network.

𝗪𝗶𝗻 𝗳𝗿𝗼𝗺 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀
• Don't let your competitors win: Social Selling is growing really fast, don’t let your competitors beat you on this platform, get on board!
  
➡️FOR WHOM / CRITERIA: 
• Sales- and Bus.Dev. Teams at B2B parties that make the world Flourish.
• Eager to get more out of LinkedIn.
• Have a good idea of your target group.
• Have time to handle new leads.
• Offer great services or products.

➡️DO YOU WANT THIS AND MEET THE CRITERIA? 
🔥Take one easy step towards getting there: ▶️

1. Contact me directly on LinkedIn.
2. Email me: erwin@truegrowth.nl
3. Call / Message me: +31 644 915 726. 

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💬WHAT OTHERS SAY: 
"Erwin enabled me to understand the power and effectiveness of social selling. It has become a critical part of my sales strategy and quickly became one of the parts that made me successful as a business developer. The biggest benefit was that it has helped me find, connect with, understand, build trusted relationships and nurture sales prospects in a shorter period of time. It has also helped me engage with key decision makers and influencers in my industry." Shane - Business Development Manager at InterSystems 

🧑‍🦰ABOUT ME BESIDES WORK: 
Love God. Love my wife. Love surfing waves. Love to learn new things. I am also running a Startup Academy for migrants who want to start a business in the Netherlands (Itzinya). I like a good whiskey with an exciting game of RISK in the weekend.

True Growth helpt B2B bedrijven met een positieve impact om hun sales en business te verhogen door ze te helpen met social selling en strategisch netwerken. 

Gespecialiseerd in: Social Selling, LinkedIn Leadgeneratie, LinkedIn trainingen, Business Development. 

Wil jij meer info of (met jouw team) alle kansen benutten die LinkedIn biedt? > Neem gerust contact op! erwin@truegrowth.nl

NETGEAR

As Manager of Marketing at NETGEAR for Business EMEA, I lead the development of strategic marketing plans and collaborate with manufacturing partners to drive successful campaigns and events. I can adapt US/HQ campaigns to fit the European ProAV and IT channels by implementing digital campaigns and lead generation strategies, increasing brand visibility and market relevance.

Manager Marketing NETGEAR for Business EMEA

Rocket Software

• Developed strategic marketing plans for global partners, including Global Outsourcers, System Integrators, Business Partners, and Technology Alliance Partners to drive revenue growth.
• Collaborated with partner sales, field marketing, and demand generation to create effective routes to market, resulting in increased market penetration.
• Led the global marketing & communications team in activities such as corporate communications, PR, content marketing, and community building to enhance brand visibility and engagement.

Global Marketing Manager Alliances & Channel

Unit4 Bedrijfssoftware

Setting up Marketing & Communications for the Dutch Accountancy Market.
Projects: branding, field marketing, customer retention, demand generation and event management.
Result: regaining a top position in the Dutch Accountancy market, a churn decrease of 5%, tripled revenue for Fiscaal Gemak, preparing Unit4 Bedrijfssoftware to be acquired.

Senior Marketing Manager

Self-employed Marketing Manager a.i.

Ad Interim Marketing Manager in the IT and Software industry.

Marketing Manager

Evolve IP Europe

Responsible for marketing & communication at Evolve IP Europe. Cloud Communications and Cloud Computing. Focus on Field Marketing, corporate marketing and marketingcommunication. Managing a marketing team of 3 Marketing Managers and 3 Business Development Representatives. Leading the transformation to inbound marketing.

Manager Marketing & Communications EMEA

Product Marketing Manager

Active in the Dutch Business Market, I am translating market trends like 'New Way Of Working', 'Mobility', 'Cloud', Internet of Things’, ‘Big Data’ and 'Omni channel Customer contact' to the propositions of KPN. Goal is to put KPN in the evoked set for our target groups in the case they have opportunities linked to these trends.

Product market manager for infrastructure services. Specialized in fiber optic transmission technologies. Dark fiber, SDH, DWDM, Ethernet VPN. Responsible for the business plan & sales strategy development. Segments: retail and wholesale. Commercial- and operational responsible for the point-to-point and multi-point propositions within KPN. I stabilized the revenue of €120 mln for the point-to-point solutions maintaining the same Ebitda. At the mean time starting the transition to multi-point solutions. In response to this market change, I simplified the chain, resulting in an increase in the margin and the NPS - score.

Product Markt Manager

Lead generation and lead follow-up for KPN infrastructure services (Networking and Datacenters). Focus on retail customers like e.g. CoolCat, McGregor. I overachieved my sales targets by consultative selling solutions combining KPN’s datacenter services with KPN’s connectivity propositions. E.g. managed firewall, back-up and archiving combined with Ethernet VPN or Epacity.

Accountmanager

Berendsen

Acquisition and retention of Dutch key accounts e.g. Heineken, Stork, PON, DSM. Responible for establishing long term relationships while expanding walletshare by Cross and upselling of services for Workwear, Mats, Washroom, Cleanroom, Hotel and healthcare. KPI's: revenue and EBITDA.

National Key Accountmanager

MCI Worldcom

Managing Internet sales for the Business Market. Developing new internet portfolio for the Dutch market and introducing our international portfolio. Campaignmanagement for à salesteam of 20 accountmanagers.
KPI's: internet sales order intake for the business markets team.

MCI Worldcom is now called Verizon Business.

Product Executive Internet

Acquisition, retention of (new) customers within The Dutch business market. Customers e.g. St. Ziekenhuis Gelderse vallei! Eci. Portfolio: telecommunications (e.g. carrier pre-select, international freephone), data and internet connections.

Account Manager

Working for KPN Network Construction, I supported the Sr. Accountmanagers seling mobile infrastructures to KPN Mobile, Libertel, Ben, Dutchtone and fixed infrastructure to KPN and KPN Eurorings.

Jr. Account Manager

At the helm of NETGEAR's marketing initiatives for the Business EMEA division, my strategic planning and partnership development leadership has been pivotal. Our team has amplified NETGEAR's presence in the European ProAV and IT channels, tailoring US campaigns for the European market and igniting brand visibility.

With a robust background in global marketing management, my expertise lies in fostering alliances and navigating channel dynamics to accelerate revenue growth. We've crafted routes to market alongside partner sales and field marketing, enhancing penetration and engagement. My commitment to collaboration and innovation underpins every campaign and event orchestrated, driving our success in the competitive tech landscape.

taplio

The Battle

Erwin van der Zwaag

Erik Hoeboer

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