Spokeo

Spokeo is a people search engine that makes the world more transparent with data. With over 14 billion records and 15 million visitors per month, we reconnect friends, reunite families, prevent fraud, and more.

Principal UX Writer

Laskie (acquired by Twitter)

Laskie is a job matchmaking platform that makes getting a tech job as easy as a dating app. Laskie was acquired by X/Twitter in 2023. 

$6M in funding from Bloomberg Beta, Peak State Ventures, AngelList Venture, Fourth Realm, Adapt Ventures, and more.

• Designed end-to-end user onboarding, messaging system, and flows to increase speed, conversion, and retention by 300-500%
• Partnered with engineering to build proprietary job matchmaking system (taxonomy, ontology, process) to make getting a job like a dating app
• Created product marketing materials: designed the Reverse Apply product to have jobs apply to people

Product/Content Lead

Cluster

Cluster is a vertical job marketplace that matches hardware and electrical engineers to companies like SpaceX and Tesla. Funded by Mark Cuban, ECMC Group, Dan Rosensweig (Chegg), Frank Britt (Penn Foster), Mark Pincus (Zynga), and Richard Sarnoff (KKR).

• Created unique values assessment tool and matching system to allow people to match to companies based on shared values
• Designed novel SMS onboarding process to 10x user engagement via text messages instead of in-app experiences
• Researched and pivoted company strategy to laser-focus on 3 core industries instead of 30 broader ones, leading to 5x increase in user engagement and successful user experiences

Product Operations Lead

Indeed.com

Indeed is the world’s largest job site, with over 300M unique visitors per month.

• Built Indeed Assessments, the largest assessments platform in the world (1B+ assessments completed per year)
• Designed and wrote end-to-end automated phone screen tool (5M+ completed per year)
• Designed assessments system, form factor, conducted market research and competitor intel to design unique product with product-market fit
• Designed quantified roadmap, proprietary method of calculating ROI of each assessment based on location, industry, and job title

Associate Principal Content Designer

Interviewed (acquired by Indeed.com)

Interviewed was a Y Combinator-backed assessments startup that we scaled quickly and was acquired by Indeed in 2017.

• Designed initial assessments library based on user research to quickly scale product from 10 to 1,000 customers
• Partnered with transition team at Indeed to redesign assessments form factor to prepare for successful acquisition and product merger
• Led content transition team efforts to ensure successful migration after acquisition by Indeed

Assessments Content Manager / Content Team Lead

Collegiate School

Collegiate is a top boys’ K-12 private school on the Upper West Side of Manhattan.

• Designed new K-12 STEM curriculum (Science, Technology, Engineering, Math) for top private school in NYC
• Researched cutting-edge educational and technological methods to make learning more engaging for students
• Produced and co-founded TEDxNYED, the first TEDx education conference in New York City featuring major speakers from USC, Columbia, and NYU

Technologist & STEM Faculty

Big Think

Co-created top-15 iTunes podcast “Think Again” with Jason Gots. Wrote various articles on politics, voting systems, and social issues for Big Think’s website.

Writer / Top-15 iTunes Podcast Co-Creator

The Thursday Problem

Wrote, directed, and/or produced over 20 plays in NYC. Wrote and directed a short film, “Cold Fusion.”

Playwright / Producer / Filmmaker

Round Seven Media

Co-founded film production company in NYC. Produced 4 short films which screened at festivals.

Co-Founder & Film Producer

The Center for Election Science

The Center for Election Science is the US’s pre-eminent voting reform organization, studying and advocating for better voting systems.

• Designed brand strategy for a pre-eminent voting reform organization, leading to 10x number of donors, increased engagement, and new chapters around the US
• Produced and presented events and talks such as The History of Voting Systems, featuring esteemed political scientists from NYU and UPenn
• Produced first video on “What Is Approval Voting”, leading to 295K+ views on YouTube

Director

Web2 is broken. I can help you fix it. 

Hi, I'm Eric! I make things that work, and I make things work. 

I’m a results-driven, highly-strategic, multidimensional Content Designer, UX Writer, and Digital Experience Strategist with 15+ years of experience. I built the content design system at Indeed that allowed us to quickly scale to become the largest assessments platform in the world (1B+ completed per year, $80M in revenue). 

I’m equally adept at building new experiences and fixing broken ones. I’ve helped build 3 successful startups (Interviewed was acquired by Indeed, Laskie was acquired by X), produced talks, videos, and conferences on technology, education, and voting systems (TEDxNYED, Left Forum, The Center for Election Science), created a top-15 iTunes podcast (Think Again for Big Think), and founded the STEM program at a top prep school in NYC (Collegiate). I've designed sports statistics, betting systems, and voting system algorithms since I was a kid. I've written multiple plays and films and associate-produced Broadway shows.

With my hybrid enterprise/startup/education/data/creative mentality, I thrive on cross-functional, multidisciplinary teams, and I can also roll up my sleeves and work alone to ship things. I write and design end-to-end flows, messaging systems, and product copy that maximizes conversion. I’m an expert in designing and running tests.

My expertise working alongside stakeholders includes: content design, UX writing, design systems, digital marketing, content strategy, product operations, mobile design, user research, A/B testing, QA, automation, user onboarding and education, project management, legal compliance, and accessibility.

Growth = UX + Content + Product + Data

esandmanLA@gmail.com

Eric Sanders

Veo Technologies

Senior Product Manager

Hudl

•	Successfully launched a new product in the area of computer vision, with high synergy potential across the company’s product suite. 
•	Led GTM efforts for the product above and led two squads working on internal data infrastructure and access.

Product Manager

InStat Sport

•	Led two squads responsible for products across the football product suite, including data and video platform, event data reports and FIFA certified optical tracking system. 
•	Drove 12% year on year increase in sales across the product suite by developing 3 major and 10+ smaller features within the platform and launching two new products.

Acquired by Hudl.

Product Lead

•	Contributed to the company’s quick rebound after Covid and continued growth through onboarding 80+ sales reps, leading 200+ additional training sessions, 10+ in-depth training sessions on new products and 100+ one on one product exams, as well as through building a comprehensive resource library.
•	Led product marketing efforts on multiple product launches, having created 30+ pieces of original marketing content.
•	Identified areas for product improvement and served as a subject matter expert for the product managers and the engineering team.
•	Hired and managed two employees.

Product Training Lead

•	Led the development of the InStat Training Center (TC) from idea to launch, designing product and market strategy, creating the roadmap and collaborating with the design, engineering, localization and product marketing teams. 
•	Created course content for the first TC course, including over 2 hours of video lessons (20+ bite-sized videos), 10+ multiple choice tests and 5 practical tasks, as well as email workflow with 30+ emails for different user types for the TC, in two languages.

Provided research services for projects in aviation, culture policy and media.

Research Consultant

Utrikespolitiska föreningen i Göteborg

•	Coordinated the work of the society, specifically in the area of process optimization, grant applications and grant reporting.
•	Maintained contacts with partner organizations and coordinated joint projects.

Vice President

•	Coordinated the work of the MUN committee, leading it from a newly established committee to one of the most popular committees of the organization with consistent and active membership.
•	Organized several successful recruitment campaigns, marketed the committee on the social media and during relevant events.
•	Organized weekly committee meetings, preparing the agenda and controlling the implementation of decisions.
•	Organized regular local model UN simulations, trainings, debates and other events, including a two-day MUN conference with participants from various Swedish cities.
•	Coordinated participation of the committee in international MUN conferences (including creation of the delegation, registration, payment of the participation fees, coordination of accommodation and travel arrangements, organization of the preparation process); during each conference members of the delegation were awarded various prizes.

Head of the Model United Nations (MUN) committee

Urgentem (Acquired by ICE)

•	Contributed to the development of a climate data index evaluating global companies on their sustainability standards and greenhouse gas emissions (Scope 1, 2, and 3).
•	Conducted detailed environmental impact assessments (including compliance with GRI’s G4 
Sustainability Reporting Guidelines) for a portfolio of 50 companies, leveraging data from company reports, websites, and other publicly available sources.
•	Enabled the identification of ESG risks by providing comprehensive insights into corporate emissions and environmental practices, facilitating the creation of a robust sustainability index. 
•	The resulting index was used to benchmark companies against industry peers, guiding investors and stakeholders in making informed decisions based on environmental impact.

(ET Index at the time of employment)

Sustainability Analyst

University of Gothenburg

Provided research assistance for the “Gender, corruption and institutions” project - collected data on the composition of regional administrations in Russia.

Research Assistant

NYCR - National Youth Council of Russia (youth NGO)

•	Organized 20+ international events, ranging from 15 to 300 participants, resulting in exposing over 1000 young people from all over the world to the topics of intercultural and interfaith dialogue, human rights and democracy. 
•	Represented the organization in 30+ national and international events, including the UN General Assembly.

Head of the international programmes and projects department

Civic Chamber (Civil society organization)

• Provided advisory services in the area of international cooperation for elected members of the Civic Chamber.
• Organized 3 international events for the members.

Advisor

Adidas Group

•	Negotiated and handled high-profile contracts with athletes, sports teams and federations.
•	Conducted research and analysis of the market and subsequent negotiations with potential brand ambassadors.
•	Participated in organization and implementation of promo campaigns and events.
•	Supervised and mentored interns.

Sports Marketing Specialist

Product @ InStat Sport

When I was 9, my class was putting on a talent show. All the kids were able to showcase their talents, whether it was singing, dancing, juggling, or reciting poetry. I, too, got to showcase what turned out to be my biggest talent - running the whole thing so that it would be a success. (I have to add that I was also pretty good at reciting poetry but it's a bit more challenging to build a career around that). 

Over the years, I've tried many different varieties of getting things to be a success. I worked in corporations, startups, and non-profits. I've built strategies and tactics, improved existing products and processes, and created new ones, conducted extensive research (including a spell as an actual researcher) and have constantly worked to find out what people want. 

But what I truly excel at is building relationships and ensuring that the people around me have the best opportunity to thrive (helps with getting things done, too). This was true when I was 9, running a talent show, and it is true in my role as a product manager today.

taplio

The Battle

Eric Sanders

Anna Gavrilova

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?