Spokeo

Spokeo is a people search engine that makes the world more transparent with data. With over 14 billion records and 15 million visitors per month, we reconnect friends, reunite families, prevent fraud, and more.

Principal UX Writer

Laskie (acquired by Twitter)

Laskie is a job matchmaking platform that makes getting a tech job as easy as a dating app. Laskie was acquired by X/Twitter in 2023. 

$6M in funding from Bloomberg Beta, Peak State Ventures, AngelList Venture, Fourth Realm, Adapt Ventures, and more.

• Designed end-to-end user onboarding, messaging system, and flows to increase speed, conversion, and retention by 300-500%
• Partnered with engineering to build proprietary job matchmaking system (taxonomy, ontology, process) to make getting a job like a dating app
• Created product marketing materials: designed the Reverse Apply product to have jobs apply to people

Product/Content Lead

Cluster

Cluster is a vertical job marketplace that matches hardware and electrical engineers to companies like SpaceX and Tesla. Funded by Mark Cuban, ECMC Group, Dan Rosensweig (Chegg), Frank Britt (Penn Foster), Mark Pincus (Zynga), and Richard Sarnoff (KKR).

• Created unique values assessment tool and matching system to allow people to match to companies based on shared values
• Designed novel SMS onboarding process to 10x user engagement via text messages instead of in-app experiences
• Researched and pivoted company strategy to laser-focus on 3 core industries instead of 30 broader ones, leading to 5x increase in user engagement and successful user experiences

Product Operations Lead

Indeed.com

Indeed is the world’s largest job site, with over 300M unique visitors per month.

• Built Indeed Assessments, the largest assessments platform in the world (1B+ assessments completed per year)
• Designed and wrote end-to-end automated phone screen tool (5M+ completed per year)
• Designed assessments system, form factor, conducted market research and competitor intel to design unique product with product-market fit
• Designed quantified roadmap, proprietary method of calculating ROI of each assessment based on location, industry, and job title

Associate Principal Content Designer

Interviewed (acquired by Indeed.com)

Interviewed was a Y Combinator-backed assessments startup that we scaled quickly and was acquired by Indeed in 2017.

• Designed initial assessments library based on user research to quickly scale product from 10 to 1,000 customers
• Partnered with transition team at Indeed to redesign assessments form factor to prepare for successful acquisition and product merger
• Led content transition team efforts to ensure successful migration after acquisition by Indeed

Assessments Content Manager / Content Team Lead

Collegiate School

Collegiate is a top boys’ K-12 private school on the Upper West Side of Manhattan.

• Designed new K-12 STEM curriculum (Science, Technology, Engineering, Math) for top private school in NYC
• Researched cutting-edge educational and technological methods to make learning more engaging for students
• Produced and co-founded TEDxNYED, the first TEDx education conference in New York City featuring major speakers from USC, Columbia, and NYU

Technologist & STEM Faculty

Big Think

Co-created top-15 iTunes podcast “Think Again” with Jason Gots. Wrote various articles on politics, voting systems, and social issues for Big Think’s website.

Writer / Top-15 iTunes Podcast Co-Creator

The Thursday Problem

Wrote, directed, and/or produced over 20 plays in NYC. Wrote and directed a short film, “Cold Fusion.”

Playwright / Producer / Filmmaker

Round Seven Media

Co-founded film production company in NYC. Produced 4 short films which screened at festivals.

Co-Founder & Film Producer

The Center for Election Science

The Center for Election Science is the US’s pre-eminent voting reform organization, studying and advocating for better voting systems.

• Designed brand strategy for a pre-eminent voting reform organization, leading to 10x number of donors, increased engagement, and new chapters around the US
• Produced and presented events and talks such as The History of Voting Systems, featuring esteemed political scientists from NYU and UPenn
• Produced first video on “What Is Approval Voting”, leading to 295K+ views on YouTube

Director

Web2 is broken. I can help you fix it. 

Hi, I'm Eric! I make things that work, and I make things work. 

I’m a results-driven, highly-strategic, multidimensional Content Designer, UX Writer, and Digital Experience Strategist with 15+ years of experience. I built the content design system at Indeed that allowed us to quickly scale to become the largest assessments platform in the world (1B+ completed per year, $80M in revenue). 

I’m equally adept at building new experiences and fixing broken ones. I’ve helped build 3 successful startups (Interviewed was acquired by Indeed, Laskie was acquired by X), produced talks, videos, and conferences on technology, education, and voting systems (TEDxNYED, Left Forum, The Center for Election Science), created a top-15 iTunes podcast (Think Again for Big Think), and founded the STEM program at a top prep school in NYC (Collegiate). I've designed sports statistics, betting systems, and voting system algorithms since I was a kid. I've written multiple plays and films and associate-produced Broadway shows.

With my hybrid enterprise/startup/education/data/creative mentality, I thrive on cross-functional, multidisciplinary teams, and I can also roll up my sleeves and work alone to ship things. I write and design end-to-end flows, messaging systems, and product copy that maximizes conversion. I’m an expert in designing and running tests.

My expertise working alongside stakeholders includes: content design, UX writing, design systems, digital marketing, content strategy, product operations, mobile design, user research, A/B testing, QA, automation, user onboarding and education, project management, legal compliance, and accessibility.

Growth = UX + Content + Product + Data

esandmanLA@gmail.com

Eric Sanders

Sinergia Estratégica de Combustibles, S. de R.L. de C.V.

Responsible for the overall performance of the Company.
-Finance, Growth, HR, IT, Logistics. 

Lead the Company to the highest performance results. Build reliable & consistent team

In charge of Adquisition & Operation of Distribuidora Petrodiesel del Centro.

Director general

BANCEL (Buró Administrador Nacional de Certificados Limpios)

Founding Partner

-Responsible for the Ops Strategy execution in assigned Region (230 DODO Stations/ Centro-Occidente-Bajío ). 
-Manage dealer relationship & commercial conditions. 
-Lead RTM’s team to Company goals.

Manager Retail Operations

Grupo Energiko

-Responsible for performance & development of the C-Stores channel (Operations)
-Growth strategy (New locations, concepts, etc)
-Install operations & commercial controls
-P & L

C-Stores General Manager

Pacific Star Foodservice | a Sysco Partner

-Responsible before the  CEO  for  National Broadline Channel, (HoReCa),  performance & Development.
-Define  start up model & strategy for the channel. (Independent Restaurants, Regional Chains, Hotels).
-Lead Sales, Marketing & Telemarketing, strategies for the channel.
-Negociate distribution agreements with main clientes (Hilton, Mayan, Sirloin)

Gerente Comercial Broadline

7-Eleven México

Commercial & Operations leader for New Territory (Sonora) Start up / Responsible for Commercial strategy execution for 150 stores (Jalisco)/Increase regional products assortment / New programs development / Lay Outs Merchandising open & new stores / Training Commercial & Operations team/ Increase income & revenue through POS strategies & programs.

Gerente de Ventas y Mercaderías

Danone

-In charge of implementing traditional channel strategies in the point of sale in Jalisco area. KPI´s: Sales, market share, share of shelf, increase revenue through product mix, vertical & horizontal growth.

-Responsible for the point of sale strategy for UTT channel implementation in 5 states: Aguascalientes, Colima, Gto, Jalisco y Michoacán. KPI´s: SOS, Sales, SOM. Follow up negotiations with regional contacts of national SSS chains.

Sales Area Manager- Canal Tradicional / ASS

En mi rol actual como Director General en Sinergia Estratégica de Combustibles, S. de R.L. de C.V., he liderado con éxito la estrategia integral de la compañía. Nos hemos destacado en el sector de comercialización, distribución y logística de combustibles en México, asegurando un crecimiento sostenible y la optimización de procesos en las áreas de finanzas, tecnologías de la información y logística. La construcción de un equipo confiable y enfocado al cliente ha sido un pilar fundamental para alcanzar resultados de alto rendimiento.

Mi experiencia anterior como Retail Ops Manager en bp, donde gestioné la ejecución de la estrategia operativa en hasta 230 estaciones DODO me ha proporcionado una sólida base en desarrollo de nuevos negocios y gestión de cuentas clave. En nuestra organización, la relación con los dealers y las condiciones comerciales se manejan con un enfoque en el logro de metas compartidas, reforzando mi compromiso con la excelencia operativa y el desarrollo estratégico del negocio.

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The Battle

Eric Sanders

Edgar Ayala

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