Spokeo

Spokeo is a people search engine that makes the world more transparent with data. With over 14 billion records and 15 million visitors per month, we reconnect friends, reunite families, prevent fraud, and more.

Principal UX Writer

Laskie (acquired by Twitter)

Laskie is a job matchmaking platform that makes getting a tech job as easy as a dating app. Laskie was acquired by X/Twitter in 2023. 

$6M in funding from Bloomberg Beta, Peak State Ventures, AngelList Venture, Fourth Realm, Adapt Ventures, and more.

• Designed end-to-end user onboarding, messaging system, and flows to increase speed, conversion, and retention by 300-500%
• Partnered with engineering to build proprietary job matchmaking system (taxonomy, ontology, process) to make getting a job like a dating app
• Created product marketing materials: designed the Reverse Apply product to have jobs apply to people

Product/Content Lead

Cluster

Cluster is a vertical job marketplace that matches hardware and electrical engineers to companies like SpaceX and Tesla. Funded by Mark Cuban, ECMC Group, Dan Rosensweig (Chegg), Frank Britt (Penn Foster), Mark Pincus (Zynga), and Richard Sarnoff (KKR).

• Created unique values assessment tool and matching system to allow people to match to companies based on shared values
• Designed novel SMS onboarding process to 10x user engagement via text messages instead of in-app experiences
• Researched and pivoted company strategy to laser-focus on 3 core industries instead of 30 broader ones, leading to 5x increase in user engagement and successful user experiences

Product Operations Lead

Indeed.com

Indeed is the world’s largest job site, with over 300M unique visitors per month.

• Built Indeed Assessments, the largest assessments platform in the world (1B+ assessments completed per year)
• Designed and wrote end-to-end automated phone screen tool (5M+ completed per year)
• Designed assessments system, form factor, conducted market research and competitor intel to design unique product with product-market fit
• Designed quantified roadmap, proprietary method of calculating ROI of each assessment based on location, industry, and job title

Associate Principal Content Designer

Interviewed (acquired by Indeed.com)

Interviewed was a Y Combinator-backed assessments startup that we scaled quickly and was acquired by Indeed in 2017.

• Designed initial assessments library based on user research to quickly scale product from 10 to 1,000 customers
• Partnered with transition team at Indeed to redesign assessments form factor to prepare for successful acquisition and product merger
• Led content transition team efforts to ensure successful migration after acquisition by Indeed

Assessments Content Manager / Content Team Lead

Collegiate School

Collegiate is a top boys’ K-12 private school on the Upper West Side of Manhattan.

• Designed new K-12 STEM curriculum (Science, Technology, Engineering, Math) for top private school in NYC
• Researched cutting-edge educational and technological methods to make learning more engaging for students
• Produced and co-founded TEDxNYED, the first TEDx education conference in New York City featuring major speakers from USC, Columbia, and NYU

Technologist & STEM Faculty

Big Think

Co-created top-15 iTunes podcast “Think Again” with Jason Gots. Wrote various articles on politics, voting systems, and social issues for Big Think’s website.

Writer / Top-15 iTunes Podcast Co-Creator

The Thursday Problem

Wrote, directed, and/or produced over 20 plays in NYC. Wrote and directed a short film, “Cold Fusion.”

Playwright / Producer / Filmmaker

Round Seven Media

Co-founded film production company in NYC. Produced 4 short films which screened at festivals.

Co-Founder & Film Producer

The Center for Election Science

The Center for Election Science is the US’s pre-eminent voting reform organization, studying and advocating for better voting systems.

• Designed brand strategy for a pre-eminent voting reform organization, leading to 10x number of donors, increased engagement, and new chapters around the US
• Produced and presented events and talks such as The History of Voting Systems, featuring esteemed political scientists from NYU and UPenn
• Produced first video on “What Is Approval Voting”, leading to 295K+ views on YouTube

Director

Web2 is broken. I can help you fix it. 

Hi, I'm Eric! I make things that work, and I make things work. 

I’m a results-driven, highly-strategic, multidimensional Content Designer, UX Writer, and Digital Experience Strategist with 15+ years of experience. I built the content design system at Indeed that allowed us to quickly scale to become the largest assessments platform in the world (1B+ completed per year, $80M in revenue). 

I’m equally adept at building new experiences and fixing broken ones. I’ve helped build 3 successful startups (Interviewed was acquired by Indeed, Laskie was acquired by X), produced talks, videos, and conferences on technology, education, and voting systems (TEDxNYED, Left Forum, The Center for Election Science), created a top-15 iTunes podcast (Think Again for Big Think), and founded the STEM program at a top prep school in NYC (Collegiate). I've designed sports statistics, betting systems, and voting system algorithms since I was a kid. I've written multiple plays and films and associate-produced Broadway shows.

With my hybrid enterprise/startup/education/data/creative mentality, I thrive on cross-functional, multidisciplinary teams, and I can also roll up my sleeves and work alone to ship things. I write and design end-to-end flows, messaging systems, and product copy that maximizes conversion. I’m an expert in designing and running tests.

My expertise working alongside stakeholders includes: content design, UX writing, design systems, digital marketing, content strategy, product operations, mobile design, user research, A/B testing, QA, automation, user onboarding and education, project management, legal compliance, and accessibility.

Growth = UX + Content + Product + Data

esandmanLA@gmail.com

Eric Sanders

Cisco

Driving innovation in UCS networking for the next generation of smart connectivity and optimization.

Engineering Product Manager

Andromedary Instinct

The Andromedary Instinct is a weekend shop for weekend people, just a few blocks from downtown Sunnyvale, California, and a few electrons from marketplaces like eBay, Facebook Marketplace, Craigslist, and even Poshmark. 

We sell computers, components, electronics, and the occasional odd surprise, from the 20+ year collection of Robert Novak. We also coordinate technology consulting services for select customers, with a focus on Linux, networking, virtualization, and best practices.

Proprietor/Consultant

Indyramp Consulting

Internet communication consulting and hosting/presence services. Web, mail, shell, and mailing list services on various UNIX platforms. List hosting for various computer and music interests.

Owner/Consultant

Flexpool.io

I provided technical and process guidance to users of Flexpool's Chia, Ironfish, Ethereum Classic, Zilliqa, and Ethereum cryptocurrency pools. I also created and refined  support policies and procedures, trained new support staff, and tested internal and external software for the pool. I wrote most of the public ongoing "official" documentation for pool events and transitions. 

From getting started with farming and mining, to handling transactions and optimizing environments, I created documentation; communicated status and solutions through Reddit, Discord, Telegram, and Zendesk; helped with troubleshooting, provided interactive and queued support; and brought a healthy dose of snark and proportion to over 100,000 crypto miners and farmers worldwide.

Flexpool.io ceased operations on November 1, 2023.

Support Manager

Supermicro

I lead people and drive process improvement for a Fortune 1000 company that's pivoting into more than just selling boxes. 

- Driving product management for three flagship infrastructure management platforms (composable disaggregated infrastructure, cluster software orchestration, and mobile/multi edge IOT) and a legacy suite of management products from individual server command line to web UI scaling to 10k servers
- Leading a team of product engineers, supporting them and encouraging them to develop from a workload heavily weighted toward clerical work to productive and impactful projects. 
- Delivering industry/market and domain knowledge to high level management products, helping to position competitively while meeting customer and partner needs
- Championing a model shift for software products to enable 800-1000% revenue growth in two years
- Building forecasting models for enhanced sales practices to improve customer satisfaction and 50% license revenue growth

Manager, Software Product Management

WEST COAST KAPPA CAR CLUB

Brought the oldest Kappa car club in the world back from hibernation in 2018. 

Secretary (2018-2022), President (2019-2022), and member of the Board of Directors of the West Coast Kappa Car Club, an organization that provides connections and events for owners of the Saturn Sky and Pontiac Solstice roadsters. 

Managing and encouraging communication to and between club members as well as promoting and organizing club runs and events. 

Handed the reins over to other officers in spring 2022.

'09 Sky Redline

President and Secretary

After nearly 15 years in big data (on both sides of the vendor relationship), I've been focusing for 2 1/2 years on enabling national channel partners around Cisco datacenter technologies. Telling stories, putting pieces together, helping partner engineers do the same, with humor and context and proportion in healthy volumes along the way. 

Drove nine figure sales even into the midst of worldwide turmoil.

Datacenter Technical Solutions Architect

Technical Solutions Architect (2017-present, Consulting Systems Engineer 2014-2017) in Software and Solutions Innovation - Americas Partner Organization 

For four years I empowered ISV partners in big data to navigate and take advantage of the Cisco ecosystem, speaking at customer and partner events, bringing my own decade of hands-on big data and analytics experience in hardware and software to customers alongside our mutual sales teams, and clearing the path within Cisco for partners like Splunk, MapR, and Platfora to make the most of their relationship with Cisco's datacenter organization and related businesses.

I wear the Big Data hat. 

I evangelize and develop big data opportunities around software partner products and Cisco technologies. Working with channel partners, independent software vendors, and our own Cisco sales force, I'm here to help enhance Cisco's big data story for the benefit of our customers and the rest of the world.

Focused on ISV partners (MapR, Platfora, Splunk, IBM Big Insights), Cisco's channel and sales partners, and the internal Cisco teams who sell and support Cisco UCS and the big data ecosystem. As of fall 2017 I focus on Splunk and the US Central region, and beyond.

Big Data Partners Technical Solutions Architect

BayLISA

BayLISA is the premiere San Francisco Bay Area/Silicon Valley group for professional system administrators. As a member of the board of directors, I am actively involved in promoting the organization and its events, finding speakers and benefits, and working with other organizations with similar/parallel/congruous purposes and pursuits. 

As Secretary (as of March 2011), I am responsible for keeping documentation, keeping track of board actions, and further promoting the organization's activities. 

As President and Secretary (as of November 2011), I'm borderline insane but working to improve the public face and internal consistency of the organization.

President, Board of Directors

Disney Interactive

Current: Senior sysadmin for BI platforms at Disney Interactive. 

Primary platform expert for ~700 server 5-domain Cisco UCS C-Series integrated environment. Hardware and infrastructure deployment, troubleshooting, upgrades, and cross-training. 

Project and daily support for Cloudera Hadoop clusters (~200 nodes, ~2PB). Support and troubleshooting for HP Vertica and other analytics software from the bare metal up. 

Originally hired as Senior SA in infrastructure services, system and service scaling, personality balancing, and lunch. Worked with Linux Containers process isolation (lxc), VMware ESXi 4, some puppet, some cobbler.

Later: Sole front-line/infrastructure/architecture admin for Disney Interactive (formerly DIMG/Playdom) BI systems from spring 2012 to summer 2013.

Senior System Engineer

Playdom

See Disney Interactive listing. Playdom was acquired just before I joined, but my first business cards featured the Playdom social games.

Senior Linux System Administrator

I'm a server and infrastructure guy with a penchant for the big picture and a lifelong love of technology.

I'm not looking for new opportunities at this time.

Ask me about my homelab, and ignore the huge backlog of projects. I've redone my home networks for the end of my Meraki licenses. I've worked in networking and storage although it's been a little while. I was last a developer in 1993. I've never waited tables (even database tables) but respect those who do. I admit what I don't know and learn quickly. 

Today I'm an engineering product manager for UCS networking in the compute business at Cisco. 

From 2022-2023 I was product line manager for software management products at Supermicro. 

From 2018-2020 I focused on channel partner enablement, partner sales engineering, solutions engineering at Cisco. 

From 2014-2018 I played storyteller/matchmaker between big data ISVs, Cisco channel partners and internal sales teams, and occasionally a customer or 100. I've been doing big data since late 2003/early 2004 (really) and Hadoop since probably 2008 (CDH1). I presented at partner events and public conferences including Strata+Hadoop World (2x) and Cisco Live (4x, Distinguished Speaker). 

On the first day at Cisco (right after lunch), I pushed a half million dollar deal over the edge with my personal experience outweighing a competitor's positioning. From then on, I brought context and proportion to challenging situations, helping our customers succeed and our sales teams make money. I believe those two should not be mutually exclusive, and I consider it my mission to bring them together wherever I work. 

Before Cisco, I was a senior level Silicon Valley systems operations professional with nearly 20 years (different years, even) of production UNIX system administration in multiple varieties of UNIX (Solaris, Linux, BSD) as well as experience in other desktop and server platforms. I built a proven history of delivering enterprise class scalable server, network, and disaster recovery/business continuance environments within stringent budget and time restraints.

I blog at rsts11.com and rsts11travel.com. 

Specialties: Big data platforms, hardware, and education; system administration, hardware planning and management (even clouds need hardware), Hadoop, written English (documentation is our friend), UNIX-based email systems, coffee preparation & procurement, operations team building and sustaining. 

I'm not a developer or coder although I can read or tweak some code. I don't have an MBA or a PhD. 

I'm not looking for new opportunities at this time.

🚝Robert Novak

Went to Cisco HQ at Santana Row yesterday to catch up with a new coworker. ("New") Rob Rosen

Kinda sad that I'm extremely unlikely to run into Friea, Wissam, or Carl there anymore.

But I did see Buttercup on the third floor.

Halfway through Novel November 2025 – Need to take a break?

This post covers my third Novel November video. If you want the latest videos as they go up, subscribe to the Andromedary Instinct YouTube channel. This one features some time in my car and a late night recording in the home office/studio, with a mid-month success update and a tip on avoiding story burnout. See the other parts of this series here:...

Open article: Halfway through Novel November 2025 – Need to take a break? by rsts11.com

Halfway through Novel November 2025 – Need to take a break?

As the year winds down, I'm probably going to have a post on rsts11.com about my 2025 health journey. It hasn't gone as well as I'd set my goals for back in March, but I made a lot of progress that I'm pretty proud of. 

If this is something you'd be interested in reading about, drop a comment, or feel free to drop into the messaging (a couple of you did that when I posted a big change on Facebook, and I appreciate that and support your journey). 

If you've posted anything about your health journey this year, feel free to share and I'll check it out and amplify it a bit if you like.

Open article: rsts11 - Robert Novak on system administration by rsts11.com

rsts11 - Robert Novak on system administration

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The Battle

Eric Sanders

🚝Robert Novak

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The Battle

Eric Sanders

🚝Robert Novak

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🚝Robert Novak's LinkedIn Performance

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