SoMad Partners

Chief Executive Officer

Media OTG

A business has only two functions-marketing and innovation. 

We make it happen.

Director Of Operations

Wellspring Magazine

Operational Director

School

Teaching Language Skills and Composition to High School Girls

Teacher

See results from your marketing immediately. Achieve an 8X ROI with our Fractional CMO services | CEO @ SoMad Partners

Are you an E-Commerce Entrepreneur, or   Healthcare Agency Owner?


You’re ready to invest in your brand.

You know how much sales you want to make📈

You know you want to grow your brand awareness 🎯

Just one thing: 

You don’t know how to start.

You lack a clear strategy.

You try to run in 3 different directions at the same time.

You have no (or very limited) knowledge on marketing.

You feel frustrated with your products not reaching more potential buyers.

As a result, you miss out on:

→ market share
→ sales
→ brand awareness


In short: You are not profiting as much as you should.


Not a position you want to stay in.
Right?

Yet, you always feel like your competitor is ahead of the game and does better, looks better, and has a better product

It’s time to take action.

What if you knew exactly what to do…

By having someone in your corner you can always share ideas with…and come up with new ideas since we come with data driven and consumer interested ideas.

Someone that provides you with relevant data essential in the decision-making process...

And, someone who knows how each dollar can be spent well to bring in a higher return...

How powerful would this be?

With a unique, customized strategy with an all-in-one agency, this becomes possible.

How much brand awareness and sales would you be able to generate?

8X.

That’s the average ROI clients achieve working together with me.

We at SoMad serve B2C and Healthcare clients with Fractional CMO services:

Combining the benefits of outsourcing with the advantages of in-house service.

Providing the most powerful strategy to convert traffic to buyers (digital marketing, print, social media, omnichannel, and more).

 We can serve on your advisory board, and internal meetings, and serves as an external C-Suite member of your team.

In short: Fractional CMO services are both strategy and marketing implementation. 

If you’re a company that’s;

✅Ready to go-to-market
✅That doesn't want to stop growing

The time to act is NOW.

Send me a DM, or head over to my Featured Section to book a discovery call.

Contact: https://somadpartners.com/ or +1-212-223-8245

Estie Rubin

This is really a crazy story. 

An owner of an ABA company came to me in tears. This company made a lot of noise on social media and everyone wanted to “be like them”. 

I want to tell you accurately that they had a total of 8 active clients. After $20k per month in Google ads. Unfortunately, this company was a total disaster. 

There was something fundamentally very wrong and I committed to finding out what it was. 

I spent 4 weeks diving into marketing, intake, retention, and quality control. 

I called BCBAs and made intake so crazy that I had to start calling from different numbers😄

Then we sat down and created a step by step plan for every single department. 

No more focusing on 5 states at once - we build out one state right and replicate from there. 

I want to tell you that Jan 1st was the one year anniversary of them reaching out to us -

And they finished the year with 89 clients and
- 50% reduction in costs
- a new internal structure
- a smaller intake department 

All this with the same team of RBTs and BCBAs!
 
Schools, doctors, and social workers are reaching out to them. Referrals are happening constantly. 

I’ll be honest that I’m very proud of this story and wanted to tell it so not leaving any lesson here:) 


#Marketing #ABA

Increase sales exponentially while saving time and money. | Achieve an 8X ROI with our Fractional CMO and digital marketing services | CEO @ SoMad Partners

A recovery center owner came to us after buying a rehab in a rural area - a consultant had told him that people wanted to recover “in the wild”. 

But 
- beds were empty 
- client acquisition was $18k 
- the were losing money fast 

We went to work redesigning the entire funnel - where they had been going after everyone, we started targeting only people who were a perfect fit. 

The first thing that happened is that leads dropped.

The second thing was admissions happening much faster because people calling were a fit. 

Normally, they’d reach out to one facility and while that process was taking its time, they would check out others and shop around. 

But people weren’t doing that because they’d found the right place. 

Within 4 months, they were at 90% capacity and cost per acquisition was… 

$10k! Down from $18k. 

Be brave enough to identify YOUR target and go after them - the reward for doing this right is everything happening right. 


#Marketing #RehabMarketing #SUDMarketing

Here’s who I want to target on LinkedIn: 

People who know marketing works and are looking for a partner to execute it. 

They may have been burned in the past. I know most people were burned by “marketers” at some point. 

Some people throw in the towel, but some realize that marketing is really the key to success. And you have to keep looking to find the right people to partner with and get it right. 

These people realize that growth is a long game. They’re not asking questions like “how many leads can you get me in two months?” How many beds can you fill in 90 days?”

That all WILL happen, but not with a quick-fix mindset. 

They really want to know who can work with them for years, take the marketing department off their head, and do it right in a way that builds a company for decades to come. 

This, to me, is what serious people look like and those are the ones we’re often equipped to bring great success to through marketing expertise. 

So now it’s your turn! 

Who are you targeting on LinkedIn?

Behavioral health is one of the most misunderstood industries when it comes to “easy money.”



I spent yesterday at the Evive Show, and that misconception came up again and again — indirectly.

From the outside, people think this space is simple.

That once you have demand, everything else just works.

It doesn’t.

The overhead is massive.

The stress is constant.

And every decision feels high-stakes because it is.

Most conversations I had weren’t about chasing growth.

They were about uncertainty.

“I think things are working… but I’m not completely sure.”

“We’re spending a lot, and I don’t know what’s actually driving results.”

“I don’t want to break what’s working — but I also don’t want to ignore problems.”

And just to be clear — if you’re happy with your current vendor, you should stay.

I didn’t go to Evive to poach clients or sell something people don’t need.

Where we’re often most helpful is simply reviewing what already exists.

If everything checks out, great.

You walk away with clarity and confidence.
If something’s off, at least you know where,
and you can make informed decisions instead of guessing.

We also ran a drawing for 3 months of free marketing (a $27k value), and you can still enter.

But the real reason I show up to events like this is simple:

I want people in this space to know where to find me when they need help —
not when someone is trying to convince them to buy something they don’t need.

No lesson here. Just sharing what I saw.

#BehavioralHealthMarketing #Evive #Networking

Ed Forteau

Leader of the Genuine Connections Revolution | Helping Service Providers, Entrepreneurs, and Sales Professionals Build Authentic Relationships | Author of "No More Cringe” | Changing the Way We do Business on LinkedIn

I’m Ed Forteau, Business Growth Strategist, Community Builder, and Creator of The Strategic Ally Method.

I help relationship-driven entrepreneurs attract high-value clients…without chasing, cold pitching, or playing the content hamster wheel game.

If you’re great at what you do, but feel like sales turns you into someone you’re not, you're not broken.

You’ve just been sold the wrong playbook.

Most of my clients come to me feeling stuck.

They’re burned out from outreach that goes nowhere.

They hate the pressure to perform on social media.

And they’re tired of trying to be “everywhere” just to get noticed.

What I teach flips the script:

✅ Start warm, low-pressure conversations that naturally lead to business

✅ Tap into the trust you’ve already earned to unlock hidden opportunities

✅ Show up as a Strategic Ally, not another sales person or content clone

✅ Build “quiet authority” without shouting for attention

✅ Use simple, human systems that work even when you’re not online

Here’s a story I hear all the time:

A client spent months tweaking cold email campaigns.

They saw early wins…until everything stopped working.

Low replies. Spam folder black holes. Endless fixing.

They tried my method. DMed just ten warm messages to mutual connections of people they knew.
Two booked calls. One became a client.

Then came momentum.

They told me, “This just feels…different. Lighter.”

I said, “It’s less work than trying to save a sinking ship.”

That’s the shift:

From pushing and persuading to connecting and converting.

From guessing what strangers want to showing up where you’re already trusted.

You don’t need to become someone else to grow your business.

You just need a better way.

That’s why I created The Genuine Connection Alliance. It’s a private community for relationship-first entrepreneurs.

Inside, you’ll learn my frameworks, build a powerful support system, and attract clients through trust, not tactics.

It’s where my best clients come from, because they experience the method before they ever hire me.

If you believe business can be built through conversations, connection, and real value, let’s talk.

Or better yet, let’s start a conversation that leads to something real.

💬 DM me the word “Alliance” and I’ll send you the Genuine Connection Alliance overview doc. It might be the missing piece you’ve been looking for.

EMAIL DELIVERABILITY EXPERT - Get More Of Your Emails Delivered, Seen, Opened, Read, and Clicked

▶ 𝐖𝐇𝐎 𝐈𝐒 𝐓𝐇𝐈𝐒 𝐅𝐎𝐑:
• Any business that uses email to communicate with prospects, clients, or customers that have experienced their emails going to spam, or not getting delivered
• Any business that wants their email accounts set up properly to ensure high deliverability
Why? Nothing has a greater/more immediate impact on your bottom line than fixing email deliverability issues

▶ 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎:
• Fix any types of email deliverability problems so more of your emails are delivered, seen, opened, and clicked
• Setup your email infrastructure so your emails land in your recipient's primary inbox
• Setup email reporting and monitoring to catch problems early, to avoid lost revenue
• Provide advice on the right email marketing platform to use to meet your objectives

▶ 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐖𝐄 𝐅𝐈𝐗:
We provide the peace of mind that you are receiving the maximum ROI from emails, because all forms of your emails are delivered. This includes:
• Cold Emails
• Subscription Emails
• Support Ticket Emails
• Proposal Emails
• Contracts via Email
• Invoice/billing Emails
• Transactional Emails
• Marketing Emails
• Contact Us Forms

▶ 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒:
• Email Deliverability Audit - Identifies the source of 90% of email deliverability issues
• DMARC Reporting/Monitoring - Monitors the health of your email accounts and pinpoints the issues that happen infrequently
• Domain Reputation Recovery - Our proprietary method of improving the reputation of a damaged domain in under 30 days
• Email Infrastructure Setup - Ensures maximum email deliverability and protects your domain reputation
• Email Deliverability Repair - Our team has a combined 28+ years in fixing email deliverability issues

▶ 𝐄𝐗𝐏𝐄𝐂𝐓𝐄𝐃 𝐎𝐔𝐓𝐂𝐎𝐌𝐄𝐒:
• 95%+ email deliverability rate
• An immediate increase in email open and click-through rates
• On average, a 200-400% increase in email-related revenue

▶ 𝐖𝐇𝐀𝐓 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
• See our LinkedIn Service Reviews

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The Battle

Estie Rubin

Ed Forteau

Followers

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taplio

The Battle

Estie Rubin

Ed Forteau

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Estie Rubin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEstie Rubin's LinkedIn Performance