Ethics Plus Public Accountants

Ethics Plus was formed in 1995. Since then our firm has grown in size, depth, and wealth of resources. We provide a full range of accounting, auditing, and advisory services to a diverse base of clients who are drawn from a variety of industries and sectors including professional services, retail & wholesale, manufacturing, healthcare, construction, entertainment – from sole traders to multi-national enterprises.

The wealth of experience we have gained from dealing with such a diverse variety of clients over so many years provides us with the backdrop for our role as business development advisors. Through trust, respect, and results, Ethics Plus builds its client base – one client at a time.

The partners of our firm are professionally qualified accountants with over seventy years of combined business experience and a significant depth of education and training. They bring practical experience as well as analytical knowledge to every engagement and work with the client closely to choose the areas that require the utmost attention.

We recognize that the quality of our service is only as good as the talent of our team. Our commitment to quality is achieved by recruiting qualified professionals including analysts, accountants, financial & business consultants, and providing them with the highest standards of training. 

What sets us apart is the way we invest in our relationships. We view every client relationship like a partnership. At Ethics Plus, client care is more than a smile campaign. It is an organizational culture all of us in Ethics Plus believe in and is happy about because our future survival and success depend on our clients' current level of satisfaction.

We are probably best known for our rounded approach to advice. Our advice is incisive, pragmatic, and direct and all that we do is underpinned by our values: 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆, 𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸, 𝗛𝗮𝗿𝗺𝗼𝗻𝘆, 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆, 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝗶𝘁𝘆 & 𝗦𝗲𝗿𝘃𝗶𝗰𝗲

Founder & Managing Partner

𝗚𝗶𝗿𝗶 & 𝗥𝗮𝗺, 𝗖𝗵𝗮𝗿𝘁𝗲𝗿𝗲𝗱 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗻𝘁𝘀, 𝗖𝗼𝗰𝗵𝗶𝗻

Established an accounting firm (GIRI & RAM) in Calicut in the year 1985. The firm grew rapidly  and I was instrumental in developing a large local and international client base for the firm. I  later moved to Dubai and set up Ethics Plus in 1995.

𝗬𝘂𝘀𝘂𝗳 𝗕𝗶𝗻 𝗔𝗵𝗺𝗲𝗱 𝗞𝗮𝗻𝗼𝗼

Gained invaluable post qualification experience while working abroad as Group Internal Auditor with Yusuf Bin Ahmed Kanoo, a diversified business conglomerate.

Group Internal Auditor

𝗣𝗼𝗻𝗱𝗶𝗰𝗵𝗲𝗿𝗿𝘆 𝗣𝗮𝗽𝗲𝗿𝘀 𝗟𝘁𝗱., 𝗣𝗼𝗻𝗱𝗶𝗰𝗵𝗲𝗿𝗿𝘆, 𝗜𝗻𝗱𝗶𝗮

• Implemented and monitored the application of accounting policies.
• Prepared, reviewed, and filed compliance reports with Registrar of Companies.
• Worked closely with in-house counsel, external accountants, and regulators.
• Coordinated and facilitated the initial compliance program for internal controls over financial reporting.
• Communicated with stakeholders, reviewed documentation, evaluated the control environment design to maximize efficiency, and established disclosure review committees.
• Supervised accounting staff and oversaw the general ledger accounting system for the monthly and year-end close process.

Finance Manager

Highly driven Chartered Accountant with comprehensive accomplishments leading audit, accounting, reporting, tax, financial analysis, and cross-functional teams to ensure success and achieve goals. 

Known as an innovative thinker with proven experience in Financial Planning and Reporting, Market Research, Management, Risk Management, and Business Process Improvement.  Demonstrated success in developing and executing plans in highly diverse organizational structures. Expertise includes overseeing large scale financial functions, M&A, and business entity formation for global professional and business services firms. 

𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 & 𝘁𝗿𝗮𝗰𝗸 𝗿𝗲𝗰𝗼𝗿𝗱:

▪️Led 1000+ audits for clients in diverse industries including banks, real estate, manufacturing, trading, 
 business services, start-ups, mortgage companies, and distribution services.
▪️Affiliated to INPACT Global, UK, a rapidly expanding international network of professional firms (INPACT - stays 15th largest global accounting alliance in the World Survey 2018 of the International Accounting Bulletin (IAB). 
▪️Ethics Plus is listed with most of the reputed banks in U.A.E., where our balance sheets are highly recognized and recommended
▪️Listed in the ‘approved panel of auditors’ with major free zones (including DIFC, DMCC, DAFZA, DSO, JAFZA to name a few) and are registered agents with offshore authorities like JAFZA
▪️Ethics Plus is designated Platinum Employer for the ACCA, United Kingdom; ICAI, India, and ICAEW, United Kingdom. 
▪️Member of various organizations such as the American Accounting Association, National Bookkeepers Association, National Association of Certified Public Bookkeepers, and Indian Business & Professional Council, etc.
▪️ Ethics Plus was voted as the Best SME Brand by the 'The Best Brand SME Awards' instituted by the SME Dubai.
▪️ We were amongst the top 200 companies featured in the year 2015 Dubai SME 100 cycle
▪️ Finalist at the Gulf Capital SME Awards 2017 in the category ‘Micro Business of the Year’
▪️Finalist at the MEED Awards – 2017 in the category “Advisory services firm of the year”

𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:

Finance, Accounting, Treasury, Tax, Audit, EP&A, SOX, Risk Management, Team Management, GAAP, IFRS, SEC and other Regulatory Compliance, Financial Analysis, Strategic Planning, Business Valuation, Process Improvement, Risk Management, Internal Controls, Change Management, Cost Reduction, Operational Due Diligence, Performance Management,  Private Banking, Hedge Funds, Equity, and Investment Funds.

Want to connect?
ram@ethicsplusuae.com




A.R. Ramachandran (Ram)

GMCClinics

Director of Finance

Senior Finance Manager

Emirates Hospitals Group

Key Achievements.

•	2017: Promoted to Team Leader - Rehab Business Segment (Newly formed Business Unit of EHG), where I established the MIS reporting framework, Financial statement consolidation, streamlined processes, and integrated departments with the Group.
•	2018: Promoted to Corporate Finance Manager.
•	Played a key role in devising Revenue Cycle Management (RCM) SOPs and internal process reengineering.
•	Undertook international business visits to Slovakia (Europe), Egypt, and Oman.

Areas of Work Experience:

•	Spearheading the enhancement of the company's comprehensive Financial accounting, monitoring, and reporting system.
•	Ensuring the punctual and accurate generation of monthly management reports for top management, incorporating variance analysis and action plans for continuous improvement.
•	Managing the Group's cash flow and addressing working capital requirements to maintain financial stability.
•	Overseeing Cost Management, Cost Center Accounting, and Vendors Management to optimize operational efficiency.
•	Playing a strategic role in evaluating and reviewing business performance, contributing to informed decision-making.
•	Heading the Revenue Cycle Management department, responsible for Revenue reconciliation, Denial controls, AR reconciliations, and collections.
•	Serving as a key member of Group Financial statement consolidation and Audit processes.
•	Actively participating in Group expansion, acquisitions, and integration strategies.
•	Playing a crucial role in the implementation of VAT processes as per UAE Law in the organization.
•	Effectively managing, motivating, and developing a team of 50+ finance department staff, as well as supervising and reviewing individual performance within the team.

Senior Manager Corporate Finance

Assistant Manager Finance

Areas of Work Experience:

•	Monthly preparation of Management Information System (MIS) detailing Companies' performance, including Sales Graph Analysis, and Gross and Net Profitability.
•	Creation of Dashboards and executive summaries for the Board of Directors and Management, providing a comprehensive overview of the company's monthly performance.
•	In-depth analysis of variances in Profit and Loss (P&L) statements, offering valuable insights and judgments to support business decisions and enhance decision-making quality.
•	Effective cash flow management and forecasting to ensure financial stability and strategic planning.
•	Implementation of a credit management process, including the efficient management of debts, and generation of a monthly dashboard on Overdue and Collection Efficiency.
•	Review and validation of Accounting & Internal Control processes to maintain financial integrity.
•	Identification of Break-Even Points, along with the implementation of cost control measures to achieve optimum profitability.
•	Managing Accounts & Finance functions for multiple SMEs in Trading & Service industries.
•	Conducting due diligence on Companies' Financial Statements for end users such as Investors.

Audit Executive

Tieger Consulting Group

Areas of Work Experience:

•	Developed business plans, budgets, and forecasts.
•	Cash flow management.
•	Implemented cost management and oversaw cost center accounting.
•	Streamlined credit management and improved collection efficiency.
•	Monitored debt portfolios and reported on financial health.
•	Validated internal controls, ensuring statutory compliance.
•	Presented MIS reports and dashboards to clients with key business insights.
•	Provided Virtual CFO services across diverse industries.
•	Successfully raised funds from banks, NBFCs, PE/VC funds, and HNIs.

Senior Financial Analyst

Results-driven Finance Professional with a strong track record in healthcare industry. Expertise in optimizing financial performance through strategic MIS management, comprehensive accounts, auditing, and precise budgeting. Provides board advisory support, contributes to strategic planning, and adept at in-depth analysis for enhanced business profitability. Committed to delivering impactful financial solutions across finance, HR, legal, and strategic domains for sustainable organizational success.

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A.R. Ramachandran (Ram)

Vinay Chopda

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