CEO and Founder at Huecco Incubator | Making international growth seamless for E-commerce brands 🚀 | +11,500,000 $ generated for brands all around the world | 🌍 Ecommerce | Growth Hacking | Entrepreneurship

I used to help E-commerce brands manage their social media

But I realized they don't care about likes or impressions

They care about the real numbers: revenue and profits.

So in 2021, I decided to leave everything behind to start Huecco Incubator

An agency that focuses solely on getting real results

After making brands over 20.000.000$ in revenue, testing over 5000 creatives and +1000 landing pages

I had a new discovery.

DTC brands can cut the cost of their marketing campaigns by over 50% simply by expanding internationally.

Since then, we have scaled brands in over 30 countries and are currently operating across 4 continents.

In the upcoming years we aim help more brand realise their true potential through international expansion of their marketing efforts

If you’re a DTC brand looking to scale to 8 figures and want to learn more book in quick call using this link:

https://calendly.com/huecoagency/consultation-call

Eugenio Zabell

No more ad agencies in the AI world.

You can now create $100K worth of ads for a few bucks, use any actor & product and keep them consistent.

I spent a week building this workflow.

Now you can copy and make it your own.

Here's what most brands get wrong:

They still think they need expensive production teams, professional actors, and month-long shoots for scroll-stopping ads.

They don't.

This AI workflow replaces the entire ad production pipeline:

→ Set up your AI film studio (no crew needed)
→ Generate unlimited actors and keep them consistent across scenes
→ Edit product placements naturally into any shot
→ Upscale with cinema-quality precision
→ Turn stills into video using top AI models (Kling, Veo, Hailuo)
→ Create infinite "one-take" ads in DaVinci Resolve

The same process agencies charge $100K for.

You get the full node-based canvas with every prompt, tutorial, and step pre-loaded.

Perfect for:
- Brands tired of agency timelines
- Marketers scaling creative output
- Anyone who needs 100 ads, not 3

Want the workflow?

1. Like this
2. Comment "FLORA"
3. Connect with me so I can send it

AI & Creative Strategy // Powering the next generation of E-commerce brands through viral creatives and new client acquisition.

AI just killed the $300K ad agency model.

Coca-Cola paid 3 agencies $300,000 for their Christmas AI ad.

Someone recreated it for Pepsi with 90% accuracy for $400.

And it took less than 30 minutes.

Here's the truth: Most brands are still paying $5K-$10K/month to agencies for ads you can now create yourself.

I just compiled the complete step-by-step system that shows you how to:

→ Clone any high-performing ad scene-by-scene
→ Generate AI images that match your product perfectly
→ Animate static images into scroll-stopping video ads
→ Edit everything in one dashboard (no multiple tools)
→ Create 100+ ad variations in under 10 minutes

This guide covers the exact tools and workflows to:

- Use AI to write converting scripts
- Generate product images with AI
- Turn photos into videos automatically
- Build a creative library that scales
- Edit and approve ads faster than any agency

The same process brands are now using to replace expensive creative teams.

If you're still spending thousands on agencies or hours creating ads manually, this will change everything.

Want the full AI ad creation guide?

1. Connect with me
2. Comment "CREATION"

I'll send it over.

Nano Banana is INSANE for mock-ups.

(and I just cracked the prompting code)

Most designers waste hours in Photoshop or pay 3D artists hundreds per mock-up.

Nano Banana can do it in seconds.

But here's the problem: 90% of users get terrible results because they don't know how to prompt it correctly.

Weird angles. Generic compositions. Unusable images.

I spent the last month testing every prompt variation to figure out what actually works.

So I created the ultimate prompt guide:

→ Ready-to-use templates for packaging, product shots, and lifestyle images
→ Real examples showing what works (and what fails)
→ Settings breakdowns for professional results every time
→ Common mistakes that ruin your mock-ups
→ How to generate studio-quality images in under 2 minutes

No more guessing. No more disappointing outputs.

Just copy, paste, and generate mock-ups that look like they cost $500.

This guide would easily save you 10+ hours per week.

Want the full prompt guide?

1. Connect with me
2. Comment "NANO"

I'll send it straight to your DMs.

Veo 3.1 + Nano Banana is insane 🤯

Google's new AI models just let us create million-dollar looking ads.

And we documented the entire production process.

Most brands think AI video = amateur results.

But we just proved you can deliver Hollywood-quality ads using AI tools like Veo, Nano Banana, Seedance, and Runway.

For a recent campaign with Wander, we combined:

- AI image generation for perfect start frames
- Multiple AI video tools for consistent character animation
- Voice acting and performance capture
- Professional editing to align on brand tone

The result? A Tim Burton-inspired ad that looks like it cost 6-figures to produce.

We spent hours perfecting single frames. Ran tests comparing Veo 3.0 vs 3.1. Went through multiple revision rounds to nail the tone.

The game-changer? Nano Banana makes consistent characters incredibly easy now.

I've put together our complete production breakdown:

✓ How we developed the concept and treatment
✓ The exact AI tools we used for each step
✓ Our image generation and animation workflow
✓ Editing process and client revision strategy
✓ Side-by-side Veo 3.0 vs 3.1 comparison

This is the same process we use for high-end brand campaigns.

Want the full breakdown?

Connect with me and comment "VEO"

Creatives are eating up your ad budget.

And you're still waiting 48 hours for revisions.

Most eComm brands are stuck paying $200+ per ad variation while their competitors launch 10X faster.

The game just changed with Nano Banana.

Google's newest AI image model creates scroll-stopping product visuals at scale - for pennies each.

I built a complete N8N automation that turns your catalog into an endless creative factory:

→ Upload products to Airtable once
→ System scrapes details and images automatically
→ Nano Banana generates multiple angles per product
→ Different backgrounds, styles, compositions created instantly
→ Everything organized with performance tracking built-in

Each creative costs pennies.
You own 100% of assets forever.
Runs 24/7 without touching it.

While agencies charge $5K/month for 20 static ads, this cranks out unlimited professional-grade variations automatically.

Perfect brand consistency. Zero designer bottlenecks.

A DTC brand used this to create 300+ product visuals in one weekend. Would've cost them $60K with an agency.

Want the complete setup?

1. Follow me
2. Comment "NANO"

I'll DM you the full N8N blueprint + Airtable template

(Must be connected for me to send it)

Google's new Nano Banana Pro turns a single product photo into $1,000-level image ads in under 3 minutes.

No designers.
No revisions.
No $3k–$5k retainers.

Most DTC brands are hemorrhaging cash on ad creative:

$500/day to agencies
Weeks of back-and-forth revisions
Designers who ghost you mid-campaign

Meanwhile, Google just dropped a model that changes everything.

I paired Nano Banana Pro with one custom GPT prompt and the results shocked me:

Product shots that look like they came from 6-figure brands
Ad variations in 2 minutes 47 seconds
Better quality than 99% of agencies I've worked with
Total cost: £0

I've been testing this for the past 3 weeks with eComm brands and the feedback has been insane.

One founder ditched his $4k/month agency after seeing what this could do.

I've put my copy & paste prompt template (with an example) + the model link in a document for you.

This is borderline unfair for anyone still paying agencies thousands per month.

Fair warning: I have no idea how long Google will keep this publicly accessible.

Want the prompt + model link before it's too late?

1. Connect with me
2. Comment "BANANA"

I'll send it straight to your DMs 🍌

Influencers are in SERIOUS trouble...

I just made 100 high-quality UGC videos in 14 minutes:

Most marketers get AI UGC completely wrong. 

They waste time on poor-quality avatars or spend $1000s on real creators.

For the past 6 months, I've been silently testing different AI platforms to see what actually moves the needle for e-commerce brands.

The results were shocking:

- 72% higher conversion rate vs. static images
- 2.8x more engagement than stock footage
- 94% of viewers couldn't tell it was AI-generated

I've compiled everything into "The Complete AI UGC Playbook" - the exact framework we use for clients who pay us $5k-$10K/month for this service.

Inside you'll find:
1. The secret AI tool we found to mass-generate UGC
2. My step-by-step creation workflow
3. 15 proven AI avatar templates
4. The exact script formulas that convert
5. My content distribution strategy

This isn't theory - these are the exact processes we use daily for clients!

Comment "UGC" below and I'll send you the complete playbook.

PS: I'm taking this down in 48 hours when we repackage it for our client offering.

$546K in conversion value with $115K spent in just 4 months.

(Steal our copy & paste framework)

Most eComm brands struggle with the same issues:

- High CPAs eating into margins
- Ad creatives that stop working after 2 weeks
- No clear path to scale profitably

We cracked the code on performance creative & media buying that actually scales.

Here's what we did for this client:

→ Scripted and produced performance ad creatives that convert
→ Built clear CPA and ROAS targets aligned with margins and OpEx
→ Executed a creative strategy designed to hit aggressive KPIs

The results speak for themselves:

• Reduced CPA from $37.41 to $22.12 on Meta
• Scaled ad spend from $21K/mo to $53K/mo
• 192% monthly revenue growth in 4 months

The secret wasn't throwing more money at ads.

It was the framework we used to produce winning creatives and scale them profitably.

I've documented the entire process in a breakdown guide that covers:

✓ Our performance creative production system
✓ How to set profitable CPA & ROAS targets
✓ The exact ad strategy we used to scale
✓ Meta & Google advertising tactics that work right now

This is the same framework we use internally for our 7-figure eComm clients.

Want the full breakdown?

Comment "FRAMEWORK" and connect with me

I'll send it over.

Woolf Merino

CCO, Co-Founder

marcocignini.com

Executive Creative Director / Art Director / Creative Strategist / Brand Consultant

Toboggan LLC

Executive Creative Director

Untapped Ventures

Untapped serves the youth market through the principles of community-based participatory research. We work side by side with young people (16-24) to co-create every aspect of our work from insight to ideation to new product development to ensure authenticity and relevance. And in the process, we are able to open a door to the working world for them.

We've been able to apply our expertise on behalf of Nike Vision and Jordan brand, Cheil Worldwide, SyFy Channel, Happen, and Translation LLC.

Youth Mentor

Spartan Race, Inc.

Global Executive Creative Director for Spartan Race, the world’s leading obstacle racing company with over 170 events in 25+ countries, 1 million-plus global participants and global footwear, apparel and event partnerships.

Responsible for providing strategic creative leadership across all Spartan marketing and brand partnership initiatives.
 • Refocusing brand creative on story telling and communal driven experiences. 
• Restructured creative process, optimized in-house creative org structure. 
• Successfully lead creative teams in the development of multiple brand campaign, digital and product launches.
 • Mentored and recruited new creative talent to lead the in-house agency forward.

Global Executive Creative Director

George P Johnson Experience Marketing

Global Executive Creative lead on the agency’s $200M IBM experiential business, across 13 global GPJ offices including: 
New York | Boston | Austin | London | Stuttgart | Tokyo | Beijing | Sydney | Singapore | Bangalore | Korea | Taiwan | Sau Paulo.

• Forged agency path towards thought leadership in experiential by restructuring the IBM global creative teams and refocusing creative on story telling and narrative driven experiences.

• Led the design and implementation of a new globally adopted creative brief system

• Standardized and implemented a unified, end-to-end global creative process, integrating new Strategy, Digital and Production workflows. 

• Successfully lead cross-agency global teams in the development of multiple award winning brand experiences for IBM.

• Mentored, promoted and recruited new creative talent to lead global agency expansion into narrative driven content, digital and VR experiences.

Vice President, Global Executive Creative Director - IBM

Catch New York

Managed and grew the creative department of a 40+ person agency. Interfaced with CCO and CEO to build new business relationships and drive business growth. Spearheaded creative department growth and direction as first ECD in the company. Guided, produced, and oversaw all stages of the creative work lifecycle and creative team.

• Led relaunch of Nike Vision, including development of “Your Eyes Have Evolved” campaign & “The Revolution Has Begun” (Budapest) experience from conception to implementation.

• Collaborated with Vans and Geoff Rowley to develop, execute, and launch “Built [ROWLEY] Strong” footwear and apparel line marketing campaign.

• Wrote and developed commercials attributed with assisting Betterment’s $3B asset growth in first year after campaign launch.

• Key clients included: Nike, Marchon, Vans, Betterment, HP, Avia, and Loews Hotels.

Designed and implemented creative projects across all media for high profile clients including Giant Step, Big Fuel, Samsung, Sundance TV, Smirnoff, and Shaun White Enterprises. Ensured top quality development processes and client satisfaction.

Freelance Creative Director

KBS (kirshenbaum bond senecal + partners)

Built and developed creative vision and business strategies for Action Sports and Lifestyle Brands Division, including process management and budgeting. Partnered on co-branded work for BMW, JBL, Harman Kardon, and Jay Z. Managed and inspired creative team that created iconic work for a range of diverse clients including surf, street wear, audio, optics, and automotive industries in both specialty and mass retail markets. Provided creative and design guidance, served as consumer trends expert, and researched marketing trends and opportunities.

• Founded Action Sports and Lifestyle Brands Division and grew division from one to ten employees; proactively created new client base by leveraging existing relationships.

• Led Harman Audio relaunch from conception to production; sourced talent including Quincy Jones, Snoop Dogg, Slash, Steve Aoki, Hans Zimmer, and A.R. Rahman.

• Spearheaded Nike-Eric Koston 2 integrated campaign including creative development, talent sourcing, choreography, and set design; produced Nike SB’s most popular post and most successful campaign to date.

• Earned: LBB Feature Story (2013); New York Festivals (2014, 2015); Outdoor Advertising Association—Silver (2014); Clios (2014); Art Directors Club—Gold (2014); Cannes—Shortlist Film (2015); Cannes—Gold, Corporate Media & TV (2015); Webby—People’s Voice Award (2015); One Screen Film Festival—Best Documentary (2015); D&AD--Wood Pencil (2015); Webby (2016)

• Key clients included: Nike SB, Nike Soccer, Nike Running, Burton Snowboards, Red Bull, Jay Z, Harman, JBL, BMW and the award winning documentary film - Waiting for Lightning.

Group Creative Director

McCann New York

Led creative and design teams to produce award-winning advertisements for global brands. Established creative direction, strategies, and brand positioning to connect with consumers through consistent brand messaging. Integrated print, 2D, 3D, retail, digital, e-commerce, photography, and campaign work into singular message. Coordinated projects with agency groups to develop creative & design briefs, processes, and strategies.

• Grew revenue by $240M in new business through creative campaign concepts and developing professional client relationships.

• Led relaunch of ESPN MVP mobile sports platform in conjunction with Verizon brand; grew ESPN net subscribers by 18.4% YOY.

• Enhanced Avis Where2 GPS rentals by 400% through national campaign and messaging.

• Earned: Adweek Best Spots (2005, 2007, 2009-2011); New York Film Festivals (2006, 2008); Gold Effie (2006); Bronze Effie (2011); Creativity Gold (2008); Cannes finalist (2007); SHOOT New Director’s Showcase (2007)

• Key clients included: Staples, ESPN, Avis, Verizon, Wendy’s, NHL, NFL, Nikon, Mastercard

SVP, Group Creative Director

Marco Cignini is an award winning creative director with 20+ years experience developing and leading integrated brand campaigns and immersive experiences in youth culture, lifestyle, technology and sports for iconic brands around the world.

His collaborations with prominent brands such as Nike, IBM, Vans, Samsung, Dell, and Nissan, among others, have inspired highly effective work across diverse mediums, including experiential, brand activations & events, web, mobile, social Media, TV, content, print, retail, and out-of-home advertising. 

A conceptual thinker and creative problem solver Marco thrives on collaboration and figuring out scrappy ways to get the job done. He's equally comfortable guiding and mentoring teams as he is rolling up his sleeves and getting dirty.

View his work at www.marcocignini.com

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