Eva Johanna Egg

Master consistent content creation with AI | Co-Founder CEO @scripe

"I create demand for B2B companies through the power of content”

📢 For 9 years, I've been dedicated to building brands on social media.

I started posting on Instagram at 15, and in just a few weeks, I reached the 10,000 followers mark.

Thrilled by the platform's potential, I began monetizing my reach by selling e-books.

I quickly realized my true fascination was at the intersection of people and technology.
Creativity + AI = the superpower of the future!

This realization led me to pursue a Bachelor's in Business Informatics and a Master's in Machine Learning.

I co-founded notus, where we helped our clients achieve their growth targets through organic content.

In November 2023, I stepped away from notus, as my tech-driven heart craves for a new adventure: building a SaaS product, Scripe.

Scripe is the all-in-one personal branding workspace for companies.

Scripe takes over the entire workflow of how companies empower employees to strategically and seamlessly build their personal brands. Compared to in-house implementations or agencies, the software saves 80% of the costs and triples the effectiveness of process.

With this new chapter, I look forward to learn connect and learn from seasoned SaaS experts.

My inbox is always open. 😊

P.S. Outside of my work, you'll most likely find me engaged in sports or exploring Berlin - sometimes combining the two

Co-Founder / COO

Founder Branding: Mach deine Story zu deinem wertvollsten Asset. 

Bei notus entwickeln wir Content-Engines für zielorientierte Gründer und Unternehmer. Für unsere Kunden generieren wir im ersten Monat durchschnittlich 100.000 Impressions, danach 40 - 150.000 pro Monat und eine Reichweitensteigerung um bis zu 600 %. 

Als COO/ CEO bin ich verantwortlich für: 
• Leitung des Deman Gen & Creative Team
• Management von Ads unserer B2B-Kunden im sechstelligen Bereich
• Verantwortung über interne Prozesse und Profitabilität 

Mehr info findest du unter https://www.notus.xyz/ 
Fähigkeiten: Demand Generation, Personal Branding, Content-Strategie, LinkedIn Marketing

Last week, our entire Scripe team was flying to Koh Samui, Thailand for 5 days.

The goal: Plan our path to $5M ARR.

We are remote-first.
We work from different cities, countries, time zones.

Twice a year, we meet in person.

And every time, it hits me.

One and a half year ago, we sat in our room in Berlin.
No product, no team, no salary.
When we talked back them to Nicolle Sophie we told her we probably can not pay her after two months.

She still went all in <3

Now I was sitting in my favorite place in the world, with a team that builds Scripe with me.
And I feel something I did not know in the early days:

Peace.
Trust.
Gratitude. ❤️

Remote work gives us speed and focus.
But in-person time gives us something else:

→ Real trust
→ Deep connection
→ Alignment on what truly matters

This is our first offsite since we hit we crossed 1,000 customers.

Our agenda:

→ What is working that we want to double down on
→ What is not working that we finally stop doing
→ How we grow Scripe into the next chapter

We also spent time on something new we are building together.
I cannot wait to share more soon. 🚀

The full-circle moment for me.

Because we did not just build a product.

We built an environment where people take ownership.
Where bold ideas are safe to try.
Where growth is shared.

Offsites are not a luxury for me.
They are fuel and a reminder:

The targets matter.
But the calm, the people, and what we build together on the way matter even more.

Curious, how do you create real connection in your remote team?

I enable you to write LinkedIn content that gets you clients. | Co-Founder CEO @scripe | Keynote Speaker I Sigma Squared

I spent years trying to become someone.

Because I grew up in a world where adults always asked:

“What do you want to be?”

Never:
“How do you want to feel?”

As girls, we learn very early:
Achievement first.
Being second.

Today I could list many things:

- Co-Founder and CEO Scripe  
- Raised mid six figures
- Master in Machine Learning
- bla bla bla

Nice on paper.
Empty on its own.

Because you are not your achievements.
I am not mine either.

What I am proud of today looks more like this:

→ I feel deeply when people in a room feel unseen
→ I try to make others feel safe to be themselves
→ I cry when I care, and I show up anyway 🫠

For a long time I thought I had to “become someone” to deserve space.
To be in certain rooms.
To sit at certain tables.

Only when I had enough proof: revenue, titles, followers.

But here is what I see more clearly now:

Your value does not start with your first job.
Your value does not grow with each award.
Your value does not fall when you fail a launch.

Your value is there when you:

✅ listen to a friend at 2am
✅ walk into a room as your honest self,
✅ support another woman with your help
✅ dare to say “no” when your body says “stop”

Yesterday on Women’s Day I wanted to celebrate:

- emotional intelligence
- softness as strength
- saying “I am scared” and acting anyway

women who are loud, tender, messy, powerful, all at once 🥳

If you read this and feel “I am behind” because your CV is not where you want it to be:

You are not behind.

You are already yourself.

And becoming fully that person
is more powerful than any achievement.

Start using your voice and turn it into impact.

This motivation has sparked in me since the beginning of my entrepreneurial journey.

Combining the power of communities and content, I founded my first startup CLOTHESfriends in 2020, following the mission of making circular fashion accessible to everyone.

We launched a fashion rental app, went through two successful fundraising rounds, and built a brand recognized by international press and media.

Turns out, even though we had traction, the market wasn’t ready for fashion rental.

So, I put the app and operations on hold and started working as Head of Partnerships in a marketing agency, helping founders build and grow their personal brands.

Besides, I took time to reflect and returned to my WHY: empowering people to use their voices.

& to tell real stories in order to drive impact. 

🚀 That’s what led me to my new venture: Scripe.

With Scripe, we build a SaaS that enables professionals and companies to grow their personal brands.

In the era of earned media, companies who lead are the companies who empower, encourage, and celebrate employees who become brand ambassadors.

👉 This is exactly what we aim to do with Scripe.

Our software enables professionals to:

🎯 set their personal branding strategy
🎙️ create goal-oriented content within seconds that is based on their expertise
🚀 track the performance and constantly optimize their strategy

my favorite feature: you can transform a voice memo into a LinkedIn post in just a few seconds.

In a nutshell: Scripe saves you time, and resources, enabling you to build your personal brand and create LinkedIn content super effectively. 

👉 If you want to use this power of content and finally master consistency on LinkedIn, reach out or send me a DM. It’s time to Scripe!

P.S.: Besides building Scripe, you'll find me exploring Berlin’s best vegan spots and sweating in HIIT workouts.

Carmen Jenny

we had the BEST team offsite in a tiny Thailand paradise. 🫶

Scripe goes Samui – that was the name of the planning doc I created when I was still in freezy Berlin. 🥹

and wow did I NOT expect this week to be this amazing.

our goals were to:

→ map out the action plan to get to € 5M ARR.
→ get to know each other better.
→ create content footage (obv).
→ have FUN & enjoy.

and huii, we did a LOT: 

→ design thinking turned into action steps.
→ photo shoot day while getting work done.
→ video shoot day while getting MORE work done. ;)
→ hiked up jungle mountains together, funnnn.

aaaand we hit some records 🥳

1. number of coconuts a team can drink in a week. ;)
2. number of post-its for just as manyyy ideas.
3. number of WOW moments & laughs together.

yet, we also had time to rest & reflect.

by the pool, at dinner, or prepping our App Launch (yes !!) with an ocean view. 😌

my absolute fav moments: 

watching sunsets together. 🌅
not only realizing how much Scripe has grown over this past year; 
but each of us – on our own and together. 

last year, we were running around Berlin together. 
this year, everything felt clear and grounded. 

I left with sore legs from the hike, a brain full of ideas, and a heart full of gratitude for this wild, kind, creative crew. ❤️‍🔥 

now we go back to our remote desks (staying in Thailand for a bit since we're here;)), but it feels different. in a very good way.

thank you, Christoph, Nicolle, Roel, Michael & Eva for an amaziiing week!

would love to hear your favorite team off-site moments or rituals we should steal for the next Scripe getaway. ;)

Use your voice I Forbes 30u30 I Co-Founder & CMO @ Scripe I Keynote Speaker I Sigma Squared

these 5 tools survived my ADHD brain. 👾

meaning, for those who work in marketing, build a company, work as a creative or struggle to focus sometimes  → you might love them too.

so, my brain loves chaos and adrenaline spikes.

however, at work, I need structure while having creative freedom. 🫠

my tools need to feel simple & low friction.

after many failed trials, these stayed:

1️⃣ pen and paper:

yes, the good old notepad and planner.

- I brain-dump ideas, campaigns, slides.
- or I draw flows, write headlines on blank paper.
- only after that, I move things into any “real” tool.

2️⃣ awork:

it's my HQ for:
- client projects
- partner collaborations
- community campaigns

what I love is it's clean, adaptable interface and templates.

also a big inspo if you build SaaS yourself – it's made in Germany, huge fan here. 🥳

3️⃣ Inspiration on (other) socials:

Instagram, TikTok, Pinterest are not just “doom scroll”.

I save posts into super-specific folders like:
- “user activation”
- "personal brand content"
- “copy I love”

1-2x a month, I go through and turn ideas into concrete tasks or content.

4️⃣ Scripe ;)

of course haha, AND (!) I use Scripe beyond LinkedIn posts.

- I save ideas as voice notes (via WA integration)
- turn posts into newsletter & video script drafts
- track performance of our content & our clients  
- use the analytics to spot trends super quickly

Scripe runs in the back & I run around with 100 ideas. 🚀

5️⃣ Fyxer: 

aka, my new inbox bodyguard. ❤️‍🔥

- drafts mail replies that sound like me (literally!)
- reminds me of emails I would forget
- links calendar & meetings recordings

I started using it 2 months ago, and hands down, one of the best decisions ever!

p.s. I did not list ChatGPT here even though I use it daily but the tools above are more specific to highlight. ;)

all in all, those solutions have made me more productive, resilient, while letting me enjoy working and using the adhd way of thinking as an asset. 🫶✨

🙋🏻‍♀️ would love to hear some ride-or-die tools that passed the test for you.

No alternative text description for this image

I used to think pressure creates champions. but it's joy. ✨

when I saw Alysa Liu win Olympic gold in figure skating, I cried. 🥹

as a kid, I lived on the ice.

I trained figure skating before and after school, weekends.

by 17, the pressure broke me, my body, and joy. 
it was pressure from all sides and from my own.

I stopped. 

which felt kinda empty & free at the same time.

then I watched Alysa Liu skate with full power & focus.
she finished her free skate, smiled and said:

“that was so much fun.”

fun (!!) in the middle of Olympic pressure.

Alysa initially retired from ice skating when she was 16.
she also had to step away to breathe again.

but then she came back with JOY.
and she won gold. 😍🥇

I realized how her journey applies to SO many areas.

whether we "fail" as an athlete, founder, whatever.
once pressure kills joy, we lose our core energy. 💥

I learned to turn it around by really doing a lot of work.

yet those 3 tiny daily reminders always stuck with me:

1️⃣ 1% more joy everyday.

I ask: what is one small thing that adds fun now?
music before a call, walk before work.
or a good workout after a long day.

2️⃣ joy first, result second.

when I post, I focus on honesty, not reach.
when I build Scripe, I focus on people, not only metrics.
when I do sports, I focus on feeling great, not on pace only.

3️⃣ pressure with intention.

pressure is still there & goals are still big.
I just do not let pressure decide who I am anymore.

because I honestly think:

every time we try, we win.

and joy is not the opposite of intensity.
joy fuels intensity – in the most positive way.

curious for all ideas that bring you 1% of extra joy – ideally for today! ❤️‍🔥

partnering with Sarah Emmerich's Business Creator Mentoring reminded me WHY we built Scripe. ❤️‍🔥

wowwww, did I love this! 

a few weeks ago, I spent 1 hour with the cohort of Sarah's Business Creator Summit Mentoring.

all of them have committed to growing their personal brands. 🤝

which, in my opinion, is so much more than “just” growing on LinkedIn.

→ they choose to be seen
→ they believe their stories matter
→ they treat their experience as an asset
→ they want a real brand, not only LinkedIn numbers

this makes growing a personal brand so hard – because it means choosing to grow outside comfort zones. to constantly believe in what we have to say MATTERS. 

that’s why I believe in Sarah’s cohort format so much:

👉 it's a safe space for honest, vulnerable stories
👉 accountability partners (aka, consistency made fun)
👉 structured live sessions with real faces & mentors
👉 WhatsApp group which makes everything easy
👉 a community to grow & learn together 

watching them inside Scripe felt soooo special. 🥹

because now, they can focus on what they have to say and on what they build – while having a simple system that helps them translate their message.

with Scripe being the cohort's official content management solution, everyone basically gets their 24/7 LinkedIn assistant.

huge thanks to Sarah for the trust and to the amazing cohort in that session for choosing their voice. 🫶 Luisa Knopf, Christina Gerdes , Kathi Binnig, Julia Petrasch, Nicole Vitt, Ines Kocis, Hanna Heinz, Minelle Gellermann 

aaand for anyone who's keen to learn more about the Business Creator Mentoring concept >> the next cohort is starting in September, will add the link in the comments 🙋🏻‍♀️

Scripe x Business Creator Mentoring ❤️‍🔥

honestly, ich glaube NICHT, dass Cold Calls gar nicht mehr funktionieren. 🤝

(und Georgios offensichtlich auch nicht;)) 

Ich habe in den letzten Monaten mit hunderten Gründer:innen & Sales Reps gearbeitet –

und ALLE sagen dasselbe:

👉 Klassische Sales-Methoden verlieren immer mehr an Wirkung.

nicht, weil Cold Calls „tot“ sind.
sondern weil sie zu spät kommen.

Macht ja auch Sinn: 

Wenn wir mit potenziellen Kunden sprechen,
ist die Entscheidung oft schon gefallen.

Entweder man „kennt sich“ von LinkedIn. 
oder eben nicht. ⚡️

deshalb will gefühlt jeder „endlich“ auf LinkedIn posten.
und trotzdem: Nur 1 von 10 zieht es es wirklich durch.

Die eigentliche Frage ist also:

Wie schaffen wir LinkedIn so zu nutzen, dass es einen Business-Impact hat UND effizient bleibt. ✨ (jaaaa, das geht)

Genau das zeigen wir in der Masterclass mit Georgios von Sales Alchemy und freu mich riiiiesig! 

Denn als er mir gezeigt hat, WIE er Sales Teams bei einer ganzheitlichen Positionierung auf LinkedIn unterstützt, war ich begeistert. 

Und es funktioniert, like crazy! 🥳

Kleiner Sneak Peek der Masterclass:

1️⃣ Warum Cold Outreach immer schlechter funktioniert
2️⃣ Wie Vertriebler & Sales Teams Personal Branding im Alltag integrieren 
3️⃣ Die besten Scripe Workflows für Vertriebs-Teams
4️⃣ Welche Posts wirklich zu Sales Calls führen

📅 Dienstag, 31. März
⏰ 17:00 CET
🇩🇪 deutsch

Link zum Sign-up den Kommentaren 🙋🏻‍♀️

und yes — wir launchen parallel FINALLY unsere Scripe App… (EXCITED AF, aber ganz entspannt natürlich 😉)

see you there, or call you back, maybe ;)

p.s. this is a special German post because it's a German webinar – Takeaways apply to everyone of course, so stay tuned.

taplio

The Battle

Eva Johanna Egg

Carmen Jenny

Followers

Posts

Engagements

Likes

Performance ScoreEva Johanna Egg's LinkedIn Performance

Performance ScoreCarmen Jenny's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Eva Johanna Egg

Carmen Jenny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eva Johanna Egg's LinkedIn Performance

Performance ScoreCarmen Jenny's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEva Johanna Egg's LinkedIn Performance