I left home at 19 and moved to another country with no money, no safety net, and no plan.
What I had was an inner certainty that I was meant to build something meaningful.

Since then, I have navigated reinvention many times, across leadership roles, entrepreneurship, personal loss, burnout, and rebuilding from scratch. Those experiences shaped how I lead, how I listen, and how I guide others through change.

Today, I work at the intersection of leadership, human dynamics, and artificial intelligence.

I help leaders and organizations navigate transformation without losing trust, clarity, or their humanity.

I am the CEO of APEK.ai, where we build secure, enterprise-grade Agentic AI and voice solutions that modernize operations while humanizing communication. My work focuses on helping organizations adopt AI in ways that feel intelligent, responsible, and deeply human.

With over 20 years in enterprise transformation, leadership strategy, and reinvention, I bring a perspective that blends technology, psychology, and real-world leadership experience.

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Who I Work With

• Executives and boards navigating AI-driven change
• Leaders in transition who look successful on paper but feel misaligned inside
• Organizations ready to evolve beyond legacy thinking and systems
• Founders and senior leaders preparing for their next chapter of impact

People usually come to me when change stops being theoretical and becomes personal.

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What I Believe

AI will not replace leadership.
But it will expose it.

The future belongs to leaders who can combine intelligence with clarity, technology with trust, and innovation with humanity.

If my work resonates, explore my writing, talks, and leadership resources.
Or reach out if you are looking for a trusted advisor, speaker, or strategic partner during moments of transformation.

Eva Karnaukh

Practical EQ + AI | Author & Researcher on Human Behavior in the Age of AI | Exploring Future-of-Work Skills and Responsible AI | Book: AI Uncomplicated

I’ve spent years studying systems: healthcare systems, business systems, and human systems. What I’ve learned is that no system works without responsibility.

Titles and strategy matter far less than curiosity, empathy, and ethics. The real work is understanding why we think the way we do, how we make decisions, and what drives us to act even when no one is watching.

I explore how motivation forms, how identity takes shape, what drives responsibility, and why so many of us struggle or thrive in the modern world.

My work draws on ethics, human behavior, and psychology to understand the forces that shape our decisions and the lives we build. I teach and study topics related to moral reasoning, self-awareness, and emotional maturity.

Outside the classroom, I write about the human experience and how people confront change, handle adversity, build resilience, and try to make meaningful choices in a noisy, distracting world.

At the center of everything is one question:
What makes people rise to challenges while others lose their way?

That question drives my writing and exploration of motivation, identity, and the modern human experience.


Elise Victor, PhD

Making progress doesn’t always mean having a perfect plan.

Sometimes it just means not stopping.

I was making adult decisions very young. I didn’t have the luxury of waiting until I felt ready, confident, or certain. I made choices with incomplete information and learned the consequences in real time.

Some of those decisions were made under circumstances most people never have to imagine.

I failed often. Not in a dramatic way. In the quiet kind that teaches you what doesn’t work if you’re paying attention.

The one thing I did consistently was keep going. When something collapsed, I adjusted. When I misunderstood the rules, I learned them. When I hit a wall, I didn’t spend time naming it. I found another way through.

I don’t believe in neat narratives.
I believe in people who don’t sit still.

Elise Victor, PhD 

Writing and Research on Motivation, Identity, Responsibility, and the Modern Human Experience

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