90% of AI transformations don’t fail because of the code - they fail because of the culture.

In the rush to deploy Agentic AI and Large Language Models, most organizations overlook the most volatile variable in the equation: Human Psychology. 

As a CEO and Executive Advisor with over 18 years of experience across Siemens, Virtana, and the GovCon/Defense sectors, I have spent my career at the intersection of high-stakes operations and emerging technology. 

I don’t just build AI; I decode the human dynamics that dictate whether technology is embraced or resisted.

What I bring to the table:

 * Agentic & Voice AI Strategy: Moving beyond chatbots to autonomous agents that drive measurable EBITDA growth and operational excellence.

 * The Psychology of Adoption: Leveraging deep insights into human behavior to navigate the fear, friction, and decision-making hurdles inherent in AI integration.

 * Mission-Critical Innovation: Applying the "Outcome-as-a-Service" model to industries where precision, security, and ethical guardrails are non-negotiable.

 * Fractional Executive AI Leadership: Bridging the gap between the Boardroom and the Engineering team to ensure AI strategy aligns with long-term business value.

From scaling startups to optimizing global P&Ls, my mission is to ensure that the Future of Work remains fundamentally human. 

Whether I’m advising a Board on AI governance, architecting voice-first solutions at APEK.ai, or speaking on the synergy between biological and artificial intelligence, I focus on one thing: results.

Let’s Connect:

I partner with forward-thinking organizations as an Advisor, Board Member, or Corporate Leader to navigate the complexities of the AI era.

 * Speaking & Keynotes: Human-AI Synergy, The Psychology of Automation, and The Future of Leadership.

 * Advisory: AI Readiness, Strategic Growth, and Operational Turnarounds.

📩 DM me here or tune in to "EVKA’s Talk @ 5" to join the conversation.


Eva Karnaukh

Hannah Parvaz

Award-winning growth expert, international keynote speaker, and founder of Aperture - the Most Innovative Growth Agency of the Year.

I've spent over a decade in house building and scaling. I create products people want to use and grow brands that people want to engage with. 

Led growth through many successful fundraises and taken companies from pre-launch to millions of users.

🏆 App Marketer of the Year
🏆 2x Business Strategy Consultant of the Year
🏆 Acquisition Campaign of the Year (Quit social media)
🏆 Advertising Campaign of the Year (Become the most interesting person in the room)
🏆 Most Innovative Growth Agency 2024

❤️‍🔥 Launched and scaled 3 products to 1M+ users
❤️‍🔥 Increased conversion rate for an app by 250%
❤️‍🔥 Increased YoY KPIs of conversions, installs, and registrations by over 500% for an app
❤️‍🔥 Coached for Google
❤️‍🔥 4x Head of Growth
❤️‍🔥 Advisor to top startups

I can help you:
🌞 Run ads across all main channels, inc Meta, Google, TikTok
👀 Find your big growth levers
❤️‍🔥 Product-led growth
🤝 Analyse behaviour and performance
💼 Founder & C-suite coaching 
📈 Prioritisation and experimentation
🧪 Build in-house growth systems
👩🏽‍🔬 Turn advertising into a science
💰 Optimise pricing and monetisation
🤓 Understand your customers 
🔎 Test messaging
💪 Teach you to do it all yourself with workshops and coaching

Founder

Working with purpose-driven companies to help them grow. 

Spoken at: 

App Growth Summit Austin - Gaining Growth: Acquisition Channels Which Work Best in the New Privacy Landscape
App Growth Summit Los Angeles - How to grow by understanding your customers
App Growth Summit San Francisco - Keep 'em Coming Back! Onboarding & Engagement Strategies to Limit Churn
App Masters Podcast - The ULTIMATE Mobile App Sales Funnel
Branch - Mobile Industry Leaders Summit
Indie Heroes - Virtual Bootcamp and teardown
The Mobile User Acquisition Show - How to talk to your customers in order to make winning ads
Subscription League - Tips for creating the right mindset for business growth

When I left my last Head of Growth role, a lot of people told me not to.

I remember hearing, soooo many times,
“Are you sure?”
“You’ve got so much momentum.”
“Why walk away now?”

From the outside, it looked like I was jumping from a nice 6-figure salary without a safety net.

What they didn’t see was that I’d been building toward it for years.

I’d built and scaled growth 4x in-house.
I'd coached founders on Google's accelerator.
I’d mentored 100+ companies through Growth Mentor.
I worked with the incredible Matt Lerner and Nopadon Wongpakdee building out SYSTM.

I’d spent over a decade in startups before Aperture existed.

I had worked really fucking hard.

Not loudly. Just consistently.

So when I finally left, it didn’t feel reckless.

It felt… finished. It felt like the natural next step.

Aperture wasn’t a leap into the unknown. It was formalising something I’d already proven to myself.

Jillian Lee Stout and Terra LaRock from Mindful Mamas were my first clients through Aperture. They trusted me before there was a team, before there was polish, before there was anything that looked like “an agency.” 

And you know what, we still work together in some ways, over 3 years later.

From the outside, it looked like risk. From the inside, it felt inevitable.

And here’s the part I don’t talk about much:

The real reason I left wasn’t courage.
It was misalignment.

That quiet, persistent feeling that something wasn’t quite right anymore.

If you’re somewhere thinking,
“Why does this feel off when everything looks good on paper?”

That’s data.

Sometimes the discomfort isn’t fear.

Sometimes it’s growth.

And if you ignore it for long enough, it gets louder.

❤️‍🔥 Growing products | Founder @ Aperture

I’M SO EXCITED ABOUT THIS ONE 🌊🔥

B2Coast is a small, private retreat for 80 consumer app leaders.

Šibenik, Croatia | May 25–27, 2026

If you thought you'd seen the last of the HANDREW collab in 2025, you were wrong. And I’ll be MCing B2Coast alongside Andrew Davies my growth co-conspirator for the week.

What makes it different?

Intimate on purpose.
80 people.
No performative stages.
No filler talks.

Just REAL operators sharing what’s actually working.

It’s fully taken care of:

• 4-night stay at Amadria Park Hotel Ivan
• Boat tour through the archipelago
• Local Dalmatian wine tour
• Mediterranean meals

And it runs alongside SaaStanak, so you’ll bump into top SaaS leaders at the afterparties too.

MOST IMPORTANT:

The content is practical.
Monetization. Profitability.
What’s actually worth the ROI (free).

If you’re building a consumer app, this room will matter.

A few years ago, I joined a company to run growth.
I inherited a handful of agencies.
One was an ads agency.

And well...

When I looked at the Meta account, I was genuinely shocked.

They were optimising for link clicks.

For a mobile app.

When I asked why, they told me there was no other option.
Because it was an app.

No downstream event tracking.
No in-app event optimisation.
No attribution set up.
No install campaigns.

🤡 Just link clicks 🤡

I sat down with the agency and walked them through it.

How to set up an MMP.
App install campaigns.
Why post-install signals matter.
How to optimise for value instead of vanity metrics.

They nodded. They rebuilt it.

And every single build had mistakes.

Broken tracking.
Incorrect optimisation events.
Campaign structures that made no sense.

I was spending more time QA’ing their work than it would have taken to build it properly myself.

So I told one of the founders I wanted to cut the agency.

I said I could probably run this in half a day a week instead.

He told me it was his friend’s agency.

And that I wasn’t a performance specialist, so I wouldn’t be able to do it.

Soooo, for context: 

At that point, I’d been running paid acquisition for nearly a decade.
I’d scaled multiple products.
I’d won advertising awards.

But okay.

I left him to it.

I didn’t argue, over-explain, or try to convince him. 

Why bother?

I didn’t build a multi-million dollar performance agency to prove him wrong.

I built it because I already knew he was.

Mob only launched in their app in May, and now Benjamin Lebus is keynoting at Business of Apps in London 🔥

This is honestly WILD when you think about it. 

Since May, Mob has:
 ↳ hit #1 in the App Store
 ↳ passed 200,000 subscriptions
 ↳ improved product metrics at an unimaginable rate

We’ve been in the trenches with Mob at Aperture, and what’s driven the speed isn’t one breakout moment.

It’s the system. An exceptional content team, creative shipped at a scale that most teams can't sustain, and the discipline to keep learning and iterating without slowing down when things start working.

Very excited to see Ben break this down on stage. WELL DESERVED 🔥

If you weren’t excited enough already for Business of Apps London, we’re opening with a keynote that’s worth getting in your seat early for. 

We’re announcing Benjamin Lebus, CEO & Founder of Mob, the UK’s breakout food media brand turned category-leading recipe app, as our opening keynote speaker. 🎤 

On April 23, Ben takes the main stage to unpack how Mob evolved from a social-first food community into a multi-platform brand and high-growth app business, building fierce audience loyalty, a distinctive product experience and multiple revenue streams along the way.

From turning content into community and community into product, to standing out in one of the most competitive consumer categories on the market, Ben brings a rare founder perspective on what modern app growth really looks like.

Get your ticket 🔗  https://lnkd.in/edefUn2r

Most people overthink building an app.

They wait until it’s perfect.
They wait until they raise money.
They wait until they “have time”.

And then they never ship.

I’m joining the jury for the first Luni App Contest this year.

If you have an app idea, this is a rare opportunity to actually build it properly.

You submit an idea.
50 projects get selected.
You have one month to ship a real MVP.
You get mentorship from product, design and tech experts.

Not a deck.
Not a “vision”.
A working product.

There’s a publishing deal for the grand winner.
Four additional award categories with prizes.

But honestly, the real prize is the forcing function.

As a jury member, I’m not looking for polish.

I’m looking for:

– Clear thinking
– Smart scoping
– Strong user understanding
– Evidence you can make hard product decisions

If you’ve been sitting on an idea and waiting for the “right moment”, this might be it.

Applications are open now.
Deadline: March 8.

📝 https://tally.so/r/J9zdKX

🔎 https://contest.luni.app/

If you’re applying, tell me what you’re building 👇

Luni Competition

Vogue says birdwatching is cool.
Our team turns it into a winning ad.

That’s the difference.

While most brands repost the article, we write the message, ship the creative, and plug it straight into paid.

Fast. Clean. Cultural. Converting.

I’m genuinely obsessed with how sharp the Aperture creative team is right now: 
Abigail Laurel M.
Nico B.
Lexi Margaux C.

If you want ads that move at the speed of culture and actually drive revenue… ask me about our creative packages.

taplio

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Eva Karnaukh

Hannah Parvaz

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The Battle

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Hannah Parvaz

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