I left home at 19 and moved to another country with no money, no safety net, and no plan.
What I had was an inner certainty that I was meant to build something meaningful.

Since then, I have navigated reinvention many times, across leadership roles, entrepreneurship, personal loss, burnout, and rebuilding from scratch. Those experiences shaped how I lead, how I listen, and how I guide others through change.

Today, I work at the intersection of leadership, human dynamics, and artificial intelligence.

I help leaders and organizations navigate transformation without losing trust, clarity, or their humanity.

I am the CEO of APEK.ai, where we build secure, enterprise-grade Agentic AI and voice solutions that modernize operations while humanizing communication. My work focuses on helping organizations adopt AI in ways that feel intelligent, responsible, and deeply human.

With over 20 years in enterprise transformation, leadership strategy, and reinvention, I bring a perspective that blends technology, psychology, and real-world leadership experience.

⸻

Who I Work With

• Executives and boards navigating AI-driven change
• Leaders in transition who look successful on paper but feel misaligned inside
• Organizations ready to evolve beyond legacy thinking and systems
• Founders and senior leaders preparing for their next chapter of impact

People usually come to me when change stops being theoretical and becomes personal.

⸻

What I Believe

AI will not replace leadership.
But it will expose it.

The future belongs to leaders who can combine intelligence with clarity, technology with trust, and innovation with humanity.

If my work resonates, explore my writing, talks, and leadership resources.
Or reach out if you are looking for a trusted advisor, speaker, or strategic partner during moments of transformation.

Eva Karnaukh

Chief People Scientist | Writer | Philanthropist ► Driving business performance through cultural intelligence

You don’t rise by doing more. You rise by becoming undeniable.

For years, I believed leadership was about proving myself. Outperforming expectations. Over-functioning to earn a seat at the table.

But no matter how hard I worked, something stayed stuck. I was burning out in a better outfit.

Here’s what shifted:

Leadership isn’t about grinding harder. It’s about activating your Edge™,  the unique way you create visibility, influence, and impact without losing yourself in the process.

The parts I was told to tone down — my empathy, my culture, my voice — were actually my advantage. My Edge™.

Now, I coach ambitious executives who are ready to go from overlooked to undeniable with The C.H.O.I.C.E.® Playbook.

Because executive presence without self-presence is just performance.
And performance without alignment is burnout in disguise.

This work is for leaders who:
✔ Want to be seen as strategic, not just tactical
✔ Are tired of overworking to prove they belong
✔ Want influence and social capital that stick, without being fake
✔ Are ready to step into promotions, bigger scope, and impact that lasts

This isn’t just coaching.
It’s activating the Edge™ that makes you bold, visible, and impossible to ignore.

What I help leaders achieve:
✔ Clarify and activate your Edge™
✔ Influence at every level without over-functioning
✔ Lead with presence, confidence, and clarity
✔ Align leadership growth with personal truth
✔ Position yourself for career-defining promotions and impact

Want a fast, focused breakthrough?
Book your Elevate Express,  a 1-hour session designed to:
→ Pinpoint your Edge™
→ Apply it to a real-time leadership challenge
→ Walk away with a customized action framework you can use immediately

👉 https://cal.com/lorenrosario/1hr-elevate-coaching 

You’ve done the work.
Now it’s time to lead from your Edge™.

Fully seen. Fully strategic. Fully human.

Loren Rosario - Maldonado, PCC

We chase career success by asking the wrong question.

What do I need to fix.
What do I need to prove.
What do I need to push harder.

The problem is most high achievers aren’t underperforming.
They’re over-criticizing themselves into smaller decisions.

They lead meetings with competence and leave with doubt.
They deliver results and replay what they should have said.
They carry pressure like it’s the price of ambition.

And they call it drive.

Career growth goes beyond skill.
It’s driven by the internal conditions you create to think clearly, speak with authority, and recover fast.

If speaking kindly helps plants grow,
imagine what harsh self-talk does to your confidence and presence at work.

Kindness isn’t lowering standards.
It’s removing internal friction so your best thinking can show up.

When your nervous system isn’t under attack,
you make cleaner decisions.
You take smarter risks.
You stop shrinking in rooms you belong in.

Try this: 
1. Check your inner tone before high-impact moments
If it tightens you, it’s costing you clarity.

2. Replace judgment with direction
Not What’s wrong with me.
Ask What’s the next move.

3. Speak to progress, not perfection
Momentum beats self-punishment.

4. Lead yourself like someone you believe in
Confidence compounds faster than criticism.

Career success isn’t built by being harder on yourself.
It’s built by creating an inner environment where ambition can grow.

That’s not softness.
That’s strategy.

💬 How do you talk kindly to yourself?

♻️ Save this for the moments pressure meets purpose.
➕ Follow me for career growth rooted in clarity, not self-doubt.

Executive Leadership Coach for Ambitious Leaders | Creator of The Edge™ & C.H.O.I.C.E.™ | Executive Presence • Influence • Career Mobility

Most career advice assumes Mondays are about momentum.

Push harder. Do more. Stay on pace.

Your calendar fills up before you’ve had coffee.
Your inbox tells you what matters.
And somewhere between meetings, you’re supposed to feel motivated about another week chasing goals you didn’t consciously choose.

But high achievers know something deeper.
What drives one person on Monday drains another by Tuesday.
What looks productive can slowly disconnect you from yourself.
And staying busy is not the same as moving forward.

In coaching we uncover that it’s 
not a motivation problem.
A direction problem.

The work isn’t more discipline.
It’s better alignment.

Real career progress happens when your energy and Edge™ are pointed in the right direction.

If this week feels heavy, try this:

1. Ask what actually deserves your energy today
2. Notice where you’re performing instead of contributing
3. Choose one action that moves you toward clarity, not applause

You don’t need to win Monday.
You need to lead it.

What are you choosing differently this week?

♻️ Share to help others choose differently
➕ Follow Loren Rosario - Maldonado, PCC  for human career shifts

I used to think being overlooked meant I wasn’t good enough.

So I stayed quiet.
I overdelivered.
I worked twice as hard for half the recognition.
And every month I told myself next month will feel different.

It never did.

The shift came when I stopped blaming myself
and asked a harder question.

“What if I’m not overlooked?”
“What if I’ve outgrown the room?”

That truth was uncomfortable.
And honest.

Some environments don’t miss your value.
They never had the range to see it.

Everything changed when I aligned with my Edge™.

My courage got louder than my compliance.
My openness replaced overthinking.
My curiosity opened doors I used to wait outside of.
My integration gave me permission to evolve.
My empathy showed me who was truly invested in my growth, not just benefiting from my reliability.

The more I aligned with my Edge™
the faster I outgrew spaces that required me to stay small.

Invisibility isn’t a performance issue.
It’s an alignment issue.

You don’t become seen by staying where you’re tolerated.
You become seen by choosing spaces that rise to meet you.

Results didn’t come before the move.
They came because I moved.

If you feel invisible right now, don’t work harder to be noticed.
Choose smarter. Choose alignment.

What is your Edge™ asking you to do this week.

♻️ Share this with someone outgrowing their room
➕ Follow Loren Rosario - Maldonado, PCC

Sometimes the hardest seasons of your career
don’t block your growth.
They become signals. 

You know that feeling, 
where you’re checking every box,
but still feel something inside you slipping away.

You’re performing.
Delivering.
Holding it together.

But inside, you’re quietly asking,
“Is this really it?”

The truth is feeling misaligned doesn’t mean you’re ungrateful.
It means you’re awake.

We don’t always recognize the moments that grow us.
Because they rarely come wrapped in success.
Sometimes, they come disguised as frustration, exhaustion, or doubt.

But every misaligned chapter teaches you something important:

📍 What kind of work fuels your peace, not just your paycheck.
📍 Which people bring out your best (and which drain it).
📍 The values you can’t compromise anymore.
📍 The pace your nervous system can actually sustain.
📍 The difference between achievement and alignment.

So if you’re in a season that feels off, 
don’t rush to fix it.
Sit with what it’s showing you.

Because clarity doesn’t always come from knowing the answer.
It comes from being honest about the question.

And maybe this chapter isn’t about chasing the next title or proving your worth.
Maybe it’s about remembering who you are when all the noise quiets down.

Growth doesn’t always look like progress.
Sometimes, it looks like pause.

So before the week begins, ask yourself:
What is this season teaching me about the leader I’m becoming?

♻️ Share to help others learn from seasonal signals.

➕ Follow Loren Rosario - Maldonado, PCC   for career lessons that feel human again.

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Sometimes we need to start where we are.

Not where we think we should be by now.
Not where our title says we are.
Just where we actually are.

Maybe that’s capable but tired.
Successful on paper but quietly disconnected.
Doing the work well while dragging an older version of yourself behind you.

That’s usually when growth shows up.
Not loud. Not urgent.
Just persistent.

So don’t overhaul your career today.
Begin where you are.

Three ways to start:

1. Write down one task from today that drained you more than it should have
If you wouldn’t choose it again at your next level, circle it.

2. Cancel or decline one non-essential meeting this week
If your presence doesn’t change the outcome, that’s your sign.

3. Do one thing this week that matches the level you want
Ask for the meeting.
State your recommendation without cushioning it.
Protect 60 uninterrupted minutes for work that actually matters.

No reinvention required.
Just honesty.

What’s the one thing in your work life that no longer fits who you’re becoming?

♻️ Save this if you’re between chapters
➕ Follow Loren Rosario - Maldonado, PCC  for human career shifts
📸 Unknown

This is something we rarely say out loud in our careers.

Growth isn’t something that happens to you.
It’s something you choose. Every single day.

And most days, you’ll choose comfort.

I get it. I’ve done it too.

Last year, I sat with a senior leader who knew exactly what needed to change.
They felt it in their body.
They named it out loud.

And still stayed silent for six more months.

The cost wasn’t time.
It was confidence.
Identity.
Trust in themselves.

Playing small doesn’t protect you from pain.
It just guarantees a quieter kind of suffering.

The slow erosion of knowing you’re capable of more.
The conversations you rehearse but never have.
The version of you that never gets airtime.

Growth is never about being fearless.
It’s about choosing the fear that comes with expansion over the fear that comes from staying stuck.

One stretches you.
The other slowly shrinks you.

So be honest.

Which fear are you choosing in your career right now?

♻️ Share to help others grow.
➕ Follow Loren Rosario - Maldonado, PCC  for more human career shifts

It would be great to think everyone who helps build your career is meant to stay forever.

But the reality is that some people are only meant to stay for a chapter.

And no one prepares you for how hard that feels.

You build trust.
You share big wins.
You picture them in every next version of your success story,
until one day, the connection fades.

Not because something went wrong,
but because you grew.

That’s the quiet side of career evolution no one talks about.
The allies who shaped you aren’t always the ones who will grow with you.

Your Personal Board of Allies isn’t fixed.
It evolves as you do.

Here’s how to pivot with purpose:

1. Revisit your circle.
Who still challenges, supports, and believes in who you’re becoming, not just who you were?

2. Release with gratitude.
Some relationships don’t end in conflict. They end in completion. Honor them and move forward.

3. Rebuild intentionally.
Find new allies who see your next level clearly and speak your name in the right rooms.

Career success isn’t about holding on to everyone.
It’s about holding on to the right ones for this chapter.

So the real question is,
who in your career story still belongs to the next chapter?
And whose chapter are you helping build?

♻️ Share this with someone building their next chapter of allies.

➕ Follow Loren Rosario - Maldonado, PCC  for more human career shifts.

It’s never too late to open a new door.

It only feels late when you’ve invested years becoming reliable.
When people know you for one thing.
When pivoting feels like risking the identity you worked hard to earn.

So you wait.
For clarity.
For permission.
For the moment to feel less scary.

That waiting is what quietly freezes careers.

New doors don’t respond to timing.
They respond to posture.

Here’s what actually opens doors at any stage.

1. From Waiting → To Initiating
Stop asking what’s next for me.
Start asking what problem can I solve here.

2. From Readiness → To Relevance
You don’t need to feel ready.
You need to be useful in the direction you want to go.

3. From Experience → To Perspective
Your past isn’t baggage.
It’s leverage when you translate it into insight.

4. From Titles → To Signals
Act like the role before it exists.
Speak in outcomes.
Name trade-offs.
Make decisions easier.

5. From Permission → To Ownership
No one taps you on the shoulder anymore.
You signal readiness through behavior.

6. From Fear → To Range
Fear says you’re late.
Range says you’ve expanded.

7. From Someday → To Now
Ask today.
What would I do differently this week if I believed it wasn’t too late.

Then do one of those things.

It’s not too late.
You’re just standing in front of a door you haven’t claimed yet.

🔖 Save this for the moment doubt gets loud
♻️ Share with someone waiting quietly
➕ Follow Loren Rosario - Maldonado, PCC  for human-centered career shifts

Sunday has a way of making time feel loud.

Not rushed.
Not urgent.
Just honest.

You start thinking about all the things you told yourself were too late now.
Too far gone.
Too messy to fix.
Too much effort to reopen.

Here’s what we rarely say out loud:
It’s never too late.
Not to change your mind.
Not to do better.
Not to stop carrying things that are costing you more than they give back.

Careers don’t derail from one big mistake.
They erode from staying when you already know better.

Try this today:
Look at that list and notice which line made you exhale.
Change. Apologize. Cut your losses. Start over.
That reaction is information.

You don’t need permission.
You don’t need perfect timing.
You need honesty and one small move in the right direction.

What is it finally time to stop telling yourself is too late?

♻️ Share this with someone who needs a Sunday reminder
➕ Follow Loren Rosario - Maldonado, PCC  for human, grounded career clarity
📸 unknown

Career advice is overrated.

Not because it’s useless.
But because it assumes we all run on the same system.

Take lemon.
Universally recommended. Cleanse. Detox. Morning ritual.

Except for me.
Lemon is a toxin to my body.
What helps most people makes me feel awful.

Career advice works the same way.

What accelerates one person’s career quietly exhausts another.
What looks smart and strategic on paper can drain you in real life.
And when you follow advice just because it’s popular, burnout shows up wearing the disguise of success.

This is what I see in coaching every day.
Not a lack of ambition.
A misfit between advice and the human receiving it.

The issue isn’t effort.
It’s alignment.

Real career growth doesn’t come from copying formulas.
It comes from understanding how you actually work.

Try this instead:

1. After a decision or meeting, check in two hours later. Clarity beats applause
2. Notice which advice creates pressure instead of steadiness
3. Before saying yes, ask if it’s sustainable on your hardest week

Healthy for someone else doesn’t mean healthy for you.

What advice are you finally ready to stop forcing?

♻️ Share to help others align
➕ Follow Loren Rosario - Maldonado, PCC  for human career shifts

I told myself I was being strategic.

What I was really doing was managing around a conflict I didn’t trust myself to handle yet.

I remember a recurring meeting where a senior stakeholder kept reopening decisions we’d already aligned on.
Every time it happened, I’d clarify gently.
Reframe the context.
Send a longer follow-up deck afterward.

I told myself I was maintaining alignment.
What I was actually doing was avoiding saying: “This decision is closed, and here’s how we move forward to drive x% results.”

So I adjusted.
I softened the ask.
I added context no one requested.
I kept the peace and called it leadership.

And for a while, it worked.
Until my career stopped moving.

Here’s the part most high achievers learn late:
Avoiding conflict doesn’t protect momentum.
It quietly drains it.

Every level up introduces friction.
Different expectations.
Tighter decisions.
Clearer boundaries.

If you’re trying to grow without tension, you’re asking your career to do something it can’t do.

The stuck feeling isn’t confusion.
It’s the cost of unresolved conversations.

If this feels familiar, try this:


1. Name the conflict you keep managing around.
The feedback you keep reframing.
The decision you keep postponing.
The boundary you keep negotiating away.

2. Decide what you’re no longer available for.
Over-explaining. Absorbing tension. Carrying conversations that belong to others.

3. Have the conversation once.
Direct. Grounded. Human. No performance.

You don’t need more polish.
You need more truth.

What’s the conversation you keep reopening instead of closing?

♻️ Share help others close conversations.
➕ Follow Loren Rosario - Maldonado, PCC  for human career shifts.

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