I left home at 19 and moved to another country with no money, no safety net, and no plan.
What I had was an inner certainty that I was meant to build something meaningful.

Since then, I have navigated reinvention many times, across leadership roles, entrepreneurship, personal loss, burnout, and rebuilding from scratch. Those experiences shaped how I lead, how I listen, and how I guide others through change.

Today, I work at the intersection of leadership, human dynamics, and artificial intelligence.

I help leaders and organizations navigate transformation without losing trust, clarity, or their humanity.

I am the CEO of APEK.ai, where we build secure, enterprise-grade Agentic AI and voice solutions that modernize operations while humanizing communication. My work focuses on helping organizations adopt AI in ways that feel intelligent, responsible, and deeply human.

With over 20 years in enterprise transformation, leadership strategy, and reinvention, I bring a perspective that blends technology, psychology, and real-world leadership experience.

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Who I Work With

• Executives and boards navigating AI-driven change
• Leaders in transition who look successful on paper but feel misaligned inside
• Organizations ready to evolve beyond legacy thinking and systems
• Founders and senior leaders preparing for their next chapter of impact

People usually come to me when change stops being theoretical and becomes personal.

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What I Believe

AI will not replace leadership.
But it will expose it.

The future belongs to leaders who can combine intelligence with clarity, technology with trust, and innovation with humanity.

If my work resonates, explore my writing, talks, and leadership resources.
Or reach out if you are looking for a trusted advisor, speaker, or strategic partner during moments of transformation.

Eva Karnaukh

Founder | Workflow Automation | Follow for daily posts about Process Improvement & Effective Leadership | ex-Amazon

Hi, I’m a former brand marketer who’s now an expert in process improvement.

At Amazon, I led big marketing operations projects and saw firsthand how improving processes can make a huge impact. Today, through my consulting firm, I help marketing teams grow more efficiently by using smart management methods like Kaizen.

I work with CMOs of mid-to-large companies, especially those with teams of 10 or more, to streamline workflows, improve teamwork, and get the most out of their marketing tools. By spotting inefficiencies and turning them into productive actions, I help teams achieve more with less effort.

My goal is simple: save time, cut waste, and create a culture that’s always improving. With my experience in brand marketing and process optimisation, I’m here to help you scale your marketing operations smoothly and effectively.

In short: I help marketers improve their processes by removing inefficiencies, automating tasks and eliminating wasteful activities.

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The Battle

Eva Karnaukh

Oliver Ramirez G.

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