I’m a growth-focused CMO and systems-builder who helps founders turn early traction into predictable revenue.

I specialize in building go-to-market systems that connect ad spend to retention — not just clicks to leads.

I’ve built, scaled, and exited multiple ventures across SaaS, eCommerce, and services — from founding Caffeine Marketing (acquired in 2025) to co-founding Homegrown, an online farmers-market SaaS, and leading growth for portfolio companies through Tactos.

My edge is combining hands-on execution with system design — copy, funnels, and attribution that make marketing measurable and scalable.

What I Do Best

- GTM & Positioning: Turn messy offers into clear, high-converting messaging and funnels.
- Acquisition & Lifecycle: Paid social, onboarding, and retention systems that shorten CAC payback.
- Attribution & Forecasting: HubSpot + GA4 + Stripe integration to track spend → activation → ARR.
- Team & System Design: Hire, mentor, and build processes that scale beyond the founder.

Proof Points
- Co-founded Homegrown — acquired 600+ vendors in six weeks at $6.70 CAC.
- Fractional CMO for early-stage SaaS — drove +$2M ARR and 3–5× CAC efficiency.
- Grew eCommerce ROAS from 1.9× → 4.8× and reduced churn 27% through lifecycle automation.
- Sold Caffeine Marketing after helping 100+ clients and building a repeatable, client-growth operating system.

How I Work
- I move fast, measure everything, and focus on leverage — the few systems that drive compounding results.
- If it can’t be repeated or measured, it’s not a strategy.
- Leadership to me means teaching teams to see problems as systems — not fires.

Now
I partner with early and growth-stage SaaS or marketplace teams as a CMO, VP Growth, or Co-Founder to design the GTM engine that scales them from traction to predictable growth.

⚡️ Evan Knox

I created BridgeSelling™ to help organizations standardize and repeat their perfect sales call so they can increase close rates, shorten their sales process, and turn average reps into rockstars. 

Our approach is a simple, practical process that turns every sales conversation into a repeatable, coachable, and scorable process. Instead of wondering why deals stall or reps struggle, we help sales leaders pinpoint exactly what’s working and what’s not working in their conversations.

Before launching BridgeSelling™, I spent years helping companies ranging from highly funded startups to mid-market to world-famous non-profits clarify their marketing messaging, but kept seeing leads get burned because sales conversations fell apart due to a lack of structure and helpful feedback for reps. That's what led me to shift my focus to sales execution.

Jonny Holsten

LAUNCH DAY! 🎉 Fix Your Broken Sales Calls is out today. Whether you run a massive sales org or are stuck in owner-led selling in a small business, this book will help you:

- Spot gaps in your sales call execution
- Design discovery calls, demos, and sales consults that make closing easy
- Measure, train, and coach to a higher standard of excellence 
 
The book explains how companies as small as $500k and as large as $300m have shortened sales cycles, increased close rates, and better served their customers simply by having better conversations with buyers. 

Whether this thing sells 10 copies or 1 million, I'm super proud of the work that went into it, and holding it in my hands was a cool experience.  

You can grab a copy on Amazon! 

And one final "thank you" to my team who helped get it off the ground and all of our endorsers:  Donald Miller Richard Fagerlin Kyle Willis Bob Ruffolo Clay Vaughan Macy Robison William Padilla Erin Fults

Author of Fix Your Broken Sales Calls | Sales Training & Strategy @ BridgeSelling™

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The Battle

⚡️ Evan Knox

Jonny Holsten

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The Battle

⚡️ Evan Knox

Jonny Holsten

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonny Holsten's LinkedIn Performance

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Performance ScoreJonny Holsten's LinkedIn Performance