Evan J.

Over $1 Billion in Amazon sales

My Why: Helping Good People Grow Good Online Businesses

I have always had a strong preference for working with the most reputable firms that offer the best services or products in their market.  The desire to help my clients grow by increasing their new business development efficiencies and find venture capital to fuel their growth is what drives me.

Learn more about us at StraightUpGrowth.com

CEO and Co-Founder

Over $500 Million in Amazon Sales and $25 Million on Amazon Ads Spent
Straight Up Growth will empower you to execute a strategy to meet your tough sales targets

I am not affiliated with any agency or marketing company.  

For inquiries regarding working with Leon, please message llewis0814@gmail.com

Leon has more than 25 years of experience in digital, ecommerce, and brand leadership across premium lifestyle verticals including natural foods, publishing, media, music, musical instruments, consumer packaged goods, and premium fashion.  

Here's his story:

Leon's been building businesses online since childhood as a young entrepreneur in the gaming and publishing industries -- designing and selling products online beginning in 1997.  Following his life-long passion for music, at age 16 Leon founded a record label/publisher and online mailorder that was his passion project through high school and college -- helping to ignite the careers of artists future major recording artists and acting as a publisher/distributor for thousands of zines, records, and other media through his online webstore. 

At 22 Leon made the transition to lead the sales team and ecommerce efforts at the legendary Hohner company overseeing a family of over a dozen premium musical instrument brands and helping to launch and lead the brands in retailers like Amazon, Musician's Friend, Guitar Center, Best Buy, Costco and others.   Following those efforts and their resulting record breaking sales for Hohner's >150 year history, Leon was tapped to lead the company's international ukulele business unit - overseeing every aspect of the world's leading ukulele brand, Lanikai including building a multi-million dollar D2C and category leading Amazon business at age 25.

Following Hohner's successful exit to KHS, Leon was an early team member at natural foods startup Health Warrior where he drove Amazon and D2C from $0 to the company's top accounts by the time of Pepsi's acquisition in 2018.  From there, Leon was tapped to lead Digital & Ecommerce at the mission-driven REBBL leading the company's topline growth through the introduction of a robust ecommerce platform and digital media strategies.

In 2019 Leon founded Daybreak Growth Partners -- an "un-agency" looking to turn upside down the oversaturated and under-performing world of Amazon and D2C growth agencies through a hands-on, scrappy approach to building, launching, and sometimes rebuilding brands small and large across the space.   The agency operates with a small team of close collaborators all based in Richmond, VA. and operating on a referral only basis.

Leon remains committed to regenerative agriculture, justice and equality for native and at-risk populations, and organic and Non-GMO foods.

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Evan J.

Leon Lewis

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