Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Last week I saw a job posting for "Chief Vibes Officer." I laughed. Then I saw the salary: $275,000 plus equity.

I stopped laughing and started updating my LinkedIn.

Remember when "Social Media Manager" wasn't a real job? Those people who laughed are poor now.

The same thing's happening with these roles:

Emotional Intelligence Architect 
- Maps emotional journeys, not customer journeys. Figures out your checkout triggers abandonment anxiety at step 3. ($250-400K)

AI Whisperer 
- Makes AI sound like your smartest friend, not Wikipedia having a stroke. Anthropic's paying $335K for this.

Visibility Alchemist 
- SEO for AI. Makes ChatGPT cite you instead of your competitor. ($175-300K because 90% of AI citations come from search positions 21+, not top 5)

GTM Engineer 
- Treats customer acquisition like distributed systems. Clay's 6x growth last year? These people. ($200-325K)

Emotional Data Scientist 
- Turns feelings into SQL queries. Figured out Tuesday sadness predicts Thursday purchases. ($175-325K)

Your English degree? Suddenly worth $200K. 

Your philosophy minor? That's your secret weapon. 

Time "wasted" on Reddit learning how people think? Congrats, you're qualified.

How to get these jobs before they exist:

Pick one role
Start doing it for free
Measure impact in dollars
Post the case study
Turn down first 3 offers (lowball)
Take the 4th (2x current salary)

McKinsey says demand for emotional skills will grow 26% by 2030. But these jobs are hiring NOW. They just don't know what to call them yet.
Be the person who tells them.

When they ask, "Is this even a real job?" smile and say, "It is now."

Then send them an invoice.

The gold rush started. Most people don't know yet.

[See all 8 roles and exact scripts to pitch them →]

#FutureOfWork #EmergingCareers #AIJobs #CareerAdvice #JobTrends

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

A field guide to the professional titles that will make your parents ask, "That's a real job?" while you're buying your second Tesla Last week, I saw 

Open article: The Jobs That Don't Exist Yet (But Will Pay $300K Next Year) by Evan Patterson • 12 min read

The Jobs That Don't Exist Yet (But Will Pay $300K Next Year)

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

Write Way Pro

🌟🙋‍♀️ Currently accepting new clients and open to in-house positions for organizations in need of  high quality content. See my extensive startup experience detailed in jobs below.👓
WWP services range from full project management content creation, everything from book titles to brand taglines to whitepapers, including blogs, thought leadership articles, case studies, eBooks, and video scripts. My strategy is informed by both data and SEO best practices. 
WWP services range from full project management content creation, everything from book titles to brand taglines to whitepapers, including blogs, thought leadership articles, case studies, eBooks, and video scripts. My data-driven strategy is informed by SEO best practices.  

In this capacity, I've created thought leadership articles for several technology-centered media outlets and businesses, including AltaML, IBM, CFO, CSO, Stratasys, Runtime, Dice, CoinDesk, and GE. 

Among my clients was Tiger Supplies. Its goal was to increase brand recognition, reach, & engagement through web content, product descriptions, and social posts. 
✔Content: Collaborated with the marketing department to create content for the site, blog, and social media 
✔Social branding: Organic Twitter following increased 450%  within 6 months with no paid promotion.

Kallah Magazine was the first venture of WWP. It was a print magazine with digital support and managed every stage of production and distribution. The site, blog, and FB page are still active. 
 ✔Content Strategy and Editing: I planned the content calendar and collaborated with other writers whose work I edited.
✔GTM and Sales: It became profitable by the end of the first year and increased output and revenue  YOY for 6 years through ad sales.
✔Production and Logistics: I sourced graphic designers and printers and managed the distribution, expanding it from the local area to 3 states.  
✔Social branding: I created a Facebook page for an interactive connection with readers.

Branding & Communication Strategy | Project Management | Content Creation & Editing | Ghostwriting

Confidential

Working alongside Executive Director of Nonprofit with over $1.3 million in annual revenue to improve operational efficiency and maximize revenue retained from donations and rental income.
 ✔Increased individual donations by revising fundraising letters with higher suggested amounts
✔Improved site experience by removing outdated information, correcting errors, and making it easier for visitors to find the information they seek
✔Boosted engagement through better copy on mailed and published materials  
✔Introduced Google Sheets timesheets in place of handwritten paper forms to track hours and pay for employees
✔Tapped into the power of generative AI to extract text from images of handwritten documents to reduce manual processes in data collection and sharing
✔Coordinated email and voice communication with donors and staff
✔Designed flyers and digital assets with Canva to publicize events through digital and print media
✔Generated monthly reports  to be shared with stakeholders
✔Segmented audiences and personalized direct marketing emails and letters accordingly 
✔Cut costs by reviewing current and prospective vendors and comparing pricing to find the most economical option 
✔Qualified inbound prospective customers for facility rental
Revenue responsibilities extended to processing payments and issuing invoice, taking in credit card information, checks, and cash from donors and assigning them to correct categories for tracking

Nonprofit Organization, Revenue Operations and Communication

NYC Data Science Academy

Writing and editing articles for the school's content marketing. I edit nearly all student blogs that get posted.  I've also updated the plug-ins and content on the organization's WordPress site. All work is turned around swiftly and accurately.

Fractional Content Marketing Writer and Editor 

Light Reading

I was a regular contributor to Light Reading publications before it was acquired by Informa and returned to it after the acquisition in 2023.   My blogs on voice activation and security were the top two performers for the site as measured in comment activity, garnering 155 and 115 comments.

Telco reporting, content marketing and thought leadership

Techopedia

I wrote articles about current innovations in technology applications, including AI, big data, cryptocurrency, IoT, and more.  The company was sold in 2023 and is taking a different direction now to bolster the gaming and crypto business of the new owners.

Contributing Writer for Thought Leadership, Tutorials, and Blogs

Delegate

My marketing strategy of creating original and relevant content with deep understanding of SEO and social media increased the site's organic traffic  by over 150% in just the first four months.
Social media: Improving the LinkedIn and Twitter profiles and consistently posting increased traffic and engagement by over 100% without sponsored posts. Twitter followers grew by 50%, and LinkedIn followers grew by 25%.

That entailed creating the content calendar, assigning and reviewing the blogs written by freelancers, sourcing imagery for illustration, creating and scheduling the social media posts,  and finding the talent required for video production and editing. I also set the budget and creatives for LinkedIn promotions and Google Ads.
Accomplishments: 
Research and competitor analysis: I identified the top 5 competitors and tracked their activity and ranking on LinkedIn and Google search rankings.  
Content Strategy : I planned the content calendar with timely topics that I optimized for relevant SEO. 

Editorial Management: I managed a freelance writer, planning monthly assignments that I reviewed, edited, formatted, and  illustrated for the WordPress CMS.

KPI tracking: the site had not been tracked through Google Analytics and Google Search Console. I set that up and integrated it with HubSpot.

Analytics and reporting: I reviewed and compiled the analytics on site and social traffic that I presented in monthly reports. 

Video content: I set up a YouTube channel for the company that featured two videos made by stitching together individual uploads from employees. The internal recruiter referred to the full length version of several minutes to convey company culture to job applicants. The shorter version was designed for social media posts.

Loyalty initiatives: I activated the first company-wide holiday gift program for customers.

Content Marketing Manager

ValueMomentum

To obtain highly technical information that was to be rendered for business audiences, I Interviewed multiple SMEs across continents and time zones. 
I collaborated with the graphic designer and other marketing specialists to compose emails for nurture and drip campaigns, thought leadership, blogs, brochures, press releases, whitepapers, and landing pages optimized for SEO. 
I contributed to the social media growth of the company with LinkedIn posts and consistent Twitter posts.

Lead Content Strategist

Optimove

I curated and crafted newsworthy pieces, blogs, and thought leadership articles for Optimove's publication see https://postfunnel.com/author/ariella-brown/

News Curator and Article Writer

Tractable

This was the exception to the general rule of content marketing. One article I wrote brought in a sale qualified lead for a 7-figure contract the day after it was published. He called solely because of that article. 
 Qualified leads also came in through the ads that I composed for specific products and market regions. "We put the app in appraisal," for example, brought in a number of conversions with very little spent on the LinkedIn ad placement. I also composed social media posts to promote specific events where the company representatives were featured and to drive audiences to recently posted blogs.
Connecting regularly with the marketing team members in both the UK and the US via Slack and Zoom, I  contributed to the marketing strategy for the site relaunch in Q4, including corporate branding and the promotion of three new product lines. The blog I wrote on sustainability was picked up by another publication without any effort on the company's PR team required. (see https://autorecyclingworld.com/sustainability-whats-ai-got-to-do-with-it/)

I also wrote long form content, including thought leadership articles and whitepapers by interviewing subject matter experts in insurance and AI. Some of those articles appear under the names of those experts or with no name.

The site relaunch was a major project that entailed composing new product descriptions and new sections about the use of visual AI in industries beyond auto insurance. The company was expanding into more partnerships with businesses dealing in all  phases of the auto lifecycle and into home insurance and repair.  When the text was fully assembled, I had to edit it for accuracy, grammatical correctness and consistency of American style. I also reviewed supporting assets -- both texts and videos --used by the marketing and sales teams  to identity what corrections and updates were needed.

Content Marketer | Product Marketer | Ghostwriter | Copywriter | Editor

Remarkety

I researched and wrote about various topics related to eCommerce marketing, including social media ads, email, SMS/MMS, abandoned cart recovery, mobile use, device hopping, promotions, engagement, retention, and loyalty.

Case Study Writer, Blogger, and Ghostwriter 

Marketing & thought leadership pro with 13+ years experience translating complex tech topics into clear, engaging content that resonates with your target audience 🎯 strategic 📑 editor 📖 storyteller 👻B2B ghostwriter

Don't settle for boring, blah content marketing that does nothing to distinguish your brand. Stand out from your competition with extraordinary content that engages and converts!

Think you can't afford it? Think again. Extraordinary content not only deliver ROI now but continues to deliver value for years to come!

🎯Outstanding Branding Strategy 💼Project Management 📖Storytelling 👻Ghostwriting 📰 Journalism 📑Editing 🦸‍♀️Superpower: translating complex tech & financial topics into engaging SEO-optimized content that converts!

I specialize in interviewing subject matter experts to render complex topics into clear and engaging stories, earning the highest compliment you can give a ghostwriter: "It sounds like me -- only better!" 

I deliver greater value with content that works not just for the moment but retains audience interest and traffic for years. See the proof here: https://ariellabrownportfolio.blogspot.com  

I  plan, create, and edit textual content of any length -- from taglines to whitepapers, as well as web content,  eBooks, ghostwritten articles, video scripts, social media posts, and case studies. Everything I write is  both accurate and engaging, conveying a human voice that can never be duplicated by ChatGPT, Claude, Gemini, or any other generative AI.

In addition to over 19 years of experience as a content marketing strategist and creator, I have over 14 years of experience reporting on tech and writing for tech businesses.  My work has been published in AdAge, Baseline, DMN, Dice, EBN, EE Times, Forbes, Information Week, CoinDesk, CFO, CSO, Runtime, Techopedia, Telco Transformation, and Light Reading. 

Over the years, I've acquired a deep understanding of innovations in technology, including 3D printing, 5G, AI, blockchain, cloud computing, cybersecurity,  FinTech, IoT, InsurTech, SaaS, and their business applications.

My clients and employers included a number of startups and other tech-centered businesses like IBM, GE, and Oracle. My branding, marketing strategy, demand generation, lead generation, SEO, and social media delivered exceptional results for them. 

Notable achievements include increasing site traffic and engagement through strategic content planning, bringing in a sales qualified lead for a six-figure content within 24 hours of the publication of a single article, increasing distribution and reach by producing high-quality articles that other publications request to run them, and contributing to two startups reaching their goal of being acquired.

Ariella Brown, PhD

It’s been a while since I started my role at Zazzle as a Creator and Marketer, but I wanted to share this update with everyone.

Ariella Brown, PhD📙

💫English instructor turned content strategist and creator 🟦 writing, editing, and project management. Practical problem-solver who connects the dots to get the big picture in B2B, B2C, tech, insurance, retail, etc.

taplio

The Battle

Evan Patterson

Ariella Brown, PhD

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Performance ScoreEvan Patterson's LinkedIn Performance

Performance ScoreAriella Brown, PhD's LinkedIn Performance

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taplio

The Battle

Evan Patterson

Ariella Brown, PhD

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Patterson's LinkedIn Performance

Performance ScoreAriella Brown, PhD's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEvan Patterson's LinkedIn Performance