Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Last week I saw a job posting for "Chief Vibes Officer." I laughed. Then I saw the salary: $275,000 plus equity.

I stopped laughing and started updating my LinkedIn.

Remember when "Social Media Manager" wasn't a real job? Those people who laughed are poor now.

The same thing's happening with these roles:

Emotional Intelligence Architect 
- Maps emotional journeys, not customer journeys. Figures out your checkout triggers abandonment anxiety at step 3. ($250-400K)

AI Whisperer 
- Makes AI sound like your smartest friend, not Wikipedia having a stroke. Anthropic's paying $335K for this.

Visibility Alchemist 
- SEO for AI. Makes ChatGPT cite you instead of your competitor. ($175-300K because 90% of AI citations come from search positions 21+, not top 5)

GTM Engineer 
- Treats customer acquisition like distributed systems. Clay's 6x growth last year? These people. ($200-325K)

Emotional Data Scientist 
- Turns feelings into SQL queries. Figured out Tuesday sadness predicts Thursday purchases. ($175-325K)

Your English degree? Suddenly worth $200K. 

Your philosophy minor? That's your secret weapon. 

Time "wasted" on Reddit learning how people think? Congrats, you're qualified.

How to get these jobs before they exist:

Pick one role
Start doing it for free
Measure impact in dollars
Post the case study
Turn down first 3 offers (lowball)
Take the 4th (2x current salary)

McKinsey says demand for emotional skills will grow 26% by 2030. But these jobs are hiring NOW. They just don't know what to call them yet.
Be the person who tells them.

When they ask, "Is this even a real job?" smile and say, "It is now."

Then send them an invoice.

The gold rush started. Most people don't know yet.

[See all 8 roles and exact scripts to pitch them →]

#FutureOfWork #EmergingCareers #AIJobs #CareerAdvice #JobTrends

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

A field guide to the professional titles that will make your parents ask, "That's a real job?" while you're buying your second Tesla Last week, I saw 

Open article: The Jobs That Don't Exist Yet (But Will Pay $300K Next Year) by Evan Patterson • 12 min read

The Jobs That Don't Exist Yet (But Will Pay $300K Next Year)

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

SpendLab

BDR Leader (Interim)

Co-Founder

SDR Leaders of EMEA is an invite only community whose goal is to make SDR Leaders in EMEA the best in the world.

Founder

SDR Leaders of APAC

Noble

Advisor

Yess 🏈

Skaled Consulting

Senior Sales Consultant

Saleswise: Top of Funnel Consultancy

GTMfund

GTMfund Member

Clay

Cooking up some trigger firing, AI and automation content.

Claymaker

Founder @ SDR Leaders of EMEA | I help early-stage technical founders grow their revenue

I build communities and products that help go-to-market teams thrive.

As founder of SDR Leaders of USA & EMEA, I’ve grown a global community of 8,000+ SDR Leaders, RevOps leaders, and GTM operators across EMEA and North America. We host masterclasses, playbook sessions and in-person meetups.  All focused on elevating the role of the SDR leader from pipeline manager to GTM talent architect.

Prior to this, I worked across high-growth SaaS environments (Snowflake, Infoblox and Solace), helping build scalable sales development engines from the ground up.

💬 If you're growing a sales team, rethinking your GTM motion, or exploring the future of SDRs in an AI world, I’d love to connect!

📆 Schedule a chat: https://calendly.com/daveewilkins/saleswise-introduction
📲 Text me: +31619785357
📧 Email:david@sdr-leader.com

David Wilkins

SDR is the hardest job in sales 


Most people have no idea how much noise SDRs push through just to get a single “yes.”

📞 First contact? Total strangers.
📩 Inbox? Buried in junk.
🙅‍♂️ Rejection? 99% of the time.

But SDRs…

Build trust in seconds

Read intent between the lines

Stay sharp after 20 “no’s” before lunch

You’re not order takers.
You are the first impression.
You open the first door to the deal.
And you show up: every. single. day.

What’s your #1 tip for cutting through the noise?

The SDR Leader Guy | Building the #1 Community for SDR Leaders | Founder, Events + Playbooks + AI

Don't be like the Undertaker

We have all fallen into this trap; I did when I started as an SDR.

You get happy ears, when a prospect says ''call me in..'' you think this is for sure going to be a meeting, you can book that holiday you've always wanted etc etc.

However, the prospect is raising an objection, which you must first handle to ensure its validity.

So what would I recommend if someone says ''call me in..''? Here are my top 3 tips:
1️⃣ ''Can you help me understand why, then?'' It could be that the prospect had a project ongoing or a financial year end; get more details as to why they are pushing you to another date.

2️⃣ ''What will have changed at that time?'' Another way of asking the prospect to determine if what you have suggested will be top of mind when you get hold of them at the later date.

3️⃣ ''You mentioned this is something of interest; what happens if you do not act on it before the time we speak'' You are trying to understand if the status quo is 'good enough' for the prospect, if there isn't a pain that you've unearthed, then nothing will change their mind.

What other tips would you add? Let me know in the comments!

Who is hiring for SDR/ BDRs?

Let’s help some people find a new role before Christmas!

Leaders, add your roles in the comments 👇

Is San Francisco the most electric city for Sales Development?

We had our SDR Leaders of USA meet up last week in the Bay Area, and it was an inspirational evening.

We discussed how:
+ Teams are removing manual tasks almost completely from their teams, so SDRs can focus on the execution of their role
+ How leaders are developing their skill sets 
+ What is the kind of talent leaders are looking to bring in with the AI playing a massive factor.

Thank you to everyone who came and shared their ideas, the tools they are using and also their horror stories!

A HUGE thank you to Nooks for hosting SDR Leaders of USA at their sweet office in SF last week and for all their support in growing our community over the last 12 months.

London <> SDR Leaders of EMEA holds a special place for me

Each time we connect, new SDR leaders join us and share their experience, expertise, and amazing vibes.

This time was extra special, with members from Barcelona and San Francisco making their way to be a part of this evening.

We changed it up this time, joined by Christian Kletzl, who shared his executive insights on how the C-level views building out SDR motions, what's needed, and how to build business cases to achieve this. 

Appriciate Osama Zaghloul for hosting us once again in London!

Thank you to UserGems 💎 for supporting our meet up!

The new age of SDRs are here

You can either continue with the 2020 playbook or look for a new role in 18 months.

Check this oout 👇

The SDR Role isnt dying

Woke up to be the #1 sales influencer in the Netherlands!

When I started posting on LinkedIn, it was a simple idea:

Remove the fluff and BS about sales development, share what actually works and what it takes for SDR leaders to elevate their teams and themselves.

With this simple concept, it's now developed into creating SDR Leadership communities globally to help each other and to raise all boats.

The mission isn't over yet, but we are starting to create something really special.

The connections, friends and good times we have all had personally give me so much energy and joy.

I wouldn't change it for a second!

Thanks to Favikon for sharing this with me 🩷

What happens when SDRs focus on pipeline creation rather than booking meetings? We found out..
   

We shifted the comp plan.

No more rewards for meetings completed.

Pipeline impact became the true north star.

I architected the new incentive plan.

Tracked every quota, every outcome.

Results?

Revenue contribution from our SDR team went from 8% to 24% in 2 years.

SDRs started thinking strategically, not just grinding dials.

The culture transformed.

Leaders who measure and celebrate pipeline see real change.

What’s stopping you from making the switch?

Don't buy any AI tools until you do this ONE thing.

Check it out 👇

What's worse:

a) calling your prospect 'mum' on a cold call

or

b) Forgetting to take out [name] at the start of your email and sending it out

#saturdaythoughts

The most brilliant SDR Leadership hack is very simple:

Decide what the main executive priority of the business is and ignore everything else.

Then, double down every activity around that for the next 2 quarters until you have created an SDR organisation that's undeniable to your execs, which puts you in a position to be promoted.

One of the easiest ways to get promoted from SDR to AE is to shadow those who've made that move  recently, to study the skills they developed and work on those first.

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David Wilkins

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