Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Last week I saw a job posting for "Chief Vibes Officer." I laughed. Then I saw the salary: $275,000 plus equity.

I stopped laughing and started updating my LinkedIn.

Remember when "Social Media Manager" wasn't a real job? Those people who laughed are poor now.

The same thing's happening with these roles:

Emotional Intelligence Architect 
- Maps emotional journeys, not customer journeys. Figures out your checkout triggers abandonment anxiety at step 3. ($250-400K)

AI Whisperer 
- Makes AI sound like your smartest friend, not Wikipedia having a stroke. Anthropic's paying $335K for this.

Visibility Alchemist 
- SEO for AI. Makes ChatGPT cite you instead of your competitor. ($175-300K because 90% of AI citations come from search positions 21+, not top 5)

GTM Engineer 
- Treats customer acquisition like distributed systems. Clay's 6x growth last year? These people. ($200-325K)

Emotional Data Scientist 
- Turns feelings into SQL queries. Figured out Tuesday sadness predicts Thursday purchases. ($175-325K)

Your English degree? Suddenly worth $200K. 

Your philosophy minor? That's your secret weapon. 

Time "wasted" on Reddit learning how people think? Congrats, you're qualified.

How to get these jobs before they exist:

Pick one role
Start doing it for free
Measure impact in dollars
Post the case study
Turn down first 3 offers (lowball)
Take the 4th (2x current salary)

McKinsey says demand for emotional skills will grow 26% by 2030. But these jobs are hiring NOW. They just don't know what to call them yet.
Be the person who tells them.

When they ask, "Is this even a real job?" smile and say, "It is now."

Then send them an invoice.

The gold rush started. Most people don't know yet.

[See all 8 roles and exact scripts to pitch them →]

#FutureOfWork #EmergingCareers #AIJobs #CareerAdvice #JobTrends

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

A field guide to the professional titles that will make your parents ask, "That's a real job?" while you're buying your second Tesla Last week, I saw 

Open article: The Jobs That Don't Exist Yet (But Will Pay $300K Next Year) by Evan Patterson • 12 min read

The Jobs That Don't Exist Yet (But Will Pay $300K Next Year)

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

Wednesday Women

Building visibility for extraordinary executive women leaders - on LinkedIn, keynotes, podcasts, and panels.

Founder & CMO

The Joy of Connecting Show

Creator and host of the show about about modern professionals investing in connection with other humans – to increase business success, career growth, and personal happiness.

Creator & Host

Matcha.so 🍵

Led team, product, and marketing for an startup that builds matching technology for communities.

General Manager / Chief Executive Officer

2 Pizza Marketing

Host of the show (and community) for scrappy, small-team marketers.  Find out more at: https://www.2pizzamarketing.com/

Gated

Gated is a startup built to help busy professionals focus on what matters most in this noisy digital world. See what we built at www.gated.com.

Google

Expert in Digital Strategy, Mobile, & Travel
Advocate for Remote Work and Entrepreneurial Ecosystems

Global Education Program Manager, Mobile

Mobile Strategy Lead, Travel

Crafting strategic recommendations that reflect the changing travel consumer and global market, for the long-term growth and success of Google's largest partners in the travel industry.

Industry Development Manager, Travel, Global Top Accounts

I manage marketing and research for Google's Travel team - working to inform the strategy of our largest partners in the travel industry.

Sales Development Manager, Travel

Account Planner, Travel

· Drove coordination of internal and external messaging for Google's Travel Industry Team, including production of public relations and direct marketing materials and identification of opportunity for thought-leadership.
   
· Centralized national industry brand message through speaker preparation programs and the development of Google Travel's Executive Storyline.
   
· Directed evaluation and re-prioritization of corporate participation in national industry association and partner events, including project management for TravelThink ­- Google's annual event providing insight and dialogue around key issues in the travel industry.
   
· Managed development and production of Snapshots ­ a multi-faceted program designed to convey Google's data-driven insights to partners.
   
· Supported industry research efforts by producing online content, hard-copy materials, and webinar presentations for studies including `Travel Shopping in Today's Economy' and `The Brand Value of Search for Travel'.
   
· Streamlined internal information flow globally for Google Travel and nationally for Google's NW Regional Office, across Director-level and day-to-day activity in the areas of Operations, Marketing, and Sales.

Industry Associate, Marketing Project Manager - National Travel Industry Development Team

Independent

Freelance Editor

Landmark School

Specialist Educator, M.Ed.

⚡The next evolution of Gated is here! ⚡

I'm entrepreneur and full-stack marketing executive with a passion for user-first products and a talent for creating clarity from chaos. I believe deeply in finding your focus and taking big swings. And I believe a go-to-market strategy built on human relationships is the best way to do that. 

- I am currently working full time as Cofounder and CMO on Wednesday Women: a movement to amplify extraordinary women leaders for *everyone* to be inspired by. And (newly-launched) a highly-curated network for the amazing women themselves.   
- I also work with a select portfolio of businesses that appreciate my superpower of growth-stage marketing strategy, leadership, and execution.   
- Most recently, I was CEO at Matcha - an growth-stage startup for communities and professionals invested in building connection through tech solutions.  
-Previously, I ran SaaS startup Gated as CMO & Founder, building a foundation on brand narrative and executing rapidly on multi-channel GTM strategy. 
- I've always been a passionate advocate for fast, frictionless user experiences on the web. Over 14 years at Google, I worked with Fortune 500 Travel companies to build effective cross-channel marketing strategy and create amazing user experiences.  
- I'm a major advocate of remote work and the benefits it brings for mental health, families, and the earth. 
- I am addicted to product ideation and helping entrepreneurs find product-market fit. 

When I'm not working, you'll find me busy working on my most important, fun, and ongoing project - my family. I am an avid fan of the outdoors, reading, and travel.  Bonus conversation starters:  Taskmaster, The Killers, Modern Stoicism, Mitch Hedberg, and who your favorite F1 driver is.

Melissa Moody 🦕

🚀 Day 2. Let’s go.  We’re back with another round of women founders who are scaling with serious power—and blasting into growth-stage success.

As part of our 'Founders in Focus' series—brought to you thanks to Metropolitan Partners Group and Audience Haus—we’re spotlighting five more leaders building the future in real time.

Here’s why this matters—a LOT:
 ⚡ Women-founded companies still receive less than 2% of all venture capital funding.
 ⚡ That stat hasn’t moved much in years—but these women have.
 
They’ve scaled past it, through it, and beyond it. They’re not just hitting revenue targets—they’re creating culture, setting strategy, and making bold moves in industries that need their leadership.

We're pleased to introduce:
🔹 Emily Dong — Founder & CEO, Snout
 Emily launched Snout after facing her own stress with surprise vet bills. Her startup helps pet parents afford routine care—paying vets directly at the time of service. Her advice? Be radically honest with yourself. The dream matters—but so does what’s real.

🔹 Melissa Rosenthal — Co-founder, Outlever
 Melissa is reshaping how companies go to market—drawing on deep roots in digital media and B2B SaaS. Her founder mindset? There’s no single path—just constant forward motion. She’s building with focus, and scaling for $100M and beyond.

🔹 Feyi Ayodele — CEO & Founder, CancerIQ
 Feyi is transforming cancer care—bringing precision prevention to patients everywhere, not just in academic centers. Today, her platform powers 50+ health systems. Her belief? The tools to beat cancer exist—we just need to get them in the right hands.

🔹 Oana Manolache — Founder & CEO, Sequel.io
 At HP, Oana saw the disconnect—marketers sent users away at peak engagement. Sequel.io fixes that, keeping webinars on-site to boost conversions and insights. Her edge? A strong team, smart GTM, and grit to navigate volatile markets.

🔹 Maryna Hradovich — COO & Co-founder, Maestra.io
 Maryna’s mission is personalization at scale—without the chaos. At Maestra, she’s helping DTC brands unify their data and deepen customer engagement. Her advice? Build your support system. Family, community, and culture will carry you through.

💥 This is just the start - of December and this VIBE of supporting founder-leaders throughout the year.

We've got another day of #Founders to follow coming up tomorrow... stay tuned...

Melissa Moody

Startup Exec | Marketing Leader | Podcaster | Mom

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