Evan Patterson 💅🏻

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

I’m Evan Patterson.

Fractional CMO. Personal CMO.
LGBTQ+. AuDHD. Two cats who have main-character energy and paperwork opinions.
Metro Detroit-raised, Chicago-thriving, seeking a EU-husband for dual citizenship (kind of not joking...)

A small but vocal group of humans — plus my mother — call me the Joan Rivers of Marketing. I didn’t ask for that title, but I also didn’t give it back.

My work focuses on helping founders, CEOs, and operators stop sounding like they were assembled by committee. When people understand you quickly, everything gets easier: sales, hiring, partnerships, even that awkward moment when someone pretends they’ve heard of your company before.

My entire approach runs on feral specificity.
Egregiously unique. Audaciously effective.
Ideas with teeth. Narratives with posture. Writing that doesn’t need a spotlight to command attention.

I work in two lanes.

Evan Patterson Consulting
The Fractional CMO lane.

This is where companies finally get a marketing function that isn’t held together by vibes, hope, and a Google Doc last updated during the pandemic. I rebuild the structure, the sequencing, and the decisions that keep revenue steady instead of seasonal.

The second lane
The executive identity work.

Voice extraction. Narrative architecture. Brand presence that doesn’t wobble when the market does. There’s more coming in this lane; something I’m building quietly; and it’s shaping the way I help leaders show up with clarity and actual gravitational pull.

I build systems with staying power.
I build brands people remember without squinting.
I build marketing that earns attention because it deserves attention.

People who work well with me tend to appreciate speed, accuracy, and a sense of humor about the chaos they built before I arrived. People who want a polite museum tour of marketing usually exit early.

My goal is consistent: make you unmistakable.

Fractional Content & Community Marketing Leader

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

synergEV

Chief Executive Officer

RevGenius

RevGenius is the ultimate Think Tank community for all things revenue-driving.

Member

EV Connect

Sr. Director of Channel and Customer Success 

Director of Customer Success

BA Consulting & Partners

Founder of B.A. Consulting & Partners 

We help businesses optimize costs, increase revenue, and improve customer satisfaction

• AI & Automation
• Business Process Outsourcing
• RevOps Consulting

Founder

Canoo

Building best-in-class customer experience through technology, data, and people.
Designing training and development programs for the Automotive Customer Journey and Aftersales.
Establishing business partnerships for the many aspects of the Electric Vehicle customer journey.

Head of Customer Success & Training

TDS Home Buyers

I serve as a Strategy and Marketing advisor for TDS Home Buyers where I've been developing the marketing plan as well as establishing the real estate buying and selling processes.

TDS Home Buyers is a Real Estate investment firm with headquarters in Los Angeles, CA.

Strategy and Marketing Advisor

Visionet Systems Inc.

Visionet Systems was one of my first partners after founding BA Consulting. After working together for a few months, the company hired me full-time to develop their go-to-market strategy and sales efforts of their BPO services.

Head of Business Development

Telvista

• Managed and P&L for multiple contracts with +$30M in revenue
• Led a global team of Client Services Managers and Leads
• Owned and managed short-term projects and contract negotiations per year
• Provided coaching and development to Sr. Operations Managers to exceed sales and service objectives

Executive Director Of Operations & Client Services

•	Managed P&L for multiple contracts with +$15M in revenue 
•	Led a global team of Client Services Managers and Leads
•	Owned and managed short-term projects and contract negotiations

Director Of Client Services

AT&T

•	Owned & grew the business relationship of strategic partners
•	Reduced operational costs by leading outsourcing projects to LATAM and APAC 
•	Developed strategic plans in collaboration with marketing teams to increase revenue 
•	Provided consulting to 30+ locations to improve customer sales, service, and retention
•	Created and led projects to reduce video and internet customer churn
•	Won the CEO innovation award in Q4 of 2016 for developing key features of DIRECTV NOW

Area Sales Vendor Manager/Performance Lead

•	Owned the business relationship of strategic partnerss
•	Provided consulting on development of sales and service training for frontline teams
•	Improved consumer revenues and customer experience scores

Sales Vendor Manager

•	Supervised and led a group of 15-20 sales and service representatives 
•	Interviewed, hired, and onboarded top talent to build a team of excellence
•	Set clear team and individual targets; achieved 120%+ of balanced performance
•	Provided consistent coaching, training, and feedback; increased talent retention 20% 
•	Improved revenues by 9% and customer experience scores by 13%

Sales Manager

Cricket Wireless

•	Managed two recently opened retail store locations in Tulsa, Oklahoma
•	Owned the customer experience and escalations to achieve 90%+ CE scores
•	Streamlined and created daily and monthly sales pipeline reporting to increase sales 15%+
•	Improved inventory management processes for two new retail locations to reduce cost 5%

AT&T’s CEO Innovation Award winner? 

It’s a quarterly award that AT&T's CEO for employees with new business ideas. Ideas that result in BIG revenue increases and considerable cost reductions. 
In my case, I received the award from Randall Stephenson. I developed the idea for key features now found in the AT&T TV product (revenue driver!)

On to my bio…
I was born and raised in Mexico City. For most of my life there, things were going pretty well. Until life happened and my parents hit a very rough patch. This situation led my parents to leave everything behind and move to the United States. All to give our family a fresh start and a path to success.

Like many other millennials, I entered the job market during the 2007 recession. During that time, I put myself through college while working full-time. It was a busy time for me – school in the morning, work in the afternoon, and DJ at night.

Through more than 15 years as a leader, I have hired, trained, coached, and mentored thousands of people. From frontline employees to Directors. All in more than 40 customer experience and sales centers in the US and the world. 

My teams broke sales records while changing standards in customer service scores. Top executives recognize me as one of the most effective sales and customer success leaders.

This didn’t come without struggles. Having amazing mentors, the right motivations, and thoughtful execution helped me achieve many accomplishments:

✅Promoted 10 times in 10 years
✅Teams and centers ranked in the top percentile every quarter
✅Coached, trained, and developed thousands of leaders in more than 40 global offices
✅Sent 40+ employees to Sales Summit
✅Mentored and helped promote 50+ employees to leadership roles 
✅Developed and delivered a top Leadership Development Program 
✅Built killer Customer Success and Training teams at a growing startup Automotive Company

While working full time, in 2020 I ventured to start my consulting agency, B.A. Consulting & Partners. My goal was to help companies venture into AI, automation, and outsourcing. 

Leveraging my leadership and customer management skills, today I lead the Customer Success Team at EV Connect. 

Helping people is my passion and meeting new faces is the way of happiness. Let's connect! 
Here are 3 more ways I can help:

1️⃣Subscribe to my Substack 'Agile Strategies for Business Growth' at pacoaguirre.substack.com
2️⃣Email me for free training and discussions: paco.aguirre@gmail.com
3️⃣Send me a message to work together!

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The Battle

Evan Patterson

Francisco (Paco) Aguirre

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