Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Last week I saw a job posting for "Chief Vibes Officer." I laughed. Then I saw the salary: $275,000 plus equity.

I stopped laughing and started updating my LinkedIn.

Remember when "Social Media Manager" wasn't a real job? Those people who laughed are poor now.

The same thing's happening with these roles:

Emotional Intelligence Architect 
- Maps emotional journeys, not customer journeys. Figures out your checkout triggers abandonment anxiety at step 3. ($250-400K)

AI Whisperer 
- Makes AI sound like your smartest friend, not Wikipedia having a stroke. Anthropic's paying $335K for this.

Visibility Alchemist 
- SEO for AI. Makes ChatGPT cite you instead of your competitor. ($175-300K because 90% of AI citations come from search positions 21+, not top 5)

GTM Engineer 
- Treats customer acquisition like distributed systems. Clay's 6x growth last year? These people. ($200-325K)

Emotional Data Scientist 
- Turns feelings into SQL queries. Figured out Tuesday sadness predicts Thursday purchases. ($175-325K)

Your English degree? Suddenly worth $200K. 

Your philosophy minor? That's your secret weapon. 

Time "wasted" on Reddit learning how people think? Congrats, you're qualified.

How to get these jobs before they exist:

Pick one role
Start doing it for free
Measure impact in dollars
Post the case study
Turn down first 3 offers (lowball)
Take the 4th (2x current salary)

McKinsey says demand for emotional skills will grow 26% by 2030. But these jobs are hiring NOW. They just don't know what to call them yet.
Be the person who tells them.

When they ask, "Is this even a real job?" smile and say, "It is now."

Then send them an invoice.

The gold rush started. Most people don't know yet.

[See all 8 roles and exact scripts to pitch them →]

#FutureOfWork #EmergingCareers #AIJobs #CareerAdvice #JobTrends

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

A field guide to the professional titles that will make your parents ask, "That's a real job?" while you're buying your second Tesla Last week, I saw 

Open article: The Jobs That Don't Exist Yet (But Will Pay $300K Next Year) by Evan Patterson • 12 min read

The Jobs That Don't Exist Yet (But Will Pay $300K Next Year)

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

synergEV

Chief Executive Officer

RevGenius

RevGenius is the ultimate Think Tank community for all things revenue-driving.

Member

EV Connect

Sr. Director of Channel and Customer Success 

Director of Customer Success

BA Consulting & Partners

Founder of B.A. Consulting & Partners 

We help businesses optimize costs, increase revenue, and improve customer satisfaction

• AI & Automation
• Business Process Outsourcing
• RevOps Consulting

Founder

Canoo

Building best-in-class customer experience through technology, data, and people.
Designing training and development programs for the Automotive Customer Journey and Aftersales.
Establishing business partnerships for the many aspects of the Electric Vehicle customer journey.

Head of Customer Success & Training

TDS Home Buyers

I serve as a Strategy and Marketing advisor for TDS Home Buyers where I've been developing the marketing plan as well as establishing the real estate buying and selling processes.

TDS Home Buyers is a Real Estate investment firm with headquarters in Los Angeles, CA.

Strategy and Marketing Advisor

Visionet Systems Inc.

Visionet Systems was one of my first partners after founding BA Consulting. After working together for a few months, the company hired me full-time to develop their go-to-market strategy and sales efforts of their BPO services.

Head of Business Development

Telvista

• Managed and P&L for multiple contracts with +$30M in revenue
• Led a global team of Client Services Managers and Leads
• Owned and managed short-term projects and contract negotiations per year
• Provided coaching and development to Sr. Operations Managers to exceed sales and service objectives

Executive Director Of Operations & Client Services

•	Managed P&L for multiple contracts with +$15M in revenue 
•	Led a global team of Client Services Managers and Leads
•	Owned and managed short-term projects and contract negotiations

Director Of Client Services

AT&T

•	Owned & grew the business relationship of strategic partners
•	Reduced operational costs by leading outsourcing projects to LATAM and APAC 
•	Developed strategic plans in collaboration with marketing teams to increase revenue 
•	Provided consulting to 30+ locations to improve customer sales, service, and retention
•	Created and led projects to reduce video and internet customer churn
•	Won the CEO innovation award in Q4 of 2016 for developing key features of DIRECTV NOW

Area Sales Vendor Manager/Performance Lead

•	Owned the business relationship of strategic partnerss
•	Provided consulting on development of sales and service training for frontline teams
•	Improved consumer revenues and customer experience scores

Sales Vendor Manager

•	Supervised and led a group of 15-20 sales and service representatives 
•	Interviewed, hired, and onboarded top talent to build a team of excellence
•	Set clear team and individual targets; achieved 120%+ of balanced performance
•	Provided consistent coaching, training, and feedback; increased talent retention 20% 
•	Improved revenues by 9% and customer experience scores by 13%

Sales Manager

Cricket Wireless

•	Managed two recently opened retail store locations in Tulsa, Oklahoma
•	Owned the customer experience and escalations to achieve 90%+ CE scores
•	Streamlined and created daily and monthly sales pipeline reporting to increase sales 15%+
•	Improved inventory management processes for two new retail locations to reduce cost 5%

AT&T’s CEO Innovation Award winner? 

It’s a quarterly award that AT&T's CEO for employees with new business ideas. Ideas that result in BIG revenue increases and considerable cost reductions. 
In my case, I received the award from Randall Stephenson. I developed the idea for key features now found in the AT&T TV product (revenue driver!)

On to my bio…
I was born and raised in Mexico City. For most of my life there, things were going pretty well. Until life happened and my parents hit a very rough patch. This situation led my parents to leave everything behind and move to the United States. All to give our family a fresh start and a path to success.

Like many other millennials, I entered the job market during the 2007 recession. During that time, I put myself through college while working full-time. It was a busy time for me – school in the morning, work in the afternoon, and DJ at night.

Through more than 15 years as a leader, I have hired, trained, coached, and mentored thousands of people. From frontline employees to Directors. All in more than 40 customer experience and sales centers in the US and the world. 

My teams broke sales records while changing standards in customer service scores. Top executives recognize me as one of the most effective sales and customer success leaders.

This didn’t come without struggles. Having amazing mentors, the right motivations, and thoughtful execution helped me achieve many accomplishments:

✅Promoted 10 times in 10 years
✅Teams and centers ranked in the top percentile every quarter
✅Coached, trained, and developed thousands of leaders in more than 40 global offices
✅Sent 40+ employees to Sales Summit
✅Mentored and helped promote 50+ employees to leadership roles 
✅Developed and delivered a top Leadership Development Program 
✅Built killer Customer Success and Training teams at a growing startup Automotive Company

While working full time, in 2020 I ventured to start my consulting agency, B.A. Consulting & Partners. My goal was to help companies venture into AI, automation, and outsourcing. 

Leveraging my leadership and customer management skills, today I lead the Customer Success Team at EV Connect. 

Helping people is my passion and meeting new faces is the way of happiness. Let's connect! 
Here are 3 more ways I can help:

1️⃣Subscribe to my Substack 'Agile Strategies for Business Growth' at pacoaguirre.substack.com
2️⃣Email me for free training and discussions: paco.aguirre@gmail.com
3️⃣Send me a message to work together!

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Evan Patterson

Francisco (Paco) Aguirre

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The Battle

Evan Patterson

Francisco (Paco) Aguirre

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Patterson's LinkedIn Performance

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