Evan Patterson 💅🏻

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

I’m Evan Patterson.

Fractional CMO. Personal CMO.
LGBTQ+. AuDHD. Two cats who have main-character energy and paperwork opinions.
Metro Detroit-raised, Chicago-thriving, seeking a EU-husband for dual citizenship (kind of not joking...)

A small but vocal group of humans — plus my mother — call me the Joan Rivers of Marketing. I didn’t ask for that title, but I also didn’t give it back.

My work focuses on helping founders, CEOs, and operators stop sounding like they were assembled by committee. When people understand you quickly, everything gets easier: sales, hiring, partnerships, even that awkward moment when someone pretends they’ve heard of your company before.

My entire approach runs on feral specificity.
Egregiously unique. Audaciously effective.
Ideas with teeth. Narratives with posture. Writing that doesn’t need a spotlight to command attention.

I work in two lanes.

Evan Patterson Consulting
The Fractional CMO lane.

This is where companies finally get a marketing function that isn’t held together by vibes, hope, and a Google Doc last updated during the pandemic. I rebuild the structure, the sequencing, and the decisions that keep revenue steady instead of seasonal.

The second lane
The executive identity work.

Voice extraction. Narrative architecture. Brand presence that doesn’t wobble when the market does. There’s more coming in this lane; something I’m building quietly; and it’s shaping the way I help leaders show up with clarity and actual gravitational pull.

I build systems with staying power.
I build brands people remember without squinting.
I build marketing that earns attention because it deserves attention.

People who work well with me tend to appreciate speed, accuracy, and a sense of humor about the chaos they built before I arrived. People who want a polite museum tour of marketing usually exit early.

My goal is consistent: make you unmistakable.

Fractional Content & Community Marketing Leader

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

I help B2B companies go-to-market WITH their market, instead of at them.

The outbound and inbound playbooks that worked wonders in the 2010s for B2B SaaS companies have been losing effectiveness and buyer trust for years.

Why? Because of over saturation and broken promises. 

Buyers are increasingly less reliant on SDRs and biased, company-first content for making buying decisions.

They have better options today.

- They're asking peers on LinkedIn, in communities, and internally on Slack.
- They're getting advice from influential industry leaders and content creators across social media, podcasts, and email newsletters. 
- They're talking to current customers of the product.

...all before talking with Sales. 

They're tuning out brands they don't know and turning to people they trust.

My team at AudienceLed executes a go-to-market strategy that works in this new reality - we call it Ecosystem Marketing.

The strategy goes like this:

🤝 Partner with the people and brands that influence your buyers →
🐡 Co-create standout content that delivers more value together →
🎯 Capture and act on resulting social signals from your ICP →
🌊 Build a groundswell of awareness, trust, and pipeline

It's doing cool stuff your audience loves with the people and brands they already know, like, and trust. Then, using the content and social signals from these activities to fuel further prospect engagement (via outbound email, LinkedIn, contact-level advertising, etc.)

It's the primary strategy I used to launch Demostack (Raised $51+ million) and ButterDocs (0 to 7,000 users + #1 on Product Hunt in less than 2 months).

Learn more at https://audienceled.com or send me a DM!

taplio

The Battle

Evan Patterson

Rob Carpenter

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?