Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Last week I saw a job posting for "Chief Vibes Officer." I laughed. Then I saw the salary: $275,000 plus equity.

I stopped laughing and started updating my LinkedIn.

Remember when "Social Media Manager" wasn't a real job? Those people who laughed are poor now.

The same thing's happening with these roles:

Emotional Intelligence Architect 
- Maps emotional journeys, not customer journeys. Figures out your checkout triggers abandonment anxiety at step 3. ($250-400K)

AI Whisperer 
- Makes AI sound like your smartest friend, not Wikipedia having a stroke. Anthropic's paying $335K for this.

Visibility Alchemist 
- SEO for AI. Makes ChatGPT cite you instead of your competitor. ($175-300K because 90% of AI citations come from search positions 21+, not top 5)

GTM Engineer 
- Treats customer acquisition like distributed systems. Clay's 6x growth last year? These people. ($200-325K)

Emotional Data Scientist 
- Turns feelings into SQL queries. Figured out Tuesday sadness predicts Thursday purchases. ($175-325K)

Your English degree? Suddenly worth $200K. 

Your philosophy minor? That's your secret weapon. 

Time "wasted" on Reddit learning how people think? Congrats, you're qualified.

How to get these jobs before they exist:

Pick one role
Start doing it for free
Measure impact in dollars
Post the case study
Turn down first 3 offers (lowball)
Take the 4th (2x current salary)

McKinsey says demand for emotional skills will grow 26% by 2030. But these jobs are hiring NOW. They just don't know what to call them yet.
Be the person who tells them.

When they ask, "Is this even a real job?" smile and say, "It is now."

Then send them an invoice.

The gold rush started. Most people don't know yet.

[See all 8 roles and exact scripts to pitch them →]

#FutureOfWork #EmergingCareers #AIJobs #CareerAdvice #JobTrends

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

A field guide to the professional titles that will make your parents ask, "That's a real job?" while you're buying your second Tesla Last week, I saw 

Open article: The Jobs That Don't Exist Yet (But Will Pay $300K Next Year) by Evan Patterson • 12 min read

The Jobs That Don't Exist Yet (But Will Pay $300K Next Year)

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

TrueDialog: Business Texting Platform

TrueDialog is a leading Communications Platform-as-a-Service (CPaaS) delivering an award-winning enterprise SMS messaging platform trusted by brands like Coca-Cola, Hilton, and the Kansas City Chiefs. Our platform drives customer engagement through secure, reliable, and cost-efficient messaging, reducing costs by up to 75%.

Senior Account Executive

Pavilion

Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Cold Emailing Course Graduate (March 2022). Mastered cold email practices, including compelling subject lines, relevant personalization, effective calls to action, and more.

Associate

First Round Capital

First Hires is an exclusive community of outstanding operators who have played pivotal roles in the successful scaling of early-stage startups. It serves as a close-knit network of individuals who initially joined a startup as founding sales or marketing leaders, driven by a shared enthusiasm for sharing their experience, insights, and knowledge with fellow First Hires operators and founders associated with First Round.

Founding Member, First Hires Program

Firework

Firework is the world’s leading AI-first unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges offline and online for a robust omnichannel, immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. 

- Built a $2M qualified pipeline through innovative outreach, including personalized video messaging, hyper-customized campaigns, strategic networking, in-person events, and client onsites.

- Utilized creative tactics to drive targeted above-the-line contacts at Tier 1 accounts to Firework booth at key annual events, resulting in significant topline funnel growth. 

- Partnered cross-functionally with product and marketing to refine GTM messaging and strengthen Firework’s enterprise value proposition.

- Scaled best practices (e.g., personalized video outreach) that were adopted by peers and leadership to increase engagement and conversion rates.

- Partnered with SVP of Ops to enable the sales team to position Creative Services in pre-sales, driving stronger onboarding, adoption, and renewal outcomes.

Director, Strategic Accounts

Evisort

*** ACQUIRED BY WORKDAY ***

- Increased YoY expansion ARR by 225% by creating new repeatable, scalable expansion motions with a consultative approach.
- Proactively own and manage a portfolio of enterprise-level accounts, becoming their trusted advisor and influencer. Current book of business is ~200 accounts @ $8M ARR. 
- Possess a comprehensive understanding of the Evisort end-to-end solution and connect that knowledge directly to customer ROI
- Proactively build and identify opportunity signals and generate expansion opportunities (up-sell, add-on, cross-sell, etc.), building a 3x pipeline to achieve goals. 
- Consult with customers on their internal processes and challenge leaders to drive change management (particularly around digital transformation) across their organization, while commanding a deep understanding of Evisort's capabilities, use cases, best practices, and value/ROI. 
- Create and implement internal promotion programs within customer organizations to generate awareness and drive usage of Evisort. 
- Partner closely with CSMs to ensure successful account management and identification of potential expansion opportunities, particularly around the time of renewal.
- Own the full sales cycle, from identifying expansion opportunities to building relationships with key stakeholders to negotiation and contracting. Accurately report on and forecast quarterly number.

Tools used and proficiency in: SFDC, Outreach, Clari, Sigma, Seismic, LeadIQ, ZoomInfo, Gainsight, Zoom, Loom, Loopio, Google Workspace

Enterprise Account Manager

Evisort is the next generation of AI-Native Contract Intelligence. Our market-defining AI puts the power of contract data to work across the organization. By automating manual work, facilitating collaboration, and streamlining operations throughout the entire contract lifecycle, Evisort empowers strategic decision-making and better business outcomes. Our platform is built on AI and analytics, which gives us a competitive advantage that our customers can scale and rely on.

In addition, Evisort is the first AI-native CLM company to achieve ISO 27001 certification for information security and ISO 27701 certification for privacy.

Gartner has identified Evisort as a Visionary in the 2023 Magic Quadrant™ for Contract Lifecycle Management in our first recognition in the report. Evisort received the BEST “completeness of vision” of all the new vendors in the Magic Quadrant™. What this means is we’re an innovative startup that has the deep understanding of where the market is headed, customers' needs (and the ability to future-proof those needs), and a solid grasp of the competitive landscape.

Enterprise Account Executive

Reprise

- Achieved High Customer Retention Rate: Implemented customer success strategies which resulted in a significant increase in customer retention rates. Proactively identified and addressed customer concerns, ensuring long-term satisfaction and loyalty.
- Successfully expanded existing book of business: Demonstrated strong expansion abilities, utilizing whitespacing, multithreading, and value realization, leading to a notable increase in NRR. Leveraged a deep understanding of customers' business needs to identify expansion opportunities and effectively communicated the value of additional products. Worked mainly with CMO, Demand Gen, and PMM leadership to understand desired customer outcomes. 
- Managed Key Enterprise Accounts: Effectively managed a portfolio of high-value enterprise accounts (e.g. Outreach, Rubrik, Gainsight, Cloudera, Zendesk), ensuring that their unique needs were met by fostering strong, productive relationships with key stakeholders such as CMOs and CTOs. 
- Developed Customized Customer Success Plans: Collaborated with customers to create personalized success plans aligned with their specific objectives. Monitored and adjusted these plans to ensure customers achieved their desired outcomes.
- Contributed to Product Feedback Loop: Acted as the voice of the customer, providing valuable feedback to the product development team. This feedback led to enhancements and new features that addressed customer pain points and improved overall product satisfaction.

Enterprise Customer Success Manager

Reprise is a no-code platform for product demo creation and experiences, with a strong PLG selling model. The platform intercepts and records your application as seen by the browser - Empowering sales, marketing, product, and enablement teams to create demos and product experiences without requiring costly engineering resources.

Key logos closed: 6sense, Rubrik, ShipBob, Troops, Algolia, FloQast, OpsRamp

FY 2022 Spirit Award
FY 2022 Highest Revenue Closed

Founding Account Executive

CloudCall

CloudCall is an integrated communications company that deeply integrates into leading CRM + ATS platforms all while capturing every critical, onmichannel customer conversation. Key features include power dialer, call recording, robust call reporting, real-time dashboards, advanced call center functionality (ACD, monitor/whisper/barge), SMS (1:1 + broadcast), and mobility via the CloudCall Go! Mobile App.

Sr Account Executive

VirtualPBX

VirtualPBX is the pioneer in cloud based business phone systems, and continues to deliver leading edge telephony products for business. Backed by award-winning, local, in-house support teams, VirtualPBX also offers an array of services including disaster recovery and network optimization.

- Closed 2 *largest* deals of 2019: 1.) 12x ASP, 2 year prepaid, strategic deal involving technical POC and requiring participation from solutions engineer and executive sponsors. 2.) 200 seat deal requiring a custom solution built around the customer's specific and complex call center requirements. 
- Manage and own the full sales cycle of inbound leads (disco > demo > proposal > negotiate > close), pipeline management, and accurate forecasting.
- Drive outbound efforts such as multi-touch email campaigns and strategic lead generation (identifying ICP, testing different lead sources, etc) in collaboration with the marketing team. 
- Through transparency and empathy build deep, trusting relationships with the goal of creating a genuine champion who will provide pertinent product feedback to help shape the VPBX product roadmap. 
- Analyze customer and market needs, pricing models and network operations input. Provide feedback through internal channels so course correction can be made quickly and efficiently.
- Navigate effectively in newly acquired accounts to upsell and cross-sale solutions based selling approach.

Tools used and proficiency in: SFDC, Slack, Pipedrive, Groove, Trello, Octiv/Conga, Data.com, DiscoverOrg/ZoomInfo

Reviver

Reviver's mission is to bring new and far-reaching efficiencies, revolutionary marketing, and unprecedented connectivity to the auto industry through disruptive technology. With its RPlate™, the company has completely reinvented the 125-year-old stamped metal license plate into a connected car platform that digitizes and automates the costly, often frustrating and time-consuming DMV renewal process. Approved by multiple DMVs and DOTs, the RPlate also provides telematics functionality and brings a new level of personalization to existing license plates.

-  Manage the full sales-cycle, including contract generation and other deliverables for closing. 
- Initiative to create a successful and repeatable outbound sales process in collaboration with VP of Biz Dev with the goal of increasing top-of-funnel lead volume, conversion, close, and sell-through rates.
- Manage the full sales cycle within designated Northern California territory through primary sales channels (dealerships and aftermarket) via outbound efforts such as multi-touch (1:1) email campaigns, strategic lead generation, industry events, and outside sales. 
- Identification of key decision makers such as auto group presidents, dealership general managers, sales managers, F&I managers, and owners. 
- Represent the company at trade shows (NADA) and other networking events.
- Deliver exceptional customer service and develop trusted long-term relationships with clients.
- Spearheading effort to create a successful and repeatable outbound prospecting process.
- Voice customer feedback/issues cross-departmentally with the engineering, product, and marketing teams.
- Tools used and proficiency in: Confluence, Jira, Yesware, MS Dynamics, UberConference, Google Apps

Sales Manager, Northern CA

Insightly

With more than 1.2 million customers in more than 200 countries, Insightly is a leading online customer relationship management application (CRM) for small and growing businesses. Organizations leverage Insightly’s cloud-based application to manage customer interactions, leads, opportunities, proposals and projects anytime, anywhere, from any device. 

- Tools used and proficiency in: SFDC, Slack, Google Apps, LI Sales Navigator

Account Executive

Working Mom in Tech • Startup Scaler • Mentor • Community Activist • 1 IPO • 4 Acquisitions

What makes me, me: Passionate, spirited, high-energy, listener, realistic optimist, empathetic, focused, intellectually curious, open-minded, cross-team collaborator, team/culture builder, "glass half full," get it done/get creative to do it. There will inevitably be many ups and downs, but the prevalence of positivity and gratitude keeps me motivated. 

I'm wholeheartedly dedicated to cultivating and nurturing profound relationships, both professionally and personally. I firmly believe in the transformative power of learning from others' experiences and insights, seeing it as a crucial avenue for personal growth.

In my pursuit of personal and professional growth, I am dedicated to aligning myself with a company that not only shares my values but also offers a culture that resonates with my aspirations. Choosing the ideal company, where the fit is (near) perfect in terms of culture and shared vision, is undoubtedly one of the most intricate decisions for anyone seeking to elevate their career. 

Once the opportunity with the right company is found there is no denying that I will be fully vested with absolute focus, dedication, drive, resilience, and more importantly, heart.

taplio

The Battle

Evan Patterson

Sabrina Ocampo

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The Battle

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Sabrina Ocampo

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Patterson's LinkedIn Performance

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