Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Last week I saw a job posting for "Chief Vibes Officer." I laughed. Then I saw the salary: $275,000 plus equity.

I stopped laughing and started updating my LinkedIn.

Remember when "Social Media Manager" wasn't a real job? Those people who laughed are poor now.

The same thing's happening with these roles:

Emotional Intelligence Architect 
- Maps emotional journeys, not customer journeys. Figures out your checkout triggers abandonment anxiety at step 3. ($250-400K)

AI Whisperer 
- Makes AI sound like your smartest friend, not Wikipedia having a stroke. Anthropic's paying $335K for this.

Visibility Alchemist 
- SEO for AI. Makes ChatGPT cite you instead of your competitor. ($175-300K because 90% of AI citations come from search positions 21+, not top 5)

GTM Engineer 
- Treats customer acquisition like distributed systems. Clay's 6x growth last year? These people. ($200-325K)

Emotional Data Scientist 
- Turns feelings into SQL queries. Figured out Tuesday sadness predicts Thursday purchases. ($175-325K)

Your English degree? Suddenly worth $200K. 

Your philosophy minor? That's your secret weapon. 

Time "wasted" on Reddit learning how people think? Congrats, you're qualified.

How to get these jobs before they exist:

Pick one role
Start doing it for free
Measure impact in dollars
Post the case study
Turn down first 3 offers (lowball)
Take the 4th (2x current salary)

McKinsey says demand for emotional skills will grow 26% by 2030. But these jobs are hiring NOW. They just don't know what to call them yet.
Be the person who tells them.

When they ask, "Is this even a real job?" smile and say, "It is now."

Then send them an invoice.

The gold rush started. Most people don't know yet.

[See all 8 roles and exact scripts to pitch them →]

#FutureOfWork #EmergingCareers #AIJobs #CareerAdvice #JobTrends

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

A field guide to the professional titles that will make your parents ask, "That's a real job?" while you're buying your second Tesla Last week, I saw 

Open article: The Jobs That Don't Exist Yet (But Will Pay $300K Next Year) by Evan Patterson • 12 min read

The Jobs That Don't Exist Yet (But Will Pay $300K Next Year)

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

Sarah R.

Greenview Landscape Memphis

Sales and Marketing Manager

Unicrn 🦄

Fractional Sales, Outbound, RevOps, or whatever you need for your GTM strategy, we got you covered. 

Unicrn is a group of incredible individuals who will work as a full, or partial, GTM team for any early-stage startup organization.

Fractional BDR - New Business

Marketing for Founders

Built for founders who need marketing help without a marketing budget. 

I helped grow MFF to $30K MRR in 5 months.

Senior Business Development Representative

User Interviews

Helping UX Researchers Connect to Participants Faster 

Key Accomplishments:
SDR Qualification Rate at 35% (over Quota)

Sales Development Representative

Key Accomplishments: 

Project “Free Research Templates,” conducted research, developed content descriptions, and worked with the small team of 4 on the growth marketing team to launch July’s Marketable Moment. 

Brought in over 200+ bookings for the Sales Team through outbound sales & demand gen/growth marketing tactics.

Growth Marketing Associate

Key Accomplishments: 

Exceeded on-target-earnings for Feb. 2023 with 38 meetings booked. 

Pulled 5000+ leads based on persona data from ZoomInfo for sequencing and outreach. 

Increased company brand visibility, and content downloads using LinkedIn.

Outbound Business Development Representative

Key Accomplishments: 

Exceeded Quota for meetings booked for 4 consecutive months after my initial 90-day ramp.

Managed over 80 Outreach tasks weekly, and self-sourced discovery meetings through pure
outbound tactics.

Collaborative Drug Discovery - CDD VAULT

CDD Vault (SaaS) is a hosted informatics platform that helps you organize, collaborate, and make discoveries faster.

Key Accomplishments: 

Successfully expanded book of business for Southwest Region starting in California to include Arizona and Texas for an ARR of $1 million.

Led renewal meetings with scientific researchers to discuss insights on vault usage, and closed renewal business.

Business Development Representative

Gabbyville Virtual Receptionists

Led a team of virtual receptionists, providing executive-level support, client relationship management, call script development in Five9, and seamless scheduling and administrative services using Google Workspace, Calendly, and Acuity for over 20 clients across diverse industries.

Team Lead - Virtual Receptionist

Kitty Keller Designs

Managed e-commerce operations by overseeing inventory of 500-2,000 ornaments, coordinating shipments, maintaining accurate stock records in Excel, ensuring quality control, fulfilling orders, updating online listings, processing QuickBooks adjustments, and enhancing product presentation through photography and editing.

Office Assistant & Inventory Control

Hays County

Managed invoice processing, data entry in New World Systems, vendor communications, and financial document organization, while reconciling statements, resolving discrepancies, and supporting county check runs to ensure compliance.

Account Associate Accounts Payable

Centex Global Communications

Key Accomplishments: 

Led onboarding, training, and development for a team of 15 support reps, managing 200+ daily calls, Zendesk tickets, Oracle chat support, and client success for B2B/B2C small businesses, while handling escalations, chargebacks, and process optimization across 15+ clients.

Customer Service Manager on 20 accounts, providing personalized one-to-one support to clients, effectively solving customers' problems, and facilitating product sales.

Collaborated with business owners to design and implement web forms, email campaigns, and e-commerce storefronts within Infusionsoft(Keap), aligning the platform with clients' objectives and promoting business growth.

Led the onboarding and training of new customer support and technical support team members across multiple accounts, ensuring smooth integration into the team and adherence to best practices.

Handled escalations in a supervisor role, and de-escalated irate clients/customers.

Tier 1 Technical Customer Service Manager

Fractional Sales ⭐️ | Advocate for Women In Tech 👩🏽‍💻 | Passionate About Marketing, Sales, and Customer Success 🤩 | Writer at ❤️ | EX- French Horn Player 📯 | Girl Mom 💖

Hello 👋 excited to have you here!! 

I'm dedicated to building positive, impactful workplaces and have a passion for fostering a people-first, culture-driven approach across diverse industries.

I’ve led teams, onboarded and trained staff, and offered strategic support to help small businesses overcome challenges and reach their goals.

With extensive experience in sales, marketing, customer success, and operations, I’ve built a track record of exceeding quotas, driving revenue, and creating processes that deliver real impact.

What excites me most is connecting with people—whether it’s building strong client relationships, collaborating across teams, or developing strategies that solve challenges and create opportunities. I’m skilled in tools like Salesforce, HubSpot, and Asana, but what truly sets me apart is my ability to bring structure, creativity, and a people-first approach to every project.

I’m always eager to take on new challenges where I can contribute to growth, improve workflows, and make a meaningful difference.

As a solo BDR alongside the founder, we brought in $30k MRR for Marketing for founders in less than 5 months. 

I also worked hard to expand the SW territory from Cali to Arizona and Texas as a BDR/account manager for CDD (BioTech SaaS) which resulted in growth of $250K to $1M in ARR. 

If you'd like to know a few fun things about me:  

I consider myself a lifelong learner, & I love to write. I love my family with all of my heart, and I'd do anything for them. ❤️ We also have our share of family pets who are a-mazing! 

2 dogs (Thor, and Stella) 🦴🦴
2 cats (Chris Brown, and Rhianna) 🐈🐈‍⬛
3 Guinea Pigs (Marshmallow, Gerald, and Brownie) 🐹🐹🐹

I Can’t Wait to Hear Your Story. ⭐️

Connect and Follow Me 👋

Head of Sales

Built for founders who need marketing help without a marketing budget.

24/7 chat support 
1:1 priority chat
Daily office hours 
Custom Marketing Plan

Responsibilities include: 
First Sales Hire - previously Founder led sales. 
Full Cycle B2B Seller
Handle prospecting, meetings, follow-ups, and tracking of revenue in Hubspot & Circle 
Selling directly to Founders, Marketers, CEOs, and co-founders 
Source pipeline directly from LinkedIn through Social Selling (direct messages, & inmails). 
Develop sales and revenue operations processes
Email campaigns within Apollo for cold outreach. 
Hubspot super admin, manage pipeline updates, deals, contact information, administrative properties, and dashboards.

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Evan Patterson

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taplio

The Battle

Evan Patterson

Sarah Rodriguez 🦄

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Patterson's LinkedIn Performance

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