Evan Patterson 💅🏻

GTMadness

Co Host

Evan Patterson Consulting

Providing go-to-market marketing consulting, influencer marketing management and services, affiliate marketing management and services, product advising, social media marketing and management services and training, community marketing and management services and training, social selling and personal branding coaching, ghostwriting, copywriting, and public speaking services for B2B SaaS startups and adjacent businesses.

Freelance Digital Marketer

The Slaybook 😻

The Slaybook is a sassy, fun, educational podcast filled to the martini glass brim of high-energy conversations with natural innovators and friendly industry disruptors who bring both expertise and charisma to every episode.

Season 1 premiers Summer 2025!

Host

TerraRossa Impact Advisors

Executive Branding Consultant

SDR Leaders of USA

Partnerships Manager

SDR Leaders of EMEA

Fractional Head of Marketing

Rocket Science Branding

Fractional VP of Sales & Marketing

Inclusive Agile

Marketing Consultant

Worklyfe

Fractional Content & Community Marketing Leader

Across the Pond & Over the Rainbow

Co-Founder & Co-Host

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

CURRENTLY BOOKING NEW FRACTIONAL MARKETING CLIENTS 👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

👉 If you’re a B2B SaaS founder, CMO, or GTM lead looking to grow brand and pipeline without hiring a bloated marketing team—I’m your person.

🧠 I build and run lean, high-impact marketing machines for startups that want to punch above their weight.

Whether you need:

- A ghostwriter who can make your LinkedIn presence explode 💥
- A social-led content engine that actually drives pipeline
- A partner to launch influencer, affiliate, or co-marketing campaigns
- Or someone to figure out why your content flops harder than a 2008 Vine star…

🎯 I’ve got receipts and repeatable playbooks.

💡 Specialties (aka how I turn chaos into conversions):

- Fractional CMO / Head of Content & Community
- Founder/ELT Ghostwriting & Personal Brand Strategy
- B2B Social Media + Community Management (LinkedIn, Bluesky, Reddit, YouTube & more)
- Influencer & Affiliate Marketing for B2B
- Co-Marketing, Channel, & Strategic Partnerships
- Social Selling Enablement for Sales Teams
- Podcasts, Carousels, Shorts, Oh My 🎙️
- Making B2B Actually Fun (not a felony)

👥 Who I work with:

- B2B SaaS startups (Pre-Seed to Series B)
- GTM leaders ready to invest in visibility + growth
- Founders who know they need a marketing expert yesterday
- Impact-driven businesses
- Professional services and communities

📊 Why me? Glad you asked.

✅ Booked 70+ meetings/month via social selling as a BDR
✅ Ghostwritten for 100+ execs (without sounding like ChatGPT)
✅ Coached 500+ reps to increase booked meetings by 20%+
✅ Built a 26K+ audience from scratch—no bots, no BS
✅ Led 300+ influencer campaigns that generated millions of views and real pipeline
✅ Have a waiting list for my personal branding coaching (yes, it’s that good)

If we work together, we’re gonna laugh, grow fast, and make some damn good content while we’re at it.

DM me or comment on one of my posts—let’s chat. Worst case? You leave with 3 new ideas for free.

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Last week I saw a job posting for "Chief Vibes Officer." I laughed. Then I saw the salary: $275,000 plus equity.

I stopped laughing and started updating my LinkedIn.

Remember when "Social Media Manager" wasn't a real job? Those people who laughed are poor now.

The same thing's happening with these roles:

Emotional Intelligence Architect 
- Maps emotional journeys, not customer journeys. Figures out your checkout triggers abandonment anxiety at step 3. ($250-400K)

AI Whisperer 
- Makes AI sound like your smartest friend, not Wikipedia having a stroke. Anthropic's paying $335K for this.

Visibility Alchemist 
- SEO for AI. Makes ChatGPT cite you instead of your competitor. ($175-300K because 90% of AI citations come from search positions 21+, not top 5)

GTM Engineer 
- Treats customer acquisition like distributed systems. Clay's 6x growth last year? These people. ($200-325K)

Emotional Data Scientist 
- Turns feelings into SQL queries. Figured out Tuesday sadness predicts Thursday purchases. ($175-325K)

Your English degree? Suddenly worth $200K. 

Your philosophy minor? That's your secret weapon. 

Time "wasted" on Reddit learning how people think? Congrats, you're qualified.

How to get these jobs before they exist:

Pick one role
Start doing it for free
Measure impact in dollars
Post the case study
Turn down first 3 offers (lowball)
Take the 4th (2x current salary)

McKinsey says demand for emotional skills will grow 26% by 2030. But these jobs are hiring NOW. They just don't know what to call them yet.
Be the person who tells them.

When they ask, "Is this even a real job?" smile and say, "It is now."

Then send them an invoice.

The gold rush started. Most people don't know yet.

[See all 8 roles and exact scripts to pitch them →]

#FutureOfWork #EmergingCareers #AIJobs #CareerAdvice #JobTrends

“He’s the Joan Rivers of Marketing” 😎 Ghostwriter for Executives ✨ Freelance Marketer 🤖 Fractional CMO 😍 Personal Branding Services 👻 Growing B2B Brands 📈 AuDHD 🧠 LGBTQ+ 🏳️‍🌈 Cat Dad 🐈

A field guide to the professional titles that will make your parents ask, "That's a real job?" while you're buying your second Tesla Last week, I saw 

Open article: The Jobs That Don't Exist Yet (But Will Pay $300K Next Year) by Evan Patterson • 12 min read

The Jobs That Don't Exist Yet (But Will Pay $300K Next Year)

Me at a gay bar last night… my friend: “Trump being our first out(ed) LGBTQ+ President was not on my BINGO Card.”

Me, a fellow Gay™️: “Really? With that much gender affirming care? Between the Jersey Shore look, the cheap wig, an Vance’s eyeliner, we all know who’s having the ice salad and who’s ordering the steak, if you know you know, wink wink nudge nudge.”

A gay guy showing his straight girl friend around the bar: *spits drink out laughing onto girl by accident*

Me: “See? Even we spit. Donnie Josephine Trump sure as h*ll doesn’t.”

Ready isn't a feeling, it's a choice.

Do your due diligence, sure, but you do not have to have it all figured it out. 

Launch that business, get it wrong, reiterate, get the feedback, churn that customer, drop that ball, live and learn.

Being ready doesn't mean you won't make mistakes.

Being ready means you're deciding that you need to allow yourself to do your best, which means you will make mistakes, and you will learn from those mistakes, and you will keep doing this til the day you die.

You got this, boo.

Fractional CMO for Companies ✨😎 Personal CMO for the Audacious 🏆 Egregiously Unique, Audaciously Effective, Feral Specificity 🌈 LGBTQ+ & AuDHD 🧠 2x Cat Dad 🐈 🐈‍⬛

A lot of founder-led companies stall out for one simple reason: They hire Business Development before they build Marketing. BD is not a band-aid for founder burnout, folks... it is a scaling function. Marketing is the prerequisite.

If you don’t have:
• positioning
• ICP
• a narrative
• content
• demand-gen
• enablement
• a POV

…BD will fail.

I have zero success stories of the “BD first, marketing later” model working. Not one.

It’s a sequencing issue.

Your decisions determine whether you grow — or stall.

Every founder thinks they’re the exception. And every time, I watch the exact same story play out: A founder-led company hits that weird middle stage 

Open article: Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing by Evan Patterson • 4 min read

Why Founder-Led Companies Stall Out: The Fatal Mistake of Hiring BD Before Building Marketing

The Hood & Efits Foundation Limited

I have a unique set of responsibilities among the executive team, starting with having a product vision and strategy. I lead the product management team in creating products that align with customers' and the businesses needs. I'm the person who answers the “why” behind the product.

Chief Product Owner

My role is to understand human behaviors better and apply this understanding to improving the quality of life for people. Because so many behaviors have an impact on health, social and behavioral sciences are an important component of studying individual and group health.

Head of Behavioral Science

I'm responsible for managing a team of designers and creatives. As an associate creative director, I help create and develop designs and materials for marketing campaigns.

Associate Creative Director

I conduct research for new products, design concepts and product enhancements.I also collaborate with team members to evaluate the practicality of production ideas and eventually develop them into reliable, sellable products.

Director of Product Development

1. I oversee security of systems, networks, and enterprise information. 
2. I facilitate IT security audits or investigations. 
3. I develop and maintain relationships with external IT vendors and service providers. 
4. I coordinate multisite IT systems via enterprise resource planning (ERP).

Director of Information Communication Technology

I direct and control the company's operations and I also give strategic guidance and direction to the board to ensure that the company achieves its mission and objectives.

Group Managing Director

1. I oversee research activities and develop knowledge-based products for the company.
2. I help the company decide which products and services would most likely find success if offered to.

Research And Development Manager

Am able to;
1.Ensure organisational purposes and rules set out in the governing document remain relevant and valid.
2.Set up and uphold the vision, values and reputation of the organisation.

Statutory and Legal Board Committee Member

I supervise and assess public attitudes, and maintaining mutual relations and understanding between the organization and its public. This improves channels of communication and  institute new ways of setting up a two-way flow of information and understanding.

Marketing And Public Relations Manager

1. I research industry-related topics (combining online sources, interviews and studies)
2. I submit work to editors for input and approval.
3. Writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.

Senior Content Writer

1. I answer questions about the company's products or services.
2. I collect and analyze customer feedback.

Customer Success Manager

1. I plan and develop the Project Idea. Every project starts as an idea.
2. I evaluate Project Performance.

Project Manager

I plan, lead, direct, develop, and coordinate the policies, activities, and staff of the Human Resource (HR) department, ensuring legal compliance and implementation of the organization's mission and talent strategy.

Human Resources Director

I oversee the daily operations, managing budgets and setting performance objectives (Planning, evaluating, and optimizing operations to be efficient and cost-effective). I also ensure company standards, brand guidelines and procedures are followed to deliver consistent high-quality venue operations.

Head of International Relations

I make recommendations for message and information development, selection of communication methods, and scheduling of messages. I develop messages based on the target audience. I research, write, edit, and publish communications products.

Strategic Communications Consultant

1. I'm responsible for the administration of retirement plans. 
2. I analyze, review and calculate pension for union members. Audit documents regarding beneficiaries and pension options. Follow up with pension clients regarding requested documents.

Senior Pension Administrator

Here I play a critical role in delivering the organisation's strategic objectives by objectively assessing the adequacy and effectiveness of governance and management of risks, giving an evidence-based opinion on all aspects of governance, risk management and internal control.

Head of Internal Audit

Am able to;
1. Create or visualise an idea and produce a design by hand or using computer-aided design (CAD).
2. Keep up to date with emerging fashion trends as well as general trends relating to fabrics, colours and shapes.

Fashion Designer

I have responsibility for product marketing management, parts distribution, customer service/warranty, technical training, logistics and sales force.

Aftermarket Director

I'm responsible for the development and implementation of an information system (ICT) strategy on behalf of importership and its dealer network.

• Introduced internal company communication system. 
• Project leader for launching and introducing Customer Relationship Management (CRM) system for the importer and dealer network.

Chief Information Officer

Fiberlink Limited 

Customer Technical Support

National Bank of Kenya

Direct Sales Representative

Obura Mbeche & Company Advocates 

Administrative Assistant

Karatina University

Bsc Actuarial Science Graduate

ICEA Lion Group

Sales Marketing Intern

Ariwa Moses N. is the founder and CEO of The Hood & Efits Foundation. Nashon is self existent, speaks in different foreign languages, lucid, compassionate, well spoken, ambitious and indigenous. I'm pretty much confident on my dependability and meticulous work ethic. I'm panctual and I show incredible initiative. 
Our mission is to win young professionals in Entreprenuership Space and to ensure they live their life happily and healthy.
Our vision is how to create products that grow with their users.
For more than 5 years the company has served high net worth individuals and families in a fiduciary capacity, helping them reach their goals and preserve their wealth. The company put all of it's clients' best interests before it's own, and is highly responsive to all their needs.
Many cross reference in the HEFL enable any particular subject to be quickly traced. A selection of examples is also given, some of these are descriptive, others are calculations. Another important feature of the company is numerous charts and diagrams and a number of tables give up-to-date list of content, designed specially to illuminate the vision.
The nature of the present work does not permit me to acknowledge my indebtedness, individually, to all the authorities of the world from whom I have drawn materials as well as inspiration in preparing the treatise. All the authorities mentioned at the end of the Hood & Efits Foundation Publication have been consulted. The company express my sense of gratitude to them.
No literary style is pretended, our only aim being to make the simplest possible statements of the facts presented, having directed them to serve as an anchor for real living faith in the hearts of the humble and sincere, of the "poor in spirit," who make up the masses of humanity.
Before placing this volume (HEFL) in the hands of readers, the must extend our grateful thanks to our parents for co-operation and encouragement in various ways and for careful reading of the manuscript in its different stages of preparation.

Empowering a team to do the above provides me with enormous gratification.

taplio

The Battle

Evan Patterson

The Hood Efits Foundation Limited

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taplio

The Battle

Evan Patterson

The Hood Efits Foundation Limited

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Patterson's LinkedIn Performance

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