Evan Patterson 💅🏻

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

I’m Evan Patterson.

Fractional CMO. Personal CMO.
LGBTQ+. AuDHD. Two cats who have main-character energy and paperwork opinions.
Metro Detroit-raised, Chicago-thriving, seeking a EU-husband for dual citizenship (kind of not joking...)

A small but vocal group of humans — plus my mother — call me the Joan Rivers of Marketing. I didn’t ask for that title, but I also didn’t give it back.

My work focuses on helping founders, CEOs, and operators stop sounding like they were assembled by committee. When people understand you quickly, everything gets easier: sales, hiring, partnerships, even that awkward moment when someone pretends they’ve heard of your company before.

My entire approach runs on feral specificity.
Egregiously unique. Audaciously effective.
Ideas with teeth. Narratives with posture. Writing that doesn’t need a spotlight to command attention.

I work in two lanes.

Evan Patterson Consulting
The Fractional CMO lane.

This is where companies finally get a marketing function that isn’t held together by vibes, hope, and a Google Doc last updated during the pandemic. I rebuild the structure, the sequencing, and the decisions that keep revenue steady instead of seasonal.

The second lane
The executive identity work.

Voice extraction. Narrative architecture. Brand presence that doesn’t wobble when the market does. There’s more coming in this lane; something I’m building quietly; and it’s shaping the way I help leaders show up with clarity and actual gravitational pull.

I build systems with staying power.
I build brands people remember without squinting.
I build marketing that earns attention because it deserves attention.

People who work well with me tend to appreciate speed, accuracy, and a sense of humor about the chaos they built before I arrived. People who want a polite museum tour of marketing usually exit early.

My goal is consistent: make you unmistakable.

Fractional Content & Community Marketing Leader

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

Evan Patterson

Helen Yu

CEO @Tigon Advisory Corp. | Host of CXO Spice | Board Director |Top 50 Women in Tech | AI, Cybersecurity, FinTech, Insurance, Industry40, Growth Acceleration

As the founder and CEO of Tigon Advisory, I help tech companies of all sizes multiply their growth opportunities by leveraging AI, cybersecurity, IoT, supply chain, and customer experience. With over a decade of technology industry experience, I offer CXO-as-a-service and guidance to organizations through digital transformation, strategic planning, enterprise risk management, go-to-market optimization, and influencer marketing.

I have worked with enterprise clients such as SAP, IBM, Salesforce and Microsoft, as well as B2B SaaS, Fintech, Insuretech, and Martech startups. I also serve as an independent board director and a venture capital advisor, where I bring a unique perspective on technology thought leadership, cybersecurity risk management, go-to-market strategy, and customer experience. I am a certified cybersecurity expert from MIT Sloan School of Management, an MBA from Loyola University of Chicago, and a respected industry thought leader, a Wall Street Journal best selling author, a keynote speaker, and a host of CXO Spice podcast. I am passionate about empowering and mentoring the next generation of technology leaders, especially women and minorities.

Director Board of Directors

CEC is a security service integrator with focus markets in manufacturing, healthcare, SLED and Corporate Campus.  Customers with complicated organizations and physical plants rely on CEC as extensions of their teams in making strategic investment and management decisions related to their technology and infrastructure. I serve as Culture and Compensation Committee Chair. 

Is your data infrastructure ready for the robotics era?

At #CES, I reconnected with Spencer Huang, Product Lead for Robotics at NVIDIA to get an update on Cosmos and GR00T.

His statement resonated with me: the companies winning in robotics have stopped waiting for perfect models. They're capturing data NOW.

Three insights that changed how I think about this space:
✅ The data problem is here 2026 will see a massive influx of real-world robotic data. But Spencer warns: "It's very easy to generate lots of data that's not useful." Winners will build pipelines to curate and synthesize quality data.
✅ Hybrid tasks = biggest opportunity The sweet spot are tasks too complex for traditional robots but not complex enough to need general AI. This is where companies can deploy TODAY.
✅ Dual simulation unlocks scale Cosmos provides diversity through natural language. Omniverse delivers physical precision. Together, they solve what seemed impossible: infinite scenarios with accurate physics.

Spencer's key insight: "If you want to leverage the technologies coming out in a year or two, capturing that data today is extremely crucial."

The inflection point for Robotics is here. What's your move?
Full insights: https://lnkd.in/gUMawp8m

#Robotics #AI #PhysicalAI #Manufacturing #Innovation

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
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"It's completely infeasible in the robotics space to assume one company can solve this, because we have to represent the entire world. It's not just t

Open article: The Future of Physical AI: Key Insights from NVIDIA's Robotics Product Lead at CES by Helen Yu • 5 min read

The Future of Physical AI: Key Insights from NVIDIA's Robotics Product Lead at CES

What does it take to build a career in tech while staying true to who you are?

Standing on stage at the Acumatica Summit Women In Tech Lunch, in front of 700 incredible women and men, was a moment I’ll always treasure. The energy in that room was electric; a powerful reminder that none of us are navigating this journey alone.

I had the privilege of joining two meaningful conversations:
✅ Women in Tech Lunch Panel
Moderated by JJ DiGeronimo, with Lori Seal, CEO of Blytheco, and Loni Unser, Driver at Kellymoss Inc, we explored authenticity, non-traditional paths, and building confidence in spaces where women are still underrepresented. One thing was clear: there’s no single path to success—only the one that’s true to you.
✅ Fireside Chat: Confessions of Success
Alongside JJ DiGeronimo, Shary Dye, CPA of Acumatica and Stephanie Valenti of BILL, we talked candidly about the reality behind success - the failures, self-doubt, resilience, and the power of mentorship.

What stayed with me most were the conversations after the stage lights dimmed stories shared, connections made, and a collective desire for more spaces like this. Moments like these remind me why this work matters and why it’s so important to pay forward the support we’ve received.

Our stories matter. Our voices matter. And together, we’re shaping a more inclusive future in tech.

I created a short video capturing some of these incredible women; on and off stage; because moments like this deserve to be seen and shared.

I also want to extend my heartfelt appreciation to Irina Barber, Ph.D. and Martha Lucia Groulx for making this possible. Your leadership, intention, and commitment to creating spaces like this are what turn conversations into real impact.

Now let’s keep this going.

If this conversation resonated with you, don’t let it end here; share your story, mentor someone who’s just starting out, and help create spaces where more voices are heard.

Because when we show up for each other, we don’t just change careers; we change the future of tech. 💙

#WomenInTech #AcumaticaSummit #Leadership #Tech #Career #Growth

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
or 👉 #CXOSpiceYouTube here https://lnkd.in/gnMc-Vpj

What happens when Physical AI moves from demos to real-world deployment at scale, in motion, and in the operating room?

The NVIDIA Physical AI Showcase at CES had answers everywhere.
This short video captures some of the most memorable moments.

My favorite highlights:
✅ Miroki by Enchanted Tools
A familiar face from NVIDIA GTC last year - this social, general-purpose robot is designed to support patients through care, restorative, and cognitive assistance, making human-centered robotics tangible.
✅ Reachy Mini by Reachy.ai + NVIDIA DGX Spark
I got hands-on creating a stylized image with Reachy Mini, powered by NVIDIA DGX Spark. A fun, experimental process even though the result looked more like Shrek than me 😄.
✅ TRINITY – will.i.am’s one-seat EV concept
Focused on situational awareness, TRINITY lets drivers talk to AI about traffic and surroundings in real time, processing vision locally to understand the physical world beyond a map.
✅ LEM Surgical: From Innovation to Standard of Care
Already FDA 510(k) cleared and in routine clinical use, the Dynamis system shows how NVIDIA Physical AI is advancing robotic surgery toward greater autonomy and perception.
✅ AGIBOT at Scale
AGIBOT has shipped its 5,000th humanoid robot, now deployed across hospitality, manufacturing, logistics, security, and education; proof that humanoids are moving beyond prototypes.
✅ Reconnecting with Spencer Huang (NVIDIA Robotics)
A great conversation on what Physical AI enables next and how it’s moving from research to real-world impact. Stay tuned for the upcoming CXO Spice newsletter where I will be sharing more about our conversation.

Physical AI is no longer a glimpse of the future; it’s unfolding now across healthcare, mobility, and humanoid robotics.

To stay current with the latest trends in #Technology and #Innovation,
Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg
or 👉 #CXOSpiceYouTube here https://lnkd.in/gnMc-Vpj

What if your #ERP not only reports the past but also predicts what's next?

That question anchored John Case's keynote at Acumatica Summit, backed by real scale:
✅ $500B in transactions processed
✅ 60M product shipments
✅ 280,000 daily users
✅ 1M AI-powered business objects processed monthly

But here's what struck me most: Acumatica has built something rare in the ERP world. It’s a thriving partner ecosystem with zero channel conflict, powered by their VAR model and consumption-based pricing.

And the heart of the keynote was customer impact and community.
✅ A window manufacturer used Acumatica's "digital replica" to uncover exactly where margins were slipping (broken materials, slower machines, expedited shipping) with end-to-end visibility and no guesswork.
✅ Smart Storm (2026 Customer of the Year) doubled revenue to $200M, scaled from 2 to 7 branches, launched new product lines, and maintained 90% user adoption by treating ERP as a marathon and empowering internal champions.

The summit's message resonated: When you build for performance, the possibilities are endless. This is about turning potential into impact today.

Join us for the Women in Tech Lunch Panel & Fireside Chat today. I met an incredible group of leaders during rehearsal yesterday and look forward to continuing the conversation with JJ DiGeronimo, Loni Unser, Lori Seal and Stephanie Valenti.

🎥 30-second highlight from Monday's Acumatica Summit keynote plus moment from my interview with John Case, CEO of Acumatica.

#AcumaticaSummit #CloudERP #WomenInTech #AI 

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
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What does 'durability over speed' require from boards and executive teams in practice?

What is emerging at Abu Dhabi Sustainability Week - ADSW is a view of leadership grounded in clarity and long-term alignment. Progress at scale is being discussed as something enabled by governance, consistency, and disciplined decision-making, rather than driven by momentum or messaging.

Partnerships are being framed as deliberate and earned, built on trust, shared values, and continuity over time. That framing will resonate with boards and executive teams operating in complex environments, where durability matters more than speed.

This perspective was articulated by Dr. Sultan Al Jaber during the opening ceremony and sits within a broader UAE emphasis on long-term alignment. Values are being positioned as a practical guide for how investments are assessed, how partners are chosen, and how progress is measured, with attention focused on systems that can hold over decades.

#ADSW2025 #Sustainability #ESG #CorporateGovernance #ClimateAction
To stay current with the latest trends in #Technology and #Innovation,
Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg
or 👉 #CXOSpiceYouTube here https://lnkd.in/gnMc-Vpj

What separates AI leaders from followers in financial services?

I'm pleased to share my perspective as quoted in sixth annual NVIDIA State of AI in Financial Services report: 89% of financial institutions report AI is increasing revenue while decreasing costs, and 65% are now actively deploying AI.

Here's my perspective on what matters:
"Open-source models are fundamentally changing the competitive dynamics in financial AI. The real value capture happens when institutions fine-tune these models on their proprietary transaction data, customer interaction histories and market intelligence, creating AI capabilities that competitors cannot replicate."

The institutions winning in AI are treating proprietary data as a strategic advantage. With 84% prioritizing open-source models and 42% exploring agentic AI, we're witnessing the foundation of competitive differentiation being built right now.

Download NVIDIA’s "State of AI in Financial Services: 2026 Trends" report to see where the industry is heading and how leaders are capturing value: https://nvda.ws/3ZqjDoW

#FinancialServices #AI #Innovation #CFO #CIO

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
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Are you keeping up with AI infrastructure as it rapidly evolves?

Mark your calendar for NVIDIA AI Infrastructure Certification and get a comprehensive look at NVIDIA’s AI infrastructure certification portfolio across associate and professional levels. It is designed for network engineers, DevOps and MLOps professionals, data center specialists, technical leaders, and early career technologists looking to validate their skills, stay competitive, and prepare for what’s next in the AI ecosystem.

What you will learn:
✅ What’s new with NVIDIA Certification and how it aligns with AI infrastructure, networking, and operations
✅ Which exam is right for you or your team and why
✅ Practical exam prep strategies, sample questions, and study guidance
✅ A preview of the hands-on professional exams launching in 2026
✅ Live Q and A with certification experts

Bonus for attendees: Receive an exclusive 50% off exam discount code

January 29 | Two live sessions, one hour each:
EMEA and APAC: 9 a.m. CET | 1:30 p.m. IST | 4 p.m. SGT
Americas and LATAM: 9 a.m. PT | 2 p.m. BRT

Featuring experts from NVIDIA and Computacenter, including Marco Alves, Gary F., and Brad Christian.

👉 Register now to secure your spot:
https://lnkd.in/giE55_pi

#NVIDIA #AIInfrastructure #AICertification #DevOps #MLOps #Networking #DataCenter #CareerGrowth #FutureSkills

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
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When 75% of your customer data is out of reach—how do you fix that?

I recently hosted John Picinich, Director of Product Management at Progress Software on CXO Spice, and the first step for fixing fractured data foundations he shared resonated with me: "Once governance is standardized, you can layer automation, managed file transfer, APIs, and AI data feeds much more easily because everything becomes more scalable and secure by default."

Here's what keeps me up at night:
Financial institutions are pouring millions into AI, fraud prevention, and customer experience initiatives. Yet most are building on quicksand and fragmented systems limiting them to only accessing 25% of their own customer data.

The institutions winning today understand three things:
✅ Data fragmentation is a competitive liability
✅ You can't retrofit security; it must be built into the foundation
✅ Governance comes before AI, automation, or any other shiny object

John shared something that resonates with what I see across industries: "The human element is the weakest link."
Consistent policies. Centralized governance. Standardized frameworks.
That’s the difference between scaling confidently and collapsing under your own complexity.  Check out the Highmark Federal Credit Union transformation story.

Watch CXO Spice where John and I explore practical strategies for secure data movement, responsible AI implementation, and building the infrastructure that determines whether you'll lead or lag in the next decade: https://lnkd.in/gPq8B8Tg

#DataStrategy #FinancialServices #CyberSecurity #DigitalTransformation #AI

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
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”Once governance is standardized, you can layer automation, managed file transfer, APIs, and AI data feeds much more easily because everything becomes

Open article: The Data Strategy Imperative for Financial Institutions by Helen Yu • 6 min read

The Data Strategy Imperative for Financial Institutions

Is your #ERP ready for #AI or just talking about it?

At last week's Acumatica Summit in Seattle, I sat down with John Case, CEO of Acumatica, to discuss how AI is being applied inside modern ERP platforms and where companies sometimes get it wrong.

One insight that resonated with me:
AI success is not just about technology. It requires clean data, strong processes, and training people to use AI effectively inside the tools they already rely on.

We also talked about:
✅ Why midsized companies are uniquely positioned to benefit from AI now
✅ How community and partner ecosystems accelerate ERP success
✅ Where Acumatica is investing next
✅ Practical examples of AI improving real business workflows

Watch my full interview with John here:
https://lnkd.in/gyFKEzDY

I also shared additional insights and Summit takeaways in this edition of CXO Spice newsletter, with practical lessons midsized companies can start applying today.

#AcumaticaSummit #CloudERP #AI #Manufacturing #Construction #ProfessionalServices #SMB

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
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"We bring human ingenuity to that most modern of technology. The big gap really is training people on it—teaching them how to ask the queries the righ

Open article: Where AI Meets Modern ERP: Inside Acumatica’s Community-Driven Growth Story by Helen Yu • 4 min read

Where AI Meets Modern ERP: Inside Acumatica’s Community-Driven Growth Story

What does 3,500 people, a snowstorm, and cloud ERP innovation have in common? ❄️

I’m in Seattle for my first Acumatica Summit, where the focus is clear: business results today driven by people and powered by Community.

This 18-second video was captured at SEA Airport and tonight’s welcome reception, offering a quick glimpse of the journey here and the momentum building as partners get ready to showcase their solutions despite travel disruptions from the snowstorm.

Looking forward to the opening keynote and conversations with John Case, CEO of Acumatica, Nick Novy, CEO of Korpack, an Acumatica customer and Paul Tedford, CEO of WM Synergy, an Acumatica partner.

Let’s get started—building the future of business together.

👉 To get the latest updates from the Acumatica Summit, subscribe to
#CXOSpiceNewsletter: https://lnkd.in/gy2RJ9xg or #CXOSpiceYouTube: https://lnkd.in/gnMc-Vpj

#AcumaticaSummit #CloudERP #AI #Seattle

What does it look like when virtual twins become the operating layer of the physical economy?

That’s the real signal behind the new announcement from NVIDIA and Dassault Systèmes.

The focus moves beyond visual fidelity or rendering speed toward science-validated world models grounded in #physics, #engineering, and real industrial data, combined with AI infrastructure designed to operate at global scale.

When virtual twins are paired with accelerated computing and open AI models, they evolve into something far more powerful:
✅ A mission-critical foundation for industrial AI
✅ A shared architecture where design, simulation, and operations converge
✅ Skilled virtual companions that help humans reason through complexity with confidence

The shift here is subtle and profound.
AI transitions from isolated capabilities into a trusted, continuously learning representation of the real world that leaders can rely on to make decisions across engineering, manufacturing, materials, and even biology.

This is what the next phase of industrial transformation looks like.

Not digital twins as artifacts but virtual twins as the operating layer of the physical economy.

The video below illustrates what this transition looks like in practice.

#VirtualTwins #IndustrialAI #Engineering #Omniverse #3DExperience #AIFactory #MaterialScience

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
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What did I learn from Cisco AI Summit Closing Keynote from Jensen Huang?

NVIDIA CEO Jensen Huang's conversation with Cisco’s Chuck Robbins resonated with me:

“The most valuable IP to me is not my answers, they’re my questions. The answers are a commodity.”

In the AI era, strategy isn’t hidden in what you build.
It’s exposed in what you ask.

Questions reveal what you think matters, which futures you’re betting on, and where you’re headed next. If competitors knew the questions you’re asking AI, they’d have your roadmap.

That’s why Jensen keeps NVIDIA’s AI conversations on-prem.

Not because of the data—but because of the questions.

What questions is your company asking AI that you wouldn’t want competitors to see?

🎥 https://lnkd.in/gNbD6vp8

#AI #Strategy #Leadership #CompetitiveAdvantage

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg or 👉 #CXOSpiceYouTube here https://lnkd.in/gnMc-Vpj

Are aerial robots quietly redefining how solar assets are maintained?

Drone-based cleaning is moving beyond novelty and into practical use. Instead of ground robots or rooftop crews, lightweight drones can now clear dust and sand from panels without contact; an important advantage for large solar farms where access is difficult and soiling losses add up fast.

What stands out is the operating model:
✅ Inspection and cleaning in a single pass
✅ No scaffolding or full-array shutdowns
✅ Far lower water use than conventional methods

This reframes cleaning from a periodic task into an ongoing maintenance process. It’s a subtle shift, but one that could compound into meaningful efficiency gains at scale.

It is still early, but this is a case where robotics fits the problem unusually well.

#Robotics #Solar #Drone #Innovation

To stay current with the latest trends in #Technology and #Innovation,
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How to travel smarter in 2026? ✈️

Here’s what I learned from SAP Concur’s Travel and Expense Trends to Watch

Smarter travel is designed around people rather than processes.
✅ AI does the heavy lifting
Planning, approvals, expense capture, and compliance increasingly happen in the background.
✅ Experiences beat processes
Travelers expect personalization, flexibility, and fewer manual steps—just like consumer travel.
✅ Data drives better decisions
Real-time visibility into spend helps companies cut waste without hurting the traveler experience.
✅ End-to-end matters
Connected booking, expense, and payment ecosystems outperform standalone tools.
✅ Bleisure is here to stay
Work trips are becoming more human—blending productivity with wellbeing.

Dive into the full report here:
https://lnkd.in/gCKkD2dd

Tune in to CXO Spice: AI-Powered Business Travel with Charlie Sultan, President of Concur Travel at SAP Concur and Evan Konwiser, Chief Product & Strategy Officer at Amex GBT.

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter here https://lnkd.in/gy2RJ9xg 
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