Realytics

Realytics' AI technology provides brands with an instant 360° consumer intelligence and benchmarking solution, empowering them to quickly iterate, align with consumer expectations, and drive revenue growth.

- Go-to-Market Strategy (GTM): Designed and implemented a comprehensive GTM strategy leveraging AI-powered analytics, leading to improved customer acquisition efficiency and business growth.
- AI-Driven Process Optimization: Engineered and launched AI-driven tools to streamline sales and marketing processes, enhancing operational efficiency and contributing to revenue growth.
- Investor Relations & Fundraising: Led investor engagement efforts by crafting data-backed pitch decks and driving strategic communications, resulting in successful fundraising efforts.
- Customer Acquisition and Growth: Developed scalable lead generation strategies, leveraging growth hacking techniques to expand the customer base and enhance market presence.
- Performance Analytics: Deployed A/B testing frameworks and analytics tools to evaluate and refine marketing campaigns, driving higher conversion rates and campaign performance.

Product Marketing & Growth | AI Solutions, Go-to-Market (GTM) Strategy, SaaS

ISPsystem

ISPsystem develops software for managing IT infrastructure, including physical equipment, server virtualization, web servers, and websites.

- Data-Driven Product Management: Established an analytics department and implemented a Business Intelligence (BI) system across all products, improving data-driven decision-making.
- Revenue Growth: Spearheaded the development of a unified ecosystem of enterprise solutions, resulting in a 2x increase in company revenue within two years.
- Strategic Leadership: Developed 3- and 5-year product strategies, positioning ISPsystem for a successful acquisition by Astra Linux in 2022.
- Cross-Functional Collaboration: Led cross-functional teams to enhance product innovation, improve user experience (UX), and ensure alignment with market needs.

Chief Product Officer | Product Strategy, Business Growth, Enterprise Software

Cartbee

Cartbee is a web service that allows users to create an online store in just a few steps and start an online business.

- Product Launch & Growth: Designed, developed, and launched Cartbee from concept to market, achieving 500+ online stores created and 40% user retention in the first year.
- Market Research & Strategy: Conducted in-depth market research, testing 3 monetization models and 5 marketing channels, ultimately identifying a strategy that boosted revenue by 20% quarter-over-quarter.
- User Acquisition: Developed a digital marketing strategy leveraging social media, SEO, and PPC campaigns, resulting in a 70% increase in user sign-ups within six months and reducing customer acquisition cost by 15%.
- Exit: Successfully negotiated and completed the sale of Cartbee in 2021, transferring operations to a strategic buyer.
- Entrepreneurial Development: Gained hands-on experience in startup management, resource allocation, and strategic planning with limited resources.

Founder & Product Manager | E-commerce, Product Development, SMB

Mail.ru Group

Youla is a free, location-based marketplace launched by Mail.Ru Group in 2015.
Led the Product Management and Growth efforts for Youla, a leading location-based marketplace, achieving significant user growth and monetization through product innovation and strategic integrations.

- Web Version Success: Launched and maintained Youla's web version, achieving 12 million MAU and 2.5 million DAU.
- Monetization Strategies: Drove revenue through goods promotion, advertising, and subscription models, hitting a KPI of 1 billion rubles in 2018.
- Feature Implementation: Launched "Safe Deal" and "Delivery" features, increasing conversion rates and product liquidity.
- Integration & Growth: Integrated Youla with Mail.ru Group services, boosting user acquisition and retention to reach 27 million MAU by end of 2019.

Head of Product Management and Web Products | E-commerce, Marketplace, Classified

anywayanyday.com

Anywayanyday is a leading online flight booking service in Russia.

- Conversion Optimization: Doubled conversion rates through UX improvements, A/B testing, and data-driven design adjustments.
- SEO Enhancement: Increased organic traffic by 20% by developing advanced SEO tools and creating targeted promotional landing pages.
- Revenue Growth: Introduced innovative services, such as online ticket exchange and expanded upselling options, boosting ancillary revenue by 15%.
- Cross-Functional Leadership: Led collaboration between development, marketing, and analytics teams to align business goals and deliver high-impact digital solutions.

Senior Product Manager | E-commerce, SEO,  Product Development

VimpelCom, Russia

Beeline is one of Russia's leading mobile operators with over 58 million subscribers.

- Conversion Optimization: Redesigned the "Internet for Everything" promo page, increasing conversion rates by 10x to 6.3% through A/B testing and UX enhancements.
- E-commerce Development: Spearheaded the launch of the Beeline online store, collaborating with cross-functional teams to ensure timely delivery and seamless user experience.
- SEO Improvement: Optimized the B2C website’s SEO strategy, driving a significant increase in organic traffic by improving keyword targeting and site performance.

Product Owner | Product Management, Data-Driven Decision Making, Conversion Optimization

Alpari (RU)

Alpari is an international Forex broker and one of the largest in the CIS.

- Digital Product Development: Led the development and optimization of digital products, including the company website and client service portals.
- Agile Implementation: Introduced Agile methodologies and bi-weekly sprints, improving team efficiency by 20% and reducing project delivery timelines.
- Quality Assurance Optimization: Streamlined QA processes, reducing testing time by 25% while maintaining high-quality standards.
- Cross-Functional Collaboration: Coordinated with cross-functional teams, ensuring alignment between product, marketing, and technical departments to deliver seamless customer experiences.

Project Manager | Agile, Scrum, Digital Transformation

I thrive at the intersection of technology, user experience, and strategy. I have 14+ years of experience in product management. During this time, I built products from scratch and helped scale one to 28 million active users. My work focuses on creating strategies that drive measurable results.

At Realytics, I lead the go-to-market strategy for our AI-powered platform. This solution gives brands insights into consumer behavior, helping them make smarter, data-driven decisions. My role spans product development, business growth, and marketing, ensuring the platform meets market needs and delivers success.

As Chief Product Officer at ISPsystem, I created an analytics department that transformed how we managed products. This shift made our decision-making process more data-driven and efficient. Earlier, I founded Cartbee, an e-commerce platform that enabled over 500 online stores to grow within two years. Watching these businesses thrive was incredibly rewarding.

At Mail.ru Group, I led product management for Youla, a location-based marketplace. Through innovative strategies, we achieved substantial user growth. Each experience has sharpened my skills in leadership, collaboration, and delivering results.

Outside of work, I enjoy attending meetups and conferences to share insights and learn from peers. Exploring new ideas inspires me to find innovative solutions for my projects.

Are you looking for a Chief Product Officer or Growth Leader? I specialize in product management, data analytics, and go-to-market strategies. Let’s connect! Reach me on Telegram: @foxis2.

Evgenii Matveev

Managing Partner

Skyeng

Yandex

Yandex.Turkey Board member

Create and grow up:

Yandex.com.tr - executive manager. Full range responsibilities for launch and gain marketshare: 
* products and their requirements pre-lunch analyses, feature and localisation definition, scheduling, tracking and launch with product teams;
* budget planning and execution with financial, BD, HR teams; 
* creating and execution marketing concep with marketing team;
* business-development (partnership,  negotiations with key players); 
* establish a processes and workflow between Moscow and Istanbul offices.

Accomplishments: 
project launched in targeted day and time in September 2011. As in August 2013 Yandex.Turkey ranked as #12 by Alexa Top, and #5 by Gemius Top, brand recognition - 90%, spontaneous knowledge - 60% (in 2 years). 

Yandex.by, Yandex.kz - launch project, product development, grows marketshare.

Head of international product development

Novotelecom

Built brand and lead it to Internet Service Provider #1 in Novosibirsk Region. 
Increase marketshare on home-user market from 0 to 45% in 4 years
Invent and create entertainment web-project CN.RU, leader between home-base entertainment sites in region.

Chief Marketing Officer

Novocybersk

Product management, creative, advertisement and accounting for key clients in own web-marketing studios

Creative Director

Managing Partner at Realytics - where we transform customer emotions into actionable business metrics. 

Dive deep into insights not just about your business, but also gain a competitive edge by analyzing regional and global competitors. Stay ahead, because they're likely analyzing you on Realytics too. 

Let's connect and harness the power of data-driven decisions.

taplio

The Battle

Evgenii Matveev

Alexander Laryanovskiy

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