Realytics

Realytics' AI technology provides brands with an instant 360° consumer intelligence and benchmarking solution, empowering them to quickly iterate, align with consumer expectations, and drive revenue growth.

- Go-to-Market Strategy (GTM): Designed and implemented a comprehensive GTM strategy leveraging AI-powered analytics, leading to improved customer acquisition efficiency and business growth.
- AI-Driven Process Optimization: Engineered and launched AI-driven tools to streamline sales and marketing processes, enhancing operational efficiency and contributing to revenue growth.
- Investor Relations & Fundraising: Led investor engagement efforts by crafting data-backed pitch decks and driving strategic communications, resulting in successful fundraising efforts.
- Customer Acquisition and Growth: Developed scalable lead generation strategies, leveraging growth hacking techniques to expand the customer base and enhance market presence.
- Performance Analytics: Deployed A/B testing frameworks and analytics tools to evaluate and refine marketing campaigns, driving higher conversion rates and campaign performance.

Product Marketing & Growth | AI Solutions, Go-to-Market (GTM) Strategy, SaaS

ISPsystem

ISPsystem develops software for managing IT infrastructure, including physical equipment, server virtualization, web servers, and websites.

- Data-Driven Product Management: Established an analytics department and implemented a Business Intelligence (BI) system across all products, improving data-driven decision-making.
- Revenue Growth: Spearheaded the development of a unified ecosystem of enterprise solutions, resulting in a 2x increase in company revenue within two years.
- Strategic Leadership: Developed 3- and 5-year product strategies, positioning ISPsystem for a successful acquisition by Astra Linux in 2022.
- Cross-Functional Collaboration: Led cross-functional teams to enhance product innovation, improve user experience (UX), and ensure alignment with market needs.

Chief Product Officer | Product Strategy, Business Growth, Enterprise Software

Cartbee

Cartbee is a web service that allows users to create an online store in just a few steps and start an online business.

- Product Launch & Growth: Designed, developed, and launched Cartbee from concept to market, achieving 500+ online stores created and 40% user retention in the first year.
- Market Research & Strategy: Conducted in-depth market research, testing 3 monetization models and 5 marketing channels, ultimately identifying a strategy that boosted revenue by 20% quarter-over-quarter.
- User Acquisition: Developed a digital marketing strategy leveraging social media, SEO, and PPC campaigns, resulting in a 70% increase in user sign-ups within six months and reducing customer acquisition cost by 15%.
- Exit: Successfully negotiated and completed the sale of Cartbee in 2021, transferring operations to a strategic buyer.
- Entrepreneurial Development: Gained hands-on experience in startup management, resource allocation, and strategic planning with limited resources.

Founder & Product Manager | E-commerce, Product Development, SMB

Mail.ru Group

Youla is a free, location-based marketplace launched by Mail.Ru Group in 2015.
Led the Product Management and Growth efforts for Youla, a leading location-based marketplace, achieving significant user growth and monetization through product innovation and strategic integrations.

- Web Version Success: Launched and maintained Youla's web version, achieving 12 million MAU and 2.5 million DAU.
- Monetization Strategies: Drove revenue through goods promotion, advertising, and subscription models, hitting a KPI of 1 billion rubles in 2018.
- Feature Implementation: Launched "Safe Deal" and "Delivery" features, increasing conversion rates and product liquidity.
- Integration & Growth: Integrated Youla with Mail.ru Group services, boosting user acquisition and retention to reach 27 million MAU by end of 2019.

Head of Product Management and Web Products | E-commerce, Marketplace, Classified

anywayanyday.com

Anywayanyday is a leading online flight booking service in Russia.

- Conversion Optimization: Doubled conversion rates through UX improvements, A/B testing, and data-driven design adjustments.
- SEO Enhancement: Increased organic traffic by 20% by developing advanced SEO tools and creating targeted promotional landing pages.
- Revenue Growth: Introduced innovative services, such as online ticket exchange and expanded upselling options, boosting ancillary revenue by 15%.
- Cross-Functional Leadership: Led collaboration between development, marketing, and analytics teams to align business goals and deliver high-impact digital solutions.

Senior Product Manager | E-commerce, SEO,  Product Development

VimpelCom, Russia

Beeline is one of Russia's leading mobile operators with over 58 million subscribers.

- Conversion Optimization: Redesigned the "Internet for Everything" promo page, increasing conversion rates by 10x to 6.3% through A/B testing and UX enhancements.
- E-commerce Development: Spearheaded the launch of the Beeline online store, collaborating with cross-functional teams to ensure timely delivery and seamless user experience.
- SEO Improvement: Optimized the B2C website’s SEO strategy, driving a significant increase in organic traffic by improving keyword targeting and site performance.

Product Owner | Product Management, Data-Driven Decision Making, Conversion Optimization

Alpari (RU)

Alpari is an international Forex broker and one of the largest in the CIS.

- Digital Product Development: Led the development and optimization of digital products, including the company website and client service portals.
- Agile Implementation: Introduced Agile methodologies and bi-weekly sprints, improving team efficiency by 20% and reducing project delivery timelines.
- Quality Assurance Optimization: Streamlined QA processes, reducing testing time by 25% while maintaining high-quality standards.
- Cross-Functional Collaboration: Coordinated with cross-functional teams, ensuring alignment between product, marketing, and technical departments to deliver seamless customer experiences.

Project Manager | Agile, Scrum, Digital Transformation

I thrive at the intersection of technology, user experience, and strategy. I have 14+ years of experience in product management. During this time, I built products from scratch and helped scale one to 28 million active users. My work focuses on creating strategies that drive measurable results.

At Realytics, I lead the go-to-market strategy for our AI-powered platform. This solution gives brands insights into consumer behavior, helping them make smarter, data-driven decisions. My role spans product development, business growth, and marketing, ensuring the platform meets market needs and delivers success.

As Chief Product Officer at ISPsystem, I created an analytics department that transformed how we managed products. This shift made our decision-making process more data-driven and efficient. Earlier, I founded Cartbee, an e-commerce platform that enabled over 500 online stores to grow within two years. Watching these businesses thrive was incredibly rewarding.

At Mail.ru Group, I led product management for Youla, a location-based marketplace. Through innovative strategies, we achieved substantial user growth. Each experience has sharpened my skills in leadership, collaboration, and delivering results.

Outside of work, I enjoy attending meetups and conferences to share insights and learn from peers. Exploring new ideas inspires me to find innovative solutions for my projects.

Are you looking for a Chief Product Officer or Growth Leader? I specialize in product management, data analytics, and go-to-market strategies. Let’s connect! Reach me on Telegram: @foxis2.

Evgenii Matveev

Realytics' AI technology provides brands with an instant 360° consumer intelligence and benchmarking solution, empowering them to quickly iterate, align with consumer expectations, and drive revenue growth.

Founder & CEO

Revuze

Revuze provides a SaaS business solution to analyze millions of customer reviews, online opinions, and offline pieces of unstructured data to deliver experience-related insights and intelligence. Revuze backed by Nielsen and SAP.

In charge for country level sales & operations along with P&L responsibilities and revenue related strategic partnership with SAP and Nielsen.
Built and managed fully remote team.

Regional Manager

Apester

Apester provides the tools for publishers, advertisers and brands to create, distribute, and monetize engaging and unforgettable brand stories on the websites.

Made Russia the fastest growing region in 2018-2019 and 4th region in terms of number of Apester units loads in total from scratch.
Build and scale all regional functions including content & publishers operations, BD, Marketing and generally all things that support Apester rapid 3-digit YoY growth.

Startup Leadership Program

Fellow

Facebook

Sales and advertising market share growth of Facebook. Launch of the new Facebook advertising products such as RTB, retargeting, CRM-based targeting. 

Samsung chose Facebook as #1 channel in terms of ads volume and budgets for launching the Samsung Note3 and Gear watches campaign.

Established and managed client relationships with brands and agencies. Provided clients with the highest level of sales and customer service. 

Analyzed data and gleaned insights to execute the client strategy and Facebook marketing solutions. Plan and build compelling storylines and data-driven presentations that are customized to clients’ business and problems.

Facebook local office entry strategy development into the Russian market.

Yandex

Providing Yandex products with an unconditional leadership position, increased the market share of advertising products in Turkey, Russia and CIS.

Built and managed B2B marketing teams to accelerate Yandex B2B products fast YoY clients growth, built Yandex’ B2B brand architecture & strategy, created efficient cross-functional processes in  order to scale and ensure global alignment across international teams & functions.

Created the #1 B2B marketing team on the market. Worked cross-functionally with Sales, BD, Legal, B2C Marketing and PR, company products.

Managed cross-functional team of Marketing Communications, Advertising, Research & Analytics, Clients Operations and Compliance, Event Management for 6 different Products (Yandex.Direct, Yandex Metrika, Yandex.Market, Display Advertising, Geo Advertising, Yandex Advertising Network).

Keynote speaker expertise from various marketing conferences and Yandex B2B trainings for agencies, large customers and SMBs.

Head of Sales Marketing Department

Development and implementation of the product and market strategy for Yandex Advertising Network. 
Yandex Advertising Network revenues grew 3 times. Yandex Advertising Network became #1 in terms of audience (comScore) in 1 year. 

My team worked and maintained relationships with hundreds of partners and thousands of websites.

Building the processes to maintain more than 10k of publishers including individuals with the automation of personal income tax deductions, launching of brand-new partners’ UI.

Head of Yandex Advertising Network

Project management and product development for #1 contextual advertising product on the market. 
Launching Yandex.Direct API for agencies and clients, ad business cards, Yandex Advertising Network integration.

Launching automation for ads moderation reduced resource costs by 50%.

Project Manager

I'm Tony, the founder and CEO of Realytics, a real-time AI-powered Competitive Intelligence & Performance Analytics for Consumer Businesses. With over 20 years of experience in digital product development, marketing and advertising, I have a deep understanding of the challenges and opportunities faced by consumer-facing businesses in the digital age.

At Realytics, we're on a mission to empower consumer businesses to become data-driven and learn from both customers and competitors. 
We're transforming billions of data points into actionable insights on markets, competitors, and customers so you can act fast, grow revenue, and stay ahead of the competition. We know exactly why your customers buy, where to open your next store, how to price the products and how to outperform competitors – before they do. Realytics delivers the power of online-grade analytics to offline businesses, unlocking insights across 200 millions of business locations across 215 countries and helping you make better decisions in real time.

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Evgenii Matveev

Tony Popov

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