Realytics

Realytics' AI technology provides brands with an instant 360° consumer intelligence and benchmarking solution, empowering them to quickly iterate, align with consumer expectations, and drive revenue growth.

- Go-to-Market Strategy (GTM): Designed and implemented a comprehensive GTM strategy leveraging AI-powered analytics, leading to improved customer acquisition efficiency and business growth.
- AI-Driven Process Optimization: Engineered and launched AI-driven tools to streamline sales and marketing processes, enhancing operational efficiency and contributing to revenue growth.
- Investor Relations & Fundraising: Led investor engagement efforts by crafting data-backed pitch decks and driving strategic communications, resulting in successful fundraising efforts.
- Customer Acquisition and Growth: Developed scalable lead generation strategies, leveraging growth hacking techniques to expand the customer base and enhance market presence.
- Performance Analytics: Deployed A/B testing frameworks and analytics tools to evaluate and refine marketing campaigns, driving higher conversion rates and campaign performance.

Product Marketing & Growth | AI Solutions, Go-to-Market (GTM) Strategy, SaaS

ISPsystem

ISPsystem develops software for managing IT infrastructure, including physical equipment, server virtualization, web servers, and websites.

- Data-Driven Product Management: Established an analytics department and implemented a Business Intelligence (BI) system across all products, improving data-driven decision-making.
- Revenue Growth: Spearheaded the development of a unified ecosystem of enterprise solutions, resulting in a 2x increase in company revenue within two years.
- Strategic Leadership: Developed 3- and 5-year product strategies, positioning ISPsystem for a successful acquisition by Astra Linux in 2022.
- Cross-Functional Collaboration: Led cross-functional teams to enhance product innovation, improve user experience (UX), and ensure alignment with market needs.

Chief Product Officer | Product Strategy, Business Growth, Enterprise Software

Cartbee

Cartbee is a web service that allows users to create an online store in just a few steps and start an online business.

- Product Launch & Growth: Designed, developed, and launched Cartbee from concept to market, achieving 500+ online stores created and 40% user retention in the first year.
- Market Research & Strategy: Conducted in-depth market research, testing 3 monetization models and 5 marketing channels, ultimately identifying a strategy that boosted revenue by 20% quarter-over-quarter.
- User Acquisition: Developed a digital marketing strategy leveraging social media, SEO, and PPC campaigns, resulting in a 70% increase in user sign-ups within six months and reducing customer acquisition cost by 15%.
- Exit: Successfully negotiated and completed the sale of Cartbee in 2021, transferring operations to a strategic buyer.
- Entrepreneurial Development: Gained hands-on experience in startup management, resource allocation, and strategic planning with limited resources.

Founder & Product Manager | E-commerce, Product Development, SMB

Mail.ru Group

Youla is a free, location-based marketplace launched by Mail.Ru Group in 2015.
Led the Product Management and Growth efforts for Youla, a leading location-based marketplace, achieving significant user growth and monetization through product innovation and strategic integrations.

- Web Version Success: Launched and maintained Youla's web version, achieving 12 million MAU and 2.5 million DAU.
- Monetization Strategies: Drove revenue through goods promotion, advertising, and subscription models, hitting a KPI of 1 billion rubles in 2018.
- Feature Implementation: Launched "Safe Deal" and "Delivery" features, increasing conversion rates and product liquidity.
- Integration & Growth: Integrated Youla with Mail.ru Group services, boosting user acquisition and retention to reach 27 million MAU by end of 2019.

Head of Product Management and Web Products | E-commerce, Marketplace, Classified

anywayanyday.com

Anywayanyday is a leading online flight booking service in Russia.

- Conversion Optimization: Doubled conversion rates through UX improvements, A/B testing, and data-driven design adjustments.
- SEO Enhancement: Increased organic traffic by 20% by developing advanced SEO tools and creating targeted promotional landing pages.
- Revenue Growth: Introduced innovative services, such as online ticket exchange and expanded upselling options, boosting ancillary revenue by 15%.
- Cross-Functional Leadership: Led collaboration between development, marketing, and analytics teams to align business goals and deliver high-impact digital solutions.

Senior Product Manager | E-commerce, SEO,  Product Development

VimpelCom, Russia

Beeline is one of Russia's leading mobile operators with over 58 million subscribers.

- Conversion Optimization: Redesigned the "Internet for Everything" promo page, increasing conversion rates by 10x to 6.3% through A/B testing and UX enhancements.
- E-commerce Development: Spearheaded the launch of the Beeline online store, collaborating with cross-functional teams to ensure timely delivery and seamless user experience.
- SEO Improvement: Optimized the B2C website’s SEO strategy, driving a significant increase in organic traffic by improving keyword targeting and site performance.

Product Owner | Product Management, Data-Driven Decision Making, Conversion Optimization

Alpari (RU)

Alpari is an international Forex broker and one of the largest in the CIS.

- Digital Product Development: Led the development and optimization of digital products, including the company website and client service portals.
- Agile Implementation: Introduced Agile methodologies and bi-weekly sprints, improving team efficiency by 20% and reducing project delivery timelines.
- Quality Assurance Optimization: Streamlined QA processes, reducing testing time by 25% while maintaining high-quality standards.
- Cross-Functional Collaboration: Coordinated with cross-functional teams, ensuring alignment between product, marketing, and technical departments to deliver seamless customer experiences.

Project Manager | Agile, Scrum, Digital Transformation

I thrive at the intersection of technology, user experience, and strategy. I have 14+ years of experience in product management. During this time, I built products from scratch and helped scale one to 28 million active users. My work focuses on creating strategies that drive measurable results.

At Realytics, I lead the go-to-market strategy for our AI-powered platform. This solution gives brands insights into consumer behavior, helping them make smarter, data-driven decisions. My role spans product development, business growth, and marketing, ensuring the platform meets market needs and delivers success.

As Chief Product Officer at ISPsystem, I created an analytics department that transformed how we managed products. This shift made our decision-making process more data-driven and efficient. Earlier, I founded Cartbee, an e-commerce platform that enabled over 500 online stores to grow within two years. Watching these businesses thrive was incredibly rewarding.

At Mail.ru Group, I led product management for Youla, a location-based marketplace. Through innovative strategies, we achieved substantial user growth. Each experience has sharpened my skills in leadership, collaboration, and delivering results.

Outside of work, I enjoy attending meetups and conferences to share insights and learn from peers. Exploring new ideas inspires me to find innovative solutions for my projects.

Are you looking for a Chief Product Officer or Growth Leader? I specialize in product management, data analytics, and go-to-market strategies. Let’s connect! Reach me on Telegram: @foxis2.

Evgenii Matveev

Mellow

Business Development & Partnership

TelcoBrain Technologies Inc.

- Spearhead global business development strategies to drive revenue growth and market expansion
- Forge and manage strategic partnerships to enhance market positioning and drive collaborative growth
- Oversee global market analysis and trend identification to inform strategic decision-making and innovation
- Identify and capitalize on high-value business opportunities across diverse markets and industries

Global Head of Business Development

Illumetry

- Go-to-Market Strategy. Craft and execute strategies for product launches and market entry, driving growth and adoption.
- Strategic Partnership. Build and manage key partnerships to enhance market presence and create strategic synergies.
- Ecosystem Strategy. Develop and grow ecosystems of partners and stakeholders to drive innovation and value.
- Lead Generation. Implement strategies to generate high-quality leads and optimize conversion rates.
- Growth Strategy. Formulate and execute strategies to achieve sustainable revenue growth and market leadership.

Business Development Lead

Telecom technologies LLC

Director of Business Development

Nokia

Enterprise Business Development Lead

- Sales Development Team management
- Business Development
- Solution management
- Sales and Account management
- Bid management
- Selling Professional Services
- Managing Global Services Solutions team

Sales Development Team Leader

- Selling Professional Services
- Managing GS Sales team
- Bid Management

Global Services Sales Manager

Mobile TeleSystems OJSC

- Management of ComStar multi-service network development in the North-West Region
- Budget calculation for new network development projects
- Control over budgetary performance 
- Holding tenders for equipment supplies and construction works

Network Development Manager

Rostelecom

- Operational management of new services implementation and elaboration of the respective business processes;
- Cooperation with the clients (mainly with the developers of residential property) regarding sales of telecommunication services including negotiations and conclusion of contracts, control over the construction and installation works, etc.;
- Assignment of responsibilities among the department staff and control over tasks completion.

Head of Sales Support Department

- Operational management of new services implementation

Head of VAS department

OJSC "MegaFon"

- Management of value added services development and implementation
- Business case preparation of new services

New Technology Department Project Manager (VAS)

Sales and Business Development professional with over 15 years of senior-level experience in IT and Telecom sectors with profound knowledge of products portfolio and technologies together with business development focus.

taplio

The Battle

Evgenii Matveev

Vladimir Vorobyev

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?