Dedicado Agency

Founder

Selzy | Email Marketing

Mentor

Responsibilities:

SMM Strategy on LinkedIn, IG, FB, Twitter.
Paid Social activities on LinkedIn, Meta, TikTok.
Cold Outreach

Head of Social Media

Spreading the word about the best email marketing platform Selzy

Business Development Specialist

UniOne Email API

Development Manager

FirstPour

An invaluable experience as a one-person digital marketing team 🦑

Together with a wonderful international content team, I managed and executed the social media strategy for over 20 wine brands, including renowned names like Vinexpo Paris, California Wines Institute, Diageo, D.O. Cava, Protos, and many more.

I was responsible for all digital marketing activities:

↳ Paid Ads on Meta, LinkedIn, Google Ads for brand awareness and lead generation/sales
↳ Email marketing automation and Messenger marketing
↳ Web analytics and reporting
↳ Creation of landing pages

Having worked in large companies and agencies, where each specialist is narrowly specialised in their channel, working at FirstPour allowed me to expand my expertise and gain experience as a web analyst, email marketer, SEM, and Paid Social specialist, as well as a website creator.

About the Project: FirstPour is a social media marketing agency uniquely positioned to understand the inner workings of the wine market.

Paid Social Media Specialist 

Kotewine

My wine tasting club: A practice ground for digital marketing skills 🍷

What started as an Instagram account about wine quickly turned into a wine club and then an online wine course. Here are some of the results from this project:

↳ Approximately 100 students
↳ 10 Offline wine tastings
↳ 10 partnerships with wine stores and influencers
↳ 300 subscribers for the Telegram bot "Online Sommelier"
↳ 5,000 followers on Instagram through organic content with an average engagement rate of 8%

This experience taught me how to:

↳ Create a community-driven wine portal
↳ Develop digital assets: images, videos, texts, landing pages
↳ Organize wine events and tastings both offline and online
↳ Build an audience organically in a highly restrictive market
↳ Construct a multi-touch point digital ecosystem

JTI (Japan Tobacco International)

JTI is a leading FMCG company in Russia. My function — management of various digital channels of communication. 

🟢 Responsibilities
• Creation and implementation of holistic strategy in IG, FB, VK with respect to social media rules of a highly restricted industry to increase corporate brand awareness
• Anti-illicit trade portal promotion via digital channels: VK, Telegram, Yandex Zen, Yandex Direct, Google Ads 

🚀 Achievements
• Social media subscribers +30% organic post reach +40%
• Generation of 10% additional year traffic to the corporate portal due to SMM seeding campaign optimization which saved >20k $ in 6 months period

Digital Communications Manager

Simple Wine News

Simple Wine News is the leading print and online magazine about the Wine & Spirits industry in Russia. It is one of the oldest media outlets about wine in Russia that belongs to the leading premium wine importing company Simple. 

🟢 Responsibilities 
• Contribution to the English section of the website
• Research of the topics interesting to the English speaking audience

🚀Achievements 
• Initiation of the Weekly Wine Digest project that summarizes the wine news of the Russian wine market 
• Writing 14 issues of Weekly Wine Digest 
• Translation of 12 regular issues of Simple Wine News from Russian to English

Author

HSAd

HS Ad Russia is a full-service in-house advertising agency serving the LG Electronics network on a global level. I was responsible for LG Russia Social Media strategy, implementation and day-to-day activities.

🟢 Responsibilities:
• SMM strategy development and implementation in IG, FB, YT, VK, OK, TikTok
• Tendering, briefing, and working with outside vendors to execute paid social campaigns, video/photo production, content moderation, influencer marketing

🚀 Achievements
• Successful internalised all SMM management and production that resulted in company year savings of >65k $
• Increase +300% of total subscribers in IG, FB, TikTok, YT, VK, OK, organic traffic from social media to the company website +30%, organizing contests driving ER increase up to 10x times
• Integration of social selling tools: catalogs in Fb, IG, and VK

Senior Social Media Marketing Manager

Social Media Marketing Manager

iMVINO app

IMVINO is a start-up of a new wine app on the Russian market.

🟢Responsibilities
• Development of marketing strategy
• Leading all SMM activities from the start in IG, VK, FB, TG
• Supervision of all photo, video and text production for website and social media
• Active participation in the app development together with the vendor

🚀 Achievements
• Total number of subscribers in SMM 10k by the end of 2018 (1,5 years of project execution)
• Partnership with >10 wine importers and retailers, including leaders of the industry: Beluga Group, Metro Expo, Moscow Retail Forum, St. Petersburg Retail Forum, Association of Rostov winemakers
• Organization of >10 promotional events for the app among professional audiences and various stakeholders

Marketing manager

MBG Impex

MBG is among the leaders of wine and spirits imports in Russia. I was responsible for both marketing and education activities.

🟢 Responsibilities
• Copy-writing for the company’s website and social media
• Development of marketing, POS materials, and selling brochures for sales managers
• Organization of wine tastings for company managers, professionals of the wine industry, private clients
• Organization and management of foreign suppliers’ visits to Russia

🚀 Achievements
• Launch of the regular newsletter for the company’s sales managers’ support
• Creation of a wine tasting club at the company’s restaurant and realization of >20 events, with >300 participants
• Organization and realization of >500 workshops in 11 cities of Russia for professionals of the industry and clients

Training Manager

Junior Training Manager

growth @ Selzy // paid social @ FirstPour

👋 Hi! My name is Evgeny.

After 5 years in the wine industry 🍷, I switched to digital marketing.

In 2022, I became a digital nomad and moved to Armenia. Since then, LinkedIn has become my primary social network, and I have met many great people from all over the world here. ✨

Currently, I use LinkedIn to share professional insights and some personal stuff. I'm always happy to connect with like-minded people.

Professionally, I'm focused on:

↳ B2B SaaS Products Marketing
↳ SMM and Content Marketing
↳ Paid Social on Meta and LinkedIn
↳ Email Marketing
↳ Cold Emails

Always happy to share what I learned. 

If this resonates with you, feel free to send me a connection request or simply follow 😊.

Evgeny Kotelevskiy

AdChampagne

Recruitment and Hiring.
Onboarding and Orientation.
Employee Relations.
Performance Management.
Compensation and Benefits.
Training and Development.
Policy Development and Compliance.
Employee Engagement and Retention.
Exit Management.

HR Manager

AdChampagne Games

Senior Recruiter

RecruitIT

●   Screen candidates to ensure they are technically qualified and a good cultural fit;
●   Review and analyzes active client requirements to source and identify candidates for open positions;
●  Conduct phone and in-person interviews to evaluate candidates “fit and technical competence;
●  Partnering with the business to ensure a great candidate experience;
●  Present career opportunities to qualified applicants;
●  Negotiate candidate’s contracts and terms of employment;
●  Conduct targeted searches across all IT functions using tools such as LinkedIn, Google, direct sourcing, Indeed, etc;
●  Identify creative channels and sources for reaching passive candidates for current and future hiring needs;
●  Sourcing, interviewing and managing relationships through to offer negotiation and onboarding of new hires;
●  Identifying high-performing agency partners to support as needed;
●  Attending networking events, job fairs, client, and consultant events;

IT Recruiter

The Free Conversations Movement

We offer conversations at the street level, we create spaces where people can freely express themselves without fear of being judged. Humanitarian action is a gesture of solidarity from person to person, our wish is that everyone has a place where they can talk to another person. The Free Conversations Movement is a movement for those who want to learn from others, it is a place for all those who believe in the importance of human relationships, especially the importance of conversations. We strive to ensure that everyone has a place where they can talk and find a place free of judgment. We do it because we know some conversations that change lives.

Volunteer

Catenon

● Analysis of the recruitment needs and definition of the profile sought in relation to the managers,
● Implementation of the recruitment strategy
● Management of the entire selection process: publication of offers, pre-selection, coordination of interviews, drafting reports, presentation of candidates to managers, salary negotiations
● Production of reports and monitoring of KPIs
● Sourcing and development of a talent pool
● Monitoring of the best practices and innovation in recruitment
● Participation in the continuous improvement of the recruitment processes

International Recruiter

Perfect School

● Worked with administrators on behavioral issues to support the needs of all students
● Prepared students for Cambridge standardized testing, resulting in 80% above average
● Wrote a guideline for lessons during the pandemic
● Cultivated relationships with parents for a complete support network. 
● Helped the students develop important learning skills and good study habits useful in trade schools of college education 
● Consulted with teachers from the ESL disciplines to identify and adopt successful instructional strategies.

English Language Teacher

Вертекс

● B2B, B2C program implementation. The number of clients increased from 60 to 80.
● Worked on deliveries to Leningrad oblast.  Managed the network between vendors and suppliers. 
● Analyzed the competitor's performance in the pharma market. 
● Managed social media accounts (Instagram, TikTok, blogs)  using targeting methods. 
● Created marketing campaigns using webinars, and videos and organizing social events 
● Managed communication with existing clients and solved issues, and customer retention offers. 
● Managed communication with existing clients and solved issues, and customer retention offers. 
● eCommerce content development for the multicultural market. 
● Establish a Digital Marketing team. 
● SEO developments, support of the graphic design etc.

Marketing Manager

BIOCAD

● Conducting lab research on recycling the toxic waste
● Helping professors with their thesises
● Brought forth an in-depth knowledge of routine laboratory equipment.

Laboratory Assistant

AIESEC

● My team and I were working on a project under the 4th UN goal: quality education. 
● Manage the accommodation, the working positions, and legal preparation for volunteers 
● Report to the national leader of AIESEC 
Create event and leisure activities for volunteers

Project Manager

American Councils for International Education

1) Participated in an exchange program for high-school students
2) Volunteering for more than 100 hours in Warsaw district, NC.

Participant

Seeking that passion🧙🏽‍♀️|Personal Branding 🎇| HR Professional 🔆

Over the years, I used every possibility to develop skills in Management, Marketing, Science, and Teaching fields.  Now it's time to put those skills to work.
Hence, I'm actually interested to work in various fields, as long as it is challenging and engaging. 

Life is short, be what you want to be.

taplio

The Battle

Evgeny Kotelevskiy

Anastassiya Borsa 🌈

Followers

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