Dedicado Agency

Founder

Selzy | Email Marketing

Mentor

Responsibilities:

SMM Strategy on LinkedIn, IG, FB, Twitter.
Paid Social activities on LinkedIn, Meta, TikTok.
Cold Outreach

Head of Social Media

Spreading the word about the best email marketing platform Selzy

Business Development Specialist

UniOne Email API

Development Manager

FirstPour

An invaluable experience as a one-person digital marketing team 🦑

Together with a wonderful international content team, I managed and executed the social media strategy for over 20 wine brands, including renowned names like Vinexpo Paris, California Wines Institute, Diageo, D.O. Cava, Protos, and many more.

I was responsible for all digital marketing activities:

↳ Paid Ads on Meta, LinkedIn, Google Ads for brand awareness and lead generation/sales
↳ Email marketing automation and Messenger marketing
↳ Web analytics and reporting
↳ Creation of landing pages

Having worked in large companies and agencies, where each specialist is narrowly specialised in their channel, working at FirstPour allowed me to expand my expertise and gain experience as a web analyst, email marketer, SEM, and Paid Social specialist, as well as a website creator.

About the Project: FirstPour is a social media marketing agency uniquely positioned to understand the inner workings of the wine market.

Paid Social Media Specialist 

Kotewine

My wine tasting club: A practice ground for digital marketing skills 🍷

What started as an Instagram account about wine quickly turned into a wine club and then an online wine course. Here are some of the results from this project:

↳ Approximately 100 students
↳ 10 Offline wine tastings
↳ 10 partnerships with wine stores and influencers
↳ 300 subscribers for the Telegram bot "Online Sommelier"
↳ 5,000 followers on Instagram through organic content with an average engagement rate of 8%

This experience taught me how to:

↳ Create a community-driven wine portal
↳ Develop digital assets: images, videos, texts, landing pages
↳ Organize wine events and tastings both offline and online
↳ Build an audience organically in a highly restrictive market
↳ Construct a multi-touch point digital ecosystem

JTI (Japan Tobacco International)

JTI is a leading FMCG company in Russia. My function — management of various digital channels of communication. 

🟢 Responsibilities
• Creation and implementation of holistic strategy in IG, FB, VK with respect to social media rules of a highly restricted industry to increase corporate brand awareness
• Anti-illicit trade portal promotion via digital channels: VK, Telegram, Yandex Zen, Yandex Direct, Google Ads 

🚀 Achievements
• Social media subscribers +30% organic post reach +40%
• Generation of 10% additional year traffic to the corporate portal due to SMM seeding campaign optimization which saved >20k $ in 6 months period

Digital Communications Manager

Simple Wine News

Simple Wine News is the leading print and online magazine about the Wine & Spirits industry in Russia. It is one of the oldest media outlets about wine in Russia that belongs to the leading premium wine importing company Simple. 

🟢 Responsibilities 
• Contribution to the English section of the website
• Research of the topics interesting to the English speaking audience

🚀Achievements 
• Initiation of the Weekly Wine Digest project that summarizes the wine news of the Russian wine market 
• Writing 14 issues of Weekly Wine Digest 
• Translation of 12 regular issues of Simple Wine News from Russian to English

Author

HSAd

HS Ad Russia is a full-service in-house advertising agency serving the LG Electronics network on a global level. I was responsible for LG Russia Social Media strategy, implementation and day-to-day activities.

🟢 Responsibilities:
• SMM strategy development and implementation in IG, FB, YT, VK, OK, TikTok
• Tendering, briefing, and working with outside vendors to execute paid social campaigns, video/photo production, content moderation, influencer marketing

🚀 Achievements
• Successful internalised all SMM management and production that resulted in company year savings of >65k $
• Increase +300% of total subscribers in IG, FB, TikTok, YT, VK, OK, organic traffic from social media to the company website +30%, organizing contests driving ER increase up to 10x times
• Integration of social selling tools: catalogs in Fb, IG, and VK

Senior Social Media Marketing Manager

Social Media Marketing Manager

iMVINO app

IMVINO is a start-up of a new wine app on the Russian market.

🟢Responsibilities
• Development of marketing strategy
• Leading all SMM activities from the start in IG, VK, FB, TG
• Supervision of all photo, video and text production for website and social media
• Active participation in the app development together with the vendor

🚀 Achievements
• Total number of subscribers in SMM 10k by the end of 2018 (1,5 years of project execution)
• Partnership with >10 wine importers and retailers, including leaders of the industry: Beluga Group, Metro Expo, Moscow Retail Forum, St. Petersburg Retail Forum, Association of Rostov winemakers
• Organization of >10 promotional events for the app among professional audiences and various stakeholders

Marketing manager

MBG Impex

MBG is among the leaders of wine and spirits imports in Russia. I was responsible for both marketing and education activities.

🟢 Responsibilities
• Copy-writing for the company’s website and social media
• Development of marketing, POS materials, and selling brochures for sales managers
• Organization of wine tastings for company managers, professionals of the wine industry, private clients
• Organization and management of foreign suppliers’ visits to Russia

🚀 Achievements
• Launch of the regular newsletter for the company’s sales managers’ support
• Creation of a wine tasting club at the company’s restaurant and realization of >20 events, with >300 participants
• Organization and realization of >500 workshops in 11 cities of Russia for professionals of the industry and clients

Training Manager

Junior Training Manager

growth @ Selzy // paid social @ FirstPour

👋 Hi! My name is Evgeny.

After 5 years in the wine industry 🍷, I switched to digital marketing.

In 2022, I became a digital nomad and moved to Armenia. Since then, LinkedIn has become my primary social network, and I have met many great people from all over the world here. ✨

Currently, I use LinkedIn to share professional insights and some personal stuff. I'm always happy to connect with like-minded people.

Professionally, I'm focused on:

↳ B2B SaaS Products Marketing
↳ SMM and Content Marketing
↳ Paid Social on Meta and LinkedIn
↳ Email Marketing
↳ Cold Emails

Always happy to share what I learned. 

If this resonates with you, feel free to send me a connection request or simply follow 😊.

Evgeny Kotelevskiy

Upya Technologies

Product Marketing Manager

Groupe SEB

• Managed Tefal Home Care category & WMF brand, driving +10pp online market share increase in value in H1 2022 vs H1 2021
• Developed and executed go-to-market strategy for Tefal/Rowenta X-Ô innovation, recognised as best-in-class as a result of a close collaboration with France-based teams aligned with the EU marketing best practices, which helped to increase market share in value +4pp H1 2022 vs H1 2021
• Achieved +10pp share of search increase in Home Care placement within marketplaces' search results in 2021 vs 2020 by the implementation of Sellematics insights  within e-commerce marketing team collaboration
• Attained +5pp increase in WMF CRM sales share, measured by D2C online sales in Q1 2023 vs Q1 2022, through the successful management of myWMF launch, a D2C loyalty program

Miele

• Drove +9pp increase in Vacuum cleaners units market share and achieved +23% growth in Laundry revenue in 2020 vs 2019
• Successfully executed go-to-market strategy for the Miele Triflex innovation, capturing 10% market share in units in 2020 by aligning German product managers positioning with CIS Sales team enablement as part of the Eastern Europe cross-functional launch team
• Led award-winning campaign - Miele Laundry Records - winning gold ADCE, bronze Red Apple, and Golden Drum shortlist awards, resulting in a significant boost in brand awareness +11pp and generating a +30% increase in category search queries in Q4 2020 vs Q3 2020

Xerox

• Managed SaaS portfolio, achieving +10% annual revenue growth in 2015 vs 2014 despite a declining market
• Increased new customer acquisition by 25% in finance, pharma & manufacturing in 2015 vs 2014 through proactive engagement and delivering customized solutions
• Led knowledge-sharing meetings with value-added partners, resulting in 10 on-top upselling deals in 2015 vs 2014 through collaboration with Czech third-party providers and UK & US stakeholders

• 30 additional deals were closed in retail, food & services in 2014 thanks to new competitor analysis reports
• Significant time saving of the Sales team by diversifying competitive intelligence sources and utilising Advanced Excel and Salesforce
• Recognized with the Quick Start Award for quickly achieving success in the role

Competitive Intelligence Analyst

🧩 Product Marketing for scale-ups and big companies

Product marketing leader with 10+ years of experience in global brands within B2B SaaS & Tech, B2C CPG along with side projects in B2B SaaS & B2C marketplace early-stage startups

I bring value in:
📢 B2B & B2C product marketing
🧐 Market research (focus groups, customer surveys, AI-powered analysis)
🔍 Competitive intelligence (data analysis, battle cards, return on investment/total cost of ownership estimation)
💡 Positioning (customer segmentation, needs hierarchy & jobs-to-be-done, USP hierarchy, differentiated value proposition, messaging, price positioning & packaging)
🚀 Go-to-market strategy & execution (launch planning, RACI matrix)
🎨 Content excellence: TV and OLV copy, digital assets (SMM, blog posts, landing page, product card), sales enablement materials (case studies, differentiation slides)
📚 Product trial/pilot/demo/onboarding
🌐 Digital marketing & e-commerce (O2O, SEA, SEO, display advertising, social media, email marketing, D2C & marketplaces)
👥 Cross-functional leadership and stakeholder management (agencies, product, sales, marketing, and analysts teams)

Proven track record in launching innovative products, gaining market share, and driving profitable revenue growth

taplio

The Battle

Evgeny Kotelevskiy

Nikita Sapozhnikov

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