• Provided strategic marketing consultancy to growing businesses and start-ups, focusing on impactful growth strategies.
• Developed and implemented innovative marketing campaigns to increase brand awareness and drive customer engagement.
• Analyzed market trends and competitor strategies to identify opportunities for business growth.
• Collaborated with cross-functional teams to optimize marketing strategies and achieve business objectives.

Marketing and Strategy Consultant

Häme University of Applied Sciences, HAMK

Lecturer Marketing

MibeTec U.S. Inc.

I was selected to navigate business turnaround for a global product rollout and ensure organisational continuity and profitability throughout the COVID period. I led development of their 3 product global brand portfolio, building brand, go-to-market and pricing strategies and international communication campaigns. Key achievements include: 

◼️Strengthened brand awareness by 7% and 5%.
◼️Entered US market in one year, securing listings with 3 top US retailers and generating $
5M revenue in 2023.
◼️Achieved Board consensus to invest €MM in platform technology to optimize productivity and secure an average 9% reduction in COGS across portfolio.
◼️Boosted Amazon channel sales by 108% boost via modernization of marketing content, messaging, photos, keywords, and effective display advertising.
◼️Grew drugstore channel sales by 12%+ through new campaigns and new channel investments.
◼️Secured significant yearly savings and 87% reduction in global SKU complexity.

CEO/Managing Director

AMBOSS

I was hired to develop global brand strategy and positioning, directing diverse communications, and creative, and strategic initiatives closely aligned with corporate objectives. I steered the establishment of multiple valuable brand assets, including brand book and implementation guidelines, and developed creative calendar/brief, and creative/brand workshops.

Global Head of Brand

MioHero AG

I was engaged to expand the corporate footprint through formulation and implementation of creative business, brand, and campaign strategies. I led the first capital investment discussions with investors also designed and developed a minimum viable product (MVP) through external developers.

General Manager ( Contract)

Merck Group

I was promoted to drive the creation of WE100 brand via the development of global marketing, on/offline sales, advertising, HCP, and educational campaigns. Key achievements include:  

◼️ Established digital, insight and innovative/ideation strategies to expand corporate footprint across NGOs, educational institutions, and agencies. 
◼️ Advanced social impact by 9% and brand awareness by 7% through the industrialization of WE100 brand campaigns across UK, DE, and South African markets.
◼️ Generated $150M in potential revenues by developing and winning Board approval for 3 compelling new digital product and service concepts.

Global Brand Director – Purpose & Digital Innovation 

Working in close collaboration with the CMO, I drove operational marketing while supporting the development of world-class marketeers and best-fit marketing tools and processes. Key achievements include:  

◼️ Transformed and built a highly focused team of 200+ global marketeers.
◼️ Facilitated development of international strategies for six global brands (Neurobion, Bion, Nasivin , Seven Seas, Dolo-Neurobion, and Femibion). 
◼️ Defined operational and creative workflows/processes and led regular executive brand review meetings.

Marketing Director – Operational Excellence

Procter & Gamble

Operations Manager / Customer Service Lead

Global Project Manager

Manager - Operations

With a distinguished career spanning 20 years, I offer a wealth of experience in B2C/D2C , in the Consumer Health and in Fast-Moving Consumer Goods (FMCG) sectors. Combining my technical education – MSc. in Global Production Engineering – with a classic MBA and having a deep experience in both, domains to merge strategy and innovation with operational excellence, offering a unique leadership style that fosters comprehensive management capabilities. 

Expert in navigating the complexities of technical and commercial aspects of business, ensuring seamless integration and organic growth globally. Having worked in both large corporations and agile smaller organizations including start-ups, I possess the versatility to adapt and lead in diverse business models. 

My leadership is characterized by a hands-on approach to managing end-to-end operations, from strategic planning to execution, ensuring alignment with organizational goals and market demands

Specialties:

✔️ Strategic Planning 
✔️ Operational Transformation and Operational Excellence
✔️ Full P&L Responsibility 
✔️ Product Portfolio Innovation & Brand Strategy
✔️ Change Management & Complex Project Management
✔️ Digitalization 
✔️ Globalization & New Market Entry 
✔️ Team Building / Talent Management
✔️ Start-Up & Investments Leadership
✔️ Executive Coaching & Mentoring 
✔️ Stakeholder Management

Eylem Samland

24
26 
3

Nope—not lottery numbers. But if you ask me, they’re just as lucky. 🌟

This past week, DEBA Deutsche Employer Branding Akademie GmbH held the 24th EBM Academy Module 1, with 26 passionate professionals, and they brought their energy, insights, and curiosity into a full-fledged 3-day program with experts. 

We didn’t just talk theory. We explored real-world strategies, dissected case studies, and co-created ideas that will echo through the workplaces of tomorrow.

💡 Because here’s the truth: Employer branding isn’t a “nice to have.” It’s a strategic priority.

The organizations that choose to invest in it today are not just preparing for the future—they’re building it.

The future isn’t “out there.”
 It’s already here.
And it belongs to those bold enough to lead now.

🚀 To our 26 changemakers—we’re cheering you on!

Curious about how EBM Academy can accelerate your organization's strategic journey?
👉 Drop me a message, or let’s connect. 

Jennifer Töllner Franca Buge Hanna Betzner Yvonne K. Sandra Bauhofer Anja Unterassinger Jasmin Welsch Lara Manthey Björn Kruse Julia Schneider Franka Spiekermann Julie Lehmann Tom Kaczmarek Katrin Spögler Alexandra Meier Sandra Grünauer Milena Sagert  Peter Haffke Lena Gotsche Jennifer Heep Dr. Paula Thieme Wolf Reiner Kriegler Lena Engelhardt Carla Cladouras

When the world paints it black, we choose yellow 💛

In a world where uncertainty is the new normal, waiting isn’t an option.

That’s why we’ve crafted three future-ready packages to gear your organisation for 2026 and beyond.

📌 Strategic clarity: to cut through the noise.
📌 Future-fit tools: built for agility and growth.
📌 A mindset: built for resilience and innovation.

Real transformation starts with investing in quality—today.

The question isn’t whether change is coming.
It’s whether you’ll lead it.

Are you ready to step ahead while others stay behind?

Let’s build your future that’s bold, innovative, and resilient—together.
DEBA Deutsche Employer Branding Akademie GmbH

💛 Yellow week offers in comments below ⬇️⬇️

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Myth #4: Employer branding is what you say.

It’s not.
It’s about what people experience.

You can claim, "We care about people" in every post and at every town hall meeting.

But if your culture says otherwise, your employees will see it. 
So will your candidates. 
So will your business partners.

Any employer brand can collapse because the story looks good but does not feel true.

Brands aren’t built on what you publish.
They’re built on how you act.

 👉 How do you make sure your culture feels as true as it sounds? 

COMMENT below and follow DEBA Deutsche Employer Branding Akademie GmbH for the latest insights on employer branding and corporate influencing.

Roland Berger

Strategy consulting partner as part of our global and DACH consumer & health management team and global marketing and sales functional leadership team. Supporting clients on growth strategies and in the intersection of brand building, digital transformation (and AI) and sustainability within the consumer goods, retail and health industry and beyond.

Partner Global Consumer & Health Platform

German Digital Advisory Board Members

Network of certified senior executives with proven advisory and supervisory board experience and special competence in all questions of digital change, the development and scaling of digital business models. The target group are both fast-growing tech companies and established medium-sized companies involved in shaping their digital transformation.
https://www.deutsche-digitale-beiraete.de/beate-rosenthal.html

Deutsche Digitale Beiräte

STADA Group

Chief Marketing Officer / Senior Director Marketing OTC Germany

Google

Led consultative sales team of 50. Partnered with German SMEs and agencies to consult and accelerate digital transformation. Member of EMEA and Global Google Agency Board.

Director Agencies Germany, Google Customer Solutions

Global Director Digital & Media P&G Health

Goethe University Frankfurt/ Main

Teach MBA classes in Innovation Management and Marketing
http://www.marketing.uni-frankfurt.de/en/instructors/beate-rosenthal.html

Mentor startups at Goethe university incubator "Goethe-Unibator"

Lecturer Innovation Management and Marketing

Act as Global Brand Director responsible for Digital & Media for 11 brands and >40 countries of Merck Consumer Health care.  Lead digital strategies and actions to accelerate digital transformation incl. comprehensive capability program. Run global media hub ensuring effective integrated communication. Additionally head marketing capability for 250 marketers worldwide and agency management.

Global Director Digital & Media, CDMO Merck Consumer Health care

Lead the multifunctional commercial team for the P&G Prestige portfolio; run marketing and sales strategy & planning for 17 brands such as Gucci, Dolce & Gabbana, Hugo Boss, Escada, Lacoste, James Bond in Germany, Austria & Switzerland
Manage team of 40.

Marketing & Commercial Director P&G Prestige DACH

Global strategic brand leadership for Braun appliances megabrand; created and lead brand licensing; lead global eCommerce / digital business worth 10% of brand sales
In first two years strategic and operational leadership for Braun household appliances; responsible for revenue and profit in 7 regions
Responsible for organizational redesign of Braun organization globally; lead innovation management & marketing capability and people planning globally for 80 managers; managed 7 direct reports

Marketing Director Global Braun

Global strategic brand leadership for Wella Hair Styling; responsible for revenue and profit; ran projects for P&G – Wella integration; managed 2 direct reports

Brand Manager Global Hair Styling Wella

Responsible for revenue and gross margin of biggest selling P&G brand; strategic and operational lead for all sub-brands across Germany, Austria, Switzerland; managed communication mix with strong CRM focus; introduced new products, e.g. new brand Kandoo
Managed 6 direct reports

Brand Manager Babycare - Pampers DACH

Conducted strategic and shopper marketing consulting for P&G sales teams and board level of retail customers; responsible for cooperations and analysis across P&G products with focus on Beauty care and CRM

Marketing Manager Drugmarkets – Sales Broadening Assignment

Responsible for revenue and gross margin of two top 10 P&G brands; strategic and operational lead plus business model development; launched Pringles in Switzerland; managed 4 direct reports

Brand Manager Food - Pringles Potato Chips, Wick Throat Drops DACH

Responsible for communication and promotion planning and execution for various brands, e.g. Fairy, Vizir, Ariel, Dryel

Assistant Brand Manager Fabric & Home Care Germany

Inspiring, strategic and operationally experienced brand builder, digital, business and organizational leader. Strategic influencer, change leader and connector. Proven track record of top and bottom line results.
Digital transformation and purpose / sustainability acceleration with own leadership and as consultant on leading strategy consulting firm Roland Berger (Forbes Best Management Consulting Firms In The World 2024 List)

Experience across FMCG (fast moving consumer goods), Healthcare, Digital industry as well as electrical appliances, in global strategic roles with P/L responsibility as well as local operational brand leadership and commercial roles in Germany, Austria, Switzerland. Reapplied in strategy consulting that works.

Familiar with established companies and start-ups scale-ups ecosystems, among others as investor and advisor. Member of German Digital Advisors Board association (Deutsche Digitale Beiräte)

Adept in business leadership, management, marketing, sales, digital transformation, communication, business development, innovation management, organizational design and capability development, post-merger integration, purpose & sustainability transformation.

Key note speaker and moderator at international conferences, like Dmexco, Womenwill, Mobile Marketing Rockstars/ OMR, Dreamforce https://www.youtube.com/watch?v=essNkQd3nls

Strategic influencer and thought leader as blogger ("Monday Morning Inspiration" own format) and board member of MMA on Future of Brands and Marketing.

Lecturer of innovation management and marketing at Goethe university Frankfurt.

Taking responsibility for diversity (Generation CEO) and social matters (Rotary).

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