With a distinguished career spanning 20 years, I offer a wealth of experience in B2C/D2C , in the Consumer Health and in Fast-Moving Consumer Goods (FMCG) sectors. Combining my technical education – MSc. in Global Production Engineering – with a classic MBA and having a deep experience in both, domains to merge strategy and innovation with operational excellence, offering a unique leadership style that fosters comprehensive management capabilities. 

Expert in navigating the complexities of technical and commercial aspects of business, ensuring seamless integration and organic growth globally. Having worked in both large corporations and agile smaller organizations including start-ups, I possess the versatility to adapt and lead in diverse business models. 

My leadership is characterized by a hands-on approach to managing end-to-end operations, from strategic planning to execution, ensuring alignment with organizational goals and market demands

Specialties:

✔️ Strategic Planning 
✔️ Operational Transformation and Operational Excellence
✔️ Full P&L Responsibility 
✔️ Product Portfolio Innovation & Brand Strategy
✔️ Change Management & Complex Project Management
✔️ Digitalization 
✔️ Globalization & New Market Entry 
✔️ Team Building / Talent Management
✔️ Start-Up & Investments Leadership
✔️ Executive Coaching & Mentoring 
✔️ Stakeholder Management

Eylem Samland

Consultant | Media & Sales Projects

•	Leading the L’Oréal Turkey account transition at Publicis Media Turkey, building a 35-person team, ensuring seamless operational alignment, and managing efficient onboarding processes.
•	Overseeing the integration of L’Oréal’s media strategy and operations, achieving a smooth transition within deadlines.

Transition Lead – Publicis Media 

Head of Sales & Business Development – Avrupadan

Starcom Spain

Global Brand Lead

TwentyFive. Communications GmbH & Co. KG

P&G DACH Media Consulting Director

Starcom

P&G Turkey Group Account & Strategy Director

P&G Category Director

Vodafone

Media Senior Associate Manager

Mobile Advertising Associate Manager

Senior Digital Media Planning and Buying Executive

Digital Media Planning and Buying Executive

With over 14 years of experience spanning agency, client, and publisher roles, I’ve worked with industry leaders such as Vodafone and clients of Publicis Media and WPP Group across different markets. My expertise includes online and offline media planning, global brand leadership, strategic FMCG management for P&G, and ethnomarketing & influencer sales initiatives in Germany. I have a proven track record of delivering impactful results, including driving a 200% revenue increase and organizing the Turkish German Business Summit—a landmark event that united over 200 industry leaders—at Avrupadan, executing award-winning projects at Vodafone, and earning top client evaluation scores from P&G while at Starcom Turkey.

Over the past two years, I’ve deliberately transitioned to high-impact, project-based roles, leveraging my diverse experience to deliver immediate results. This shift has allowed me to focus on leading client transitions, supporting companies in business development, building partnerships, and driving sales growth.

Currently, I am leading the L’Oréal account transition at Publicis Media Turkey, where I’m responsible for building a team of 40, ensuring seamless operational alignment, and executing efficient handover and onboarding processes to integrate L’Oréal’s media strategy and operations smoothly. I operate in a hybrid capacity, traveling between Hamburg and Istanbul to maintain a strong on-site presence while ensuring productivity remotely.

Ilker Gaon

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The Battle

Eylem Samland

Ilker Gaon

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