• Provided strategic marketing consultancy to growing businesses and start-ups, focusing on impactful growth strategies.
• Developed and implemented innovative marketing campaigns to increase brand awareness and drive customer engagement.
• Analyzed market trends and competitor strategies to identify opportunities for business growth.
• Collaborated with cross-functional teams to optimize marketing strategies and achieve business objectives.

Marketing and Strategy Consultant

Häme University of Applied Sciences, HAMK

Lecturer Marketing

MibeTec U.S. Inc.

I was selected to navigate business turnaround for a global product rollout and ensure organisational continuity and profitability throughout the COVID period. I led development of their 3 product global brand portfolio, building brand, go-to-market and pricing strategies and international communication campaigns. Key achievements include: 

◼️Strengthened brand awareness by 7% and 5%.
◼️Entered US market in one year, securing listings with 3 top US retailers and generating $
5M revenue in 2023.
◼️Achieved Board consensus to invest €MM in platform technology to optimize productivity and secure an average 9% reduction in COGS across portfolio.
◼️Boosted Amazon channel sales by 108% boost via modernization of marketing content, messaging, photos, keywords, and effective display advertising.
◼️Grew drugstore channel sales by 12%+ through new campaigns and new channel investments.
◼️Secured significant yearly savings and 87% reduction in global SKU complexity.

CEO/Managing Director

AMBOSS

I was hired to develop global brand strategy and positioning, directing diverse communications, and creative, and strategic initiatives closely aligned with corporate objectives. I steered the establishment of multiple valuable brand assets, including brand book and implementation guidelines, and developed creative calendar/brief, and creative/brand workshops.

Global Head of Brand

MioHero AG

I was engaged to expand the corporate footprint through formulation and implementation of creative business, brand, and campaign strategies. I led the first capital investment discussions with investors also designed and developed a minimum viable product (MVP) through external developers.

General Manager ( Contract)

Merck Group

I was promoted to drive the creation of WE100 brand via the development of global marketing, on/offline sales, advertising, HCP, and educational campaigns. Key achievements include:  

◼️ Established digital, insight and innovative/ideation strategies to expand corporate footprint across NGOs, educational institutions, and agencies. 
◼️ Advanced social impact by 9% and brand awareness by 7% through the industrialization of WE100 brand campaigns across UK, DE, and South African markets.
◼️ Generated $150M in potential revenues by developing and winning Board approval for 3 compelling new digital product and service concepts.

Global Brand Director – Purpose & Digital Innovation 

Working in close collaboration with the CMO, I drove operational marketing while supporting the development of world-class marketeers and best-fit marketing tools and processes. Key achievements include:  

◼️ Transformed and built a highly focused team of 200+ global marketeers.
◼️ Facilitated development of international strategies for six global brands (Neurobion, Bion, Nasivin , Seven Seas, Dolo-Neurobion, and Femibion). 
◼️ Defined operational and creative workflows/processes and led regular executive brand review meetings.

Marketing Director – Operational Excellence

Procter & Gamble

Operations Manager / Customer Service Lead

Global Project Manager

Manager - Operations

With a distinguished career spanning 20 years, I offer a wealth of experience in B2C/D2C , in the Consumer Health and in Fast-Moving Consumer Goods (FMCG) sectors. Combining my technical education – MSc. in Global Production Engineering – with a classic MBA and having a deep experience in both, domains to merge strategy and innovation with operational excellence, offering a unique leadership style that fosters comprehensive management capabilities. 

Expert in navigating the complexities of technical and commercial aspects of business, ensuring seamless integration and organic growth globally. Having worked in both large corporations and agile smaller organizations including start-ups, I possess the versatility to adapt and lead in diverse business models. 

My leadership is characterized by a hands-on approach to managing end-to-end operations, from strategic planning to execution, ensuring alignment with organizational goals and market demands

Specialties:

✔️ Strategic Planning 
✔️ Operational Transformation and Operational Excellence
✔️ Full P&L Responsibility 
✔️ Product Portfolio Innovation & Brand Strategy
✔️ Change Management & Complex Project Management
✔️ Digitalization 
✔️ Globalization & New Market Entry 
✔️ Team Building / Talent Management
✔️ Start-Up & Investments Leadership
✔️ Executive Coaching & Mentoring 
✔️ Stakeholder Management

Eylem Samland

24
26 
3

Nope—not lottery numbers. But if you ask me, they’re just as lucky. 🌟

This past week, DEBA Deutsche Employer Branding Akademie GmbH held the 24th EBM Academy Module 1, with 26 passionate professionals, and they brought their energy, insights, and curiosity into a full-fledged 3-day program with experts. 

We didn’t just talk theory. We explored real-world strategies, dissected case studies, and co-created ideas that will echo through the workplaces of tomorrow.

💡 Because here’s the truth: Employer branding isn’t a “nice to have.” It’s a strategic priority.

The organizations that choose to invest in it today are not just preparing for the future—they’re building it.

The future isn’t “out there.”
 It’s already here.
And it belongs to those bold enough to lead now.

🚀 To our 26 changemakers—we’re cheering you on!

Curious about how EBM Academy can accelerate your organization's strategic journey?
👉 Drop me a message, or let’s connect. 

Jennifer Töllner Franca Buge Hanna Betzner Yvonne K. Sandra Bauhofer Anja Unterassinger Jasmin Welsch Lara Manthey Björn Kruse Julia Schneider Franka Spiekermann Julie Lehmann Tom Kaczmarek Katrin Spögler Alexandra Meier Sandra Grünauer Milena Sagert  Peter Haffke Lena Gotsche Jennifer Heep Dr. Paula Thieme Wolf Reiner Kriegler Lena Engelhardt Carla Cladouras

When the world paints it black, we choose yellow 💛

In a world where uncertainty is the new normal, waiting isn’t an option.

That’s why we’ve crafted three future-ready packages to gear your organisation for 2026 and beyond.

📌 Strategic clarity: to cut through the noise.
📌 Future-fit tools: built for agility and growth.
📌 A mindset: built for resilience and innovation.

Real transformation starts with investing in quality—today.

The question isn’t whether change is coming.
It’s whether you’ll lead it.

Are you ready to step ahead while others stay behind?

Let’s build your future that’s bold, innovative, and resilient—together.
DEBA Deutsche Employer Branding Akademie GmbH

💛 Yellow week offers in comments below ⬇️⬇️

No alternative text description for this image

Myth #4: Employer branding is what you say.

It’s not.
It’s about what people experience.

You can claim, "We care about people" in every post and at every town hall meeting.

But if your culture says otherwise, your employees will see it. 
So will your candidates. 
So will your business partners.

Any employer brand can collapse because the story looks good but does not feel true.

Brands aren’t built on what you publish.
They’re built on how you act.

 👉 How do you make sure your culture feels as true as it sounds? 

COMMENT below and follow DEBA Deutsche Employer Branding Akademie GmbH for the latest insights on employer branding and corporate influencing.

Şölen

Non Executive Board Member for Solen, as well as Marketing and Strategy Advisor to the Board. Solen is an international food business from Turkey with over 200 products, covering a geography of 120+ countries.

Board Member

Doğtaş | Kelebek

Serves as as a Non Executive Director, Board Advisor, Chair  of the Corporate Governance Committee, and Chair  of the Risk Committee for one of Turkey’s largest furniture and home goods companies.

Non Executive Director

Mage Biosciences

Serves as Marketing Advisor to CEO. Responsible for developing and implementing brand and marketing strategy for all the product lines of Mage Group.

Advisor to Chief Executive Officer

Mavi

Invited to be Non Executive Director at Mavi, a prominent fashion brand and retailer with a footprint from the Americas to Europe to Turkey. Head of the Corporate Governance Committee.

Twin Science & Robotics

Business Advisor to the CEO of this purpose-led education-focused start-up at seed funding stage, providing marketing consultancy services to shape the expansion strategy for Series A funding.

Marketing and Strategy Advisor

Beko Global

Headhunted to support geographical expansion of the Beko group operating in over 160 markets, drive sustainability, focus on consumer-centric innovation and develop a cohesive operational infrastructure after a period of fast inorganic growth and acquisitions. Oversaw a global team of 2000, dispersed across 35+ locations. Led Communication and Brand for 14 brands, Product Management, Industrial Design, Small Domestic Appliances, Customer Care, and established the Content Studio, as well as the Global Customer Care team
◼️Developed Grundig’s “It starts at home” campaign, featuring Times Magazine’s one of 100 Most Influential People of 2019, Massimo Bottura.
◼️Launched “Eat Like A Pro” initiative to position Beko as a genuinely impactful brand by fighting childhood obesity.
◼️Evolved Beko’s Barcelona Football Club sponsorship to become a partnership, using the power of the football stars to inspire children about healthy eating.
◼️Drove business success for Beko, boosting its sales growth in a shrinking Western European market, increasing brand total awareness value, consideration value and FC Barcelona sponsorship awareness value.
◼️Introduced a focused strategy to the Small Domestic Appliances business to grow turnover with a healthy profit margin, above market growth rates.

Chief Marketing Officer

Unilever

Promoted to oversee innovation within Unilever’s second-largest brand to drive market share and future proof the brand. Managed a geographically diverse team from Sao Paolo to London to Singapore. Worked with regional teams in 7 hubs around the world (Shanghai, Mumbai, Istanbul, Durban, Rotterdam, Sao Paolo, Singapore). Responsible for innovation activity for the near future as well as long-term on a brand that exists in more than 80 markets in the world.  
◼️Drove consistent growth (both top and bottom line) for the brand over 5 years. Omo became the brand with most consumer touchpoints during this period and became global market leader.
◼️Won 2 prestigious Unilever awards 2 years in a row with the Omo brand; Crafting Brands for Life, Lifetime Achievement Award in 2014 and Global Compass Award for Developing Brands in 2015.
◼️Achieved the most awards for a Unilever brand in Cannes in 2016.
◼️Launched a full range of products under Omo of added value variants across the globe (SEA, EU, Latam), bringing significant marketplace success and growth, including selling full year volume in only 3 months in Brazil.
◼️Developed a brand recovery plan in China, a full relaunch including pack and advertising change.

Global Vice President Dirt is Good

Promoted to lead the Home and Personal Care division, the biggest in Unilever Turkey, with 17 brands. Managed a team of around 100.
◼️Led strong business growth over 5 years, Omo became the market leader brand, both in its own sector and also in FMCG.
◼️Received many external and internal awards including Effie, Crystal Apple, AAC Awards and Unilever Compass Award.

Vice President Brand Building and Board Member

I was responsible for innovation and mix development in a geography that span Africa, Middle East and Turkey on Home Care brands such as Dirt is Good (Omo), Cif, Domestos, Comfort and  Sunlight. I was also a member of the Fabric Conditioners and Household Care Global Category Leadership Board.

Brand Development Director Home Care Africa, Middle East and Turkey

Marketing Manager Home Care

Marketing Manager Culinary

Marketing Manager Regional Innovation Center Central and Eastern Europe

Group Product Manager Sana

Brand Manager Sana

Brand Manager Komili Olive Oil

Koç Holding A.Ş.

Koc Holding Management Trainee

Accomplished Senior Executive with 30+ years of experience in fast moving consumer goods and durables,15 years of which at C Level roles with P&L responsibility of ca. 5 bio USD. Global leader with P&L responsibility in markets spanning geographies from Americas to Europe to Asia. Global Vice President at Unilever, based in London, responsible for 80 markets. Non-Executive Director in listed companies. Board Advisor to family businesses and start-ups. Chair of the Audit, Risk and Corporate Governance Committees. CMO at Beko Global, responsible for 150+ markets with team of 2000+. Expert in sustainability and regeneration. Key strengths include assembling high performing international yet borderless teams, working seamlessly across disparate cultures, developing innovation and marketing strategies to achieve market differentiation, mergers and acquisitions integration, leveraging commercial acumen and a deep understanding of global markets to bring a fresh perspective that aids decision making. Alumna of London Business School. Serves  on Advisory Board of Women on Boards Adria as well as on the Board of Futurists Association Turkey as Vice President. Selected as one of the 20 Women to Watch in the EU in 2020. 

Specialities:
✔️ Marketing ✔️Strategy ✔️Establishing Businesses / Start-ups ✔️Creating Operational Infrastructure ✔️Business Transformation ✔️Product & Service Innovation ✔️Risk Management / Governance ✔️ Consumer Insight ✔️Corporate Social Responsibility ✔️Purpose ✔️Sustainability ✔️People Management / Leadership ✔️Board Level Mentoring / Coaching ✔️Mediating / Challenging ✔️Diversity and Inclusion
 

 

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