The SHARP Agency | B Corp™

OUR IDEAS MAKE THINGS HAPPEN

They create awareness, define identity, change perceptions, increase sales and inspire action. But above all, they help brands and businesses engage with their audience.

Collaboration is key and we like to work closely with our clients and their customers to unearth fresh insights and ensure clarity of objectives.

Then inspiration and experience laced with a touch of instinct, sparks a unique idea that integrates itself into the most appropriate media.

Most importantly, we never lose sight of what we’re here to do; bring ideas into the world that engage, are relevant, effective and make things happen.

And that's SHARP.

Owner

Graeme Robertson Trust (GRT)

GRT acts as a launch pad for creative careers. Together, we work to ensure that any young person who wishes to enter the creative advertising and marketing industry has the right skills, support and opportunities in order to thrive. The GRT is made up of senior creatives and marketers who all share a passion to help young creatives break into the industry.

Associate

DMA UK

For the last 6 years I have been proud to be a DMA Judge. The responsibility of helping select the best UK marketing work each year is one I relish. You can find out more about The DMA Awards at this link https://dma.org.uk/awards

DMA Judge 2020

TBWA\Manchester

When BDHTBWA\ and TEQUILA\ merged to become TBWA\ Manchester, my remit was to front the agency’s Creative Department and integrate all aspects of creativity that this one single company - with one P and L - could now deliver. 

Responsible for over 40 people in the Creative Department, part of my role was to get teams working in new media and in more collaborative ways than previously. 

As part of the Senior Management team, I was pivotal in helping the agency to win 8 new business pitches and 12 awards. Client scores for creativity improved dramatically. 

I also worked with D&amp;AD North and nurtured strong links with local Universities  - especially Preston and MMU - to implement a constant flow of graduate work placements within the Creative Department.

Executive Creative Director

TEQUILA\Manchester

Employed when the company first started, my remit was to help build the business and develop a first class creative department. 

We grew the company from five people to seventy five in just two years. Both the creative department and the production department were my responsibility. 

Developing the people in the business and the culture of the business was a key responsibility and I organised and hosted away days for both the creative department and account management to develop the team working and vision and values of the company.

The company was also well awarded for its creative and effectiveness, plus during this time I was also asked to run the creative department of TEQUILA\London for a period of three months.

Creative Director

Jaywing

Ran my own creative team working across a number of brands. This was where I gained my first experience of leadership. I also had total responsibility for the HSBC and Beefeater accounts, producing the creative work with my team and also managing the client relationships and developing the business on those two accounts. The agency was also media neutral so I also gained valuable experience working both above and below the line.

Deputy Creative Director

POULTERS

Had a great experience to start a career in a great agency. Essentially given creative freedom to develop fresh innovative work. A perfect job for a graduate.

Designer

Hello from me and our agency, SHARP. 

We are here to find and free your good.

A strategic creative agency. 
Problem solvers that bring clarity to complexity. 


We deliver:

- Strategic rigour
Using the power of insight to identify, understand and empathise.
Our strategic approach, ‘The Sharp EDGE’, unlocks critical insight from data, consumers, clients and employees.

- Customer Co-Creation
Connect with your customers through collaboration.
We understand why, when and how they engage with your brand and co-create with them using expert moderation and bespoke tools for exceptional outcomes.

- Creative power
Ideas that bring to life your one thing, to make you matter more.
Brilliant ideas, beautifully executed, are fuelled by strategic rigour and customer insights to develop work that delivers results to make clients smile.

Our Triple Bottom Line of People, Planet and Prosperity governs us, plus we are a Campaign ‘Best Place to Work’—ranking in the top 10 for the last two years.

DM me to find out more.

Richard Sharp

Pleased to announce a super exciting new biz win. Magnet Kitchens has appointed us as their lead agency. Full story at the link below.

Agency Owner | Strategic Creative Director | Ideas centric | Results focussed |

Open article: Magnet Kitchens sticks with Yorkshire roots and appoints new lead agency by prolificnorth.co.uk

Magnet Kitchens sticks with Yorkshire roots and appoints new lead agency

It's not all work, work, work... Sometimes I escape the grind to compete in Mountain Marathons. Here are some recent pics from the OMM.

This year it was in the Lake District.
It's a two-day event.
A lot of elite international teams. So a great atmosphere.
My teammate is the most excellent Alistair Innes Macdonald, who's navigation skills are simply wow.

My role is to keep up.
Keep smiling.
And take photos when Ali isn't looking. :)

Even bumped into a familiar face the night before the start.
Great to see you Charles Ross. 

Plus bumping into someone on the fells that I hadn't seen for 20 years!
Great to see you Peter Lawless

And of course I wouldn't go without my FLOC hat.
https://flocwool.co.uk/

Convention doesn't win. 


The most successful businesses aren’t always the loudest; they’re the smartest about their brand strategy. 👇 

I’ve explored this in depth in a recent article, sharing why every business benefits from insights and direction that you might not get from standard approaches.

If you’re intent on building a brand that delivers long-term results, have a read.

https://lnkd.in/em2AWWe6

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Just read the new McKinsey State of Marketing Europe 2026 report. The number one thing European marketing teams are focused on this year? Not AI, but what...

94% of CMOs are still figuring out AI. 
But the 6% who've actually embedded it are seeing 22% efficiency gains.

Yet the top priority for 2026 isn't AI or the shiny new tools. 

It's brand.

(see screen grabs below)

Makes sense when you think about it. 
In uncertain times, people gravitate toward brands they trust. 

Strong brand = clarity, consistency, something solid to hold onto.

Worth a read if you're thinking about where marketing's actually heading.
Link in comments.

Founder @ Propaganda Agency Ltd / Chair at GenM / brand director Cloud Nine / best selling Author/ founder of Illamasqua / co founder Omaly

I wrote Brand Warfare because someone needed to say out loud what most already know…..

Pitching is broken.

Most strategy decks are a list of tactics.

The majority of ( not all) Marketing Directors are bloody useless and can go a full career jumping from brand to brand achieving absolutely nothing at any of them. 

And the best ideas don’t come from outspending the competition. They come from outthinking them. 

My book is the unapologetic version of that truth. It’s part story, part warning, part blueprint told through my 32 years of working with brands the last twenty of which has been exclusively at C Suite. It goes into detail on brands that grew and transformed sectors because I got them to choose bravery over bureaucracy.

If you’re tired of the same recycled narratives and want to create work that actually moves people, reading Brand Warfare might just do more for you than another conference, seminar or whitepaper.

https://amzn.eu/d/iC7p0A7

Nano Banana Pro from Google Gemini has moved on a bit. Our agency's values in a poster took 30 seconds. This has possibilities in the right hands. The creative debate continues with AI, but as a tool, this has potential we can't ignore.

La Dolce Vita® Coaching & Consulting Ltd

Do you head up a mission-led organisation? Have you spent much time and money on marketing and communications but are still not hitting your goals?

➣ Do you always have marketing on your "To Do" list, but never feel like you are doing enough?

➣ Is your marketing bringing clients in, but they're not quite the people you wanted/expected?

➣ Do you have a new campaign to launch but don't know where to start with getting it out there?

➣ Do you wish you could do less marketing and spend more time in your zone of genius?

I can help!

Learn from my many years 😅 designing and running global brand & consumer marketing campaigns for blue chip organisations, charities and even my own businesses to so you can have more impact in your community

We will work together to create a marketing strategy that plays into your strengths making it fun to activate as you grow a community of people you love to serve

Here’s how:

Book into the Marketing Clinic for £295 (Inc VAT) 1 session plus follow-up email. This is for you if you:

🕵🏻‍♀️ You have a specific, marketing opportunity (or challenge!) you’d like to get clarity on
👩🏻‍💻 You are ready to activate a 3-step Marketing Action Plan yourself and would like advice on where to get started

Or, book me for a campaign activation from £3,975 (Inc VAT) 
This is for you if you:

🕵🏻‍♀️ Have a specific, medium-term marketing opportunity (or challenge!) you’d like to launch
👩🏻‍💻 You want me to write the marketing plan for you (and maybe activate it too...)

Need a fractional marketing director for a longer-term marketing & communications project? Message me to chat! 💌

Virtual Marketing Director

La Dolce Vita Coaching & Consulting Ltd

My soul-aligned clients are committed, curious high achievers who are ready to release themselves from unhelpful energetic or emotional patterns that are currently frustrating them from reaching for more joy in life

You may know exactly what yours is and have tried to get to it on your own to no avail. But there are some things that we all need help with, and your subconscious is one

Many unhelpful habits stem from outdated beliefs or seemingly innocuous events or conversations that sink into sensitive souls. Left unchecked, these beliefs can manifest in knots in your subconscious that keep you stuck in a loop

It's not your fault!

We can work together to dissolve these knots so you can activate more supportive habits and fully step into your sweet life!

Here’s how:

1:1 Positive Past Life Regression online £97.50 (Inc VAT) 1 session
This is for you if you:

🕵🏻‍♀️ Are curious about what you got up to in past lives
🤩 Have a theme/pattern in your life you would like to explore
😍 Simply want to understand yourself better!

1:1 Sweet Life Jump Start £1,100 (Inc VAT) - 4-week accelerator 
This is for you if you:
❤️ Are ready to feel more in flow with your emotions and energy
😍 Long to be in your brilliance every day instead of every once in a while
🥅 Have a short-term desire you want to focus on
⏰ Have 2 hours a week to get to work and activate your sweet life on your terms!

Message me or click the link in the bio to book  - I'd love to work with you! ❤️ ✨

La Dolce Vita® Coach

The Bow Foodbank Ltd

🤩 Led the Christmas-matched giving fundraising campaign for 2023 
🤩 Successfully raised 143% of target funding through the strategic engagement of owned and earned communications channels 
🤩 Activation and engagement of ongoing communications to build relationships in the Tower Hamlets community, celebrate the support of our partners and raise awareness of services

Campaign and Communications Manager

Pearson

Contract role: 
🖌 Created a global communication strategy for a series of business disposals as part of a strategic review
👩🏻‍💻 Developed and networked communications plans for 7 disposals in 7 countries across North America, EMEA, Hong Kong and India to ensure they were market-appropriate and mitigated risk to stakeholder relationships and protected the brand 
👍🏻 Ensured the deal team, GMs and executive team had everything they needed to keep stakeholders well-informed and reassured throughout the process

Director Corporate Affairs

Run For a Cure Africa

Led the communication and sponsor acquisition strategy for a non-profit NGO that raises awareness of and provides treatment for breast cancer in Nigeria with a mission to turn the current 90% mortality rate into the 99% survival rate that is possible.

In 2016, I was instrumental in a small team that successfully: 

● Launched the first one stop breast care clinic in Nigeria.
● Launched the first live Patient Navigation Program for breast cancer patients in Nigeria.
● Raised awareness of breast cancer at the 4th Annual Big Hat Brunch. 
● Ran the biggest fundraising and awareness run for RFCA yet in Lagos.

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Director Marketing Communications

Contract role: 
Developed brand and communications strategy and marketing assets for premium consumer biofuels and advanced mobility products

● Ensured biofuels communications strategy is fit for purpose in 2018 and beyond
● Developd TTL marketing and media toolkit for international markets to activate locally
● Create brand propositions for new offer development and set brand standards

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Global Brand & Communications Manager

Costa Coffee

Contract Role: 
● Developed marketing strategy for six new pilots across North America, Europe, and The Middle East.
● Created a multi-channel media plan and marketing strategy for franchise partners.
● Led a multi-country and multi-agency team to refine the target customer profile and proposition in Canada.
● Social media channel strategy and oversight of day-to-day content management across the countries

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International Marketing Manager

The Open University

Contract Role: 
Led development of student communications and product strategy, including:
● Set the marketing, media and events strategy for the faculty of Arts & Social Sciences.
● Lead an extensive faculty and industry stakeholder team to design new and innovative learning propositions and products for students, ensuring relevance and appeal for industry and students alike.

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Marketing Consultant

Coles

Contract Role:
● Led the development of tailored State marketing plans to align with national strategy. 
● Oversaw the development of marketing plans for new store launches and store renewal marketing across all Australian states.
● Led the international event marketing programme for Coles stores.

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Customer Marketing Manager (Interim)

Sarah Potter PTY Ltd

Founded my own marketing consultancy for Melbourne-based businesses. I worked with each organisation to:

● Review existing marketing plan and performance.
● Understand and/or set their current business goals.
● Develop a marketing strategy to achieve stated goals.
● Write and agree on a marketing plan.
● Activate the agreed marketing plan with resources available or build/coach a team to do it.

Clients ranged from advertising agencies and healthcare organisations to Melbourne Business School and www.patternroom.com.au.

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Are you a soul-led consultant or coach? 

Are you ready to release unhelpful energetic or emotional pain that stops you from having the impact you long for in your business and life?

Are you ready to start thriving instead of surviving?

Well, what I do is help you dissolve the habits and stories that are keeping you in survival mode so you can release it, feel happier and flow with your emotions instead of fighting them.

I spent over 15 years in global marketing and adored the work but didn’t feel fully in my power, so I hired a coach to help me develop more resilience and get the best out of me and my life

I loved it so much that I trained as a coach and healer so I could help more brilliant women activate their true power and purpose in this life

My soul-aligned clients excel in their work life but struggle to get that brilliance in their sense of self and often find themselves close to emotional burnout

You may know exactly what your pattern is and have tried to get to it on your own to no avail. 

It's not your fault!

Unhelpful habits and beliefs often stem from early on your journey in this life, they can even be imprinted in your ancestral line, destined to be repeated until they reach a courageous cycle breaker like you. 

Left unchecked, these beliefs can manifest in knots in your subconscious that leave you looping in unhelpful emotions and patterns like

✨ Patterns of betrayal
✨ Never quite fulfilling your full potential
✨ Anxiety 
✨ Self-sabotaging habits 

We can work together to release and reset these so you can fully step into your sweet life!

Here’s how:

1:1 Positive Past Life Regression online £97.50 (Inc VAT) 1 session (50% off)

This is for you if you:
🕵🏻‍♀️ Are curious about what you got up to in past lives
🤩 Have a theme/pattern in your life you would like to explore

1:1 Cycle Breaking Regression in London £197.50 (Inc VAT) 2 sessions (50% off)

This is for you if you:
🕵🏻‍♀️ Are ready to explore and release the root of emotional pain
🤩 Are ready to heal ancestral patterns and step into your full power
😍 Want to understand yourself better!

1:1 Sweet Life Jump Start £2k (Inc VAT) - 12-week journey (usually £3,300)

This is for you if you:
❤️ Are ready to metabolise the experience of self-sabotage in your life and thrive
😍 Are ready to fully step into your power every day instead of every once in a while
🥅 Have a clear goal you want to achieve
⏰ Have 2 hours a week to get to work and activate your sweet life on your terms!

Message me to book before 26th March - I'd love to work with you! ❤️ ✨

taplio

The Battle

Richard Sharp

Sarah Potter ❤️ ✨

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taplio

The Battle

Richard Sharp

Sarah Potter ❤️ ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Sharp's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard Sharp's LinkedIn Performance