ROCSHIP

Lead Designer / Owner

PerfectWater

Director of Marketing

Marketing Specialist

Ezekiel Rochat Marketing

Website Designer

I'm a designer, developer, Christ-follower, husband, and entrepreneur.

I love helping consultants, creators, and coaches trade in frustration and confusion for a website that brings clarity, confidence, and strategic growth.

When you and I make more money because we work together, that’s pretty sweet.

When I’m not growing my own business, I enjoy well-brewed coffee, reading business books and fantasy novels, playing board games with friends, and losing myself in an unexplored world on my Xbox. Nerd alert.

My wife Kylee and I live in Knoxville, Tennessee, near the Great Smoky Mountains.

I believe that small businesses are the backbone of America—thanks, Dave Ramsey—and I want to contribute to the success of yours by helping you launch a website that you are eager to share.

Building a profitable business that makes a positive impact on others isn’t easy. If it were, everyone would do it.

Too many business owners cringe when look at their own websites because what they see there doesn’t represent who they really are, whom they help, and the value they create. No, what they see is bland. Blech.

But it doesn’t have to be that way.

The best websites make a strong, positive first impression. They win trust through thoughtful design, solid copywriting, and artful strategy. They persuade the right people that they have nothing to lose by taking the first step.

Those websites are the ones I build. 

Over the years, I have fine-tuned my process and simplified my packages and prices. 

I share easy-to-understand prices up front.
Website “sprints” keep us focused on what matters most. 
By launching a strategic website sooner, you see ROI sooner.
I even offer a 100% refund with our initial package. If you followed the process and strategy and don’t believe I kept my promise, I will return your money.

That said, I only work with about 20 people each year, so I’m very invested in making your project a success. It’s in my best interest to do so: I want to use your case study to win my new client!

My clients tell me I make them feel like they’re my only client, and a lot of them ask for monthly subscriptions after we go through several sprints. You’ll have that option too.

Whether you work with me or find a better fit elsewhere, I truly wish you all the success in the world and hope you make a wildly positive impact on your family, team, and clients.

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When you're ready, there's 2 ways I can help you:

1. Download The Homepage Blueprint on my website.

2. Work with me to get a new website!


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Ezekiel Rochat

Ezekiel Rochat

Flow Digital Inc.

- Owner and Founder of Flow Digital, a micro-agency focused on helping businesses revamp their business processes and sales and marketing efforts.

- Consulting for small to mid-sized businesses to help streamline their processes and eliminate wasteful activity and tasks

- Strategies and execution of end-to-end marketing and customer delight campaigns

CRM implementation to help streamline the entire sales cycle, resulting in closing deals in the sales pipeline and helping everyone in the team reach their targets faster.

Chief Executive Officer

Ptex Group

Chief Automation Officer

Director of Operations

Project Coordinator

Executive Assistant

Hamaspik of Kings County

Service Coordinator

Certified Process Automation Expert | I help businesses drastically save time and boost revenue through automation | Certified by Zapier and Pipedrive CRM

As a business owner, you probably didn’t get into business because of your vast love for things like:

- Trying to sort through the leads you need to follow up with
- Wasting your time chasing after unqualified prospects
- Spending hours upon hours on mind-numbingly boring data entry 

You want to be able to stay more on top of your prospect or customer’s mind - even if they haven’t engaged with you in a while.

You KNOW you need to communicate with your audience more frequently - you WANT to - but you just don’t have the time.

Fact is, “time is money” isn’t just a saying - it’s reality. And with each manual task you and your team do, you’re pulling focus away from the things that really matter to the success of your business.

That’s where I come in.

For nearly a decade, I've been helping businesses across numerous industries streamline and automate their operations, helping save hundreds of hours and thousands of dollars per year.

Using the powers of automation, I help businesses do things like:

- Eliminate manual data entry, so tasks like invoicing, expensing, employee onboarding are done swiftly, smoothly, and without any inaccuracies
- Filter their leads so no time is wasted chasing after people that aren’t the right fit
- Create a repeatable sales process, which means they can now contact leads at the perfect time and close more sales, more efficiently
- Increase their production capacity, resulting in more sales and satisfied customers

And this is just the tip of the iceberg.

In technical terms, the services I provide are:

WORKFLOW AUTOMATION
I help you create a series of systems automated actions for the steps in any business process. Examples include automated task creation, invoice generation, employee onboarding, and literally THOUSANDS of other tasks.

SALES & MARKETING AUTOMATION
I help you automate repetitive tasks, such as personalized email follow-up, prospect movement, etc. in order to nurture your contacts through their lifecycle.

CRM IMPLEMENTATION
I help you determine and implement the appropriate CRM software and CRM strategy for your business.

CHATBOT SETUP
I help you determine and implement an engaging chatbot service to help you better engage with your customers.

So, are you ready to take control of your business? Ready to manage every aspect of your business more efficiently by doing LESS work? Ready to boost your bottom line without having to sell harder? 

Ready for less busywork and more business?

Then go ahead and shoot a direct message and let’s get started.

Nathan Weill

I love AI.
I also love telling clients, “You don’t need AI for this one.”

Since AI took off, I’m seeing the same pattern:

People don’t start with “What’s the workflow?”
They start with “Where can we add AI?”

That’s the Golden Hammer bias.
You get excited about a new tool and suddenly everything looks like a use case for it.

The truth is, a lot of problems are still better off as boring, deterministic automation.

New lead comes in → send SMS → add to CRM.
Invoice gets paid → update system → send receipt.
Ticket status changes → notify the right person.

No model. No prompts. Just clear rules.

To explain how I think about this, I put together our own version of Zapier's “AI Automation Spectrum” graphic.

From left to right:

• Traditional automation
Clear trigger, clear action, rules only.

• AI assisted automation
Same structure, but one AI step inside the flow.
Example: AI writes the message, then the system sends it.

• “Agentic” automation
AI does multiple reasoning steps.
Example: research the company, look up internal knowledge, update the CRM, then draft the next action.

• Agent
AI sits in the middle, uses instructions, knowledge, and tools, then decides what to do next from different inputs.

The mistake is treating everything as if it belongs on the far right.

If the rules are clear and the data is structured, a deterministic workflow will usually be:

• Easier to debug
• Cheaper to run
• More predictable over time

AI shines when the problem has judgment baked in:

• Messy, free text inputs
• “It depends” decisions
• Prioritizing what a human should look at first
• Summarizing lots of context into something actionable

So the sequence I like is simple:

1. Start by asking, “Can this be solved with clear rules?”
2. If yes, build it that way.
3. If not, now you have a real case for AI.

AI is powerful.
It just does not have to be the hammer for every nail.

Helping GTM teams fix RevOps bottlenecks with AI-powered automation

When I started out as a project manager at a marketing agency back in 2011, I thought my job was to keep everything in my head.

Client deadlines.
Creative revisions.
Vendor updates.
Team handoffs.
Random “quick questions” that were never quick.

I spent half my day doing the work…
and the other half trying not to forget the work.

One morning I showed up to a client meeting and realized I’d forgotten to send the updated brief the night before.

Not because I was lazy.
Because I had 40 open loops in my brain.

That’s when I realized multitasking wasn’t the job, it was the problem.

I learned about a little-known tool called Zapier and started building tiny automations to take the mental load off.

Nothing fancy.
Just patterns I repeated every day:

 •  When a task moved stages, send the update automatically
 •  When a deliverable was ready, notify the right person
 •  When a meeting was booked, prep the notes in advance
 •  When a client filled out a form, route it to the right team

Each automation removed one tab from my brain.
Then another.
And another.

What automation gave me was time, but more importantly, it gave me headspace.

I could actually think again.
Stay present in conversations.
Make better calls because my attention wasn’t fractured.
Do deep work instead of shallow panic work.

That’s when I understood automation’s most underrated benefit:
It restores the mental bandwidth you need to do your best work.

If your day is a constant juggling act, you don’t need more effort.
You need fewer mental tabs.

Start by automating the predictable stuff.
Your brain will thank you.

--

At Flow Digital, this is the real goal of automation: protect your team’s headspace so they can do their best work.

🔔 Follow Nathan Weill for more AI and automation insights.

So many automation projects break down at the same point:
the moment you ask people to change how they already work.

New portals.
New routines.
New buttons.
New habits.

That’s where teams push back.

The automations that actually work keep people in their natural flow:

If someone already lives in their inbox, meet them in their inbox.
If they organize everything in spreadsheets, automate around the spreadsheet.
If their day runs through a calendar, trigger the logic from the calendar.

No reinvention. No retraining. No “start using this new system.”

The magic happens when the automation adapts to the user, not the other way around.

When behavior doesn’t need to change, adoption goes up.
When adoption goes up, the wins show up fast.

It’s the difference between automation that launches and automation that lasts.

--

🔔 Follow Nathan Weill for more AI and automation insights

One thing I’ve learned building AI powered automation for clients:

Deterministic and agentic automation do not ask for the same kind of patience.

On paper, they both look like “a workflow”.
In real life, they feel very different.

Deterministic automation is the rules-based kind.

If X happens, do Y.
If a field is blank, stop.
If a deal is in Stage 3, notify this person.

You reach for this when:
• The rules are clear
• The data is structured
• The same input should always produce the same output

You spend most of your time defining the logic and testing a few scenarios. Once it works, it’s usually stable until something upstream changes.

Agentic or AI powered automation is different.

You’re not just routing data.
You’re asking for judgment.

Things like:
• Summarize this email
• Decide which team should handle this request
• Draft a response that fits these guidelines
• Classify this lead based on what they wrote

Small input changes can shift the output.
So the work changes too.

You’re not just connecting steps.
You’re shaping behavior.

That means:
• More rounds of testing with real examples
• More time tightening prompts and instructions
• More clarity on what “good” looks like and how to make it repeatable

You do get to a stable version.
It just takes more iteration to earn that stability.

Neither type is “better”. They just shine in different places.

• Clear rules, strict outcomes, predictable paths → deterministic
• Messy inputs, natural language, prioritization, judgment → agentic

The mistake is expecting agentic automation to behave like deterministic automation on day one.

It can do more, but it also asks more from you:
More patience.
More examples.
More care with inputs.

Once you accept that, you start building with clearer expectations and a lot less frustration.

There’s a pattern I keep seeing in fast-moving teams:
they over-engineer before they validate.

They’ll spend a month designing the “perfect” sales-to-customer handoff...
before confirming if the motion even converts.

But orchestration is expensive. Not just in tools, but in optionality.
Once you wire it up, every tweak costs.

The smarter play: prove demand manually, build your MVP motion, then harden the system.
Less cleanup. More learning.

I’ve seen this “make ChatGPT more accurate” prompt shared a dozen times this week.
Curious if anyone has run a side-by-side test?

If AI saved your team 20 percent of their week, why do your metrics look exactly the same?

That’s the blind spot I keep seeing.
Teams celebrate “time saved,” but nothing upstream or downstream actually changes.

Same outreach volume.
Same sales cycle.
Same conversion rate.
Same pipeline headaches.

The calendar looks lighter, but the business looks identical.

That’s not ROI.
That’s just comfort.

The teams getting real lift from AI are doing two things differently:

1. They treat saved time like a budget, not a bonus
If automation cut 3 hours of manual work, they reallocate those 3 hours on purpose.
More outbound. More customer touches. Better prep. Cleaner handoffs.
If you don’t assign it, it gets swallowed by Slack and meetings.

2. They reset expectations once the new workflow settles
Not on day one.
Not during rollout.
But once the process feels stable, they redefine what “good” looks like.
Otherwise AI turns into “a productivity win that never shows up in the numbers.”

AI absolutely raises the floor.
Metrics only move when leaders move the goalposts.

If you want real ROI, the question isn’t “How much time did we save?”
It’s “What are we doing with it?”

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🔔 Follow Nathan Weill for more AI and automation insights.

The best AI work doesn’t feel futuristic.

It feels… boringly reliable.

The right record shows up in the CRM.
The handoff hits the right person.
The recap lands in your inbox before you even think to ask for it.

No new platform to log into.
No “initiative” to roll out.
Just less chaos in the day.

That’s what most teams actually want from AI.
Not a lab experiment.
Not a shiny pilot.

They want fewer status checks.
Fewer manual updates.
Fewer “who owns this?” moments.

When AI is doing its job, it stops being the story.
The story becomes quieter inboxes, fewer fires, and people finally having time to do real work.

That’s the bar I care about:
Not how clever the system is, but how calm the team feels.

--

Flow Digital helps teams use AI and automation to quietly remove the busywork that slows everything down.

🔔 Follow Nathan Weill for more AI and automation insights

Lately it feels like every AI-generated LinkedIn post comes with a bonus pack of 47 emojis.

I listen to posts using text-to-speech on my Mac, and those emojis turn into a full audiobook. “Smiling face with smiling eyes” is not the punchline people think it is.

You had me at the first line. You lost me at “thumbs up” number six.

AI might double your team’s customer-facing time.

That’s the good news and the problem.

Most leaders I talk to dream about this:
“Imagine if reps could finally spend most of their day with customers instead of admin.”

Cool. You roll out AI + automation.
Admin gets slashed.
Notes write themselves.
CRM updates happen in the background.

Suddenly your reps go from about 30% customer-facing to 50 to 60%+.

On paper, that looks perfect.
In reality, it changes the job.

Because talking to humans all day is exhausting.
Decision-making, context switching, emotional management, pressure to perform.

You didn’t just remove busy work.
You concentrated the hard work.

If you don’t redesign around that, here’s what happens:

• Reps get more meetings but lower energy.
• Coaching gets squeezed because “everyone’s so busy.”
• Quality slips even as volume goes up.
• Burnout shows up quietly, then all at once.

So if AI is going to free that much time, leaders have to answer a different set of questions:

1.  What does a sustainable “high customer-facing” week look like?
Not just in meetings, but in recovery and prep.
You can’t just stack calls edge to edge and expect great conversations.

2.  Where does reflection and learning live now?
If AI handles the recap, when do reps actually think about what happened on the call?
You might need explicit blocks for review, practice, feedback.

3.  How does coaching change when every rep has more at-bats?
More calls means more data.
Great teams use AI to spot patterns, then have targeted coaching, not generic “do more” talks.

4.  What do you want AI to absorb vs what must stay human?
Let AI take the mechanical steps: logging, routing, enrichment, summaries.
Protect the human work: judgment, negotiation, relationship building.

AI and automation can absolutely get reps in front of customers more often.
Just don’t pretend that’s a free upgrade.

You’re not only changing workflows.
You’re changing the load on your people.

The teams that win here will be the ones that design for both:
clean systems and humans who can run at a higher level without burning out.

--

Flow Digital helps go-to-market teams use AI powered automation to reduce admin, protect rep headspace, and grow revenue without grinding people down.

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Ezekiel Rochat

Nathan Weill

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The Battle

Ezekiel Rochat

Nathan Weill

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nathan Weill's LinkedIn Performance

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