AudioCipher Technologies

I’ve worked for major music tech companies including Suno, Audio Design Desk, Hooktheory, Kits.Ai, Neural Frames, Gramoscope, WavTool, Rightsify, Splash Music, RipX, SoundGen, Movavi, Ace Studio, Controlla, TalkToo, Samplab.

Impact: 

Drove 11,500 unique visitors from audiocipher to a music tech partner with 18% sign up conversion rate (2100 signups) and 6m41s average page view time. 

Services:
SEO audit and content strategy
Product feedback / product market fit 
Content writing for landing pages and blog
Email onboarding strategy and copywriting
Customer lifecycle audit (full funnel)
Conversion rate optimization 
Video content script writing and talent management

Fractional music tech marketer

Bootstrapped music software company
6,000+ copies sold as of Q2 2024
5 star rating with 35 reviews on ADSR
338k lifetime unique site visitors 
4.8M impressions / 189K clicks Google in Q2 2023
60k average unique site visitors per month
1,800 backlinks from 407 domains
12,200 keywords on AHREFs 
150 top 3 keywords on google 
600 top 10 keywords
Distributed on KVR/ADSR markets
Coverage by Music Radar, MusicianWave, etc
Building music software founder network

Founder 

Audio Design Desk

Contracted through Audiocipher to assist with marketing efforts and build brand partnership

Met with leadership to understand existing problem set (brand visibility and revenue)

Wrote marketing copy and coordinated with Figma designers and Wordpress developers to build landing pages for ADD and SoundGen

Conducted technical seo audit for site migration, managed contractor for schema comparison, and provided detailed error reporting to project manager and Wordpress devs to ensure we retain site rank

SEO:
Identified low competition, high MSV topic clusters that relate closely to ideal customer

Designed an improved content marketing funnel (SEO articles + video + social to email)

Wrote 45 article outlines & coached in-house writer on keyword optimization (Clearscope)

Trained in-house project manager on software workflows and sprint roadmapping for video

Shared detailed specs for article layout with designer and handed off to developers

Coordinated with Wordpress devs on embedded media player & technical SEO

Built and published 5 ideal customer landing pages for music trade shows (NAMM + NAB)

Wrote multiple email onboarding campaigns that respond to customer journey (Active Campaign)

Built zapier integrations across survey and automation systems for seamless customer outreach

Worked closely with founder on roadmap for parallel text-to-music product (SoundGen)

Currently overseeing implementation and monitoring engagement

Marketing Manager

neural frames

Business development, SEO research and keyword optimized copywriting for blog, graphic design, rewrote email campaigns, customer research and reporting, funnel analytics (google and posthog), video content strategy and subcontracting, B2B partnership development, backlink building.

Hooktheory

SEO audit, content strategy and copywriting for music theory and music production topics. Worked with team to develop custom on-page widget that improved retention and reader engagement.

Search Engine Optimization Copywriter

Appointlet

Improved trial-to-paid conversion rate by 20%, contributing 700k to gross new ARR over 3 years without paid ads or sales team. Doubled organic traffic, 10X'd our top 3 SERPs

Created product walkthroughs to support user onboarding and reduce time to activation (Appcues)
Developed ongoing email series to onboard and nurture users (Intercom)
Wrote newsletter announcements and monitoring engagement (Email Octopus)
Recruited, hired, trained and handed over CSM responsibilities to new employee to focus on PMM

Product Marketing:
Oversaw visual design, wordpress dev, link building, and copywriting workspaces
Conducted ongoing research based on internal data and market landscape 
Defined our company's go to market strategy and spearhead critical research initiatives 
Reviewed account configurations to determine most common use cases 
Worked closely with a backlink builder to drive high quality traffic (Respona, Notion, Slack)
Managed design / advertising / copywriting contractor relationships (Agency & Upwork)
Maintained affiliate program and payouts (Tapfiliate, Paypal, Intercom)

Product Marketing Manager

Sole customer support rep for SaaS company, fielded 40,000 live support tickets
Hosted video conferences with our biggest clients to offer strategic insights 
Drove all customer success operations including email series, blog articles, and newsletters
Nurtured important accounts and provided exceptional success
Managed inbound partnerships and affiliate requests, maintained relationships
Authored ~100 knowledge base articles to solve common customer support requests

Customer Success and Marketing Manager

Champion Sound Studio

Set up project management tool and robust 12-month business development strategy
Created music theory modules for month-long music production courses
Transcribed and arranged popular music for social media content
Facilitated workshops and live community events 
Worked with founder to develop effective local outreach strategies
Used Google Analytics and Social Media Metrics to test performance
Recruited local talent for live events

Business Development and Instructor

Ezra Sandzer-Bell

Consulted with industry-leading bamboo housing companies (Bamboo Living and BEG) to develop RFID solutions for monitoring growth and production of 100K bamboo culms in the Philippines. A second system was also designed for tracking overseas distribution to Vietnam and Hawaii for manufacturing. Solution developed in partnership with Arbre Tech.

Consulted with Chicago organic food producer and distributor (Closed Loop Farms) to respond to the impact of covid on their business. When farm-to-chef sales terminated rapidly, I helped the founder review the various content management systems available to determine which would be the best fit for their business. Consultations included digital marketing, seo, and third party integrations to assist with other technical challenges like delivery and inventory management.

Software Solutions Consultant

SightWorks

Performed QA for ReactJS web applications
Scheduled and hosted customer meetings 
Assisted with onboarding and training new customers
Worked with SightWorks team to improve customer experience
Answered phones and direct messages

Technical Account Coordinator

Pyramind Inc.

Recorded video tutorial series with combined total of 42.8K views 
Provided 50+ hours of private music theory instruction and transcription to students
Built credibility and authority within a digital niche

Music Theory Instructor

NW Office Liquidations

Assessed current state of website and growth opportunities
Redesigned and proposed migration to new content management system
Provided education on SEO and digital advertising for their niche
Developed longterm strategy for social media outreach

Web Development and Marketing

I'm a product marketer specializing in music tech. 

Former clients include Suno, Kits.AI, Lemonaide, ACE Studio, Audio Design Desk, RipX, HookTheory and Neural Frames.

✅ SEO & Content Strategy

I uncover high-impact keywords and create content libraries that rank on Google. 

This strategy attracts ~50k unique site visitors per month to my MIDI plugin website. We leverage that traffic to drive sales, hitting six figures in digital product sales since our launch in 2020. 

This is the same strategy I've used with several clients to improve site traffic and drive qualified signups from the ideal customer.

✅ Conversion Rate Optimization & Funnel Audits

Site traffic on its own can be a vanity metric. To make SEO work for your business, you need to tighten up your  landing pages and product onboarding. I will work with your team to increase trial-to-paid conversions. 

At one SaaS company, I improved trial-to-paid conversion rates by 20%, adding $700K in ARR over three years. Backlinks from my site recently drove 11,500 visitors to a partner’s website, resulting in 2,100 signups during a three month period, with a 6m41s average page view time.

✅ Copywriting & Product Positioning

Most copywriters don't know the first thing about music tech. You need a marketer who can get into the minds of your customer and speak their language. I will translate technical details about your product into clear, engaging narratives that resonate.

✅ Customer Lifecycle & Email Campaigns

Signup conversions are only half the battle. I map out the customer journey and write emails that speak directly to their needs, driving deeper engagement and long-term retention.

What to expect: 

After completing a thorough SEO audit and product assessment, I propose a content marketing roadmap, set clear goals, and oversee the entire process, from landing page copy to video script creation and social media campaigns.

⭐ Track Record

- Scaled my own music software company to 6,000+ paying customers, maintaining a 5-star rating.
- Secured coverage from top industry publications (MusicRadar, MusicianWave, and more).
- Built robust backlink networks and increased organic reach for multiple clients.

If your music tech company needs help with brand visibility, onsite content, and paid conversions, I'm your guy. DM me to request a free discovery call. I'll have a look at your site and let you know whether my services would be a good fit.

Ezra Sandzer-bell

Google DeepMind just dropped SpaceDJ, a latent spaceship simulator where every star produces its own AI music. 🤯

The experience is up online for free, powered by Google Magenta’s Lyria RealTime music model. I’ll link to it in the comments below.

Props to Adam Roberts and Jesse Engel for bringing this to life!

🛸 Flying between AI music prompts

This isn’t a song generator. It’s an experiment in continuous, adaptive music.

SpaceDJ assigns a unique genre to every star and places you within a cluster. Your proximity to each star determines how much influence it exerts.

As you drift from one star cluster to the next, the music changes accordingly. It’s an ever-evolving stream of sound based on your position in latent space.

👩‍🚀 Nurturing the spirit of music exploration

Today's standard "prompt-to-song" UX is linear by design. Users take the quickest and most direct path to their desired outputs.

SpaceDJ offers a refreshing departure from that mindset. Players wander through virtual space without an agenda, exploring for the simple joy of it.

🎮 Generative-adaptive video game music

Modern game developers already use audio middleware like WWISE, FMOD and Reactional Music to create adaptive soundtracks.

As you approach a boss, the music dynamics gets more intense, the tempo speeds up, and so forth. Adaptive music of that kind is typically written in advance and blended together algorithmically.

Google’s Lyria RealTime model might be used by indie game developers to create the first modern, fully AI-powered adaptive score.

🌺 🥽 🌲 Implications for augmented reality

AR/XR developers could pick up where Google left off, combining Lyria's RealTime API with geolocation to create immersive physical experiences.

Imagine a large outdoor park where each location is tethered to a genre that reflects the feeling of that place.

As you stroll down the path with your headphones on, the flower garden offers a peaceful, ambient soundscape. You pass by some trash cans and the music shifts to a more percussive, metallic timbre. Finally, at the basketball court, the tempo picks up, mirroring the movement of athletes as they run back and forth.

Art galleries, museums, warehouses, and amusement marks could also make for interesting venues. Music quality is the greatest barrier to adoption. If Google can improve on model outputs, I think we'll have a winner.

🚀 AI music startup Starchild Music launches soon 

On a related note, Bryan Fenchel announced last week that his company Starchild Music has entered public beta. It's an AI powered, adaptive music app with a similar galactic-travel theme, but an entirely different UX.

I've hit my character count limit for this post, so you'll need to check out their website to learn more. Bryan let me know that users will soon be able to upload and remix their own music, so we'll stay tuned for that!

Music tech marketing consultant and founder at AudioCipher Technologies, a DAW plugin company.

Ignacio Ramirez Moreno, CFA

Private Bank (Switzerland)

Fixed Income Advisor

ISFB - Institut Supérieur de Formation Bancaire

• I teach fixed income fundamentals and portfolio construction at ISFB as part of the Investment Advisor Certificate program.

Finance Lecturer

BNP Paribas Wealth Management

• Headed Switzerland’s Fixed Income Advisory Desk offering and product development
• Responsible for the active coverage of the Emerging Markets debt book exposure of Switzerland, Luxembourg and Monaco
• Permanent speaker of the “Weekly Investment Ideas” presentation, exposing to the Swiss Front Office the latest views and recommendations of the Fixed Income Advisory Desk
• Trained regularly the Swiss Front Office on Fixed Income concepts in the context of an initiative to award internal diplomas to Relationship Managers and Investment Counselors
• Collaborated with the Paris-based Global Fixed Income Advisory Desk in order to shape the investment strategy of the group, enhance client engagement and comply with existing and upcoming regulations

HSBC Private Bank

•	Managed actively standard and bespoke Emerging Markets Fixed Income advisory portfolios for clients based worldwide
•	Engineered and monitored the bank's Emerging Markets fixed income product offering, specializing in hard currency debt
•	Contributed to the generation of tactical and strategic investment ideas across asset classes
•	Participated in the Emerging Markets fixed income committee shaping the investment strategy of HSBC Private Bank
•	Presented to ultra-high net worth individuals, institutional clients and within the bank on current market conditions and trade ideas
•	Responsible for preparing and distributing on a daily basis the Emerging Markets Advisory Desk publications (e.g. outlooks, bond lists, new issues analysis, corporate actions, country/company ad hoc notes)

Emerging Markets Investment Advisor

•	Measured portfolio risk indicators and implemented remediation action plans
•	Prepared material for the “Sales Quality Standards” HSBC training program and provided support in the process of granting internal structured products licenses

Business Risk and Control Management - Graduate Analyst

•	Supported Investment Advisors by reviewing client accounts and proposing changes in their holdings in line with the bank’s views across asset classes
•	Created an interactive platform that filters HSBC’s selected bond universe and generates tailor-made lists

Investment Advisory Latin America and Europe - Graduate Analyst

•	Backed relationship managers in order to meet ultra-high net worth individuals’ requirements
•	Performed an exploratory study on how the U.S. Foreign Account Tax Compliance Act regulation would impact HSBC Private Bank and its activities from 2011 onwards

Relationship Management Latin America - Summer Analyst

Praetorian Capital

•	Assisted Spanish and French publicly listed companies to raise capital through private placements 
•	Managed process from initial company screening until terms sheet signature

Country Manager Spain & France

Opinno

•	Evaluated business plans and technology feasibility proposals of Spanish start-ups seeking to obtain private equity and business angels funding
•	Contributed to the management of the MIT Technology Review magazine in its Spanish version overseeing both its content and the management of its partners

Summer Analyst

I’m a fixed income advisor by day, a finance nerd by nature, and someone who genuinely loves making complex stuff easier to understand.

I’ve spent the last decade working with three large private banks in Switzerland, helping clients navigate bond markets, portfolio strategy, and global macroeconomic shifts. From building fixed income advisory platforms to advising UHNW clients globally, I’ve been lucky to work at the intersection of markets and people.

But there’s more to me than bonds.

I host The Blunt Dollar, a weekly podcast where I get to ask big questions to some of the smartest minds in finance. We delve into the human side of money, exploring the stories behind the strategies and what truly drives decisions in this industry.

I also teach finance courses, speak at industry events, and jump into creative side projects whenever I can. I believe finance doesn’t have to be dry or intimidating. It can be personal, curious, even fun if you tell it right. 💖

I’m especially fascinated by how AI is changing the game in finance, not just in portfolio construction and research, but in how we tell stories with data. I’m always exploring where human judgment and machine intelligence can work together.

Originally from Spain, I now live in Switzerland, having called eight countries home. I’m a CFA charterholder and hold two Master’s degrees. However, what really drives me is learning something new and sharing it in a way that sticks.

If you want to chat markets, fixed income, content creation, or throw around some random finance ideas, my DMs are always open.

P.S. I post daily about markets and all the weird and wonderful stuff happening in finance. If you're into money with a personality, hit follow. Expect charts, takes, and plenty of emojis along the way. 💸

Big Tech is betting $3 trillion that AI chips won't become worthless in 5 years.

And the depreciation tsunami heading their way could make the dot-com crash look quaint.

Think about it.

Hyperscalers are dropping $400 billion THIS YEAR on GPUs that age on dog years.

Unlike railroads or fiber optic cables from previous booms, these chips have a shelf life of maybe 5 years. 

The accounting gymnastics are Olympic-level:

↳ Meta extends server life to 5.5 years (was 4)
↳ Instant $2 billion profit boost
↳ Meanwhile, rental rates for 2-year-old chips crashed 33%

CoreWeave says 6 years is "incredibly comfortable."
Nebius uses 4 years.
Scaleway thinks 3 is realistic.

Someone's lying to themselves.

And meanwhile, some private credit funds are using these rapidly depreciating GPUs as collateral.

Firms are lending billions against assets that could be worthless before the loans mature.

Legendary short-seller Michael Burry last week said the market is wrong.

Sure, these chips can be repurposed.

Older GPUs work fine for AI inference, less demanding tasks, or emerging markets.

Google claims their 7-year-old TPUs still have "100% utilization."

But that's like saying your 2017 iPhone still works. Technically true. Competitively dead.

The brutal math nobody wants to discuss:

Today: $400 billion capex
2029: $3 trillion total investment
Depreciation by 2027: $240 billion annually

That's not a one-time cost. It's EVERY. SINGLE. YEAR.

Amazon already reversed course: back to 5-year depreciation from 6. They see "increased pace of technology development."

Translation: Our old assumptions were fantasy.

My two cents: This only works if AI revenues explode AND productivity gains are massive AND companies can afford perpetual upgrades.

Otherwise? We're financing the most expensive hamster wheel in history.

The dot-com bubble at least left us fiber optic cables we still use.

This bubble might leave us warehouses full of obsolete silicon.

Is this the infrastructure investment that defines the next century, or the biggest misallocation of capital we've ever seen?

And the question keeping me up at night:

What happens if hyperscaler CFOs realize they've been playing accounting games with assets that depreciate like bananas?

What's your take?

PS. If you made it this far, ♻️ share this with your network and 🔔 follow my profile!

Finance nerd 🤓 | Host of The Blunt Dollar Podcast 🎙️ | Investment Week 15 Industry Talents 🏆 | Posts daily about financial markets 📈

The entire market just exhaled because one company didn't miss.

Nvidia posted $57bn revenue (beat by $2bn).

Shares popped 5%. Asian markets jumped 3.7%. Tech stocks rallied.

Think about that.

A single earnings call just shifted trillions in global market cap.

Not because of some breakthrough. Just because Jensen Huang said demand is still strong.

The dependency is getting uncomfortable:

↳ Nvidia sneezes, SPY catches pneumonia
↳ Blackwell ships on time, everything surges
↳ Huang mentions supply constraints, tech stocks crater

We've built a global equity market that swings on one company's GPU production schedule.

Remember when markets cared about Fed meetings? GDP prints? Employment data?

Now it's just: "What did Jensen say?" 😅

The problem is that when a $4.5 trillion company becomes the market's mood ring, we're not really diversified.. we're just pretending.

the AI bubble anxiety disappeared overnight.

Not because fundamentals changed. Not because new buyers emerged.

But because one CEO said the right words on a Wednesday afternoon.

Markets used to fear central banks. Now they fear semiconductor supply chains.

So here's what I'm wondering:

Is this the new normal? One company dictating global market sentiment?

What happens when Nvidia finally disappoints? Do we get a 2000-style contagion?

PS. If you made it this far, ♻️ share this to help your network and 🔔 follow my profile!

So… are we all about to lose our jobs to AI agents?

McKinsey just dropped its "State of AI 2025" report.

It’s both exciting and terrifying.

Some stats:
↳ 88% of companies say they use AI
↳ 67% admit they’re still “experimenting”
↳ Only 23% are actually scaling AI agents

But also → 32% of executives expect headcount to shrink this year because of AI.

Let that sink in.

One in three leaders is basically saying, “Yeah, we’ll probably need fewer humans soon.”

Meanwhile, the “AI high performers” (the 6% who are actually making real money from it) are spending 20% or more of their digital budgets on AI.

Everyone else is still stuck in pilot purgatory, showcasing their ChatGPT dashboards as if it were innovation.

So yeah, the robots aren’t “coming.”

They’re already in HR, Finance, and Marketing… they just haven’t replaced you yet.

So, the question is: will AI replace you, or will it amplify you?

♻️ share this to help your network + 🔔 follow my profile!

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Ezra Sandzer-bell

Ignacio Ramirez Moreno, CFA

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The Battle

Ezra Sandzer-bell

Ignacio Ramirez Moreno, CFA

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Likes

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