AudioCipher Technologies

I’ve worked for major music tech companies including Suno, Audio Design Desk, Hooktheory, Kits.Ai, Neural Frames, Gramoscope, WavTool, Rightsify, Splash Music, RipX, SoundGen, Movavi, Ace Studio, Controlla, TalkToo, Samplab.

Impact: 

Drove 11,500 unique visitors from audiocipher to a music tech partner with 18% sign up conversion rate (2100 signups) and 6m41s average page view time. 

Services:
SEO audit and content strategy
Product feedback / product market fit 
Content writing for landing pages and blog
Email onboarding strategy and copywriting
Customer lifecycle audit (full funnel)
Conversion rate optimization 
Video content script writing and talent management

Fractional music tech marketer

Bootstrapped music software company
6,000+ copies sold as of Q2 2024
5 star rating with 35 reviews on ADSR
338k lifetime unique site visitors 
4.8M impressions / 189K clicks Google in Q2 2023
60k average unique site visitors per month
1,800 backlinks from 407 domains
12,200 keywords on AHREFs 
150 top 3 keywords on google 
600 top 10 keywords
Distributed on KVR/ADSR markets
Coverage by Music Radar, MusicianWave, etc
Building music software founder network

Founder 

Audio Design Desk

Contracted through Audiocipher to assist with marketing efforts and build brand partnership

Met with leadership to understand existing problem set (brand visibility and revenue)

Wrote marketing copy and coordinated with Figma designers and Wordpress developers to build landing pages for ADD and SoundGen

Conducted technical seo audit for site migration, managed contractor for schema comparison, and provided detailed error reporting to project manager and Wordpress devs to ensure we retain site rank

SEO:
Identified low competition, high MSV topic clusters that relate closely to ideal customer

Designed an improved content marketing funnel (SEO articles + video + social to email)

Wrote 45 article outlines & coached in-house writer on keyword optimization (Clearscope)

Trained in-house project manager on software workflows and sprint roadmapping for video

Shared detailed specs for article layout with designer and handed off to developers

Coordinated with Wordpress devs on embedded media player & technical SEO

Built and published 5 ideal customer landing pages for music trade shows (NAMM + NAB)

Wrote multiple email onboarding campaigns that respond to customer journey (Active Campaign)

Built zapier integrations across survey and automation systems for seamless customer outreach

Worked closely with founder on roadmap for parallel text-to-music product (SoundGen)

Currently overseeing implementation and monitoring engagement

Marketing Manager

neural frames

Business development, SEO research and keyword optimized copywriting for blog, graphic design, rewrote email campaigns, customer research and reporting, funnel analytics (google and posthog), video content strategy and subcontracting, B2B partnership development, backlink building.

Hooktheory

SEO audit, content strategy and copywriting for music theory and music production topics. Worked with team to develop custom on-page widget that improved retention and reader engagement.

Search Engine Optimization Copywriter

Appointlet

Improved trial-to-paid conversion rate by 20%, contributing 700k to gross new ARR over 3 years without paid ads or sales team. Doubled organic traffic, 10X'd our top 3 SERPs

Created product walkthroughs to support user onboarding and reduce time to activation (Appcues)
Developed ongoing email series to onboard and nurture users (Intercom)
Wrote newsletter announcements and monitoring engagement (Email Octopus)
Recruited, hired, trained and handed over CSM responsibilities to new employee to focus on PMM

Product Marketing:
Oversaw visual design, wordpress dev, link building, and copywriting workspaces
Conducted ongoing research based on internal data and market landscape 
Defined our company's go to market strategy and spearhead critical research initiatives 
Reviewed account configurations to determine most common use cases 
Worked closely with a backlink builder to drive high quality traffic (Respona, Notion, Slack)
Managed design / advertising / copywriting contractor relationships (Agency & Upwork)
Maintained affiliate program and payouts (Tapfiliate, Paypal, Intercom)

Product Marketing Manager

Sole customer support rep for SaaS company, fielded 40,000 live support tickets
Hosted video conferences with our biggest clients to offer strategic insights 
Drove all customer success operations including email series, blog articles, and newsletters
Nurtured important accounts and provided exceptional success
Managed inbound partnerships and affiliate requests, maintained relationships
Authored ~100 knowledge base articles to solve common customer support requests

Customer Success and Marketing Manager

Champion Sound Studio

Set up project management tool and robust 12-month business development strategy
Created music theory modules for month-long music production courses
Transcribed and arranged popular music for social media content
Facilitated workshops and live community events 
Worked with founder to develop effective local outreach strategies
Used Google Analytics and Social Media Metrics to test performance
Recruited local talent for live events

Business Development and Instructor

Ezra Sandzer-Bell

Consulted with industry-leading bamboo housing companies (Bamboo Living and BEG) to develop RFID solutions for monitoring growth and production of 100K bamboo culms in the Philippines. A second system was also designed for tracking overseas distribution to Vietnam and Hawaii for manufacturing. Solution developed in partnership with Arbre Tech.

Consulted with Chicago organic food producer and distributor (Closed Loop Farms) to respond to the impact of covid on their business. When farm-to-chef sales terminated rapidly, I helped the founder review the various content management systems available to determine which would be the best fit for their business. Consultations included digital marketing, seo, and third party integrations to assist with other technical challenges like delivery and inventory management.

Software Solutions Consultant

SightWorks

Performed QA for ReactJS web applications
Scheduled and hosted customer meetings 
Assisted with onboarding and training new customers
Worked with SightWorks team to improve customer experience
Answered phones and direct messages

Technical Account Coordinator

Pyramind Inc.

Recorded video tutorial series with combined total of 42.8K views 
Provided 50+ hours of private music theory instruction and transcription to students
Built credibility and authority within a digital niche

Music Theory Instructor

NW Office Liquidations

Assessed current state of website and growth opportunities
Redesigned and proposed migration to new content management system
Provided education on SEO and digital advertising for their niche
Developed longterm strategy for social media outreach

Web Development and Marketing

I'm a product marketer specializing in music tech. 

Former clients include Suno, Kits.AI, Lemonaide, ACE Studio, Audio Design Desk, RipX, HookTheory and Neural Frames.

✅ SEO & Content Strategy

I uncover high-impact keywords and create content libraries that rank on Google. 

This strategy attracts ~50k unique site visitors per month to my MIDI plugin website. We leverage that traffic to drive sales, hitting six figures in digital product sales since our launch in 2020. 

This is the same strategy I've used with several clients to improve site traffic and drive qualified signups from the ideal customer.

✅ Conversion Rate Optimization & Funnel Audits

Site traffic on its own can be a vanity metric. To make SEO work for your business, you need to tighten up your  landing pages and product onboarding. I will work with your team to increase trial-to-paid conversions. 

At one SaaS company, I improved trial-to-paid conversion rates by 20%, adding $700K in ARR over three years. Backlinks from my site recently drove 11,500 visitors to a partner’s website, resulting in 2,100 signups during a three month period, with a 6m41s average page view time.

✅ Copywriting & Product Positioning

Most copywriters don't know the first thing about music tech. You need a marketer who can get into the minds of your customer and speak their language. I will translate technical details about your product into clear, engaging narratives that resonate.

✅ Customer Lifecycle & Email Campaigns

Signup conversions are only half the battle. I map out the customer journey and write emails that speak directly to their needs, driving deeper engagement and long-term retention.

What to expect: 

After completing a thorough SEO audit and product assessment, I propose a content marketing roadmap, set clear goals, and oversee the entire process, from landing page copy to video script creation and social media campaigns.

⭐ Track Record

- Scaled my own music software company to 6,000+ paying customers, maintaining a 5-star rating.
- Secured coverage from top industry publications (MusicRadar, MusicianWave, and more).
- Built robust backlink networks and increased organic reach for multiple clients.

If your music tech company needs help with brand visibility, onsite content, and paid conversions, I'm your guy. DM me to request a free discovery call. I'll have a look at your site and let you know whether my services would be a good fit.

Ezra Sandzer-bell

Google DeepMind just dropped SpaceDJ, a latent spaceship simulator where every star produces its own AI music. 🤯

The experience is up online for free, powered by Google Magenta’s Lyria RealTime music model. I’ll link to it in the comments below.

Props to Adam Roberts and Jesse Engel for bringing this to life!

🛸 Flying between AI music prompts

This isn’t a song generator. It’s an experiment in continuous, adaptive music.

SpaceDJ assigns a unique genre to every star and places you within a cluster. Your proximity to each star determines how much influence it exerts.

As you drift from one star cluster to the next, the music changes accordingly. It’s an ever-evolving stream of sound based on your position in latent space.

👩‍🚀 Nurturing the spirit of music exploration

Today's standard "prompt-to-song" UX is linear by design. Users take the quickest and most direct path to their desired outputs.

SpaceDJ offers a refreshing departure from that mindset. Players wander through virtual space without an agenda, exploring for the simple joy of it.

🎮 Generative-adaptive video game music

Modern game developers already use audio middleware like WWISE, FMOD and Reactional Music to create adaptive soundtracks.

As you approach a boss, the music dynamics gets more intense, the tempo speeds up, and so forth. Adaptive music of that kind is typically written in advance and blended together algorithmically.

Google’s Lyria RealTime model might be used by indie game developers to create the first modern, fully AI-powered adaptive score.

🌺 🥽 🌲 Implications for augmented reality

AR/XR developers could pick up where Google left off, combining Lyria's RealTime API with geolocation to create immersive physical experiences.

Imagine a large outdoor park where each location is tethered to a genre that reflects the feeling of that place.

As you stroll down the path with your headphones on, the flower garden offers a peaceful, ambient soundscape. You pass by some trash cans and the music shifts to a more percussive, metallic timbre. Finally, at the basketball court, the tempo picks up, mirroring the movement of athletes as they run back and forth.

Art galleries, museums, warehouses, and amusement marks could also make for interesting venues. Music quality is the greatest barrier to adoption. If Google can improve on model outputs, I think we'll have a winner.

🚀 AI music startup Starchild Music launches soon 

On a related note, Bryan Fenchel announced last week that his company Starchild Music has entered public beta. It's an AI powered, adaptive music app with a similar galactic-travel theme, but an entirely different UX.

I've hit my character count limit for this post, so you'll need to check out their website to learn more. Bryan let me know that users will soon be able to upload and remix their own music, so we'll stay tuned for that!

Music tech marketing consultant and founder at AudioCipher Technologies, a DAW plugin company.

ContactOut

I run the growth, marketing, and partnership teams at ContactOut. Working cross-functionally across product, marketing, and sales, I created and executed the go-to-market strategies for five products (Chrome extension, Search Portal, Email Finder, Email Verifier, and Lead Enrichment tools) that helped take the company to 400,000 users and a 3.3x increase in annual revenue.

During my time, ContactOut has gone from being a relatively unknown Chrome extension to the top-rated  recruitment and sales automation product on G2, with brand traffic increasing 10x and thousands of marketing partners joining the partnership program I built.

VP of Growth & Marketing

Head Of Growth

athena.vc

As a Venture Partner at Athena VC, my primary responsibility is to identify and recruit the most talented and promising aspiring founders who can code. I focus on sourcing individuals who possess the technical expertise, innovative mindset, and entrepreneurial spirit necessary to succeed in the competitive startup ecosystem.

Venture Partner

Startmate

I advise and invest in startups through Startmate, Australia and New Zealand’s largest accelerator. I mainly help with product marketing and go-to-market strategy.

Advisor/Investor

Longtail UX 

I owned the go-to-market strategy for this website optimization and conversion platform. Ran the customer and competitor research to build the messaging and positioning, rebrand the website, create the content strategy, and promote the platform via partner marketing and digital marketing campaigns. Working with the product, engineering, and sales teams, I built a lead generation system (the Longtail UX Scorecard) that increased inbound leads from 5/month to 500/month.

Marketing Director

VIPKID

I increased VIPKid's teacher partner base from 8,000 to 60,000, leading a team of 13 and working cross-functionally with the product, marketing, data, operations, and finance teams. I created the messaging and positioning for the website, brand, and promotional campaigns, onboarding 160 marketing partners to generate leads for the teacher management team. Responsible for $25M digital marketing budget, growth modeling, and financial reporting.

Head of Growth

PTMIND

Responsible for internationalization of Ptengine, the company's Japanese website optimization product. Owned the customer and competitor research, working cross-functionally with product and customer success to improve the onboarding and user journey experience, messaging, and positioning. Increased international implementation of the product from 1,000 to 10,000+ websites, primarily via partnership with Wordpress and plugin marketplaces such as StackSocial and ProductHunt.

VP of Marketing

Frobark Laboratories

I built and marketed SaaS products for SEO in 2010 after noticing digital marketing agencies had difficulty with link building. Primarily growing via partnership with digital marketing product marketplaces, we bootstrapped our startup to $1M in revenue with just three full-time employees.

Founder

10+ years of marketing and growth experience for B2B tech products. My superpower is using data and research to understand the customer's needs and implement effective go-to-market strategies.

What I excel at:

- Owning the strategy, roadmap, and execution for launching and marketing digital products
- Branding: messaging, positioning, and promotion based on customer and competitor research
- Working cross-functionally: product, engineering, and sales to drive adoption, retention, and revenue
- Growth via partnerships and partner marketing
- Content strategy and sales enablement
- Integrated, multi-channel digital marketing campaigns
- Understanding digital products from a developer’s perspective (deep coding experience in PHP, SQL, HTML, JavaScript, CSS, and web development and deployment) 

Interests:

- Startups (advisor at Startmate, UNSW 10x Accelerator program, and Haymarket HQ)
- Dhamma practitioning / Vipassana meditation
- Long-distance running (marathons, Sydney Startup Striders)
- Writing (search for "Confessions of a Google Spammer," my most viral work to date)
- Music (find my band, "Run to the Rescue" on Spotify)
- Personal development (favorite book, "The Courage to be Disliked")
- Dungeons & Dragons (current longest-running campaign started in 2021)
- Chinese (I speak Mandarin and studied Chinese history)

Jeff Deutsch 🦜

BLOOD FRIDAY

Friends in the U.S. - do a good deed, donate blood, and get a YEAR of Superpower free

Awesome partnership with American Red Cross - thank you

Link in comments (U.S. only :( )

Jeff Deutsch

Growth @ Superpower | Venture Partner | Advisor | Founder

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