AudioCipher Technologies

I’ve worked for major music tech companies including Suno, Audio Design Desk, Hooktheory, Kits.Ai, Neural Frames, Gramoscope, WavTool, Rightsify, Splash Music, RipX, SoundGen, Movavi, Ace Studio, Controlla, TalkToo, Samplab.

Impact: 

Drove 11,500 unique visitors from audiocipher to a music tech partner with 18% sign up conversion rate (2100 signups) and 6m41s average page view time. 

Services:
SEO audit and content strategy
Product feedback / product market fit 
Content writing for landing pages and blog
Email onboarding strategy and copywriting
Customer lifecycle audit (full funnel)
Conversion rate optimization 
Video content script writing and talent management

Fractional music tech marketer

Bootstrapped music software company
6,000+ copies sold as of Q2 2024
5 star rating with 35 reviews on ADSR
338k lifetime unique site visitors 
4.8M impressions / 189K clicks Google in Q2 2023
60k average unique site visitors per month
1,800 backlinks from 407 domains
12,200 keywords on AHREFs 
150 top 3 keywords on google 
600 top 10 keywords
Distributed on KVR/ADSR markets
Coverage by Music Radar, MusicianWave, etc
Building music software founder network

Founder 

Audio Design Desk

Contracted through Audiocipher to assist with marketing efforts and build brand partnership

Met with leadership to understand existing problem set (brand visibility and revenue)

Wrote marketing copy and coordinated with Figma designers and Wordpress developers to build landing pages for ADD and SoundGen

Conducted technical seo audit for site migration, managed contractor for schema comparison, and provided detailed error reporting to project manager and Wordpress devs to ensure we retain site rank

SEO:
Identified low competition, high MSV topic clusters that relate closely to ideal customer

Designed an improved content marketing funnel (SEO articles + video + social to email)

Wrote 45 article outlines & coached in-house writer on keyword optimization (Clearscope)

Trained in-house project manager on software workflows and sprint roadmapping for video

Shared detailed specs for article layout with designer and handed off to developers

Coordinated with Wordpress devs on embedded media player & technical SEO

Built and published 5 ideal customer landing pages for music trade shows (NAMM + NAB)

Wrote multiple email onboarding campaigns that respond to customer journey (Active Campaign)

Built zapier integrations across survey and automation systems for seamless customer outreach

Worked closely with founder on roadmap for parallel text-to-music product (SoundGen)

Currently overseeing implementation and monitoring engagement

Marketing Manager

neural frames

Business development, SEO research and keyword optimized copywriting for blog, graphic design, rewrote email campaigns, customer research and reporting, funnel analytics (google and posthog), video content strategy and subcontracting, B2B partnership development, backlink building.

Hooktheory

SEO audit, content strategy and copywriting for music theory and music production topics. Worked with team to develop custom on-page widget that improved retention and reader engagement.

Search Engine Optimization Copywriter

Appointlet

Improved trial-to-paid conversion rate by 20%, contributing 700k to gross new ARR over 3 years without paid ads or sales team. Doubled organic traffic, 10X'd our top 3 SERPs

Created product walkthroughs to support user onboarding and reduce time to activation (Appcues)
Developed ongoing email series to onboard and nurture users (Intercom)
Wrote newsletter announcements and monitoring engagement (Email Octopus)
Recruited, hired, trained and handed over CSM responsibilities to new employee to focus on PMM

Product Marketing:
Oversaw visual design, wordpress dev, link building, and copywriting workspaces
Conducted ongoing research based on internal data and market landscape 
Defined our company's go to market strategy and spearhead critical research initiatives 
Reviewed account configurations to determine most common use cases 
Worked closely with a backlink builder to drive high quality traffic (Respona, Notion, Slack)
Managed design / advertising / copywriting contractor relationships (Agency & Upwork)
Maintained affiliate program and payouts (Tapfiliate, Paypal, Intercom)

Product Marketing Manager

Sole customer support rep for SaaS company, fielded 40,000 live support tickets
Hosted video conferences with our biggest clients to offer strategic insights 
Drove all customer success operations including email series, blog articles, and newsletters
Nurtured important accounts and provided exceptional success
Managed inbound partnerships and affiliate requests, maintained relationships
Authored ~100 knowledge base articles to solve common customer support requests

Customer Success and Marketing Manager

Champion Sound Studio

Set up project management tool and robust 12-month business development strategy
Created music theory modules for month-long music production courses
Transcribed and arranged popular music for social media content
Facilitated workshops and live community events 
Worked with founder to develop effective local outreach strategies
Used Google Analytics and Social Media Metrics to test performance
Recruited local talent for live events

Business Development and Instructor

Ezra Sandzer-Bell

Consulted with industry-leading bamboo housing companies (Bamboo Living and BEG) to develop RFID solutions for monitoring growth and production of 100K bamboo culms in the Philippines. A second system was also designed for tracking overseas distribution to Vietnam and Hawaii for manufacturing. Solution developed in partnership with Arbre Tech.

Consulted with Chicago organic food producer and distributor (Closed Loop Farms) to respond to the impact of covid on their business. When farm-to-chef sales terminated rapidly, I helped the founder review the various content management systems available to determine which would be the best fit for their business. Consultations included digital marketing, seo, and third party integrations to assist with other technical challenges like delivery and inventory management.

Software Solutions Consultant

SightWorks

Performed QA for ReactJS web applications
Scheduled and hosted customer meetings 
Assisted with onboarding and training new customers
Worked with SightWorks team to improve customer experience
Answered phones and direct messages

Technical Account Coordinator

Pyramind Inc.

Recorded video tutorial series with combined total of 42.8K views 
Provided 50+ hours of private music theory instruction and transcription to students
Built credibility and authority within a digital niche

Music Theory Instructor

NW Office Liquidations

Assessed current state of website and growth opportunities
Redesigned and proposed migration to new content management system
Provided education on SEO and digital advertising for their niche
Developed longterm strategy for social media outreach

Web Development and Marketing

I'm a product marketer specializing in music tech. 

Former clients include Suno, Kits.AI, Lemonaide, ACE Studio, Audio Design Desk, RipX, HookTheory and Neural Frames.

✅ SEO & Content Strategy

I uncover high-impact keywords and create content libraries that rank on Google. 

This strategy attracts ~50k unique site visitors per month to my MIDI plugin website. We leverage that traffic to drive sales, hitting six figures in digital product sales since our launch in 2020. 

This is the same strategy I've used with several clients to improve site traffic and drive qualified signups from the ideal customer.

✅ Conversion Rate Optimization & Funnel Audits

Site traffic on its own can be a vanity metric. To make SEO work for your business, you need to tighten up your  landing pages and product onboarding. I will work with your team to increase trial-to-paid conversions. 

At one SaaS company, I improved trial-to-paid conversion rates by 20%, adding $700K in ARR over three years. Backlinks from my site recently drove 11,500 visitors to a partner’s website, resulting in 2,100 signups during a three month period, with a 6m41s average page view time.

✅ Copywriting & Product Positioning

Most copywriters don't know the first thing about music tech. You need a marketer who can get into the minds of your customer and speak their language. I will translate technical details about your product into clear, engaging narratives that resonate.

✅ Customer Lifecycle & Email Campaigns

Signup conversions are only half the battle. I map out the customer journey and write emails that speak directly to their needs, driving deeper engagement and long-term retention.

What to expect: 

After completing a thorough SEO audit and product assessment, I propose a content marketing roadmap, set clear goals, and oversee the entire process, from landing page copy to video script creation and social media campaigns.

⭐ Track Record

- Scaled my own music software company to 6,000+ paying customers, maintaining a 5-star rating.
- Secured coverage from top industry publications (MusicRadar, MusicianWave, and more).
- Built robust backlink networks and increased organic reach for multiple clients.

If your music tech company needs help with brand visibility, onsite content, and paid conversions, I'm your guy. DM me to request a free discovery call. I'll have a look at your site and let you know whether my services would be a good fit.

Ezra Sandzer-bell

Google DeepMind just dropped SpaceDJ, a latent spaceship simulator where every star produces its own AI music. 🤯

The experience is up online for free, powered by Google Magenta’s Lyria RealTime music model. I’ll link to it in the comments below.

Props to Adam Roberts and Jesse Engel for bringing this to life!

🛸 Flying between AI music prompts

This isn’t a song generator. It’s an experiment in continuous, adaptive music.

SpaceDJ assigns a unique genre to every star and places you within a cluster. Your proximity to each star determines how much influence it exerts.

As you drift from one star cluster to the next, the music changes accordingly. It’s an ever-evolving stream of sound based on your position in latent space.

👩‍🚀 Nurturing the spirit of music exploration

Today's standard "prompt-to-song" UX is linear by design. Users take the quickest and most direct path to their desired outputs.

SpaceDJ offers a refreshing departure from that mindset. Players wander through virtual space without an agenda, exploring for the simple joy of it.

🎮 Generative-adaptive video game music

Modern game developers already use audio middleware like WWISE, FMOD and Reactional Music to create adaptive soundtracks.

As you approach a boss, the music dynamics gets more intense, the tempo speeds up, and so forth. Adaptive music of that kind is typically written in advance and blended together algorithmically.

Google’s Lyria RealTime model might be used by indie game developers to create the first modern, fully AI-powered adaptive score.

🌺 🥽 🌲 Implications for augmented reality

AR/XR developers could pick up where Google left off, combining Lyria's RealTime API with geolocation to create immersive physical experiences.

Imagine a large outdoor park where each location is tethered to a genre that reflects the feeling of that place.

As you stroll down the path with your headphones on, the flower garden offers a peaceful, ambient soundscape. You pass by some trash cans and the music shifts to a more percussive, metallic timbre. Finally, at the basketball court, the tempo picks up, mirroring the movement of athletes as they run back and forth.

Art galleries, museums, warehouses, and amusement marks could also make for interesting venues. Music quality is the greatest barrier to adoption. If Google can improve on model outputs, I think we'll have a winner.

🚀 AI music startup Starchild Music launches soon 

On a related note, Bryan Fenchel announced last week that his company Starchild Music has entered public beta. It's an AI powered, adaptive music app with a similar galactic-travel theme, but an entirely different UX.

I've hit my character count limit for this post, so you'll need to check out their website to learn more. Bryan let me know that users will soon be able to upload and remix their own music, so we'll stay tuned for that!

Music tech marketing consultant and founder at AudioCipher Technologies, a DAW plugin company.

Sam Szuchan

Founder @ Soleo. LinkedIn strategy for industry leaders. Clients work w/ Apple, Amazon, Google + published in FT, Bloomberg, etc.

Creator of influence. Nice things folks have said about me:

"Recently, a lot of Sam's posts have been taking off. Last week, he helped me reach 400K+ enterprise professionals with a single post. A third of them from companies with 10,000+ employees. When recruiting teams start sharing your content internally, you know you're doing something right."
—Very major recruiting tech CEO

"Each time that I post [a post Sam made], 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win."
—B2B educator you 100% definitely follow

"Sam helped me clarify my goals and think strategically to reach 150K people in my target demographic – largely founders, CEOs, and senior execs. Prospects frequently mention my LinkedIn content."
—CEO of very cool agency working with Google and many other big tech co's!

"Sam's ability to understand who you are and become an extension of you online is second to none. He provides strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light."
—Forbes 30u30 founder who basically invented consumer-facing recruiting tech

You have probably read a few dozen posts I've written without realizing it. Thanks for stopping by :)

Founder

Formerly Saga. Leveraging the world's largest B2B platform to create overwhelming lead pipelines for B2B firms.

"As long as the history books get it right, take some pride in letting the newspapers get it wrong."

Sam Altman wrote that in 2020. A year earlier, he walked away from Y Combinator's presidency to bet everything on OpenAI. 

Everyone thought he was insane.

YC was the most powerful platform in startup land. Direct access to hundreds of founders per year. The ability to shape how an entire generation thinks about building companies. A reputation machine that had already minted Airbnb, Dropbox, and Stripe.

Remember, this was 2019 - way before OpenAI’s rise. He left YC for (what was then) a nonprofit-controlled AI lab that still looked more like a research shop than a product company.

Looking back, EVERY move he made throughout his career was the maximum leverage option available to build influence, way before anyone realized:

- Chose computer science at Stanford in the early 2000s when finance was the prestige path
- Dropped out to do YC and build Loopt when he could have gone straight to Google or Facebook
- After Loopt, launched Hydrazine Capital to invest in YC companies, making himself essential infrastructure for the next generation of founders
- Became YC president at 28 and turned it into a distribution network across hundreds of startups
- Left YC to become CEO of OpenAI's new "capped-profit" structure

Throughout his entire career, he's been 5-10 years early on the most influential position possible. It's happened too many times to be a coincidence.

His pattern works because he understands how influence compounds. Every YC batch, he met dozens of founders at their most malleable stage.

He saw the raw decks, the dysfunctional teams, the early flashes of product-market fit. Some became Instacart, DoorDash, and Coinbase.

Each founder he helped became a future allocator of equity, attention, and introductions.

Their founders remembered who took them seriously when they were pitching half-finished slides.

"The question isn't 'How do I stop caring what people think?'" Altman wrote. "It's 'Whose opinions should I care about and on what timescale?'"

November 2023 proved the pattern works. When OpenAI's board tried to oust him, hundreds of employees threatened to walk. Microsoft made it clear the partnership was with Altman, not the corporate shell.

He didn’t survive through maneuvering.

He survived because of the protective layer of influence he built.

Because influence isn't a cooler job title—

It's pure leverage.

It's a 15-year bet on who and what matters later, and how you can own it before anyone realizes it’s the next big thing.

“The newspapers will get it wrong. The history books will get it right.”

That's the bet he's made his entire career - and he's making it again.

What could you build by choosing history books over newspapers?

P.S. Full breakdown of Altman's 15-year playbook in the comments

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The Battle

Ezra Sandzer-bell

Sam Szuchan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ezra Sandzer-bell's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreEzra Sandzer-bell's LinkedIn Performance