LinkedIn Legend Academy

Helping Solopreneurs to grow and monetize their tribe on LinkedIn™

Self Employed

#marketing, #socialmedia, #growthmarketing, #contentmarketing e #personalbranding

Social Media Marketing Expert & Content Creator

Helping You build your Personal Brand on LinkedIn™ | Brand Legend Academy

Are you struggling to build real fans on LinkedIn who buy from you?  

Here is the difference between growing followers and growing fans 

Growing followers: a generic audience that will never buy from you

Growing fans: a targeted audience that loves you and buys from you

I was in your shoes not too long ago. I was in the process of attracting followers to my LinkedIn.

I did this:

- Post tons of content
- Brag about my expertise 
- Share free guides every week

Then I found out I needed to do this instead:

- Connect with people in a real way
- Help others overcome their problems and live a better life
- Post content that engages my audience and inspires them to take action

Now imagine that your LinkedIn profile reaches the RIGHT customer:

- They say, "Wow, that's exactly what I need!" when they see your LinkedIn posts.
- You no longer have to repeat yourself during sales calls because they're already sold.
- Stop sending 100 cold DMs a week
- Spending hours writing ineffective content
- People quote you as an expert in your field

You don't have to GUESS.

Instead, share the best version of yourself and use your uniqueness to differentiate yourself. 

I am here to help you do just that: 

- Build your brand: a unique personal style that represents you
- Create your stories: what makes you unique? why should people care about you? 
- Build your strategy: how do you create content that reaches your perfect customer and sell your products? 

LinkedIn is an incredible opportunity for you and your business.

I will put in all the work and effort to help you shine. Are you ready to do the same? 

If so, DM me "Start" and let's see if we can work together.

Always here to help you succeed, 

Fabio

Fabio Caval

HWM Marketing

The mission of HWM Marketing is to provide valued creations and results-orientated advertisement to meet the objectives of our clients through imaginative ideas, strong marketing concepts and a pledge to outstanding customer service.

Duties:
Create a go-to-market (GTM) strategy for all brands and businesses under management 
Drive the evolution of brand positioning
Deepen relationships with key partners
Build a marketing department.

Chief Marketing Officer

The Economic Club of Las Vegas

A non-profit, non-partisan forum for Economic conversation.

VP of Marketing

Hammer Enterprises Integrated Solutions

As Chief Sales Officer (CSO) I am responsible for leading the company's sales organization to meet growth and sales revenue targets.  My role provides oversight and management of the sales vice president and managers and I serve on the  company's executive leadership team.

Relationship and Collaboration - Work directly with the Sales Director and the sales team assisting in all growth or land and expand opportunities.  

Direct Sales - Maintain an active daily book of business with partners, customers and long-term business relationships 

Customer Advocate - Review processes, solve and answer difficult customer transactions, problems or inquiries. Talk directly with owners to achieve satisfactory resolution.

Lead and Supervise - Helping the sales team work more efficiently by having a sound organizational structure and a well-designed territory and account management plan that allows sales reps to achieve their quotas.

Analysis and Recommendations - Provide revenue forecasting by analyzing business tactics, performance analysis, sales strategies, market research and competitor analysis. 

Strategy and Planning - Oversee the execution and planning of driving revenue growth and sales strategy by using analysis to forecast sales performance, set sales targets, determining the effectiveness of current sales initiatives and implement change if necessary.

Hiring and Retention - Hire sales personnel, like call center reps and independent contractors and having the responsibility of developing and retaining them. 

Travel - Actively travel to partner meeting, customer locations and conferences for business development, training and growth opportunities

Partner/CSO

Tableau Software

Responsible for large, diverse territories of medium sized businesses.  Lead, formulate, drive, and execute strategic sales strategy to increase and drive revenue growth. Influencer and expert with in-depth technical knowledge of company products, systems, and services. Built consultative relationships at all levels in mid-sized businesses creating new relationships, opportunities, and partners across organizations.

•	President’s Club 2016, Top 4 in my vertical globally

Senior Area Sales Manager

Tableau makes it easy for people to rapidly transform data into smart business analytics. What data? Any data of any size, format & subject. Tableau simplifies the way data is explored & communicated. It’s a new kind of business intelligence software – rapid-fire business intelligence. 

We’ve done years of research to build business analytics software that supports people’s natural ability to think visually. Shift fluidly between interactive views, graphs & reports, following your natural train of thought. You’re not stuck in wizards, bogged down writing scripts or waiting for IT to develop a report. You quickly create useful data visualizations, reports & dashboards. And then in a click, you share them across your organization.


Some of the things I do at Tableau

Represent Tableau and its product suite in customer accounts of all sizes and industries
Maintain direct sales goals within assigned geographic territory
Manage all aspects of the sales process including lead generation, qualification, evaluation, close and account management
Develop and manage sales pipeline, prospect and assess sales potential with the ability to move a large number of transaction simultaneously through the sales pipeline
Manage and track customer and transactional information into web-based system; logging all sales activity within the established processes; keeping customer account current and accurate
Coordinate resources throughout the sales cycle, including product support and sales engineering
Provide product demonstration to prospects via Webex
Work effectively within a team environment to maximize revenue potential and ensure customer success
Other related duties as assigned.

Area Sales Manager

HR Trusted Management

Help grow market space around San Jose by building and implementing a territory plan from scratch  
Generated B2B sales of products through cold calling, appointment setting and networking
Organized and lead new build out projects both commercial and raw land
Sourced, qualified and closed potential clients for raw land projects in multiple counties
Typical duties included overseeing build out projects, sales of products, negotiating lease options with new clients, collecting rent, contracting vendors and ensuring county guidelines are being met.

Account Manager/ Independent Contractor

RealSelf.com

realself (www.realself.com) brings confidence to decisions about cosmetic surgery, dermatology, dentistry, and beyond. Our community comprises people helping each other make good decisions, and doctors offering helpful tips and insights. We offer: 

o Stories: Members share their stories before, during and after a procedure or treatment. 

o Doctor Q&A: Board-certified doctors and experienced specialists answer questions posted by members. 

o Before & After Photos: Members and doctors share tens of thousands of photos along with videos and insights.

My Role with realself.com

Worked closely with our doctor community to convey the importance of social media and how to incorporate it into their practice
Coaching plastic surgeons, dermatologists, and cosmetic dentists into using RealSelf as a strategy of obtaining increase business
Recommending advertising avenues to spotlight a doctor in front of local patients
Regularly working to strategize ideas to better the site and user experience
Promoting conversation through the realself.com community to support the overall review strategy
Ensure doctors get the most impact and exposure while participating as part of the RealSelf Doctor Community.
Grow doctor community by identifying and attracting new members 
Act as a POC and resource for doctors within my targeted areas

Doctor Community Advisor

Onvia

For more than a decade, Onvia has delivered unparalleled coverage of government purchasing activity in the U.S. Onvia is a leading provider of Business-to-Government solutions, covering the broadest set of industries and products and tracking agencies at every level of government. 

Subscribers across the nation in industries such as architecture & engineering, construction, IT/telecom, business consulting services, operations and maintenance, and transportation rely on Onvia as a comprehensive resource for industry-specific data and business intelligence needed to make strategic sales decisions. 

Using Onvia’s comprehensive online database, Onvia’s clients achieve a competitive advantage by receiving timely and actionable sales opportunities, detailed information about their target markets and agencies, and access to spending forecasts and capital improvement plans. 

Onvia is headquartered in Seattle, Washington

My Role with Onvia

Develop and maintain B2B client relationships by providing value and customer service 
Increase revenue volume through new account development and growth within existing accounts
Achievement of monthly sales targets with close attention to maintaining quota, revenue and retention goals
Create and maintain high level of customer service 
Average 55 inbound/outbound purposeful calls and 3 hours of talk time daily
Manage between 30-50 new and existing accounts per month

Qualified for Presidents Club 2011

Sr. Account Manager

Metropolitan Mortgage

Since the year 2000, we have helped countless families and individuals achieve the goal of homeownership. 
 These successes are owed to belief in our work and commitment to individuals instead of transactions. Our highest priority is developing your regard for our relationship. Because we are driven by the desire to progress our community's worth, it is our aspiration to ensure families a safe and nurturing forum for growth and learning. Let us introduce you to dreams and possibilities. 

My Role at Metropolitan Mortgage
 
Managed up to 15 associates and employees
Conducted sales presentations and formal training programs
Managed marketing budget and allocated company leads
Organized all Recruiting, Hiring and Training of new Loan Officers
Organized and facilitated team meetings
Implemented multiple company wide marketing and sales campaigns
Developed marketing/cold calling department
Managed marketing budget and allocated company leads

Branch Owner

Approved Home Loan Center

Managed up to 20 associates and employees
Conducted presentations and formal training programs
Managed marketing budget and allocated company leads
Organized all Recruiting, Hiring and Training of new Loan Officers
Helped grow company from 1 branch 10 associates to 3 branches and 60 associates
Sales, sales, sales
Made daily cold and warm calls to potential customers
Referral driven business in multiple states

Director

I am a veteran client manager, leader and business development strategist. I’m an expert in business communication, operational management, and product and process design.

I’ve worn many hats in my career; loan originator, branch director, manager and advisor. As a result, I have unique ability to manage multi-disciplinary projects and to navigate complex challenges. But actual experience has taught me that my professional ranges of leadership, sales, motivation and values boils down to the following:


-	CRM, SaaS, and Web Ex experience  
-	Formal training in consultative sales techniques and strategies
-	Years of inside, outside and B2B sales experience
-	Years of prospecting, cold calling, generating and cultivating new leads
-	Excellent skills within sales, marketing, networking and developing leads/referrals


I welcome the opportunity to discuss business process and strategies.


Specialties: B2B, sales, consumer insight, team building and collaboration, high-level relationships, managing and hosting webinars, communications, training and employee development

taplio

The Battle

Fabio Caval

Harold Robinson

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