I've helped freelancers secure 1-3 clients every month on Upwork by teaching these business skills:

- Getting clear on your specialty in terms of services, niches, and prices.
- Setting up an attractive profile that grabs your ideal client's attention.
- Crafting a compelling proposal that elicits views and responses.
- Using Upwork analytics to make informed updates to your funnel.
- Talking to prospects and sell your services over a call.

Message me to see how I can help you.

Business Coach

- Specializing in landing pages, emails, and social media copy. To date, I helped over 30 clients write copy for various niches including coaching, course creation, and personal branding.

- Copy must resonate with potential buyers at every step of the customer journey. I ensure every deliverable has a place in creating a cohesive message that speaks to your target audience.

- Nobody likes "salesy" marketing tactics. My messaging style is based on building trust and connection with readers so that they want to continue reading and feel inspired to take action.

- The goal of copywriting is to drive leads and sales. I measure the impact of my copy based on critical metrics such as open rates, CTRs, and of course, generated revenue.

Message me to request case studies or to book a free 30-minute Discovery Call.

Conversion Copywriter

Luminaire Coffee Equipment

Embedded Software Engineer

Feniex Industries

Firmware Engineer

Chint Power Systems Americas

Trout Green Technologies, Inc.

Electronics Design Engineer

Email Copywriter & Automation Specialist for Mission-Driven Entrepreneurs | Upwork Lead Gen Coach for Freelance Copywriters | DM me your questions!

I show coaches and services providers how they can turn their high-income skills into a profitable online business.

After exiting my engineering career, I started my copywriting business and secured over $7k in my first fully-booked month. 

A year later, I started my Upwork coaching practice, launched my first high-ticket program, and generated over $6k in just 1 week.

If there's anything I've learned from managing 2 online businesses... 

It's that it has never been easier to start making money online. (I'm talking over $1k per sale!)

Because here's the thing. If you've been a career professional for years...

You can repackage any (or ALL) of your specialized skills and industry experience as highly valuable services.

Then all that's left for you to do is develop the business skills needed to drive demand for your services - and charge as much as you want!

After teaching my clients these essential business skills, they've gotten results like:

- Jackie becoming fully booked, securing 5 retainers, and generating over $4k in monthly income...

- Matthew making $5k months with 3 retainers and generating $3k from one-off projects...

- Jess securing 4 clients in her niche and making back her $1.2k coaching investment in just 5 weeks...

And the list goes on. If they can do it, you can do it too.

So if you're ready to start making serious cash from that side hustle... or make enough income so you can move on from the 9-5 grind and start creating the life of your dreams...

Send me a DM to see how I can help you reach that goal.

Faith Chan

Wallaby Copy

Your team has all the demographic data—you've done your surveys, you've got your Google analytics. You might even have buyer personas with pretend people like "Tabitha: CMO in her 40s."

But even with all that. Your marketing pieces don't seem to be quite, ummm...working?

It could be because you're talking like a brand. Or an "IT company" or an "online eCommerce business."

But that's the thing.

When you sell like a company, you tend to lose sight of your real goal.

To convince *people* to give you a try.

After all, it's people who click Book Demo, FREE TRIAL, and BUY. Not feature-scraping bots, leverage-seeking avatars, or even personas.

If you're missing out on sales, it might be because there's further to go. There are real people you haven't yet moved or sparked.

With conversion copy, I'll take your messaging to that final step. The one that converts. With a research-backed approach to hook your audience at their point in your brand journey, I can take your current copy—even if you sell complex B2B tech—and make it read like a conversation your prospects want to have. 

Your results? More insights into your customers and more revenue from optimized copy that converts.

Message me. Or email me: jess@wallabycopy.com

When you kick up your copy, you grow your biz.

Positioning Strategist & Conversion Copywriter

Planet Earth

Through this role, I developed the widest range of my skills. My tenure lends itself easily to one of those team totals that reads, "A combined experience of 243 years!"

My responsibilities include being kind and respectful to all other human beings and living things. Also, to take personal steps to care for the workplace. 

Despite Elon's plans, Mars isn't looking too promising, so I think it's our only one for now.

Human Being

Cypress Music Studio

I was lucky enough to put both my useless liberal arts degrees to work.

I moonlighted as a piano teacher after the hours of my marketing days. I had the privilege of working with tiny fingers that treated each key like a 88 tiny drums and hands so aged that my challenge was to help them reawaken muscle memories archived in decades of dormancy.

It's helped me learn how to explain things to all different types of people. 
Which helped me become a better consultant to my marketing clients. 

Doubley useful liberal arts degree, if you ask me.

(Moonlighting) Pianist & Teacher

Red Hat

At Red Hat, I had the pleasure of working for the Creative Strategy & Design team. Our team supported all corporate activity: marketing, product launches, events, and social. 

My role included:
--creating marketing videos for events and customer features
--editing videos
--sound design
--final sound mixing
--managing the content on our YouTube channels, which included editing video descriptions, copy editing captions and adding subtitles, tagging video content for SEO and search filters
--writing and editing video descriptions with SEO optimization
--tracking video success and performance with YouTube analytics and Salesforce.com tagging
--process documentation
--archiving and storing video content
--collaborating on video scripts
--assistant camera operation
--boom operation

Video Editor, Video Asset Manager

You’ve got the ingredients:
The vision, the product, & the team. 

Which is exactly why that positioning and messaging stuff will just come together...

Right?


Actually, I get it. You only have so many resources. Without dev, there IS no product, there is no team, and there's nothing to sell.


But, that’s where it gets topsy—turvy.

See, messaging and positioning is what gets people to notice you to even think about buying from you.

Noticing you means they read about your product.

And reading means they start to care.

Caring means they‘ll start to click...

And clicks lead to sign-ups, demos, emails, and nurture…

Which leads to a sale and then another sale. More customers, more reviews, more feedback,

And more growth.

Which means more money to make even better dev—

Which brings us to it:

Waiting on messaging and copy is the last thing you want to put off.

Message me. Let’s get you some growth.


SaaS • Analytics • IT • B2B
Past clients Intelitics, Acronis, Tanium, and Red Hat.

taplio

The Battle

Faith Chan

Jess Kiernan 🇺🇦

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