ventureLAB

I'm helping international founders scale in Canada.

Program Coordinator

Baseline

I'm working on Baseline to help people manage their mental illness and live better.

Startup Advisor

The Bloom

I'm working on The Bloom to create a global community for women and POC across social impact.

Milestones:
- 45k+ changemakers across 98 nations in community
- 11k impact careers formed
- 192 partners in climate, fem tech and mental health

Product Lead

Platform Calgary

I advised early stage startups in ideation, validation, launch and scale.

Clicked

I worked at Clicked to redefine career growth through experiential learning.

Milestones:
- 2 million minutes spent learning 
- 21k+ tech careers shaped 
- IBM and Salesforce as partners

Growth Lead

Lynk

I started Lynk to kill resumes through socially charged hiring for the future of remote work. It failed but I learned a lot.

Co-Founder

The Cohort Collective

I built The Cohort Collective to help marginalized students excel in career development. Join our 3200+ member career development group here: https://www.linkedin.com/groups/13972927/

Milestones:
- 6000+ students impacted across 30 nations
- 45 events launched on career growth, upskilling and networking
- 20 curriculums executed across 8 months

Founder + Career Coach

Ballard Power Systems

I helped develop hybrid electric batteries for Audi.

APM + Tech Writer

StandardAero

I built ERP systems for Pratt and Whitney, Rolls Royce and Safran helicopter engines.

Configuration Control Specialist

MAG (Airports Group)

I helped run an entire airport, tarmac to terminal.

Project Engineer

Hey, I'm Fariha. I like building things that fail sometimes. If you’re into that then drop a follow and say hi.

PS. I'm taking a break from content but I'm still around :)

Fariha Tasnim

Dazian

•	Pioneer B2B marketing strategies via targeted email campaigns, collateral, and SEO.
•	Design and implement marketing campaigns and strategies boosting brand positioning, elevating conversions, and amplifying brand awareness to meet business objectives. 
•	Generate creative briefs and steer creative direction to fulfill advertising and public communication goals across print, digital, and video assets.

Digital Marketing Manager

A Brown Girl Collective (ABGC), LLC

•	A boutique lifestyle marketing creative collective comprised of experience from the worlds
of entertainment marketing / branded entertainment, PR, events, fashion, social
media, and telecommunications.
•	The objective is to help clients identify trends in popular culture to create noteworthy campaigns speaking to their specific business needs by utilizing digital and social media marketing, tech trends, events/experiential, brand partnerships, and public relations strategies.

Principal Founder

T-Mobile

•	Oversaw and managed the SoCal region, consisting of the 5 major DMAs. 
•	Developed quarterly marketing strategy for key markets within the territory while leveraging and increasing traffic to retail doors.
•	Conceptualized and executed strategic experiential marketing events.
•	Successfully managed annual budget maintenance and administration.
•	Utilized key business metrics and analyzed demographic/market-based data for innovative and superior storytelling.
•	Collaborated and synergized across organizational verticals. 
•	Supervised all aspects of on-site execution for sponsored events.

Regional Marketing Manager, SoCal - Greater Los Angeles Area

Metro by T-Mobile

•	Devised maintenance, tracking, and support of all marketing, advertising, and direct sales programs including project plan management, tactical support for all marketing initiatives, direct channel liaison for all advertising, public relations, collateral, and POP requests.
•	Assessed, monitored and supported all ongoing marketing data, analysis, and reporting.

Local Marketing Manager

The Recording Academy

•	Spearheaded ideation, management, and implementation of sponsorship proposals, marketing plans, and strategies.
•	Developed and implemented corporate brand partnership deals, the annual GRAMMY Awards® marketing initiatives, and innovative business development programs.

Marketing & Strategic Alliances

Company 3 - Deluxe Media Entertainment Services Group, Inc.

•	Mapped, managed, and communicated marketing program initiatives and PR opportunities for commercial and features sales strategy.

Feature Services in Post Production

Fox Interactive Media: Myspace, Inc

•	Collaborated with the SVP of Marketing and PR team on all corporate and consumer/entertainment marketing initiatives including; execution of outreach in social media communities on all branded channels, and development and implementation of new online marketing strategies.

Marketing & Corporate Communications Associate

COTTON + RUBBER 

•	Identified, organized, and strategized implementation, advertising, public relations initiatives, and product lifecycle development.
•	 Marketing plan execution.

Marketing Consultant

Vicangelo Films, Inc

•	Communicated with outside advertising and public relations agencies on potential campaigns.
•	Created and executed digital advertising and promotional initiatives.

Simmons Lathan Media Group

•	Directed, planned, and coordinated daily marketing functions.
•	Established goals, marketing plan development, and programs.

Innovative marketing leader with a knack for crafting authentic brand partnerships and designing powerful campaigns. Leveraging strategic thinking and creativity, I excel in understanding and thriving in dynamic environments across diverse sectors, including B2B, telecommunications, fashion, tech, and entertainment. With proven expertise in marketing strategy and project management, I dive deep into brand positioning and alignment to create impactful experiences and foster unique collaborations. I am not just a strategist but an executor who brings ideas to life.

Expertise:
#Brand Strategy Development
#Campaign Management
#Competitor Profiling
#Consumer Behavior & Engagement
#Content Strategy & Management
#Contract Negotiation
#CRM
#Data Analysis
#Digital & Social Media Marketing
#Direct-to-Consumer
#Email Marketing
#Event Planning & Execution
#Experiential 
#Financial Forecasting & Analysis 
#Google Analytics
#Go-To-Market
#Paid Media
#Project Management
#ROI/KPI/OKR Analysis
#SEO
#Social Media Management
#Sponsorships
#Stakeholder Collaboration
#Vendor Management & Partner Relations

taplio

The Battle

Fariha Tasnim

Monica Winbush, MBA

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