Canary Mail

Content Writer

With Content

- Create engaging thought leadership articles for B2B technology clients
- Develop SEO-optimized content that aligns with client brand voice and industry expertise
- Research and write comprehensive technical content for software and SaaS companies
- Collaborate with editors to ensure content meets client objectives and quality standards

Contributor

The Neighborhood Lifestyle Group

Led comprehensive brand strategy and campaign execution while managing cross-functional teams to drive brand growth and market presence.

Key Responsibilities:

- Execute integrated marketing strategy and brand development initiatives, managing brand guidelines and marketing communications while tracking ROI and KPIs

- Lead omnichannel marketing campaigns, digital marketing initiatives, and content strategy across Instagram and Facebook, achieving 3% growth in brand awareness using completely organic content within the first 90 days

-Direct market research, competitive analysis, and consumer insights to develop data-driven brand positioning and marketing strategies

- Manage relationships with creative agencies, marketing vendors, and internal stakeholders including product marketing, digital marketing, and sales enablement teams

- Oversee social media marketing, content marketing, and digital brand presence across social media platforms

- Guide creative direction and brand storytelling through visual identity management, creative briefs, and brand asset development

Skills: brand strategy, marketing communications, digital marketing, content strategy, social media marketing, creative direction, brand development, brand guidelines, copywriting

Brand Manager

The Blogsmith

Led personal branding and social media strategy for premium B2B clients, achieving exceptional growth through strategic storytelling and content optimization.

Key Achievements:

- Developed and executed personal branding strategies that increased client reach by 612.2% (24,233 members) and engagement by 1,180% among target C-suite audience
- Crafted authentic brand voices that resonated with high-value segments: founders (7.3%), CEOs (3.4%), consistently hitting engagement targets
- Orchestrated multi-platform content strategy using webinars, podcasts, and speaking engagements to create cohesive personal brand narratives
- Managed end-to-end content creation including LinkedIn strategy, Twitter presence, and visual asset development

Skills:
- Personal Brand Development
- Brand Voice Development
- Content Repurposing Strategy
- Audience Growth Strategy
- Stakeholder Management

Social Media Manager & Personal Brand Strategist

- Crafted high-performing SEO content for B2B technology brands, specializing in SaaS, digital marketing, and tech industries
- Developed comprehensive technical documentation, product comparisons, and industry analysis pieces
- Secured multiple featured snippets through strategic SEO optimization
- Maintained consistent brand voice while adapting to diverse client requirements
- Regular contributor to industry-leading blogs including GoDaddy, Adobe, and Shopify

SEO Content Writer

the brand creatives

- Secured featured snippets through strategic SEO content optimization and technical writing
- Created high-performing comparison content and technical documentation
- Developed user-focused content strategies to improve content engagement
- Collaborated with design teams to create integrated content experiences

Content Assistant

JG Summit Olefins Corporation

- Managed and nurtured key client relationships in export markets, resolving 100% of customer inquiries (13/13) within a 3-month period
- Led cross-functional communication between Product Development, Sales, and customer teams
- Developed strategic solutions for 16 existing clients, resulting in successful new product applications
- Created and presented technical documentation and recommendations to stakeholders

Jr. Customer Technical Service Engineer

- Collaborated across 5 departments (Operations, Packaging, Sales, QA, R&D) to optimize workflows and client solutions
- Assisted in client presentations and technical demonstrations

Technical Management Trainee

Content fairy 🧚‍♀️ | I help busy entrepreneurs, founders, and CEOs tell their stories and show up authentically on LinkedIn.

👇 Point a finger down if this sounds like you:

🔸 You’re a founder, consultant, or creator who’s been showing up on LinkedIn — but somewhere along the way, your content stopped sounding like you... and you hate it.

🔸 You’ve used AI. You’ve worked with a VA. You're showing up, but something feels off.
The voice, the energy — it's not yours, and your audience can tell.

🔸 You know content matters. But turning your insights into posts feels like a chore. You’d rather be running your business or serving clients — not thinking of what to post every day.

Maybe you’re thinking:
“I don’t care if my content sounds like me — I just want results.”

Here’s the truth:

💡 Content that converts is content that sounds like you.

The posts that build trust, drive inbound leads, and get shared aren’t the ones that follow a template.
The posts that hit and the creators that everyone loves create content that sound human and have a real point of view.

That’s where I come in.

🎙 I help founders and creators:

✅ Translate their expertise into clear, compelling LinkedIn content
✅ Edit and elevate AI-generated drafts so they feel sharp and human
✅ Repurpose long-form content into high-leverage posts
✅ Rebuild consistency without content burnout

This isn't just ghostwriting.

It’s voice recovery.
Clarity.
Strategy.
And connection.

Because your ideas deserve to be felt, remembered, and acted on.

--
What happens when your content sounds like you?

When my clients reconnect with their voice, they:
🔹 Attract better-fit clients with less effort
🔹 Reach more aligned audiences (and lose fewer to confusion)
🔹 Show up more consistently because the message flows easier
🔹 Reignite confidence in their visibility and positioning

--
🙋‍♀️ Wait, are you still reading?

Who am I and what makes me qualified to help you?

With 7+ years of experience writing for brands like HubSpot, Adobe, and GoDaddy, I’ve helped creators, founders, and early-stage teams craft content that’s well-written..and well-felt.

Whether you're:
- Building a personal brand
- Reviving your voice, or
- Scaling your visibility

I’m here to help.

--
🧩 Here's how we can work together:

🔸 LinkedIn Ghostwriting & Editing: I'll write (or improve) your posts so they sound like you
🔸 AI Content Polishing: Get voice-consistent, non-cringe edits of your AI drafts
🔸 Content Repurposing: Turn webinars, podcasts, or blogs into 4–6 pieces of content for socials
🔸 Clarity Intensives: One-off sessions to fix what’s not landing in your current content

Curious if this would work for your brand?
Let’s chat.

Farrah Garcia 🧚‍♀️

I thought AI would make human writers obsolete.
And for a while, it almost did.

But lately on job platforms like Upwork, I’m noticing something:
More job posts are asking for “𝗺𝗮𝗻𝘂𝗮𝗹𝗹𝘆 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.”

It’s funny, isn’t it?

We were told AI would replace us.
But now, clients are starting to feel the sameness in auto-generated work.

They’re starting to miss:
→ The messiness.
→ The humor
→ The point of view 

Basically, the personality behind the post.

I’ve realized AI can produce more or make your workflow faster, 
but it can't fake the ✨𝗲𝗻𝗲𝗿𝗴𝘆✨ you bring to each post.

And that's what people follow you for.


--
Hello LinkedIn, what's up? It's been a while!

I've been MIA here because I've been trying to grow my personal (creator) brand on TikTok. I have a few thoughts about it, and I can't wait to share!

Farrah Garcia 🦸🏻‍♀️

Helping founders, coaches & creators sound like themselves again | Voice-first ghostwriting, editing, & content repurposing | AI-enhanced, human-led content

Kasturi Patra

Helping B2B SaaS, MarTech, and HR Tech companies attract and convert more customers with engaging and SEO-optimized content. I have over three years of experience creating content that drives results for brands like Peak, Foundation Inc., Shopify, Shogun, Prosci, Ware2Go, Empeon, Founders Factory Africa, WebEngage, Nexcess, The Blogsmith, K-ecommerce, and more.

Company Owner

Trefis

Trefis is an online financial community structured around trends, forecasts and insights related to some of the most popular stocks in the US.

My responsibilities included:
- Developing coverage on companies in the retail, online travel services, and beauty and personal Care sectors
- Analyzing macroeconomic, industry, and company specific data; maintaining financial models
- Writing articles on the companies and providing regular updates on their performance. 

During my stint with Trefis, I'd written 150+ insightful research articles encompassing macroeconomic trends, industry trends and company dynamics, that were syndicated to leading financial websites such as Forbes, Seeking Alpha and Nasdaq. Here are a few samples:

~ Why Is Victoria's Secret Undergoing Restructuring Changes?
~ Why Did L’Oréal Decide to Acquire Three Active Cosmetics Brands from Valeant for $1.3 Billion?
~ 2015 Was A Fantastic Year for Ctrip, and 2016 Might Be Even Better!
~ Here's How Estee Lauder Plans to Grow in China
~ How Guess Is Changing Its Positioning and Focus on The Americas

Equity Research Analyst

GENPACT

Performing financial and market environment analysis primarily through research related to sectors such as: Aviation, IT/ITeS, Manufacturing, Hospitality, and Financial Services

Instrumental in building an air charges database and cost optimizer tool for an aircraft manufacturer

Opportunity analysis in the developing markets based on a multi-level customer segmentation analysis

Preparing competitive intelligence weekly, monthly market overview, fleet maps and airline briefing notes

Analyzing the various sectors for each economy in terms of potential demand and supply
Identifying the drivers and restraints for the sectors 

Formulating alternative marketing strategies for sectors turning to sustainable and energy saving resources

Preparing monthly risk reports for vendors availing financial services from a client in the financial services sector

Preparing Watch list reports to monitor the performance of borrowers with large exposures 

Providing information on customers with high risk exposures and tracking their
monthly payment pattern

Business Analyst

Grail Research

Meeting market intelligence needs of clients in industries related to IT/ITeS, Healthcare, Tourism, Entertainment, Oil & Gas etc.

Responsible for producing high quality research and analysis and synthesizing findings into client deliverable

Contributing to the analytical approach, mentoring analysts, and helping in driving innovation and internal improvements

Structuring work, addressing questions and integrating materials on a large piece of the project (potentially including several analysts)

Marketing Associate

Frost & Sullivan

Deploying suitable market research tools to gauge market trends and competitor activities 

Providing insights on market trends, analyses, opportunities, projections and marketing strategies

Marketing Analyst

B2B Content, Copy, & Strategy | e-commerce, MarTech, HRTech

I'm a B2B tech content writer who's written for brands like Shopify, WebEngage, Shogun, Nexcess, Prosci, k-ecommerce, and Ware2Go, as well as for marketing agencies such as Peak Content, Foundation Marketing, and The Blogsmith. My work spans blog posts, social media content, email newsletters, and case studies.

Before moving to content writing, I worked as a financial analyst at Trefis, a US-based fintech startup. There, I wrote 150+ articles analyzing retail and tech companies, many of which were syndicated to Forbes, Nasdaq, and Seeking Alpha. This experience sharpened my ability to break down complex topics and back up claims with solid data.

I'm also a published fiction author, with a novel and several short stories to my name. This background helps me better grasp the reader's journey, the emotional resonance of a piece, and the principles of storytelling, all of which enrich my B2B content.

My post-graduate degrees in International Business (with a Marketing specialization) and Applied Economics inform my understanding of marketing principles and consumer behavior, directly influencing my content creation process.

Since starting as a B2B writer, I've further upgraded my skills with a content marketing certification from SmartBlogger, a case study certification from Proof Sells, and a certification in copywriting from Copywrite Matters. 

With my diverse professional experience (in market research, strategy, and financial analysis), academic background, and fiction writing skills, I approach B2B tech content from a unique perspective. I blend analytical thinking, storytelling, and marketing insights to create compelling and powerful content.

I live in Gurgaon with my partner and our four rescued pets. When I'm not writing, I'm usually painting, binge-reading literary fiction, or binge-watching true crime documentaries. Oh, and I love to travel, and Japan is my favorite place to visit, so far. 🇯🇵
 
​If you want a content marketer/copywriter who is hardworking, creative, and strives for the best, then let's get in touch. 😊

taplio

The Battle

Farrah Garcia 🧚‍♀️

Kasturi Patra

Followers

Posts

Engagements

Likes

Performance ScoreFarrah Garcia 🧚‍♀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Farrah Garcia 🧚‍♀️

Kasturi Patra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Farrah Garcia 🧚‍♀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFarrah Garcia 🧚‍♀️'s LinkedIn Performance