Canary Mail

Content Writer

With Content

- Create engaging thought leadership articles for B2B technology clients
- Develop SEO-optimized content that aligns with client brand voice and industry expertise
- Research and write comprehensive technical content for software and SaaS companies
- Collaborate with editors to ensure content meets client objectives and quality standards

Contributor

The Neighborhood Lifestyle Group

Led comprehensive brand strategy and campaign execution while managing cross-functional teams to drive brand growth and market presence.

Key Responsibilities:

- Execute integrated marketing strategy and brand development initiatives, managing brand guidelines and marketing communications while tracking ROI and KPIs

- Lead omnichannel marketing campaigns, digital marketing initiatives, and content strategy across Instagram and Facebook, achieving 3% growth in brand awareness using completely organic content within the first 90 days

-Direct market research, competitive analysis, and consumer insights to develop data-driven brand positioning and marketing strategies

- Manage relationships with creative agencies, marketing vendors, and internal stakeholders including product marketing, digital marketing, and sales enablement teams

- Oversee social media marketing, content marketing, and digital brand presence across social media platforms

- Guide creative direction and brand storytelling through visual identity management, creative briefs, and brand asset development

Skills: brand strategy, marketing communications, digital marketing, content strategy, social media marketing, creative direction, brand development, brand guidelines, copywriting

Brand Manager

The Blogsmith

Led personal branding and social media strategy for premium B2B clients, achieving exceptional growth through strategic storytelling and content optimization.

Key Achievements:

- Developed and executed personal branding strategies that increased client reach by 612.2% (24,233 members) and engagement by 1,180% among target C-suite audience
- Crafted authentic brand voices that resonated with high-value segments: founders (7.3%), CEOs (3.4%), consistently hitting engagement targets
- Orchestrated multi-platform content strategy using webinars, podcasts, and speaking engagements to create cohesive personal brand narratives
- Managed end-to-end content creation including LinkedIn strategy, Twitter presence, and visual asset development

Skills:
- Personal Brand Development
- Brand Voice Development
- Content Repurposing Strategy
- Audience Growth Strategy
- Stakeholder Management

Social Media Manager & Personal Brand Strategist

- Crafted high-performing SEO content for B2B technology brands, specializing in SaaS, digital marketing, and tech industries
- Developed comprehensive technical documentation, product comparisons, and industry analysis pieces
- Secured multiple featured snippets through strategic SEO optimization
- Maintained consistent brand voice while adapting to diverse client requirements
- Regular contributor to industry-leading blogs including GoDaddy, Adobe, and Shopify

SEO Content Writer

the brand creatives

- Secured featured snippets through strategic SEO content optimization and technical writing
- Created high-performing comparison content and technical documentation
- Developed user-focused content strategies to improve content engagement
- Collaborated with design teams to create integrated content experiences

Content Assistant

JG Summit Olefins Corporation

- Managed and nurtured key client relationships in export markets, resolving 100% of customer inquiries (13/13) within a 3-month period
- Led cross-functional communication between Product Development, Sales, and customer teams
- Developed strategic solutions for 16 existing clients, resulting in successful new product applications
- Created and presented technical documentation and recommendations to stakeholders

Jr. Customer Technical Service Engineer

- Collaborated across 5 departments (Operations, Packaging, Sales, QA, R&D) to optimize workflows and client solutions
- Assisted in client presentations and technical demonstrations

Technical Management Trainee

Content fairy 🧚‍♀️ | I help busy entrepreneurs, founders, and CEOs tell their stories and show up authentically on LinkedIn.

👇 Point a finger down if this sounds like you:

🔸 You’re a founder, consultant, or creator who’s been showing up on LinkedIn — but somewhere along the way, your content stopped sounding like you... and you hate it.

🔸 You’ve used AI. You’ve worked with a VA. You're showing up, but something feels off.
The voice, the energy — it's not yours, and your audience can tell.

🔸 You know content matters. But turning your insights into posts feels like a chore. You’d rather be running your business or serving clients — not thinking of what to post every day.

Maybe you’re thinking:
“I don’t care if my content sounds like me — I just want results.”

Here’s the truth:

💡 Content that converts is content that sounds like you.

The posts that build trust, drive inbound leads, and get shared aren’t the ones that follow a template.
The posts that hit and the creators that everyone loves create content that sound human and have a real point of view.

That’s where I come in.

🎙 I help founders and creators:

✅ Translate their expertise into clear, compelling LinkedIn content
✅ Edit and elevate AI-generated drafts so they feel sharp and human
✅ Repurpose long-form content into high-leverage posts
✅ Rebuild consistency without content burnout

This isn't just ghostwriting.

It’s voice recovery.
Clarity.
Strategy.
And connection.

Because your ideas deserve to be felt, remembered, and acted on.

--
What happens when your content sounds like you?

When my clients reconnect with their voice, they:
🔹 Attract better-fit clients with less effort
🔹 Reach more aligned audiences (and lose fewer to confusion)
🔹 Show up more consistently because the message flows easier
🔹 Reignite confidence in their visibility and positioning

--
🙋‍♀️ Wait, are you still reading?

Who am I and what makes me qualified to help you?

With 7+ years of experience writing for brands like HubSpot, Adobe, and GoDaddy, I’ve helped creators, founders, and early-stage teams craft content that’s well-written..and well-felt.

Whether you're:
- Building a personal brand
- Reviving your voice, or
- Scaling your visibility

I’m here to help.

--
🧩 Here's how we can work together:

🔸 LinkedIn Ghostwriting & Editing: I'll write (or improve) your posts so they sound like you
🔸 AI Content Polishing: Get voice-consistent, non-cringe edits of your AI drafts
🔸 Content Repurposing: Turn webinars, podcasts, or blogs into 4–6 pieces of content for socials
🔸 Clarity Intensives: One-off sessions to fix what’s not landing in your current content

Curious if this would work for your brand?
Let’s chat.

Farrah Garcia 🧚‍♀️

I thought AI would make human writers obsolete.
And for a while, it almost did.

But lately on job platforms like Upwork, I’m noticing something:
More job posts are asking for “𝗺𝗮𝗻𝘂𝗮𝗹𝗹𝘆 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.”

It’s funny, isn’t it?

We were told AI would replace us.
But now, clients are starting to feel the sameness in auto-generated work.

They’re starting to miss:
→ The messiness.
→ The humor
→ The point of view 

Basically, the personality behind the post.

I’ve realized AI can produce more or make your workflow faster, 
but it can't fake the ✨𝗲𝗻𝗲𝗿𝗴𝘆✨ you bring to each post.

And that's what people follow you for.


--
Hello LinkedIn, what's up? It's been a while!

I've been MIA here because I've been trying to grow my personal (creator) brand on TikTok. I have a few thoughts about it, and I can't wait to share!

Farrah Garcia 🦸🏻‍♀️

Helping founders, coaches & creators sound like themselves again | Voice-first ghostwriting, editing, & content repurposing | AI-enhanced, human-led content

Kohi Social

Content Manager

Amplify Ventures

Amplify is a SaaS lab that creates B2B products and services used by millions.

The Love Club

- Maximized limited resources and information available in producing and pitching blog articles and topics now and then.
- Empowered small and medium-sized businesses from Cebu by highlighting their owners' journey and products/services in different blog articles published.
- Produced lifestyle creative writing outputs that helped improve my writing and research skills by taking on projects that aren't inherently familiar to me, such as interviewing and publishing.

Feature Writer

Mindshift Solutions Group Inc. Doing Business as Know Your Business, Nicollections and Nasi Isnak

Content Strategist and Creative Consultant

Social Media Manager

Social Media Marketing Intern

Morena the Label

Editorial Intern

HARO

- Created a content strategy that made my work process more efficient by making proofreading easier during the writing process per se. 
- Produced different creative writing and copywriting outputs that followed SEO practices that helped in keeping the client's web pages active and running. 
- Identified different pain points in various industries that vary from health and wellness, real estate, dentistry, and mindfulness, among others, and pitched blog article topics.

Writer

PROPER

- Positioned weekly posts and pitches according to current digital marketing trends.
- Launched a client's website and did copy editing to translate the web buttons, CTAs, and entire content into Filipino.
- Collaborated with the creatives team to produce weekly posts for our clients whose industries vary from eCommerce to politics.
- Performed market research to investigate the behavior of prospects and consumers to increase customer retention of the handled eCommerce brand.

Digital Strategy and Content Intern

Now You Know PH

- Validated the reports and contact details provided by different organizations personally tapped. 
- Documented different youth organizations in the Philippines and researched to find the contact information of its members or heads.
- Utilized the skills I learned from journalism to produce a blog post that highlights one of the Philippines' achievements in the said year.
- Organized the company's organization database via Google Sheets that provided necessary information about different youth organizations.

Project Management Intern

Edukasyon.ph

- Headed newsletter content writing for B2B and B2C campaigns.
- Helped in responding to concerns of prospects and registered users.
- Pitched ideas for Civic Ed Campaign to urge the youth to register to vote.
- Organized and made weekly reports to keep track of the latest updates and up-to-date digital marketing trends.

Community Engagement Intern

London Outsourced

- Established a good content strategy foundation for copywriting by making the outputs data evidence-based.
- Conducted market research to be aware of the SEO best practices and further information about the products I have to feature.
- Communicated with a content manager that provides me with the necessary processes that I have to be aware of and the goods I have to make a copy for. 

The products are primarily spices and other vegetables inherent to India.

Product Description Writer

Web Content Writer 🦦 Stringing words together for B2B SaaS & lifestyle brands so they don't have to 🖥️ | P2P Marketing 🤳🏻

💡 Did you know that content marketing is an investment?

Business owners have one common problem: they don’t have enough time. And maybe AI technology can help with freeing their time by producing content. But is it enough to close sales and build communities?

📋 I'm Lore and I do content writing and social media marketing for B2B SaaS companies and lifestyle brands to reach their KPIs and secure their ROI in the bag.

I helped companies and brands with content writing, content strategy, and social media marketing to help them focus on their areas of expertise. I worked with their sites on WordPress and social media pages by contributing in:
👉🏻 SEO optimization
👉🏻 market and competitor research
👉🏻 community building using user-generated content

With the advent of more social media marketing platforms and AI technology, one thing remains unbeatable: the organic power of content writing. 

⏳ Invest for your time and finally focus on your area of expertise today! The key to doing everything is to not do everything. Leave content marketing and management to me. 

Let me string the words together. Give me the brief at villaroya.lore@gmail.com.

taplio

The Battle

Farrah Garcia 🧚‍♀️

Lorecelle Villaroya

Followers

Posts

Engagements

Likes

Performance ScoreFarrah Garcia 🧚‍♀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Farrah Garcia 🧚‍♀️

Lorecelle Villaroya

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Farrah Garcia 🧚‍♀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFarrah Garcia 🧚‍♀️'s LinkedIn Performance