Canary Mail

Content Writer

With Content

- Create engaging thought leadership articles for B2B technology clients
- Develop SEO-optimized content that aligns with client brand voice and industry expertise
- Research and write comprehensive technical content for software and SaaS companies
- Collaborate with editors to ensure content meets client objectives and quality standards

Contributor

The Neighborhood Lifestyle Group

Led comprehensive brand strategy and campaign execution while managing cross-functional teams to drive brand growth and market presence.

Key Responsibilities:

- Execute integrated marketing strategy and brand development initiatives, managing brand guidelines and marketing communications while tracking ROI and KPIs

- Lead omnichannel marketing campaigns, digital marketing initiatives, and content strategy across Instagram and Facebook, achieving 3% growth in brand awareness using completely organic content within the first 90 days

-Direct market research, competitive analysis, and consumer insights to develop data-driven brand positioning and marketing strategies

- Manage relationships with creative agencies, marketing vendors, and internal stakeholders including product marketing, digital marketing, and sales enablement teams

- Oversee social media marketing, content marketing, and digital brand presence across social media platforms

- Guide creative direction and brand storytelling through visual identity management, creative briefs, and brand asset development

Skills: brand strategy, marketing communications, digital marketing, content strategy, social media marketing, creative direction, brand development, brand guidelines, copywriting

Brand Manager

The Blogsmith

Led personal branding and social media strategy for premium B2B clients, achieving exceptional growth through strategic storytelling and content optimization.

Key Achievements:

- Developed and executed personal branding strategies that increased client reach by 612.2% (24,233 members) and engagement by 1,180% among target C-suite audience
- Crafted authentic brand voices that resonated with high-value segments: founders (7.3%), CEOs (3.4%), consistently hitting engagement targets
- Orchestrated multi-platform content strategy using webinars, podcasts, and speaking engagements to create cohesive personal brand narratives
- Managed end-to-end content creation including LinkedIn strategy, Twitter presence, and visual asset development

Skills:
- Personal Brand Development
- Brand Voice Development
- Content Repurposing Strategy
- Audience Growth Strategy
- Stakeholder Management

Social Media Manager & Personal Brand Strategist

- Crafted high-performing SEO content for B2B technology brands, specializing in SaaS, digital marketing, and tech industries
- Developed comprehensive technical documentation, product comparisons, and industry analysis pieces
- Secured multiple featured snippets through strategic SEO optimization
- Maintained consistent brand voice while adapting to diverse client requirements
- Regular contributor to industry-leading blogs including GoDaddy, Adobe, and Shopify

SEO Content Writer

the brand creatives

- Secured featured snippets through strategic SEO content optimization and technical writing
- Created high-performing comparison content and technical documentation
- Developed user-focused content strategies to improve content engagement
- Collaborated with design teams to create integrated content experiences

Content Assistant

JG Summit Olefins Corporation

- Managed and nurtured key client relationships in export markets, resolving 100% of customer inquiries (13/13) within a 3-month period
- Led cross-functional communication between Product Development, Sales, and customer teams
- Developed strategic solutions for 16 existing clients, resulting in successful new product applications
- Created and presented technical documentation and recommendations to stakeholders

Jr. Customer Technical Service Engineer

- Collaborated across 5 departments (Operations, Packaging, Sales, QA, R&D) to optimize workflows and client solutions
- Assisted in client presentations and technical demonstrations

Technical Management Trainee

Content fairy 🧚‍♀️ | I help busy entrepreneurs, founders, and CEOs tell their stories and show up authentically on LinkedIn.

👇 Point a finger down if this sounds like you:

🔸 You’re a founder, consultant, or creator who’s been showing up on LinkedIn — but somewhere along the way, your content stopped sounding like you... and you hate it.

🔸 You’ve used AI. You’ve worked with a VA. You're showing up, but something feels off.
The voice, the energy — it's not yours, and your audience can tell.

🔸 You know content matters. But turning your insights into posts feels like a chore. You’d rather be running your business or serving clients — not thinking of what to post every day.

Maybe you’re thinking:
“I don’t care if my content sounds like me — I just want results.”

Here’s the truth:

💡 Content that converts is content that sounds like you.

The posts that build trust, drive inbound leads, and get shared aren’t the ones that follow a template.
The posts that hit and the creators that everyone loves create content that sound human and have a real point of view.

That’s where I come in.

🎙 I help founders and creators:

✅ Translate their expertise into clear, compelling LinkedIn content
✅ Edit and elevate AI-generated drafts so they feel sharp and human
✅ Repurpose long-form content into high-leverage posts
✅ Rebuild consistency without content burnout

This isn't just ghostwriting.

It’s voice recovery.
Clarity.
Strategy.
And connection.

Because your ideas deserve to be felt, remembered, and acted on.

--
What happens when your content sounds like you?

When my clients reconnect with their voice, they:
🔹 Attract better-fit clients with less effort
🔹 Reach more aligned audiences (and lose fewer to confusion)
🔹 Show up more consistently because the message flows easier
🔹 Reignite confidence in their visibility and positioning

--
🙋‍♀️ Wait, are you still reading?

Who am I and what makes me qualified to help you?

With 7+ years of experience writing for brands like HubSpot, Adobe, and GoDaddy, I’ve helped creators, founders, and early-stage teams craft content that’s well-written..and well-felt.

Whether you're:
- Building a personal brand
- Reviving your voice, or
- Scaling your visibility

I’m here to help.

--
🧩 Here's how we can work together:

🔸 LinkedIn Ghostwriting & Editing: I'll write (or improve) your posts so they sound like you
🔸 AI Content Polishing: Get voice-consistent, non-cringe edits of your AI drafts
🔸 Content Repurposing: Turn webinars, podcasts, or blogs into 4–6 pieces of content for socials
🔸 Clarity Intensives: One-off sessions to fix what’s not landing in your current content

Curious if this would work for your brand?
Let’s chat.

Farrah Garcia 🧚‍♀️

I thought AI would make human writers obsolete.
And for a while, it almost did.

But lately on job platforms like Upwork, I’m noticing something:
More job posts are asking for “𝗺𝗮𝗻𝘂𝗮𝗹𝗹𝘆 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.”

It’s funny, isn’t it?

We were told AI would replace us.
But now, clients are starting to feel the sameness in auto-generated work.

They’re starting to miss:
→ The messiness.
→ The humor
→ The point of view 

Basically, the personality behind the post.

I’ve realized AI can produce more or make your workflow faster, 
but it can't fake the ✨𝗲𝗻𝗲𝗿𝗴𝘆✨ you bring to each post.

And that's what people follow you for.


--
Hello LinkedIn, what's up? It's been a while!

I've been MIA here because I've been trying to grow my personal (creator) brand on TikTok. I have a few thoughts about it, and I can't wait to share!

Farrah Garcia 🦸🏻‍♀️

Helping founders, coaches & creators sound like themselves again | Voice-first ghostwriting, editing, & content repurposing | AI-enhanced, human-led content

Shreelekha Singh

Content @ Floik | Freelance Writer for B2B SaaS | Specialized in long-form content; learning SaaS content strategy

I believe content should be equal parts educational and enjoyable. Because if it's a snoozefest, nobody's coming back for seconds.

I've spent the last six years working with B2B SaaS brands (big and small) to create content packed with value and served with verve. The kind people share, remember, and come back for. 

I do this by:

→ Thinking strategically
→ Diving deep into research
→ Writing with a storytelling flair

And that's not all. 

As one of the first marketing hires for an early-stage startup, I built and scaled the brand's content program from scratch. 

That means I've lived through the chaos most content teams face. The do-more-with-less grind, impossible timelines, and constantly shifting priorities. 

Bottom line: I know how to deliver and make your life easier in the process. 

If this resonates with you, I'd love to help. 🫶🏻

Always open to a chat here or at hey@shreelekhasingh.com 

More about me: https://www.shreelekhasingh.com/

Freelance Writer

Every freelance writer should work in an in-house role at least once in their career. 

Writing as a function has evolved BIG time, and you simply can't work in isolation anymore.

Get a brief, write a draft, make edits, repeat — this workflow leaves you out of the loop on what actually matters.

And since you can't see the bigger picture, you're limited in your ability to create something impactful that truly moves the needle for a business.

Working in-house gives you a lens into content as a strategic function.

You learn how content teams operate behind the scenes, where they get stuck, and what success looks like.

(And trust me, it's wildly different for a 10-person startup vs. a 100-person org.)

My experience running content for an early-stage startup taught me two things that changed my approach to working as a freelancer:

1. The daily reality content marketers face

They're chasing tight deadlines, juggling multiple priorities, and constantly trying to do more with less. 

2. What makes a writer truly valuable

It's making marketers' lives easier by tackling their challenges and delivering strategic value without needing them to hand-hold you.

These insights help you go beyond writing.

You start thinking like a content marketer, strategizing ways to achieve specific goals with every piece you create.

And my hunch says this will soon become table stakes for freelance writers. 👀

Freelance writer for B2B SaaS brands in MarTech, product education, and UX research

One of my most common advice to writers is: don't write with “tourist knowledge” (h/t Tommy Walker).

Tourist knowledge is literally what it sounds like — knowing a subject/topic only as much as a tourist knows about an unfamiliar city.

It’s skin-deep and generic information available for cheap.

Like visiting a city's top 5 TripAdvisor spots and claiming you "know" the place.

Your writing reflects tourist knowledge when you:

➝ Don’t go deep into the trenches to fully understand the topic and present more nuanced + actionable takes

➝ Limit your research to a few articles and lazily rely on AI-generated slop to inform your perspective

➝ Chase the most widely accepted (and repeated) ideas instead of finding contrarian views or fresh angles

➝ Work with a closed mind and no curiosity to explore what lies beneath the surface-level takes

➝ Don't get your hands dirty to do hands-on research and run your own experiments

Writing with tourist knowledge is the path of least resistance. It's easier and faster than putting in the real work of understanding a topic inside-out.

You’ll often feel directionless, overwhelmed, and tired of all the heavy lifting.

But whoever said writing was easy. 🤷🏻‍♀️

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗮𝘁 𝗿𝗲𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝘁𝗮𝗸𝗲𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱. 𝗕𝗲 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗯𝗼𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗶𝘁.

Stuck in writer's block? Feeling drained of creativity because of all the AI chatter? Don't have the motivation to write? ALL of it at once?

My go-to hack to snap out of it: 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗴𝗼𝗼𝗱 𝘄𝗿𝗶𝘁𝗲𝗿𝘀.

As a textbook overthinker working with a HEAVY sense of imposter syndrome (high-five if that's you), I find myself in a zone of no-work-only-brainrot at least once every week.

For the longest time, I had no idea how to escape this zone. Because clearly, there are no stairs or elevators.

But one momentous day, when I found myself stuck again, I did the most surprising thing:

I stopped hopping between Instagram, Reddit, Threads — and opened a tab to read a news article about Manchester United.

It was fun, gripping, and INSTANTLY inspiring.

Might sound corny, but I felt this absolute jolt of creativity and had an inexplicable itch to write. 

So I tried it again the next time I fell into this no-escape zone of procrastination and despair. 

And it worked. Again.

It's become my most reliable method: 𝗿𝗲𝗮𝗱 𝘄𝗲𝗹𝗹 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝘄𝗲𝗹𝗹.

Read anything — an op-ed about your favorite football club, an essay on Gen-Z in the workplace, a chapter from a book about wizards, an article on product marketing, a research report on AI. 

Anything that sparks a brainwave. 

⚡ Pro tip: Keep curating a reading list for moments like these. It's great if you read every day. But constantly bookmarking content for when you hit a slump avoids the extra effort of finding something interesting when you're deep in it.

Lately, I've been thinking a lot about something that changed how I see my work as a writer: 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘄𝗲𝗹𝗹 𝗶𝘀 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗯𝗮𝘀𝗲𝗹𝗶𝗻𝗲.

That draft I just submitted in a tidy Google Doc shows hardly 30% of the massive, multi-layered effort that went into it.

The other 70% (the real heavy lifting) happens in places and processes most people don't see.

Before writing:

→ I study the brief obsessively and ask questions until I truly understand what the brand wants to achieve (not just what they say they want)

→ I brainstorm multiple angles, then pick the one(s) that'll deliver genuine value to the readers

During research:

→ I read everything I can find on the topic to understand what's already been said and think about packaging my ideas

→ I collaborate with experts + editors and consume content to inform my perspective to write from a place of expertise

→ I hunt for credible proof points to back up my advice/insights with real-world evidence and show readers how it's done

While shaping the piece:

→ I outline, restructure, and outline again until my ideas flow logically and the structure actually saves readers the mental heavylift of connecting the dots

→ I think about how to visualize concepts: what needs a graphic, a callout, a different format to be digestible

→ I edit content (ruthlessly) to meet readers where they are and sound accessible + align my draft with brand guidelines

So, that Google Doc is just a beautifully plated dish after hours of prep and cooking time.

And that is to say, your value as a writer isn't just in how you string words together. 

It's in the critical thinking, strategic ideas, relentless curiosity, and the dozens of invisible tasks that happen behind the scenes.

So if you want to stand out as a writer: 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻.

taplio

The Battle

Farrah Garcia 🧚‍♀️

Shreelekha Singh

Followers

Posts

Engagements

Likes

Performance ScoreFarrah Garcia 🧚‍♀️'s LinkedIn Performance

Performance ScoreShreelekha Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Farrah Garcia 🧚‍♀️

Shreelekha Singh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Farrah Garcia 🧚‍♀️'s LinkedIn Performance

Performance ScoreShreelekha Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFarrah Garcia 🧚‍♀️'s LinkedIn Performance