Federico Presicci

Global Sales Enablement Manager

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Leading the sales enablement function globally.

Director of Sales Enablement

The Enablement Insight

I am the leading creator and strategist for this leading industry blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Chief Editor & Strategic Enablement Advisor

GoCardless

Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:

• Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.

• Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.

• Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.

• Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.

• Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.

• Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.

Speexx

As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication. 

Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.

Business Coach

GDS Group

Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).

Head of Sales Training & Enablement

Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:

• Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.

• Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.

• Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.

• Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.

• Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being

Training & Performance Specialist

In addition to previous achievements and responsibilities:

• Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.

Senior Global Delegate Sales Executive | Sales Coach

Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:

• Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals. 

• Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.

Global Delegate Sales Executive | Master of Ceremonies

Numerable Software

Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:

• Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes. 
• Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.

Customer Development Executive

Drawings & PortraiTees

Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:

• Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade. 
• Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models. 
• Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
• Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.

Founder & Commercial Director 

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

barborelle.com

A multidimensional coaching journey for visionary leaders and seekers in transition who are ready to stop pushing and start living from deep alignment, purpose, and vitality.

In our work together, we reconnect you with your body’s wisdom, awaken your creative energy, and activate your soul’s mission so you can lead and create from your most embodied self.

We blend breathwork, movement, womb & nervous system healing, quantum energy, and Earth-based wisdom to return you to wholeness and unlock your full-spectrum expression.

Get my 12+ years of my spiritual training and embodied practice to:

1. Reclaim your intuition, authenticity, and creative power
2. Reset your nervous system and access grounded vitality
3. Awaken your true purpose and lead from soul not pressure
4. Build a magnetic presence that attracts aligned opportunities

Embodiment Coach

An experiential coaching program for conscious entrepreneurs who desire to align with their true soul mission, build a magnetic brand, attract clients, and create ripples of impact. 

We will work with the fundamentals of creativity, somatic exercises (breathwork and visualization), messaging & content strategy, storytelling, and networking principles to activate and express your mission online and create a presence that deeply resonates with your audience and leads to sales.

Get my 10+ years of marketing & spiritual experience and access to my Embodied & Profitable Messaging Method I've used for myself and my clients to:

1. Tap into your most authentic expression and voice
2. Build a strong & visible personal brand
3. Attracts aligned opportunities, clients, and speaking invitations
4. Become a recognized impact leader
5. Make a long-lasting positive impact 

💎 Ready to step into the boldest & most magnetic version of you? 
Reach out to me in the DMs and book your coaching spot today.

Embodiment & Messaging Coach

I help conscious entrepreneurs in the wellness, coaching & personal development niche grow their visibility, revenue, and positive impact through thought leadership content:

1️⃣ BRAND MESSAGING & CONTENT STRATEGY
Articulate the value of your work and get a content roadmap that grows the audience and activates those ready to buy.

2️⃣ COPYWRITING: LinkedIn content, websites, and emails
Lean back and save time while I help you attract clients and make a positive impact with your content. 

3️⃣ FOUNDER STORY & LINKEDIN PROFILE REVAMP: 
Get an authentic story that relates to your clients and inspires trust, while portraying your personality, values, and business journey. 

Trusted by 30+ international premium clients:

Healthpreneur Group, Thrive Global, Meraki Wellness Strategies, Richard Moore, Kiki Bhaur, Tea Huntress, FormulaIQ, booking.com, Klarna, Thrive Global and 30+ clients.

Visit www.barborelle.com and let’s chat about how we can make an impact together.

Messaging Strategist & Copywriter

Europe Meets Miami

We’re hosting monthly meetups to bring Europeans living in Miami and locals together in a relaxed, vibrant atmosphere.

Whether you’re new to the city or a Miami local, our mission is simple:

1. Meet new faces.
Connect with people who share a love for culture, travel, wellness, and business.

2. Discover hidden gems.
Each month we discover a new venue from chic rooftop bars to cozy cafes.

3. Experience genuine community.
Have deep conversations, exchange ideas, and exciting opportunities while getting the best of Miami.

Join us for our next meetup: https://europemeetsmiami.com/future-meetups/

Co-Founder

Thrive Global

Contributing Writer

Passion Passport

Praesideo

zero-carbon 2030 (now relaunched as Praesideo) is a nonprofit organization for faster, bolder action on climate change. My responsibilities included:

- Formulating and implementing the marketing strategy 
- Managing a graphic design intern
- Writing and researching meaningful content on the topic of sustainability & climate change 
- Organizing online fundraising events including an "Art for Climate Auction" and a GoFundMe Campaign as well as the offline "Race to Zero" event
- Managing the digital marketing presence including website, social media, e-mail marketing, influencer marketing and podcast channel
- Community building, growth and enegagement
- Establishing meaningful partnerships with other organizations as well with the Carbon Analytics team
- Reporting and analytics

Digital Marketing Manager

GenesisCare

GenesisCare designs and provides treatments and for people with cancer, heart disease and sleep disorders in more than 130 centres across Australia, the U.K. and Spain. My role consists in implementing actions from the digital marketing plan:

+Website: creation of new landing pages, manage website updates, work with stakeholders to collect content 
+SEO: Optimising website pages including updating meta information, tagging, keywords optimisation plus external link building to increase search ranking and traffic; working with SEO agencies 
+SEM: taking part in campaign planning, making campaign updates, organising, content, collecting data and reporting
+Social media:  Plan and create content to  drive engagement across the business profiles (Facebook, LinkedIn, YouTube, Vimeo, GMB) and community management
+Create monthly insight reports with Google Analytics and Sproutsocial
+Yoga teaching to a group of 10-20 colleagues to enhance well-being and relaxation

What I learned: Healthcare industry, digital media, working independently in a fast-paced changing environment, stakeholder management, time management, adaptability, confidence, passion for work

Global Digital Marketing Coordinator

The World

Spiritual travel journey in India, Indonesia & Australia

+ 200hr certified Ashtanga Yoga Teacher Training at Samyak Yoga in Mysore, India
+ Completion of a variety of yoga & meditation courses (Vinyasa, Hatha, Kundalini, Yin, Bikram etc.) in Varkala, Fort Kochi, Mysore, Ubud, Canggu and Sydney
+ Creation of travel blog Higher Discoveries

What I learned: Multi-cultural curiosity, adaptation, flexibility, openness, non-judgement, independence, courage, determination, yoga & life philosophy

Yoga Teacher Training & Travel Sabbatical

Safilo

Safilo is one of world leaders in the design, production and distribution of premium eyewear with brands such as Dior, Fendi, Givenchy, Marc Jacobs and more. Working in a B2B environment, in this role I am in charge of the following activities for the regions:

11/2018- 05/2019: Global Key Account (France, Switzerland, UK, Hungary, Russia)
09/2017- 11//2018: Central European Branches 

TRADE MARKETING
+ Supporting the organisation of sales events and active participation in the presentation of eyewear collections to opticians in the showroom and on trade fairs
+ Ensuring effective POP material distribution, allocation and delivery
+ Distributing promotional and ADV materials for selected brands to interested clients

E-MAIL MARKETING
+ Creating brand promotion, editorial and corporate newsletters on a global scale level
+ Coordination with Trade Marketing to ensure on-time newsletter sending according to digital plan
+ Actively searching for improvements and reporting analytics

SALES
+ Coordinating sales and after-sales related activities
+ Managing the order to cash flow ensuring a high customer satisfaction and excellence with regards to independant opticians and key accounts
+ SMILE  as an automatic replenishment system for key accounts: Implementing facing/assortment settings, releasing weekly orders and providing analysis
+ Designing and implementing more efficient warranty return processes for key accounts
+ Supporting the local sales team with operational issues
+ Maintaining customer master data, opening of new accounts and customer support for B2B e-commerce platform Safiloconnect
+ Preparation of sales reports, accounting and administrative support

What I learned: MailUp, SAP, Excel, Sales Flow, Client Orientation, Distribution Channels and Strategies, Eyewear & Fashion Market Dynamics,  Problem-Solving, Precision, Cross-Functional Teamwork, Operating in a complex multinational environment

Global Marketing & Sales Specialist

UNOX S.p.A.

Unox is an innovative Italian professional oven service provider with a worldwide presence. My responsibilities consisted in providing an excellent customer experience to B2B dealers and distributors from Europe, Middle East, Asia, Australia and America:

+ Organization of corporate events, cooking demonstrations, key account visits and city tours for  foreign dealers and distributors (1000+ clients annually)
+ Presentation of company structure and processes to clients including tour around company site
+ Liasing with country managers, corporate chefs, travel agency, hotels and restaurants to ensure smooth planning
+ Organization of internal events (e.g. Unox Hackathon, Digital Meet)
+ Creation and implementation of monthly "Unox Successful Story" Newsletter 
+ Coordination of online blog Unox Social Magazine
+ Creation of promotional & advertising material in InDesign and Photoshop
+ Translation of editorial contents into English, Italian, German, French and Czech

What I learned: Inventive Simplification, Lean Processes, Event Organization, Public Speaking, Client Orientation, Stakeholder Coordination, Time Management, Multicultural skills, Digital Marketing, MailUp, Operating in a dynamic unstructured environment

International Marketing & Digital Communication Specialist

PittaRosso

PittaRosso is Italy's leading shoe & accessories retailer, rapidly expanding in several European countries. My following responsibilities were concentrated on the Italian and French market: 

+ Website Project Management: Set-up of new product merchandising database, coordination with photographer and web agency, content editing and uploading, managing new store opening campaigns and blog contents
+ Content creation for social media channels, launch of advertising campaigns and implementation of a strategical digital plan
+ Graphic design of marketing communication materials in Photoshop
+ Close contact with commercial centers, web agency, software house and advertising agency
+ Management of international marketing coalition programs
+ Organization of photo shootings and events
+ Elaboration of communication materials to train sales staff on in-store promotions and events
+ Translation of editorial content in French
+ Customer relationship management

What I learned: Retail Market Expansion, Project Management, CMS, Digital Marketing, Italian, Photoshop, Joomla, Working in a fast-paced environment

Digital Marketing Internship

I help conscious entrepreneurs become sought-after thought leaders and drive impact through authentic messaging | Content Strategist | Ghostwriter | Speaker

You didn’t come here to live halfway.

You want to feel fully alive, deeply connected, and led by a greater purpose.

But if you’re honest something feels off.

You’ve done the mindset NLP coaching, therapy, morning routines, and retreats.
 
Yet you find yourself stuck in these patterns:
• You push through exhaustion and keep doing more
• You’re in transition struggling to trust the unknown 
• You find it hard to connect to your authentic purpose
• There’s a fog over your clarity and you often doubt yourself
• Your body feels stiff and your nervous system is on high alert
• You're constantly in your head disconnected and overwhelmed

This is the call back home.

Because alignment doesn’t come from pushing harder, strategizing, or doing more of the trends.

It comes from remembering who you are at your core.

And reconnecting with that place of flow, desire, and deep nourishment.

I guide visionary high-functioning leaders in reconnecting with their body, intuition, and creative power so they can live and lead from a place of purpose and wholeness.

My 1:1 Embody & Rise coaching combines:

 ✨ Embodiment (breath, sound, and movement)
 ✨ Earth wisdom (herbals and intuitive nourishment)
 ✨ Soul technologies (astrology, Human Design, quantum energy)

This is multidimensional, spiritual, and somatic work.
 
A return to truth, vitality, clarity, and the infinite intelligence of your body.

I’ve done years of soul-searching to fill the inner void. It wasn’t until I listened to my body, regulated my nervous system, softened into the unknown, and unified my masculine & feminine energies that I began to thrive.

Now, I support others on this path so you can:

 ⚡️ Feel magnetic, inspired, and deeply alive
 ⚡️ Awaken your soul's purpose and unique gifts
 ⚡️ Lead from the heart and with grounded presence
 ⚡️ Experience creative prosperity that flows from your truth
 ⚡️ Attract aligned opportunities, clients, and love without chasing

As a 5/2 Projector and Taurus Sun with over 12+ years of spiritual & business experience, I offer a deeply grounded, energetically clean container for your transformation rooted in feminine wisdom.

This is the new paradigm of leadership: 

Where pleasure, presence, and purpose guide the way.
Where the feminine and masculine energies dance in harmony.
Where your life and work become a sacred expression of who you really are.

Ready to come back home to yourself?

Send me a DM:
barb@barborelle.com
www.barborelle.com

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