Federico Presicci

Global Sales Enablement Manager

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

⚠️ Supply Chain Risk Management Advisor | 🌍 Marketing & Sales | 🔥 B2B & B2C | 🧠 SaaS Sales |

I’m a founder and growth operator. I work with SaaS founders during the moments that actually decide outcomes: early traction, sales execution, GTM decisions, and scaling teams before things break.

I’m not interested in theory.
I build, test, fix, and repeat... inside real companies.

Currently, I'm:
– CEO & Co-Founder at Sainni (AI for live sales conversations)
– Head of Growth at Talentir (fintech SaaS)
– Co-Founder at Aella Creative Force (growth & execution systems)

Across these roles, I’ve worked hands-on with 40+ founders and creators, helping them navigate growth, sales, and execution challenges.

While doing this, I noticed something: the most important lessons never get shared.

That’s why I started True Origins Podcast, where founders talk about what actually happened, not the polished version.

If you’re building a SaaS company and care about real execution, you’ll feel at home here.

Briken Bufi 🚀

We weren’t supposed to build this together.


Everyone says: 
"Don't start a company with your partner."

"Keep business and personal separate."
"It’ll break you."

We heard all of that.
And we did it anyway.

Christina Anastasiadou and I have been quietly building Sainni for months.
We just didn’t announce it, until now.

Why?

Because we wanted to build something real before we talked about it.

A system that solves something we experienced ourselves.

We’ve gathered 80+ feedback from:
→ Founders closing deals
→ Sales leaders on the front lines
→ Customer success teams handling objections
→ And everyone in between

The insight was clear:

Sales isn't just about what you say.
It's about what you ask, how you react, and how you understand your clients. 

So we’re building Sainni:
A tool that helps founders perform better in meetings, without sounding like someone they’re not.

No slides. No sales scripts.
Just signals, insights, and support when it matters most.

We're not live yet.
But we're getting closer.

🚀Big announcement coming soon. 

And while Christina didn’t totally agree with this next part…

I’m doing it anyway😂

Founders who join the waitlist before 12AM tonight

→ Get 70% off for the first 3 months when we launch 

Sign up here: https://sainni.com/

Just a quiet reward for early belief.

Briken Bufi

Founder & Growth Operator helping SaaS founders execute when it matters | Worked with 40+ founders | Host of True Origins Podcast 🎙️

Last week I was in Dubai for a business trip. 
(I didn’t expect what followed next.)

In just 3 days, I ended up with:
→ 90+ new LinkedIn connections
→ 25+ WhatsApp messages
→ 671 profile visits

Which led to:
🔥 13 new partnership conversations
📈 50 new YouTube creators joining Talentir
🧠 Brainstorming sessions that turned into product ideas
💡 Supporting creators on how to actually monetize

And one of the wildest parts?

A creator was blown away by a single monetization idea she’d never thought about before.

It was simple.
But it opened a new opportunity for her, one that could lead to $1M in revenue by 2026.

I also got to meet some people I truly admire, like Jimmy Donaldson, aka Mr Beast, Max Amini, Will Smith, Sam Cutler Mengel, and Stan Browney. And many more.

Real builders. No ego. Just energy.

Here’s why this week worked:
- I showed up with zero expectations
- I led with ideas, not offers
- I listened before pitching anything

And the best part? I didn’t have to pitch, push, or prove anything.

I just shared what I’m working on.
And people got it.

Sometimes growth isn’t about selling harder.
It’s about being where the energy is, and letting the right people find you.

PS: If we met in Dubai, send me a message.
I have something I'd like to share with you.

#1billionfollowerssummit

Founder growth tip:
cut the fluff.

This includes (but not limited to):
- Trying to be active on every platform
- Posting without product clarity
- Focusing on the brand before solving the real problem

Engagement might be good…
But is your business growing?

⤷ Focus on creating high-leverage growth instead:

- Build a product people actually ask for
- Talk to users before you talk to followers
- Simplify your offer until it’s undeniable

In 2016, I was managing a pastry shop in Thessaloniki.
Working 12-hour shifts. Learning to lead people.
Solving problems on the floor, not in a Slack channel.

I never thought I’d be building SaaS tools, running multiple startups, and helping creators go from content to cash.

But the turning point wasn’t a viral moment.
It was when I stopped chasing noise and focused on growth with intention.

Try cutting the fluff for 30 days.
→ Remove what’s not compounding.
→ Double down on what drives actual momentum.

You’ll feel the shift.

What’s the #1 thing you know you should cut, but haven’t yet?

Let’s talk about it.

Most founders overcomplicate sales.
Here's the fix.

If you’re early-stage and doing sales yourself:

Avoid:
– Over-talking on Zoom calls
– Guessing how to handle objections
– Hoping good vibes will close the deal

Instead:
– Learn how buyers actually respond
– Let tech help you see what you're missing
– Focus on clarity over charisma

→ Do this for the first 30 days.
→ Review your last 3 calls.
→ See what made the deal go cold.

Sales isn't about saying more.
It's about understanding better.

Sales doesn’t have to be a mystery anymore.

Comment “CALLS” and I’ll share the one thing most founders miss when reviewing sales calls.

in the image it's briken bufi who is at the 1B Billion followers summit in Dubai, and he looks very strong, showing us his muscles. It means he is there for business, and for promoting sales, and closing more deals.

That’s what I’ve been recording.
Quietly.

The stories we don’t tell on LinkedIn.
The failures.
The pivots.
The “we almost shut it down” moments.

7 episodes in.
No launch yet.
No trailer.
Just honest conversations with founders who built something out of chaos.

At the True Origins Podcast, we didn’t talk about funding rounds.
We talked about:

→ losing first customers
→ doubting the entire idea
→ rebuilding from scratch

Founders rarely get to hear what it really takes behind the scenes.
So I’m making space for those stories.
That’s what this podcast is about.

📍 It’s not live yet.
But it’s coming soon.
Built slow. Built real.

Until then...what’s one thing you wish more founders talked about honestly?
I’ll bring it into the next conversation.

Write it in the comments 👇

Briken Bufi is at his desk wearing a black shirt, and his glasses. He is ready to record his first ever podcast. there's an atmospheric blue light in the room, and in the microphone. He is wearing white headphones.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Briken Bufi 🚀's LinkedIn Performance

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