Federico Presicci

Global Sales Enablement Manager

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Leading the sales enablement function globally.

Director of Sales Enablement

The Enablement Insight

I am the leading creator and strategist for this leading industry blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Chief Editor & Strategic Enablement Advisor

GoCardless

Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:

• Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.

• Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.

• Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.

• Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.

• Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.

• Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.

Speexx

As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication. 

Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.

Business Coach

GDS Group

Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).

Head of Sales Training & Enablement

Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:

• Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.

• Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.

• Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.

• Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.

• Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being

Training & Performance Specialist

In addition to previous achievements and responsibilities:

• Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.

Senior Global Delegate Sales Executive | Sales Coach

Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:

• Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals. 

• Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.

Global Delegate Sales Executive | Master of Ceremonies

Numerable Software

Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:

• Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes. 
• Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.

Customer Development Executive

Drawings & PortraiTees

Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:

• Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade. 
• Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models. 
• Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
• Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.

Founder & Commercial Director 

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

MacroActive®

The best fitness creators choose MacroActive

Want to build your dream business?

What's the lifestyle you want?

What's your vision? Let's vibe

MacroActive= Limitless Growth

Since 2015 over 938 trainers have found the holy grail of online subscription-based business models: They now have the keys to unlocking the shackles of dealing with people face to face, manual work, freeing up time and opening the floodgates to a stream of stable, predictable income and limitless scalability.

If you're too busy, this is for you. I like busy people because busy people get things done.

The platform perfectly fits online fitness creators, sports people and professionals from the health and wellness industry who are looking to build their dream business AND live the lifestyle they want

If you're time-starved, frustrated with growth and hugely held back by the functional in-person coaching and training.

Relieve yourself from the burden of admin, weekly check-ins, managing clients' programs and monitoring their progress by answering streams of WhatsApp messages, discover the solution to help you build your dream business and live the lifestyle you deserve. 

Worth a chat?

Creator of Opportunities

MacroActive (formerly Afluencr)

A good referral for me would be an introduction to an agency that looks after people and businesses in the fitness, health, and wellness industry

High ticket coach
Fitness business coach
Talent management agency
Influencer management agency
Leaders in entertainment, nutrition, sports and fashion

To get in touch email edward@macroactive.com or text WhatsApp +447528895152

If you're obsessed with living a long and healthy life, I would love to speak with you

#fitness #health #longevity

Channel Business Manager

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

Pendleton - Guaranteed Business Growth

🚀 A company of business growth experts with a huge difference: we only make money when our clients do too! 

🙏 Join the group by requesting an invitation using the link below

👉 http://bit.ly/GBGLink

📣 For more info or to book a time to talk, get in touch via DM or go to www.pendletonpartners.com

Co-Founder Guaranteed Business Growth LinkedIn Group

Blam Websites | Digital Marketing Franchise

It is predicted that by 2040, 95% of all business will be DIGITAL!

That means 20 Years of MASSIVE GROWTH is yet to come.

Take action now! It's not too late. 

The demand for Digital Marketing Mastery and Professional Support is in HIGHER than ever before.

Right now, I believe we are experiencing extraordinary times.

A major gap has emerged and changes in human behaviour are ruled by the use of smartphones.

With 80 per cent of Small to Medium Size Businesses still not fully taking advantage of digital and the internet. THEY NEED YOUR HELP! The demand for digital transformation specialists is super high RIGHT NOW!

More than ever there is an urgent need to serve up a digital experience for consumers. 

The new normal is digital. 

If you're BBC (Born Before Computers) this change will be evident. For years you have gotten away with saying "I'm not so good with technology" or "I am a technophobe" and here you are; swiping and tapping away at your smartphone screen. 

Collectively that happens a billion times a day here in the UK alone. 4 out of 5 UK adults own a smartphone. If you are 18-34 years old that's more than 9 out of 10 people.

So that gap...

81% of small business owners are looking to spend at least £7,000 on making changes to the digital experience they serve up to their customers. 

This is the reason Blam Partners is growing so fast and building a worldwide army of tech entrepreneurs helping them achieve extraordinary levels of financial independence. 

This opportunity won't last forever. Join us at our growing community of tech entrepreneurs who started the number one work from home digital franchise at our live webinars by clicking the link below.

To your MASSIVE success!

Edward van der Kleijn

International Partnership Sales Director

Komma Digital Ltd

Komma Digital | We Make Websites Work Harder
Call 01212889965
Email: sales@kommadigital.com

With over 20 years experience, our expert web designers make your website work harder for you. It's because the success of your website is really important to us. We want it to deliver results from the day it goes live.

We believe that small business websites should be more than just a place customers go to find out more about your company; 
it’s where they go to engage with your business and be your valued customer. So we ought to treat them that way!

With marketing automation tools and trigger marketing campaigns built into the system, our websites give you absolute control over what visitors see, based on their physical location, time of day, how many times they've visited your site and much more...

Komma Digital | We Make Websites Work Harder
Call 01212889965
Email: sales@kommadigital.com

mobile apps free download, mobile apps for android, mobile apps development, iphone mobile app, android apps, apps download, free apps download for mobile phones, small business app, mobile apps for ios, mobile apps google playstore, mobile itunes apps appstore

Fully booked

Just Applications Ltd

16 years of creating profitable experiences for customers to engage with your products and services online

Focussed on delivering campaign structured sales and marketing strategies using engaging digital marketing tactics

🚀 Social CRM
🚀 Social Selling
🚀 Microsite Landing Page Campaigns
🚀 Integrated Direct Mail and Email marketing campaigns
🚀 Survey Marketing
🚀 Newsletter Marketing 
🚀 Blogging for Business
🚀 On-line Press Releases 
🚀 Twitter Marketing Campaigns
🚀 Twitter Advertising
🚀 Wordpress based websites
🚀 Pinterest Optimisation
🚀 Instagram Optimisation
🚀 Facebook Optimisation
🚀 Facebook Advertising
🚀 LinkedIn Optimisation
🚀 LinkedIn Advertising
🚀 LinkedIn Lead Generation
🚀 LinkedIn Company Page Management

The campaigns are designed and planned to drive traffic and sales leads that convert into real business, backed up by strong creative thinking and a positive attitude to help you accelerate your sales online.

10 years experience of delivering profitable sales campaigns on LinkedIn, Twitter, Instagram and other social media with dramatic results. 

Contact edward@justapplications.co.uk or call 07528895152

🚀 Ecommerce Profit Specialist 🚀

GI Insight

Let's talk! Contact me via evanderkleijn@gmail. com

GI Insight | The Customer Insight People | Delivering Proven Profitability

Without doubt, customer loyalty drives revenue.

It’s always been the case and in the increasingly competitive landscape of modern business, it’s now more crucial than ever to understand your customers and their behaviour patterns. 

In fact, an established loyalty programme delivers roughly £6 for every £1 invested; an impressive ROI whatever business or sector you’re in. 

It’s very clear – the way to keep your customers and increase their spend is via effective communication.

At GI Insight we offer an insight-driven, fully managed one-stop loyalty marketing solution:

- Loyalty consultancy & design
- Database design, creation & hosting
- Bespoke segmentation
- Customer journey planning 
- CRM
- Microsite's, apps & web design
- Channel agnostic, digital & traditional media

Our team of experienced professionals will analyse your sales & customer data, influencing customer behaviour to:

- get more customers
- spend more
- spend more often
- reduce attrition 

Ultimately, our job is to remove the cost, worry and hassle of in-house data marketing. Why invest in expensive 
infrastructure and the analytics personnel needed to support it when it’s so much easier to engage with experts in the field? 

Whether you need to review your existing loyalty programme or start one from scratch, whether you’ve already got an 
extensive database or the potential to grow one, irrespective of your sector

Our own customers include American Golf, ASDA, Brantano, Toys R Us, Pets at Home, Screwfix and Bon Marche.

Let's talk!

GI Insight | Delivering Proven Profitability

Cognesia

TURNING DIGITAL DATA INTO PROFIT

Convert digital data into better marketing decisions

Use the mass of digital data to build a personal profile of all your customers. See who they are and what they like. Gain the insight you need to give them exactly what they’re looking for right now.

WATCH VIDEO here https://www.youtube.com/watch?v=-NniF1g0ars

Our video simply explains the power of the platform and how you can easily orchestrate all your digital activities into one single digital view to help you understand and engage further with your customers.

Business Development Manager

Edward van der Kleijn

B2B Social Selling Strategist ➜ LinkedIn Workshops to Win New Business

Big fan of 🅼🆁🆁 Want to increase your business valuation? 📈 Looking to add income streams? 💪 Let's help 💯million people live healthier and happier lives! TALK SOON

"Something amazing is about to happen" Peter Kell

Why not? Why not you? Why not now?

Discover how our purpose driven clients grow faster, delivering personalised fitness programs and nutrition plans on auto-pilot

1,000s of hours of heavy lifting are eliminated to help them 

>> Scale up faster

>> Get more customers and 

>> Get more existing members to live happier and healthier lives for longer

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🚀 Are you ready to scale without limits and make a bigger impact?

💥 Are you a purpose-driven entrepreneur?

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I want to give you a PROVEN BLUEPRINT to develop a 9-figure ARR

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🤩 I am obsessive about helping you achieve 

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💸 FREEDOM

📈 Limitless Growth Without the Hurdles

💯 Dial up your monthly recurring revenue without dialling up your stress

🚀 It's my job to help you impact more lives and live on purpose 

If you're a purpose-driven personal trainer, fitness coach, or online creator, I'm here to help you achieve a thriving and stress-free fitness business.

👀 WHAT IS STOPPING YOU?

Clients?
In-person training?
Check-ins?
Tracking progress?
Drowning in paperwork?

I will help you scale up faster online with easy-to-use systems,
marketing strategies for customer acquisition, 
lead generation, 
low, mid & high-ticket sales, 
fitness challenges
efficient client fulfilment and 
customer support. 

✓ Work smarter
✓ Scale faster
✓ Free up your time 
✓ Focus on high-impact activities 
✓ Grow your income faster

Your brand, your business, no limits

What is MacroActive? 

1,000+ fitness professionals, personal trainers and creators 
750,000+ fitter happier and healthier people
$137M program sales generated for our creators

APPLY NOW
 https://meetings.hubspot.com/edward-van-der-kleijn/ed-20-minute-meeting

📲 For more daily fitness business tips & motivation follow my 
Instagram via www.instagram.com/evanderkleijn

taplio

The Battle

Federico Presicci

Edward van der Kleijn

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