Federico Presicci

Global Sales Enablement Manager

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Leading the sales enablement function globally.

Director of Sales Enablement

The Enablement Insight

I am the leading creator and strategist for this leading industry blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Chief Editor & Strategic Enablement Advisor

GoCardless

Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:

• Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.

• Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.

• Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.

• Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.

• Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.

• Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.

Speexx

As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication. 

Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.

Business Coach

GDS Group

Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).

Head of Sales Training & Enablement

Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:

• Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.

• Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.

• Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.

• Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.

• Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being

Training & Performance Specialist

In addition to previous achievements and responsibilities:

• Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.

Senior Global Delegate Sales Executive | Sales Coach

Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:

• Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals. 

• Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.

Global Delegate Sales Executive | Master of Ceremonies

Numerable Software

Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:

• Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes. 
• Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.

Customer Development Executive

Drawings & PortraiTees

Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:

• Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade. 
• Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models. 
• Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
• Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.

Founder & Commercial Director 

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Techtank Advanced Engineering Alliance

Project leader for the Green Transition of Blekinge's Industry through Industrial and social symbiosis

Industrial and social symbiosis is a sustainable and interconnected relationship between industries and society as a whole, in which they collaborate to optimize resource use, minimize waste, and enhance economic and social well-being for mutual benefit. 

Residual flows of materials, renewable energy, resource optimization, business development

During 2023-2026, the project Kickstart 2, co-financed by the European Union, will work to accelerate the green transition of Blekinge's industry.
  
Previous projects:
-       Project leader/process leader for the project Kickstart S3 Blekinge - creating innovation capability in the Blekinge region
-	Process manager/business developer focus industry for the project CoDev - supporting SME businesses to accelerate their green and digital transformation

Project Leader

Företagarna Syd

Board Member I Styrelseledamot
Företagarna Olofström 
The Swedish Federation of Business Owners - Olofström

Board Member I Styrelseledamot

rolandporter.co - Business Coach

Specialized in 

- Business Advisory
- Executive Coaching
- Sustainable Innovation
- Workshop Facilitation
- Process Optimization

Business Advisor / Executive Coach

Baosteel Tailored Blanks Sverige AB

Senior Finance Manager and member of Executive team, 
Responsible for Accounting and Controlling function with 2 co-workers 
SAP responsible for FI/CO modules 
Financial reporting to Group and Fiscal reporting SE GAAP and IFRS
Implementation Treasury management and Factoring programs

Leadership and employee development programs, including coaching/mentoring, and inter-cultural communication to improve organizational climate and business performance
HR process development (Comp./benefits, Training, Core Values, HR IT system implementation)

CFO / HR Manager

CEO / Board member

-	Responsible for company operations, executive team, and workforce 100 employees
-	Full P&L responsibility with a focus on sales revenue growth
-	Increased annual sales turnover from 300 MSEK to 700 MSEK during the period 2013-2017
-	Key Account responsible for Volvo Cars, Volvo Trucks and Scania
-	B2B Sales and Strategic marketing to Tier 1 suppliers
-	Business and cultural integration after acquisition from ThyssenKrupp (DE) to Wisco/Baosteel (CN)
-	LEAN and QA implementation, certification according to ISO/IATF 16949, 14001 & 45001
-       Implementation and compliance to mandatory Sustainability Reporting according to NFR Directive
-	Planned and realized >250 MSEK investments in infrastructure and machinery

CEO/Site Manager

thyssenkrupp

-	Senior Finance Manager and member of Executive team, 
-	Responsible for Accounting and Controlling function with 2 co-workers 
-	Project leader SAP implementation and responsible for FI/CO modules 
-	Financial reporting to Group and Fiscal reporting SE GAAP and IFRS
-	Implementation Treasury management and Factoring programs

- Teamleader for Nordic Controller team with 4 co-workers (DK/FI/NO/SE)
- Project lead for harmonization of control processes at IBM Global Services Nordic cluster 
- Project lead for integration and improvement projects within Business controlling function

Business Controller / Team Leader

Crédit Agricole CIB

Financial reporting to parent company in France and Swedish Financial authorities

Financial Analyst

Management accountant (General reporting) for 3M Svenska AB
Transfer of Accounting function from Sweden to European Shared Accounting Center (ESAC) in UK

Management Accountant

Business Mentor empowering Entrepreneurs to succeed ✈️ Writer Author ✏️ Strategy Mindset Wellness 🎾

🌿 Sustainable Project Leader | Innovator in Green Transition | Multilingual Business Strategist

Welcome to my professional space!

I am a transformative leader with deep expertise in steering sustainable innovation and green industry transitions. My career is anchored in integrating cutting-edge strategies with a focus on sustainability, driving impactful changes in both the energy sector and broader business landscapes.

🌐 Championing Sustainable Industry in Blekinge

Currently leading the Green Transition in Blekinge's Industry, I focus on industrial and social symbiosis. This pivotal role involves developing eco-friendly and efficient relationships between industries and communities, championing resource optimization, waste reduction, and socio-economic enhancement.

🤝 Cross-Cultural Collaboration & Strategic Leadership

I excel in merging innovation with sustainable practices, thriving in diverse and global collaborations. My career spans significant roles in project management and strategic development, where I've been instrumental in formulating and executing visionary strategies. My approach is rooted in challenging the status quo and pioneering sustainable advancements.

🌍 Global Experience & Board-Level Impact

With rich international exposure across the UK, Germany, and Sweden, my contributions have shaped various global initiatives. I bring valuable insights from my board experiences in the automotive sector and with Företagarna, The Swedish Federation of Business Owners.

🔍 Future Aspirations

As I continue my professional journey, my commitment is steadfast to advocating for sustainable practices and fostering innovative thinking. Let's connect and explore collaborative opportunities, exchange ideas, or engage in discussions about sustainable development and innovative transformations.

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The Battle

Federico Presicci

Roland Porter

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