Federico Presicci

Global Sales Enablement Manager

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Leading the sales enablement function globally.

Director of Sales Enablement

The Enablement Insight

I am the leading creator and strategist for this leading industry blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Chief Editor & Strategic Enablement Advisor

GoCardless

Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:

• Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.

• Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.

• Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.

• Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.

• Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.

• Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.

Speexx

As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication. 

Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.

Business Coach

GDS Group

Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).

Head of Sales Training & Enablement

Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:

• Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.

• Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.

• Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.

• Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.

• Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being

Training & Performance Specialist

In addition to previous achievements and responsibilities:

• Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.

Senior Global Delegate Sales Executive | Sales Coach

Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:

• Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals. 

• Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.

Global Delegate Sales Executive | Master of Ceremonies

Numerable Software

Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:

• Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes. 
• Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.

Customer Development Executive

Drawings & PortraiTees

Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:

• Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade. 
• Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models. 
• Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
• Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.

Founder & Commercial Director 

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

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Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Coolie

1. Launched in < 4 weeks
2. Acquired 200+ users and paying customers

Co-Founder

Secret

1. Developing business, generating revenue & leading partnerships with top SaaS companies worldwide via cold outreach methods & nurturing inbound leads
2. Responsible for strategizing & executing new business plans with the co-founders
3. Aligning with cross-functional teams to ensure smooth onboarding of the clients, solve business operational issues & share feedback
4. Leading & managing the different stages of the sales cycle
5. Guiding, training & motivating team members

International Sales, Business Development & Partnership Lead

Zapp

1. Evaluated and reported on KPIs, improved process & proposed solutions to increase the output thus achieving 100% SLA
2. Partnered with customer service & cross-functional team to solve operational issues
3. Refined & supervised the operations procedure in close collaboration with the other departments
4. Coached & led a team of 8+ people in the alignment of the company values

Operations Lead

Business Tools Centre - India

1. Exceeded the ARR target of the company by finding new opportunities, opening & managing new and existing accounts, offering suitable solutions, negotiating contracts & closing the deals
2. Customer acquisition of national & international clients (retail & wholesale) by hunting, presenting, educating and demonstrating the company’s products & services via cold calling, emailing, consultation, attending exhibitions & seminars, etc.
3. Amplified ROI of key accounts by ameliorating up-sell opportunities
4. Retained clients by measuring & evaluating their needs and improved the number of referred clients year on year.
5. Launched worldwide business service by initiating B2B & B2C marketing campaigns online that augmented the lead count
6. Managed, reported & forecasted the entire sales cycle by using MS Excel & CRM software
7. Mentored, hired & trained a team of 10 people (SDR & Manager) and retained them with strong work culture & ethics

International Sales, Partnership & Business Development Manager

Moshe Productions Private Limited

1. Developed 3 business projects from scratch, pitched the story line & raised an investment with no prior experience
2. Started online & offline marketing promotions that produced a 15% profitable project
3. Employed & bargained the core team & key personnel fees thus decreasing the expenses by 10%
4. Led & controlled the production’s finances & troubleshot problems that arise during the production with less than 4% increase in the budget by solving problems & taking critical decisions under high duress.

Co-Founder - Sales, Partnership & Business Development

Abercrombie & Fitch Co.

1. Managed & trained a team of 7 stock associates and ensured 100% merchandise flow & presentation standards.

Team Leader

1. Retained efficiency of merchandise flow, filling & presentation standards throughout the store.

Associate

Enabling AI-powered cold (email) outbound strategies to generate revenue for B2B SaaS Companies

Cold email isn’t dead. It's just most people are doing it wrong.

👉 Helping you to book more meetings through hyper-personalized and relevant cold emails that actually get replies using AI.

◼️ Who I help: Sales reps. at fast-growing B2B SaaS companies.

◼️ What I do: Help you write prospect-specific cold email sequence that cut through the noise.

◼️ How I do it: By combining deep cold outreach expertise with AI-driven personalization, delivered inside a simple & scalable workflow.

✅ I’ve spent a decade studying what works in outbound and what gets ignored. Now I’m building the tool I wish every SDR had.

1/ It helps sales reps. write prospect-specific, tailored cold emails in seconds. No more template or ​{​{spintax}}

2/ Help B2B sales reps. turn bland outreach into booked calls, at scale.

SDRs are burning time on low-performing cold emails. I built Coolie to fix that with 10x faster personalization and real replies.

No more templates. No more guesswork. Just cold outreach that works 

Want me to roast your copy? Send me a DM to get started 📧

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The Battle

Federico Presicci

Shabbir Bhanpurawala

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