Felician Rybka

Maxima Consulting

Head of Marketing

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. 

Since 1993, Maxima Consulting has been solving business challenges and optimizing strategies for organizations around the world. From workforce development through managed IT services to cloud solutions, Maxima Consulting helps our clients reach their key business goals.

Need to build your global presence? 

Our workforce experts can guide you across the whole process, from location selection to establishing a team in a new location.

Are your cloud bills ruining your budget? 

We can optimize your existing infrastructure, and reduce your TCO by even 30-40%. Our teams created their own solutions to the most burning problems of IT departments.

Your operating costs are rising but there is little to no innovation?

Let us manage your systems and work with consultants who will look for improvements every day to streamline your operations.

Marketing Manager

Marketing Specialist

Be a B2B Leader

In this podcast, I interview today's leaders to learn about various things connected with Leadership and B2B. The goal is to build a knowledge base where you can find information and practical advice that will help you advance in your career as a marketer and business professional. 

But to advance in those roles you shouldn't focus only on marketing. That's why I'll interview also leaders from different fields like sales, HR, customer success, finance and more. There are a lot of things you can learn to be a better leader! 

If there is a topic a B2B Leader should know about, let me know.

Remember that leaders are made, not born!

Host - on HOLD

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member

Elite Crew

As the Marketing Manager of Elite Crew, I was responsible for the whole marketing strategy. I was also the host of "World Designer" and managed content creation, from outreach to publishing. Together with the team, we created content for entrepreneurs and designers who want to shape the world. Elite Crew is a software house based in Rzeszow, Poland. They focus on projects that have a positive influence on the planet and people. The whole team is mission-driven and believes that they can make the world a better place for us and future generations.

Podcast Host & Marketing Manager

Concise Software

My journey as a Marketer started here, I was given the opportunity to choose between the sales or marketing road. Marketing seemed much more interesting to me, and I decided that it's the field in which I'll specialize. The 2 years were spent on learning the basics to understand everything about the broad "Digital Marketing". SEO seemed like the best way to go, it was interesting at that time so I put more effort into learning it. I was responsible for implementing the marketing strategy, SEO optimization, copywriting, translations, helping the sales team and a few other things.

Head of Marketing at Maxima Consulting | We help businesses scale 🌍

When I joined Maxima Consulting as a Marketing Manager in 2020, the company’s marketing efforts were almost non-existent. Today, our marketing team consists of 3 people, including myself. Our profile on LinkedIn has more than 20.000 followers. The clients regularly mention our marketing efforts in conversations, and our campaigns drive more and more candidates into our hiring pipeline.

◆𝐓𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠◆
Building the Maxima marketing division from scratch was definitely a challenge. Today, we have a real impact on the Maxima brand, its messaging, and its image. The leadership acknowledges and appreciates the team's efforts. We’re just getting started but I believe we continue to move in the right direction.

◆𝐓𝐡𝐞 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧◆
My goal for the near future is to grow the Maxima brand: both as an excellent employer and as a trusted partner to businesses of all sizes, in Europe and beyond. For me, the sky is the limit. I won’t be satisfied until people in the industries we support recognize our brand as synonymous with quality and expertise. In marketing, there are no immediate results, so I understand we need to be patient to achieve that.

Being a competitive person, I believe that the work in marketing suits me. I enjoy solving unexpected issues, tracking our progress toward goals, and comparing Maxima’s results to the competitors. Of course, I understand that marketing is a team effort. I always put people I work with first, dedicate myself to being a dependable leader, and encourage team cooperation.

◆𝐓𝐡𝐞 𝐫𝐨𝐥𝐞◆
My role as a Marketing Manager is a complex one. On the one hand, I’m responsible for my team and overseeing their work. On the other, I have my own tasks to perform, including developing strategic plans, social media management, video content creation, and running paid campaigns. Even my experience in writing and translation (especially from German to Polish) comes in handy from time to time.

Outside Maxima, I enjoy following automotive news, going to the gym, and working on my podcast about leadership in the B2B space.

◆𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭◆
I’m an active LinkedIn user, so if you find my work interesting, or want to know more about my podcast, don’t hesitate to send me a message - I reply to all of them :D

I'm responsible for creating, implementing and monitoring the marketing strategy of Maxima Consulting. I manage the content strategy, creation of articles, recordings, case studies and more. My main duty is brand development, but I'm responsible for all marketing activities of the company.

Maxima Consulting is an IT consulting company founded in 1993 in Boston. We help organizations across the world in developing, scaling, and supporting their IT environments. Our powerful and reliable IT solutions are used by enterprises in Banking & Finance, Insurance, Transport & Logistics, Healthcare, and other industries.

Adam Kae and Associates

My 3 Top Tips for Every Agency Owner who isn't as profitable as they want

Have your team Track their Time by project
Don't take more than 1 Merchant Cash Advance
Don't manage your business based on your bank balance


Already following my top 3 tips?

Then you are ready for my 3 pillars of Profitable Growth

A Pricing Strategy
A Hiring Strategy
Well thought out Financial Systems & Processes

They are not a magic pill that can be ingested today for immediate results

There will be hard work
There will be stress
There will be 

But, you don't have to go it alone (that's what I'm here for)

Ready to see what the next era of your agency could be?

Book a time to talk
https://fcfoadam.com/

Here are some Client Successes!
Guided a client who made $40K as a side hustle freelancer to $951K in revenue in his first year as an agency owner

Saved a client $54,094 in 12 months in credit card processing fees with a referral to a vetted partner. An 87.3% decrease in fees on a 33.4% increase in sales

Implemented a referral program that led to over $40,000 in new revenue in less than 3 months

Built a model to account for direct costs and reasonable staff capacity to meet contractual deliverables

Revamped financial reports to provide valuable and easily digestible information

CFO for Growth-Focused Digital Marketing Agency Owners

Get Leid Tax Service

I take the things YOU hate to do off YOUR plate (Income taxes and Tax Planning)

Tax Accountant

Practical Accounting Solutions

Maximize Your Savings, Minimize Your Effort. Your Insourced Finance Department.

Saved a client $35,000 by completing an offer in compromise on their income tax debt.

Saved a client $20,000 annually in taxes by converting the business to an S-Corporation from a Sole-Proprietorship while still paying them a reasonable wage.

Filed 10 years of tax returns for a client to be able to remove an IRS lien/levy from their accounts and assets.

Strategized for clients to maximize depreciation deductions by speeding up or slowing down the depreciation using Section 179 deductions or bonus depreciation.

Prepare and file individual and business taxes. Bookkeeping and payroll work for clients. Employment tax filings, sales & use tax filings, meals tax filings. Business start-up/business planning. Tax planning and using the money that my clients make to benefit themselves the most from a tax perspective.

QuickBooks software for bookkeeping and payroll. Drake Software for tax preparation. Set-up and manage merchant account for processing credit card payments and achieving PCI compliance. Set-up and manage computer network in office with computers, hard-wired printers, networked printers, networked fax machine/scanner and VOIP phone system. Sales and marketing to businesses and individuals to bring in new business.

Accountant

Accounting Firm

Assisted a client to be in compliance with their sales and meals tax returns and payments and negotiated a decrease in penalties and interest.

Created bookkeeping policies and procedures for clients.

Filed amended returns for clients to utilize the Injured Spouse status so that the refund wasn't seized by the IRS for a debt that only one of the joint filers was responsible for. This resulted in over $10,000 in additional refunds for the taxpayers.

Anything and everything that is required to prepare and file individual and business taxes. Bookkeeping and payroll work for clients. Employment tax filings, sales & use tax filings, meals tax filings. Business start-up/business planning. Tax planning and using the money that my clients make to benefit themselves the most from a tax perspective. QuickBooks software for bookkeeping and payroll. Drake Software for tax preparation. Set-up and manage merchant account for processing credit card payments and achieving PCI compliance. Set-up and manage computer network in office with computers, hard-wired printers, networked printers, networked fax machine/scanner and VOIP phone system. Sales and marketing to businesses and individuals to bring in new business.

Tax Service

Led an office of 25 tax preparers to a 40% increase in returns prepared over the previous year.

Trained over 50 people how to prepare taxes including federal and state preparation.

Prepared over 700 returns and reviewed over 6,000 tax returns of other preparers and made corrections as needed to ensure accurate returns were filed.

Anything and everything that is required to prepare and file individual and business taxes. Prepared over 700 returns and reviewed over 6,000 other returns during my 3 seasons. Tax planning and using the money that my clients make to benefit themselves the most from a tax perspective. LibTax proprietary software for individual tax preparation. Drake software and Taxwise software for business tax preparation. Set-up and manage computer network in 3 offices with computers, hard-wired printers, networked printers, networked fax machine/scanner and VOIP phone system. Sales and marketing to businesses and individuals to bring in new business.

Amerigroup Corporation

Updated IBNR Excel/Access model using SQL to improve efficiency and speed as well as remove redundancies

Provided thorough analysis to CFO, COO, CAO, and plan executives to ensure they had up-to-date information to make budgeting decisions on regarding their medical claims data.

Reserving of health care claims for OH, DC, MD, VA, and TX (which consisted of Houston, Dallas, Fort Worth, Austin, Corpus Christi and San Antonio markets). Financial data submission to state regulatory agencies for OH, MD, VA, and TX. Data mining. Data analysis. Large Claims analysis. Assisted Reinsurance team by pulling claims that qualified for reinsurance. Coding in SQL. Take/pass actuarial exams and VEE courses.

Actuarial Analyst

Mercer

Reserving of health care claims for NJ, PA, Maricopa County. Medicaid rate-setting for NJ and PA. Rate-setting and UPLs for PA PACE and Pre-PACE. SAS coding. Take/pass actuarial exams and VEE courses.

Actuarial Student

I will ⛳ with 100 Connections in 2023, DM me to be 1 of them | Financial Elevation Group Meets Apr 5 @ 1 PM ET, 1st Time is FREE | CFO for Growth-Minded Digital Marketing Agencies | I love Candy Corn

My 3 Top Tips for Every Agency Owner who isn't as profitable as they want

Have your team Track their Time by project
Don't take more than 1 Merchant Cash Advance
Don't manage your business based on your bank balance

Seems simple, right?

I wish it were


The reality is I have seen too many agencies in the past 2 years who have run afoul of at least one of these issues (if not all 3)

Then what happens?

Shrinking profits
Missing payroll
Unhappy clients churning
A constant churn of hiring and laying off team members
Always "hoping and praying" that a big deal comes along to save the day

That is NO way to run your agency

The worst part
(unpopular opinion incoming)
Sales won't solve these issues

Already following my top 3 tips?

Then you are ready for my 3 pillars of Profitable Growth

A Pricing Strategy
A Hiring Strategy
Well thought out Financial Systems & Processes

The 3 pillars are not a magic pill(ar 🤣) that can be ingested today for immediate results

There will be hard work
There will be stress
There will be 

But, you don't have to go it alone (that's what I'm here for)

Ready to see what the next era of your agency could be?

Book a time to talk
https://fcfoadam.com/


Here are some Client Successes!
Guided a client who made $40K as a side hustle freelancer to $951K in revenue in his first year as an agency owner

Saved a client $54,094 in 12 months in credit card processing fees with a referral to a vetted partner. An 87.3% decrease in fees on a 33.4% increase in sales

Implemented a referral program that led to over $40,000 in new revenue in less than 3 months

Built a model to account for direct costs and reasonable staff capacity to meet contractual deliverables

Revamped financial reports to provide valuable and easily digestible information


On the Personal Side of Things
If you are looking to build a winning Charity Golf ⛳Tournament team I am there

A Barbershop 💇‍♂️ Quartet
Sign Me up 🙋‍♂️ for the low notes 🎼🎵🎶

A Minnesota Vikings Super Bowl Win
🤞🙏🤞 (A guy can dream can't he?)

Or, if you just want to talk about Making More Money,
we can certainly do that as well.

You won't regret it!

Book a time to talk
https://fcfoadam.com/

#CFOAdam

#FractionalCFO #DigitalMarketingAgencyCFO

#DigitalMarketing #MarketingAgency #DigitalMarketingAgency

taplio

The Battle

Felician Rybka

Adam Knihtila

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